The document discusses the current global hospitality situation and proposes a solution called Guestvisor. It notes that there are 1.035 billion travelers annually, with 14% for corporate, 79% for leisure, and 7% for other corporate travel. It outlines problems in the hospitality sector like high online travel agency commissions and language barriers. It then describes Guestvisor as a profile and direct link between travelers and hospitality providers to help match travelers' needs and preferences. The document provides details on Guestvisor's features, competition, strengths, weaknesses, opportunities, threats, and revenue sources.
This document describes the features and capabilities of mobile applications created by Discover Anywhere Mobile for destinations and conventions and visitors bureaus (DMOs/CVBs). The applications allow DMOs/CVBs to provide mobile visitors with information on events, attractions, accommodations and more. Discover Anywhere Mobile designs the apps using the DMO/CVB's existing data and maintains the mobile sites, requiring minimal effort from the DMO/CVB. The apps have advanced location-based features and allow users to plan itineraries, view coupons, share via social media and stay updated on their mobile devices.
E-commerce platform, seminar and launch of new Tourism e-commerce/ Marketing Platform for Discover Dominica Tourism Authority, Hotels and Activity providers. A Turn-Key AXES solution
1) A seminar was held in Dominica to train tourism operators on using e-commerce and online marketing tools. Over 50 people attended on the first day and feedback was positive.
2) The seminar provided training on an online booking engine and platform, as well as direct marketing, themes marketing, and packages/specials marketing. It aimed to educate operators on technology and online trends.
3) Follow up is recommended to encourage operators to fully utilize the tools. The tourism board should also help market the destination and individual properties with limited budgets. Focusing the branding on health and wellness products is also suggested.
BrightVacation is an online platform that allows tourists to plan and book outdoor activities, transportation, and tickets for vacations. It aims to solve the problem of tourists struggling to find and book these services by providing a comprehensive activities catalog. The business model involves earning commissions from activity vendors for bookings and from affiliates for shared customers. The goal is to become the leading global platform for planning and booking vacation activities.
Overcoming the challenges of programmatic in southeast asiaBenedict Hayes
My presentation from L.E.A.D Asia 2016. A simplified view of the programmatic landscape, and a deep dive into the barriers to entry of Brands to programmatic. What are the key considerations you need to enter to Programmatic.
MobileDragoman is an innovative business idea to provide written translation service to tourists. No more problems with unknown alphabets and languages. Just take a photo with your phone and send it.
This document describes the features and capabilities of mobile applications created by Discover Anywhere Mobile for destinations and conventions and visitors bureaus (DMOs/CVBs). The applications allow DMOs/CVBs to provide mobile visitors with information on events, attractions, accommodations and more. Discover Anywhere Mobile designs the apps using the DMO/CVB's existing data and maintains the mobile sites, requiring minimal effort from the DMO/CVB. The apps have advanced location-based features and allow users to plan itineraries, view coupons, share via social media and stay updated on their mobile devices.
E-commerce platform, seminar and launch of new Tourism e-commerce/ Marketing Platform for Discover Dominica Tourism Authority, Hotels and Activity providers. A Turn-Key AXES solution
1) A seminar was held in Dominica to train tourism operators on using e-commerce and online marketing tools. Over 50 people attended on the first day and feedback was positive.
2) The seminar provided training on an online booking engine and platform, as well as direct marketing, themes marketing, and packages/specials marketing. It aimed to educate operators on technology and online trends.
3) Follow up is recommended to encourage operators to fully utilize the tools. The tourism board should also help market the destination and individual properties with limited budgets. Focusing the branding on health and wellness products is also suggested.
BrightVacation is an online platform that allows tourists to plan and book outdoor activities, transportation, and tickets for vacations. It aims to solve the problem of tourists struggling to find and book these services by providing a comprehensive activities catalog. The business model involves earning commissions from activity vendors for bookings and from affiliates for shared customers. The goal is to become the leading global platform for planning and booking vacation activities.
Overcoming the challenges of programmatic in southeast asiaBenedict Hayes
My presentation from L.E.A.D Asia 2016. A simplified view of the programmatic landscape, and a deep dive into the barriers to entry of Brands to programmatic. What are the key considerations you need to enter to Programmatic.
MobileDragoman is an innovative business idea to provide written translation service to tourists. No more problems with unknown alphabets and languages. Just take a photo with your phone and send it.
