Company presentation

voestalpine Edelstahl GmbH
Company Presentation, BY 2013/14
www|.voestalpine.com

voestalpine AG
Key figures for 2013/14
Employees 48,113
Revenue EUR 11,228.0 million
EBITDA EUR 1,382.7 million
EBIT EUR 792.3 million
EBIT margin 7.1%
|
2 Company Presentation, BY 2013/14

voestalpine AG
Steel Special Steel Metal Engineering Metal Forming
33% 23% 24% 20%
|

voestalpine AG
 Anyone who wants to change the
|
4
world can depend on us.
 We’re the partner of choice worldwide
for demanding product solutions
involving steel and that allow our
customers to stay that decisive step
ahead.
 We are the world’s market leader
or hold leading positions with all
of our four divisions.
Company Presentation, BY 2013/14
Steel Special Steel
Metal Engineering Metal Forming

voestalpine AG
Steel Special Steel Metal Engineering Metal Forming
Global leadership
in quality for
premium steel strip &
cast products
world’s leading provider
of heavy plate.
Sectors:
Automotive industry and
suppliers, energy,
household appliances,
construction industry
|
Global market leader
for tool steel
leading position for
high-speed steel and
special forged parts
Sectors:
Toolmaking, automotive
industry, energy, aviation
World market leader
for turnout technology
leading positions for rails,
processed wire,
seamless tubes and
welding consumables
Sectors:
Railway systems, energy,
automotive industry,
machine construction and
steel construction industry
World’s leading provider
of high-quality metal
processing solutions in
the field of custom and
special sections,
precision strip steel and
special components for
automotive & aviation
industries
Sectors:
Automotive, construction
and energy industries,
storage technology,
machine construction and
steel construction industries

voestalpine Edelstahl at a glance
 voestalpine Edelstahl GmbH - lead company of the Special Steel
Division
 Worldwide leading special steel company with a focus
on technologically demanding product segments
 Global market leader in tool steel and worldwide leading positions
in high-speed steel, valve steel and other special steels
 8 production sites in Europe, North- and South America and a sales
network with 150 warehouse and service sites in 45 countries on all
continents
 key customers include the automotive, power generation, oil and
gas exploration, machinery construction, consumer goods, aircraft
and other selected industry sectors
|

Historic Milestones
1991
|
Austrian Böhler Group and Swedish Uddeholm Group merge to form the Böhler-Uddeholm Group
(the beginnings of both companies date back to 1446 and 1668 respectively);
Böhler-Uddeholm is fully owned by ÖIAG (Republic of Austria)
1995 Initial public offering on the Vienna Stock Exchange,
majority privatization in the following year
2003 The Republic of Austria sells the remaining stake and makes Böhler-Uddeholm a fully privatized company
2007 Austrian-based voestalpine AG acquires a majority stake in Böhler-Uddeholm and fully integrates the
company in the consecutive year (Böhler-Uddeholm forms the Special Steel Division of voestalpine Group)
2011 Holding company Böhler-Uddeholm AG changes legal form and name to voestalpine Edelstahl GmbH
2013 voestalpine Edelstahl GmbH acquires Eifeler Group and expands the service portfolio for tool steel with
coating

Clearly defined core business
 Tool steel
 High-speed steel
 Valve steel
 Special engineering steel
 Powder metallurgical steels
 Special steel grades
 Nickel-based alloys
 Titanium alloys
(in all product categories)
|
Global sales and distribution network including additional services
on site (heat treatment, machining, coating etc.)

Global presence in all industrialized zones
 Production sites in Austria (Kapfenberg, Mürzzuschlag, Bruckbach),
Sweden (Hagfors), Germany (Wetzlar), USA (South Boston/Virginia),
Brazil (Sumaré)
 Worldwide sales and service network with 150 warehouse and service sites
in 45 countries
|

Enhanced customer orientation and customization
One step ahead of the best
|
 A strict orientation to customer
requirements (customer intimacy) is
traditionally of utmost priority in the
Group’s values
 Buying decisions of customers are
driven by availability of material,
tailored services and technical
expertise
 The Group’s global sales and
distribution network is unique in the
special steel sector and a cornerstone
for market leadership
CUSTOMER INTIMACY
Customer Responsive
PRODUCT LEADERSHIP
Product Differentiation
OPERATIONAL EXCELLENCE
Operational Competence
On par with the best

Well positioned by unique brands
|
 voestalpine Edelstahl possesses
globally leading brands with a
long-standing tradition in the special
steel sector (multi-brand strategy)
 Each brand represents an individual
performance profile in the market
enjoying strong brand loyalty
 These brands clearly differentiate the
Group from its competitors
 Optimizing and developing its brands
constitutes a major element
in the Company’s values

Clear differentiation from competition
 Fully integrated manufacturer of special steels providing production,
distribution and services from a single source
 Diversified customer base by industry and region,
not dependent from single large customers
 Comprehensive sales and service network secures global operations
and local ties to customers
 Market leader in selected and technologically demanding product
segments, no mass steel producer
 Well-established brands with proven track record generate strong
brand loyalty
|

voestalpine Edelstahl in key figures
Financial figures 2013/14 in m€ Operating figures 2013/14
Net sales 2.627,9
EBITDA 358,5
EBIT 224,4
2,748 2,628 12,885
|
Employees (Full-time equivalent) 12.885
Production and distribution sites ~120
Net sales, EBIT in m€
Employees (Full-time equivalent)
12,721
2012/2013 2013/2014
222 249
2012/2013 2013/2014

voestalpine Edelstahl in key figures
Sales by region Sales by customer industry
Rest of world 4%
Other Europe 5%
Brazil 8%
Asia
14%
|
Automotive
27%
Civil & mechanical
engineering 22%
European Union 56% 11%
(of which Austria 6%)
Construction
4%
Aviation
industry 10%
White Goods/
Consumer goods 13%
Other
Energy industry 13%
North America
13%

