This Kickstarter campaign seeks funding to develop an app called 2nd Circle that aims to reduce stress and burnout in family caregivers. There are over 50 million family caregivers in the US who provide an estimated $450 billion in annual care. The app will connect caregivers to friends and family for added support, sharing of resources, and engagement to improve resilience against burnout. Funds raised will be used to create versions of the app and build an initial user base, with future plans for the app to be self-sustaining through ads, premium subscriptions, and partnerships with health insurers.

1. Kickstarter campaign description
Launches
July1, 2014

2. 2nd Circle addresses the stress and burnout that afflict many of
the 50 million family caregivers in the U.S.
• Family caregivers have a huge role in healthcare
• Value of time spent providing care is $450 billion/year
• Average commitment is 20 hours/week
• Their caregiving exacts a fearsome toll
• 46 percent give up many social activities
• Their life expectancy may be cut by as much as 10 years
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3. 2nd Circle is a low-cost way to improve caregiver resilience and
motivation via …
• INTERACTION:
Interaction with 2nd Circle provides insights and connections for
expanded creativity and initiative
• SHARING:
Caregiving as a shared experience makes available methods and
coaching for improved performance
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4. • Makes it easier for family and friends to help caregivers
• Reduces caregiver stress, which can cause burnout and increase the
cost of care
• Helps stop the vicious circle of caregivers becoming patients
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2nd Circle is a Facebook app to reduce the burden of family
caregiving

5. The friends and family of caregivers comprise the target
audience for 2nd Circle
• Many family caregivers need more help from their "2nd Circle" of
support (their family and friends)
• These people often want to help, but don't know how, are separated
geographically from the caregiver, or face other obstacles
• The 2nd Circle app provides an easy and inviting way to connect
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6. Our Kickstarter campaign seeks to (1) raise money to create 4
versions of the app, and (2) build a critical mass of users
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Launches
July 1,
2014

7. 2nd Circle will sustain itself with revenue generated from three
sources
• ADS:
From companies wishing to sell their products to caregivers and their
families and friends (durable medical, services, technology)
• “FREEMIUM”
Basic features of 2nd Circle will be free to users, premium features
only available to subscribers
• PER-MEMBER-PER-MONTH FEE
Paid by health insurance companies to provide their customers with a
premium-featured, branded app to:
• Reduce cost of care (preventing just one admission will pay for 1,000 app users for
1 year)
• Improve policyholder retention
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8. Kickstarter contributors will be rewarded
Pledge Level
$15+ $26+ $35+ $51 $99 - $1000
Name on
website
Early
download of
app
Free
subscription
to premium
features
Focus group
to help create
product
“Shout Out”
Your name
and message
to between
10,000 and
1,000,000
users
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9. Our approach benefits users by leveraging the advantages of an
integrated and attractive social network
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10. Our team consists of seasoned professionals
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Bob Harrington
CRO
Consultant to
hospitals and
physicians
LinkedIn Profile
Dr. Deborah
Robin
Advisor
Geriatrician
LinkedIn Profile
Max Wells
CEO/CTO
Tech
Entrepreneur
LinkedIn Profile
Michael Gallelli
CMO
Marketing
Professional
LinkedIn Profile
John Castle
CFO
Entrepreneur
LinkedIn Profile

11. Join us and be a part of this
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Kickstarter
Launches
July 1, 2014
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