Tnooz THack London - Travel Technology Europe showcasetnooz
This document provides an agenda for a London hack day event. It lists the running order of presenters including James Dunford Wood, Alastair James, Paul Slugocki, Riaan van Schoor, Edd McArdle, Stuart Grant, and James Addison. It also provides details on some of the presentations, including Paul Slugocki demonstrating the Tripbod API and ad units, Edd McArdle and Riaan van Schoor presenting their Travoloon travel search tool, and Stuart Grant discussing using location data from sources like Panoramio, YouTube, and Wikipedia to build travel applications. The document concludes with Kevin O'Sullivan presenting his Inspire Me voice activated travel
Ganesan K is seeking a competitive job to utilize his knowledge and skills to help achieve company goals. He has over 5 years of experience as an Ad Trafficker at Biz Data Technologies, Chennai, where he schedules and manages online advertising campaigns. His technical skills include the DFA ad server, MS Office, HTML, JavaScript, and analytics tools. He has worked with major clients such as Nissan, Johnson & Johnson, and Expedia. Ganesan holds a B.E. in ECE from J.P. College of Engineering with a 6.9 CGPA.
[x+1] provides an audience investment platform and tools to help companies achieve customer-centric and data-driven marketing. The document discusses how [x+1] helped Delta Airlines personalize its website and marketing by building profiles of visitors using data on their location, device, interests, and past interactions. [x+1]'s Predictive Optimization Engine identified 1700 audience segments and served them customized content. This resulted in a 5% monthly lift in ticket sales for Delta and millions in additional revenue, while reducing landing page development costs by 20%.
Winning Strategies with Facebook Ads: Steketee @Marketingland #SMX #SocialPaul Steketee
Winning Strategies With Facebook Ads (#smx #13B)
From branding to content marketing to performance marketing, companies are finding success with Facebook ads. In this session, we’ll hear about innovative ways advertisers are tapping into Facebook’s evolving capabilities, using first-party data and testing ad formats and messaging to meet engagement and revenue goals for their businesses.
Moderator: Ginny Marvin, Contributing Editor, Search Engine Land (@ginnymarvin)
Q&A Coordinator: Michelle Stinson Ross, Social Media Marketing Manager, Offers.com (@SocialMichelleR)
Speakers:
Beth Horn, Retail Business Lead, Facebook (@bethhorn)
Ian Mackie, Directory of Strategy, Point It (@point_it)
Paul Steketee, Managing Partner, Marketing & Strategy, Addressomo (@steketee)
Tnooz THack London - Travel Technology Europe showcaseKevin May
This document provides an overview of presentations given at a London hack day event. It describes several travel-related applications and APIs that were demonstrated, including:
- An application called "Worldreviewer" that provides travel inspiration and recommendations based on criteria like budget and interests.
- The Tripbod API, which was created to make it easier to build applications using Tripbod travel data by adding location awareness and filtering capabilities. Demo applications using this API were shown.
- An application called "Travoloon" that was demonstrated by EddMcArdle and Riaan van Schoor.
- The "geo.me" service from Stuart Grant, which utilizes various location data sources and APIs to
This webinar discusses Metro AG's implementation of Sitecore for its customer-facing website across 25 countries. It oversaw migrating content from over 10,000 pages to the new Sitecore-powered site. This resulted in a 42% increase in non-paid traffic within three months. The webinar emphasizes establishing governance, content processes, and personalization strategies from the start. It also stresses building internal expertise to empower local marketing teams through training and knowledge sharing.
Destination E-marketing: Trends, Opportunities and prioritiesAnna Pollock
1) Anna Pollock presented on trends in e-marketing for tourism destinations. She discussed how destination management systems can help all stakeholders in tourism including guests, suppliers, and the local community.
2) Pollock described the complex value chain in tourism and how guests, suppliers, and intermediaries all have different goals. She also outlined some key pain points for guests in finding and booking customized travel experiences and for suppliers in marketing and distributing their services.
3) Pollock proposed that a destination management system could help automate processes and reduce friction for both guests and suppliers through features like centralized content creation and distribution across multiple channels, inventory management, and transaction capabilities.
AgileLIVE Webinar: Adding UX Value to Agile DevelopmentVersionOne
This document discusses how to add user experience (UX) value to agile development processes in order to create applications that customers love. It recommends using the POST technique of developing personas, objectives, strategies, and technologies to understand customers and their needs. Journey maps and wireframes should be used to design the customer experience. Kanban boards can help prioritize work to increase delivery speed. Gathering frequent customer feedback through testing and analytics ensures the applications meet customer expectations.