Specific customer structure
 Main focus on automotive industry, power generation, oil & gas, machinery
construction and aircraft industries
 Largest customer group in tool making (small and medium enterprises),
therefore no dependence on large customers
|
 Largest customer stands for less than 2% of total revenue
 10 largest customers stand for less than 10% of total revenue
 No volume business, average dispatch size is about 70 kg
voestalpine Edelstahl is focused on medium-sized customers
as well as large industrial end-users

Long-term growth triggerd by megatrends
Megatrend/
Industry sector
|
Current contribution
to total sales
Mid-term
trend
Long-term
trend
Mobility/Auto
Tool and component building ~27%  
Mobility/Aircraft
Structural parts, aero engine discs ~10%  
Power generation
Thermal power plants, wind energy,
oil & gas exploration
~14%  
Consumer goods
Electronics, household appliances, packaging ~13%  
Machinery construction
Cutting tools, heavy gear boxes, tooling ~22%  
voestalpine Edelstahl has a strong exposure to fast growing industry sectors and
is poised to benefit from future trends

R&D secures innovation lead
R&D in figures
|
 Directed development of
products and processes
forms the basis of
innovation and
competitiveness
 New steel grades and alloys
as well as process
simulation for metal forming
and process technology are
the main focus in R&D
 Fundamental research is
carried out in close
cooperation with
universities and research
centers
Expenditure
for 2013/14 in m€ ~21
Number of researchers ~109
Number of registered patents and
patent applications ~1,093
R&D expenditure in m€

State-of-the-art in production
|
 Electric arc furnaces and secondary metallurgical
equipment focused on demanding special steel grades
 Remelting units (ESR/VAR) and furnaces for vacuum
induction melting (VIM) further optimize metallurgical
characteristics of end products
 Rolling mills allowing for high precision and flexibility
 Most modern forging machines
(open-die, closed-die and rotary forging)
 Powder metallurgic plant in Austria
 Continous casting plant for valve steel and welding wire
Fully integrated special steel producer providing state-of-the-art multi-line
rolling mills and the largest rotary forging press and screw press worldwide

Unique service network for special steels
 Worldwide sales network with 150 warehouse and service
sites across all industrialized regions
 Roughly 40% of total staff is employed in sales
 Global number 1 in service centers focused on tool making
 Technical advice and customer service on site support
customer focus
 Approximately 1,000 high performance saws and 350
milling machines precisely cut and about 100 heat
treatment furnaces harden material according to customer
specifications
 “Ordered today – delivered tomorrow” granted for standard
products
In the special steel sector no other competitor can provide a comparable sales and
|
distribution network incl. stocking, machining, heat treatment and coating.

Motivated employees make the difference
Workforce by region
N-America 5%
Asia 12%
|
 Worldwide about 12,885* employees in
45 countries on every continent
 Close collaboration within the
workforce across the Group is the
guarantee for customer satisfaction
 Group-wide feedback from the
Employee Survey enables “employee
engagement“ to be measured and
provides the basis for drawing up
targeted measures within the
companies
 Employees with expertise and
individual responsibility are
prerequisites to meet customer’s needs
and distinguish the Group from its
competition
Europe (exkl. Austria)
37%
Austria
29%
S-America
15%
Other 2%
20 Company Presentation, BY 2013/14 *Full-time eqivalent

Shared values built on five principles
1. We focus on the needs of our customers.
2. We are empowered professionals.
3. We do what we say.
4. We are committed for the long term.
5. We develop the talents of our employees.
|

Continous improvement program (CIP)
 voestalpine Edelstahl employs an established and successful Continuous
Improvement Program (CIP) in all major Group companies.
 In addition to running projects employees propose roughly 15,000 new
ideas for improvement. These suggestions are assessed by expert teams.
 Proposals for improvements are submitted in four categories:
“Quality“, „Safety at work and health”, “Environmental protection”, and
„Financial impact“.
 Each year the best submissions are rewarded.
 CIP significantly contributes to sustainable cost reduction, and helps to
secure the Company‘s competitiveness.
|

A focus on sustainable environmental protection
 Active environmental protection is securely anchored in our company
philosophy. This involves maintaining a continual improvement process
and adhering to environmental regulations.
 We work with standardized environmental & energy management
systems at our production sites. (ISO 14001 and ISO 50001)
 Our production processes are designed to be energy- and resource-efficient
|
and to avoid or reduce environmental pollution by using the
best available and economically justifiable technologies.
 By improving material efficiency and recyclability we are making a
sustainable contribution to a future in which resources are protected.
 Networking of the environmental representatives at the sites and
monitoring of the legal and technological developments ensure high
environmental standards across the entire Group.

Work safety is an absolute priority
 The health and safety of employees at voestalpine Edelstahl and its
subsidiaries enjoy our highest priority.
 We work with standardized safety & health management systems at our
production sites. (OHSAS 18001)
 Industrial safety and a healthy workplace are an integral part of all business
processes.
 International exchange of experience within Division and Group sites is
important for our joint development.
 Excellent work safety and workplace health provide an important contribution
to the success of the company.
|
Our vision: Zero accidents!

Thank you!
www|.voestalpine.com

Company presentation

Recommended

Recommended

More Related Content

What's hot

What's hot (20)

Similar to Company presentation

Similar to Company presentation (20)

More from voestalpine High Performance Metals GmbH

More from voestalpine High Performance Metals GmbH (10)

Recently uploaded

Recently uploaded (20)

Company presentation