LEAN DESIGN RESEARCH: DECODE, DEFINE, AND DEVELOP THE RIGHT SOLUTIONSarah Reid
A discovery phase is essential to a product’s success and is much more than just getting up to speed with stakeholders and documenting requirements. Before building anything you need to evaluate the strategy, create shared understanding, and build strong lines of communication. Dialexa has created a battle-tested discovery process that strikes the perfect balance between research and planning vs. designing and building. In this talk, you will learn various techniques to quickly extract data and synthesize it into meaningful information for business stakeholders, design teams, and development teams.
This document discusses strategies for digital marketing success. It covers topics such as search engine optimization, paid search marketing, video advertising, and using digital technologies like podcasts and webinars. The document also discusses how digital marketing is influencing companies today and provides an overview of emerging technologies like widgets, feeds, and customizing communications through multiple online channels.
This document discusses strategies for digital marketing success. It covers topics such as search engine optimization, paid search marketing, video advertising, and using digital technologies like podcasts and webinars. The document also discusses how digital marketing is influencing companies today and provides an overview of emerging technologies like widgets, feeds, and customizing communications through multiple online channels.
nugg.ad is a European company founded in 2006 that provides smart data and audience targeting technologies. It has numerous offices across Europe and is the largest targeting platform and leader in branding and data management technologies in Europe. nugg.ad uses machine learning algorithms to analyze large amounts of data and make predictions about audiences that help advertisers precisely target consumers. It provides customized data and audience solutions to publishers, sales houses, and advertisers.
Customer Journey Mapping and the Customer ExperienceJoost Hoogstrate
Session 1a of the Startupbootcamp "Making You Funnel Work" program by E-commercemanagers.com
This session is about Customer Journey Mapping and it's relevance for Customer Experience Optimization.
Handle all incoming RFPs from multiple sources, qualify & respond quicker. Assess ROI in real-time. End to end solution for all meeting and event goods and service needs.
World's #1 mobile chipset company and mobile manufacturer. AI-driven marketing SaaS platform with 300 million+ direct devices and 10,000+ premium publishers. Global presence across India, UAE, UK, Canada, Taiwan, and Bangladesh with 200 employees. Strategic partnerships with world's largest mobile chip manufacturer. Platforms include a DMP, DSP, SSP for audience segmentation, programmatic advertising, and real-time campaign optimization.
Maximize Your Audiences & Programmatic Display Advertising by Michelle Morgan and Bryan Duffin
Utah Digital Marketing Collective event deck is from Wednesday 5/16/2018 at 50 West Club in downtown SLC. Utah's largest marketing and networking association. See more at: slcsem.org.
Learn more: http://www.slcsem.org/
Presentation #1: How to Maximize Your Audiences for Strategy, Optimization, and Scale by Michelle Morgan
Audiences can be amazingly powerful and it’s your job to leverage them to their fullest potential. But how you do you do it? What are all the possible ways to utilize audiences? How can you set yourself up for long-term success?
Presentation #2: The Ultimate Guide to Programmatic Display Advertising by Bryan Duffin
Programmatic Display Advertising refers to the placement of ads utilizing RTB (real-time bidding) & Artificial Intelligence (AI) to display, social, mobile & video. Find out how this marketing channel is constantly evolving and why it is highly advantageous to incorporate into your organization’s marketing strategy.
In this presentation, I seek to improve the retention of hotel seekers on Yelp with a multi-level sorting based on qualitative attributes to provide trust for results and speed up the decision-making process. I go through user personas, pain points, use cases, potential solutions, prioritization, validation, metrics, and design.
This is a slideshare of the Hotel Industry UX Benchmark Study, where you can see the webinar presentation, including highlight results of the study made by UserZoom
Tnooz THack London - Travel Technology Europe showcasetnooz
This document provides an agenda for a London hack day event. It lists the running order of presenters including James Dunford Wood, Alastair James, Paul Slugocki, Riaan van Schoor, Edd McArdle, Stuart Grant, and James Addison. It also provides details on some of the presentations, including Paul Slugocki demonstrating the Tripbod API and ad units, Edd McArdle and Riaan van Schoor presenting their Travoloon travel search tool, and Stuart Grant discussing using location data from sources like Panoramio, YouTube, and Wikipedia to build travel applications. The document concludes with Kevin O'Sullivan presenting his Inspire Me voice activated travel
Ganesan K is seeking a competitive job to utilize his knowledge and skills to help achieve company goals. He has over 5 years of experience as an Ad Trafficker at Biz Data Technologies, Chennai, where he schedules and manages online advertising campaigns. His technical skills include the DFA ad server, MS Office, HTML, JavaScript, and analytics tools. He has worked with major clients such as Nissan, Johnson & Johnson, and Expedia. Ganesan holds a B.E. in ECE from J.P. College of Engineering with a 6.9 CGPA.
[x+1] provides an audience investment platform and tools to help companies achieve customer-centric and data-driven marketing. The document discusses how [x+1] helped Delta Airlines personalize its website and marketing by building profiles of visitors using data on their location, device, interests, and past interactions. [x+1]'s Predictive Optimization Engine identified 1700 audience segments and served them customized content. This resulted in a 5% monthly lift in ticket sales for Delta and millions in additional revenue, while reducing landing page development costs by 20%.
Winning Strategies with Facebook Ads: Steketee @Marketingland #SMX #SocialPaul Steketee
Winning Strategies With Facebook Ads (#smx #13B)
From branding to content marketing to performance marketing, companies are finding success with Facebook ads. In this session, we’ll hear about innovative ways advertisers are tapping into Facebook’s evolving capabilities, using first-party data and testing ad formats and messaging to meet engagement and revenue goals for their businesses.
Moderator: Ginny Marvin, Contributing Editor, Search Engine Land (@ginnymarvin)
Q&A Coordinator: Michelle Stinson Ross, Social Media Marketing Manager, Offers.com (@SocialMichelleR)
Speakers:
Beth Horn, Retail Business Lead, Facebook (@bethhorn)
Ian Mackie, Directory of Strategy, Point It (@point_it)
Paul Steketee, Managing Partner, Marketing & Strategy, Addressomo (@steketee)
Tnooz THack London - Travel Technology Europe showcaseKevin May
This document provides an overview of presentations given at a London hack day event. It describes several travel-related applications and APIs that were demonstrated, including:
- An application called "Worldreviewer" that provides travel inspiration and recommendations based on criteria like budget and interests.
- The Tripbod API, which was created to make it easier to build applications using Tripbod travel data by adding location awareness and filtering capabilities. Demo applications using this API were shown.
- An application called "Travoloon" that was demonstrated by EddMcArdle and Riaan van Schoor.
- The "geo.me" service from Stuart Grant, which utilizes various location data sources and APIs to
This webinar discusses Metro AG's implementation of Sitecore for its customer-facing website across 25 countries. It oversaw migrating content from over 10,000 pages to the new Sitecore-powered site. This resulted in a 42% increase in non-paid traffic within three months. The webinar emphasizes establishing governance, content processes, and personalization strategies from the start. It also stresses building internal expertise to empower local marketing teams through training and knowledge sharing.
Destination E-marketing: Trends, Opportunities and prioritiesAnna Pollock
1) Anna Pollock presented on trends in e-marketing for tourism destinations. She discussed how destination management systems can help all stakeholders in tourism including guests, suppliers, and the local community.
2) Pollock described the complex value chain in tourism and how guests, suppliers, and intermediaries all have different goals. She also outlined some key pain points for guests in finding and booking customized travel experiences and for suppliers in marketing and distributing their services.
3) Pollock proposed that a destination management system could help automate processes and reduce friction for both guests and suppliers through features like centralized content creation and distribution across multiple channels, inventory management, and transaction capabilities.
AgileLIVE Webinar: Adding UX Value to Agile DevelopmentVersionOne
This document discusses how to add user experience (UX) value to agile development processes in order to create applications that customers love. It recommends using the POST technique of developing personas, objectives, strategies, and technologies to understand customers and their needs. Journey maps and wireframes should be used to design the customer experience. Kanban boards can help prioritize work to increase delivery speed. Gathering frequent customer feedback through testing and analytics ensures the applications meet customer expectations.
LEAN DESIGN RESEARCH: DECODE, DEFINE, AND DEVELOP THE RIGHT SOLUTIONSarah Reid
A discovery phase is essential to a product’s success and is much more than just getting up to speed with stakeholders and documenting requirements. Before building anything you need to evaluate the strategy, create shared understanding, and build strong lines of communication. Dialexa has created a battle-tested discovery process that strikes the perfect balance between research and planning vs. designing and building. In this talk, you will learn various techniques to quickly extract data and synthesize it into meaningful information for business stakeholders, design teams, and development teams.
This document discusses strategies for digital marketing success. It covers topics such as search engine optimization, paid search marketing, video advertising, and using digital technologies like podcasts and webinars. The document also discusses how digital marketing is influencing companies today and provides an overview of emerging technologies like widgets, feeds, and customizing communications through multiple online channels.
This document discusses strategies for digital marketing success. It covers topics such as search engine optimization, paid search marketing, video advertising, and using digital technologies like podcasts and webinars. The document also discusses how digital marketing is influencing companies today and provides an overview of emerging technologies like widgets, feeds, and customizing communications through multiple online channels.
nugg.ad is a European company founded in 2006 that provides smart data and audience targeting technologies. It has numerous offices across Europe and is the largest targeting platform and leader in branding and data management technologies in Europe. nugg.ad uses machine learning algorithms to analyze large amounts of data and make predictions about audiences that help advertisers precisely target consumers. It provides customized data and audience solutions to publishers, sales houses, and advertisers.
Customer Journey Mapping and the Customer ExperienceJoost Hoogstrate
Session 1a of the Startupbootcamp "Making You Funnel Work" program by E-commercemanagers.com
This session is about Customer Journey Mapping and it's relevance for Customer Experience Optimization.
Handle all incoming RFPs from multiple sources, qualify & respond quicker. Assess ROI in real-time. End to end solution for all meeting and event goods and service needs.
World's #1 mobile chipset company and mobile manufacturer. AI-driven marketing SaaS platform with 300 million+ direct devices and 10,000+ premium publishers. Global presence across India, UAE, UK, Canada, Taiwan, and Bangladesh with 200 employees. Strategic partnerships with world's largest mobile chip manufacturer. Platforms include a DMP, DSP, SSP for audience segmentation, programmatic advertising, and real-time campaign optimization.
Maximize Your Audiences & Programmatic Display Advertising by Michelle Morgan and Bryan Duffin
Utah Digital Marketing Collective event deck is from Wednesday 5/16/2018 at 50 West Club in downtown SLC. Utah's largest marketing and networking association. See more at: slcsem.org.
Learn more: http://www.slcsem.org/
Presentation #1: How to Maximize Your Audiences for Strategy, Optimization, and Scale by Michelle Morgan
Audiences can be amazingly powerful and it’s your job to leverage them to their fullest potential. But how you do you do it? What are all the possible ways to utilize audiences? How can you set yourself up for long-term success?
Presentation #2: The Ultimate Guide to Programmatic Display Advertising by Bryan Duffin
Programmatic Display Advertising refers to the placement of ads utilizing RTB (real-time bidding) & Artificial Intelligence (AI) to display, social, mobile & video. Find out how this marketing channel is constantly evolving and why it is highly advantageous to incorporate into your organization’s marketing strategy.
In this presentation, I seek to improve the retention of hotel seekers on Yelp with a multi-level sorting based on qualitative attributes to provide trust for results and speed up the decision-making process. I go through user personas, pain points, use cases, potential solutions, prioritization, validation, metrics, and design.
This is a slideshare of the Hotel Industry UX Benchmark Study, where you can see the webinar presentation, including highlight results of the study made by UserZoom
8. 14 MILLION Rooms
50% 50%
Hotel
Chains Independent
CURRENT GLOBAL SITUATION
8Wednesday, December 4, 13
9. HOSPITALITY
SECTOR PROBLEMS
• High OTA commissions
• Keeping a competitive edge (between direct rivals)
• Language barriers / globalization
• High cost of qualified staff
EXPECTATIONS/PROBLEMS
9Wednesday, December 4, 13
11. HOSPITALITY
SECTOR PROBLEMS
• High OTA commissions
• Keeping a competitive edge
• Language barriers / globalization
• High cost of staff
EXPECTATIONS/PROBLEMS
TRAVELLER
NEEDS
Experience •
Language barriers •
Recognition •
Privacy •
participation in the added value •
11Wednesday, December 4, 13
13. To demanding travelers, GUESTVISOR is the only online
tool that clearly transmits accurate traveller expectations,
demands and preferences to whomever can offer it.
POSITIONING
13Wednesday, December 4, 13
14. Guestvisor is a lifetime guest preferences profile and
direct link between the frequent, occasional, leisure or
business travelers and the hospitality providers. It will be
the answer to a strong need from the consumers side
and the service providers(Hotels) from the other side.
It is THE tool which is going to connect the last
consumer to the chosen service provider and fine tune
hospitality in order to exactly match the consumers will of
participation in the added value they are subjectively
looking for.
WHAT IS IT
14Wednesday, December 4, 13
15. TRAVELERS
- Speaks your language
- Personalized/Customized services
- Focused search criteria
- Time reduction in booking/ Ease of use/ Practical
- Secrecy / Privacy
- Free service
WHAT ARE WE SOLVING
15Wednesday, December 4, 13
16. HOTELS
- Speaks your language
- Lower commission
- Accurate Rating/Feedback (market influence)
- Free service
WHAT ARE WE SOLVING
16Wednesday, December 4, 13
28. FIRST OF ITS KIND ON THE MARKET
FOCUSED AND AGGREGATED RESULTS BASED ON PERSONAL
PREFERENCES (ONE TIME DATA ENTRY/MODIFIABLE)
EMERGING AND MATURE MARKETS
ANSWER TO A STRONG DEMAND FROM CONSUMERS &
SERVICE PROVIDERS
1+ BILLION CONSUMERS AS MARKET SIZE
ELIMINATION OF LANGUAGE BARRIERS
SAVE TIME
FREE SERVICE
PRIVACY
STRENGTH
28Wednesday, December 4, 13
29. NEW SERVICE, NO BRAND AWARENESS
RISK OF LOW INVOLVEMENT DUE TO LONG DATA INPUT
(Questionnaire)
AGGRESSIVE / COSTLY GLOBAL MARKETING ROLLOUT
STRATEGY
WEAKNESSES
29Wednesday, December 4, 13
30. SIMPLE AND EASY TO USE (User Interface)
GLOBAL AGGREGATION FOR GUEST PREFERENCES
POTENTIAL EXPONENTIAL GROWTH
MONOPOLIZATION FOR THE TRAVEL & TOURISM INDUSTRY
OPPORTUNITIES
30Wednesday, December 4, 13
31. OTA
Copy Cats
Urgency of a Quick global expansion
Loyalty Programs
THREATS
31Wednesday, December 4, 13
33. LOW & FIXED RESERVATION COMMISSION (8%)
NARROWS DRAMATICALLY ROOM FOR ERRORS
EASY AND ACCURATE ACCESS TO GUEST PROFILES
FIRST OF ITS KIND ON THE MARKET
ANSWER TO A STRONG DEMAND FROM SERVICE PROVIDERS
ELIMINATION OF LANGUAGE BARRIERS
SAVE TIME AND OVERHEAD COSTS
ACCURATE ROOMS ASSIGNMENT
MEETING OF GUESTS’ EXPECTATIONS
ACCURATE AND OBJECTIVE GUEST FEEDBACK
STRENGTH
33Wednesday, December 4, 13
34. NEW SERVICE, NO BRAND AWARENESS
SLOW GLOBAL ROLLOUT STRATEGY
POTENTIAL CONFLICT WITH THEIR LOYALTY PROGRAM
WEAKNESSES
34Wednesday, December 4, 13
35. SIMPLE AND EASY TO USE, NO SETUP FEES
ACQUISITION OF NEW MARKETS AND KNOW HOW OF THEIR
TRENDS
GLOBAL OTA CONFLICT/MARKET MONOPOLIZATION
HIGH OTA COMMISSION (up to 30%)
OPPORTUNITIES
35Wednesday, December 4, 13
38. GV FEATURES
quick / easy / visual / efficient
simple user interface
SITE VISUAL CONCEPT
(+) supports the main purpose of the website in being quick and time savvy
38Wednesday, December 4, 13
39. GV FEATURES
- Arabic
- English
- French
- German
- Greek
- Hindi
- Indonesian
MULTILINGUAL
(+) GuestVisor’s exponential growth is directly linked to the languages it speaks due to targeted
markets and their communication barriers issues.
- Italian
- Korean
- Malaysian
- Mandarin
- Portuguese
- Russian
- Spanish
- Sri Lankaian
- Thai
- Turkish
39Wednesday, December 4, 13
40. GV FEATURESENHANCED SEARCH
enhanced search criteria: "an elaborate visual search
engine"
(+) customize what you want/ fast
40Wednesday, December 4, 13
41. GV FEATURES
users can have multiple profiles:
• family profile
• business profile
• leisure profile
etc...
MULTIPLE PROFILES
(+) flexibility
41Wednesday, December 4, 13
42. GV FEATURES
Booking system [ drop down/visual ] through the website that emails
the hotel and adjusts for language barrier; it takes back emails from
hotel to show user, and it also adjusts for language + logging/easy
tracking.
All replies would show up in an interface filtered/categorized by hotel,
allowing the user to easily track all his booking requests and
confirmations + practical way to track/log any bookings.
(for example, in case of conflict in booking, 1 click would directly
show him all correspondence with that specific hotel)
BOOKING SYSTEM
(+) better process management
(+) make GV a hub/ onsite visits > better for future advertising/monetization oportunities
42Wednesday, December 4, 13
43. GV FEATURES
Hotels can login and see analytics of users who
previewed their online profile (origin country, ratings,
etc...full report)
ANALYTICS [***]
(+) Interest point for suppliers
43Wednesday, December 4, 13
44. GV FEATURES
The system will be able to smartly recommend hotels
for your stay (or trends), based on your profile criteria
and past booking history.
This way the system will allow you to directly choose an
hotel for your next trip without having to go through the
hassle of searching online.
SMART RECOMMENDATIONS [ *** ]
(+) Interest point for users / smart website functionalities
44Wednesday, December 4, 13
45. GV FEATURES
Since users and hotels already have a full profiles, the
system will display the common criteria for easy review
on checkout.
This will be displayed publicly on the site to enhance
the hotel rating + people can recommend the hotel
------
Second part of form would include 'recommendations'
section (from clients), ie: please add wifi to rooms, etc.
RATING/RECOMMENDATION SYSTEM
(+) Very accurate feedback
45Wednesday, December 4, 13
46. GV FEATURES
The website displays all gv accepted hotels in the database
and will showcase daily hotels that are subscribing to the
system (notifications of hotels joining)
notifications would show up as soon as the hotel fills
their profile and get their supplier code -> they get
officially displayed as a member.
+ as soon as an hotel fills their profile, it directly gets cross-
matched with all user profiles, and personalized
notifications/suggestion that 'a new hotel matching your
interest is added'
DAILY NOTIFICATIONS
(+) Exposure & user updated choices / buzz
46Wednesday, December 4, 13
47. GV FEATURES
Eventually users can do their bookings directly through
the site (transfer downpayment, etc...)
online transaction directly through the site - secure
payment.
ONLINE MONEY TRANSFER
(+) Adds value to the project + supports its mission statement & objective (fast process in
managing your travels )
47Wednesday, December 4, 13
48. GV FEATURES
"if HOTEL X has a room for 100$, notify me"
Basically notification of special or cool offers
WISH LIST
(+) interesting concept. needs more development
48Wednesday, December 4, 13
49. GV FEATURES
Any hospitality related service provider (hotel - car rental -
restaurants - etc... ) can advertise based on very specific
client criteria that really revolves around hotel-based filters:
direct 1 to 1 marketing/efficient
ex: hotel X can promote packages specific for business
people , or seminars/conf..etc...
Promo for backpackers of specific age range having
certain interests such as: free breakfast, free wifi, paid
pool, tennis court, nearby lunapark (this data is not
available on any other platform online today)
The system will display, based on your advertising
criteria, how many people can be reached + location,
their usual budget, interest, etc...
TARGETED AD SYSTEM [ *** ]
(+) unique feature
49Wednesday, December 4, 13
50. GV FEATURES
Internal anonymous messaging system (thru IDS)
between hotel and users or users and users (hotel or
user will see the list of people who have reviewed the
hotel but without their actual names, and can easily
communicate to get additional feedback)
MESSAGING SYSTEM
50Wednesday, December 4, 13
52. GUESTVISOR
REVENUE DEFINITION
REVENUE IS DERIVED FROM:
Booking rate/Room Night (Based on 140$)Booking rate/Room Night (Based on 140$)Booking rate/Room Night (Based on 140$)Booking rate/Room Night (Based on 140$)
Booking Fees @ 8% demanding Corporate Corporations Leisure
Hôtel Chains $
11.20$
11.20$
11.20$
11.20
Independant Hotels $
11.20$
11.20$
11.20$
11.20
Furnished apartments chains $
11.20$
11.20$
11.20$
11.20
Furnished apartments independant $
11.20$
11.20$
11.20$
11.20
Advertising Fees For the time being are considered as trocsFor the time being are considered as trocsFor the time being are considered as trocs
52Wednesday, December 4, 13
53. GUESTVISOR
MARKET SIZE
According to UNWTO 2012 the number of travellers has exceeded the 1 billion in 2012.According to UNWTO 2012 the number of travellers has exceeded the 1 billion in 2012.According to UNWTO 2012 the number of travellers has exceeded the 1 billion in 2012.According to UNWTO 2012 the number of travellers has exceeded the 1 billion in 2012.According to UNWTO 2012 the number of travellers has exceeded the 1 billion in 2012.
The estimated breakdown of the actual 1.035 billion travellers is as follows:The estimated breakdown of the actual 1.035 billion travellers is as follows:The estimated breakdown of the actual 1.035 billion travellers is as follows:The estimated breakdown of the actual 1.035 billion travellers is as follows:
Total Number Estimated % Estimated n° Average lenght of stayN° of Nights
Demanding
1,035,000,000 7.00%
72,450,000
3.00
217,350,000
Corporate
1,035,000,000 7.00%
72,450,000
3.00
217,350,000
Corporations
1,035,000,000 7.00%
72,450,000
3.00
217,350,000
Leisure/Others
1,035,000,000 79.00%
817,650,000
3.00
2,452,950,000
3,105,000,000
Estimated Landings Year 1 Year 2 Year 3 Year 4 Year 5
Demanding 1% 2% 4% 7% 9%
Corporate 1% 2% 4% 7% 9%
Corporations 1% 2% 4% 7% 9%
Leisure/Others 1% 1% 3% 5% 8%
Year One is the first year after the 32 monthsYear One is the first year after the 32 months
Total Room Nights Year 1 Year 2 Year 3 Year 4 Year 5
Demanding
217,350,000
2,173,500
4,347,000
8,694,000
15,214,500
19,561,500
Corporate
217,350,000
2,173,500
4,347,000
8,694,000
15,214,500
19,561,500
Corporations
217,350,000
2,173,500
4,347,000
8,694,000
15,214,500
19,561,500
Leisure/Others
2,452,950,000
24,529,500
24,529,500
73,588,500
122,647,500
196,236,000
Total GV Room Nights
31,050,000
37,570,500
99,670,500
168,291,000
254,920,500
53Wednesday, December 4, 13
55. GUESTVISOR
PREOPERATING COSTS FOR THE FIRST 32 MONTHS INCLUDING SITE DEVELOPMENT OF 8 MONTHSPREOPERATING COSTS FOR THE FIRST 32 MONTHS INCLUDING SITE DEVELOPMENT OF 8 MONTHSPREOPERATING COSTS FOR THE FIRST 32 MONTHS INCLUDING SITE DEVELOPMENT OF 8 MONTHSPREOPERATING COSTS FOR THE FIRST 32 MONTHS INCLUDING SITE DEVELOPMENT OF 8 MONTHSPREOPERATING COSTS FOR THE FIRST 32 MONTHS INCLUDING SITE DEVELOPMENT OF 8 MONTHS
Particulars Cost/Month Multiplier Total Cost
Salaries - Founders
Roland Debs $
10,000 32 $
320,000
Riad Mouawad $
10,000 32 $
320,000
S/Total $
640,000
BlackInk Support
Office Rent $
3,000 32 $
96,000
Internet Connection $
500 32 $
16,000
Running Expenses $
2,000 32 $
64,000
Design Fees $
6,250 32 $
200,000
Legal & Accounting $
800 32 $
25,600
S/Total $
401,600
Diferred Expenses $
1,041,600
Other Salaries
Project Manager $
6,000 20 $
120,000
Back End Developer $
4,000 20 $
80,000
Front End Developer $
3,000 20 $
60,000
UX Expert $
3,500 20 $
70,000
Graphic UI $
3,500 20 $
70,000
QA $
3,000 20 $
60,000
S/Total $
460,000
Company Setup $
5,000 1 5000
Operating Material $
12,000 1 12000
S/Total 17000
Marketing / Advertising $
500,000 1 $
500,000
Cash Expenses $
977,000
Total Expenses $
2,018,600
55Wednesday, December 4, 13