The document discusses best practices for social media use, including knowing your audience, having a unique voice, planning ahead, prioritizing platforms, partnering with others, using visual content, and engaging with followers. It provides tips for each practice and emphasizes truly understanding your audience and finding your organization's unique voice to guide valuable content. The panel discussion focused on sharing knowledge around implementing these strategies.

1. #WGBHSocial
Behind the Social

2. The Panel
#WGBHSocial
Hannah Auerbach
Account Exec
Antiques Roadshow
Molly Jacobs
Sr Producer/Digital
American Experience
Olivia Wong
Sr Account Exec
Masterpiece

3. The Social Media Best Practices
(that we all know)
1. Know your audience
2. Have a unique voice.
3. Plan ahead.
4. Prioritize your platforms.
5.Take advantage of partnerships.
6. Be visual.
7. Engage!
#WGBHSocial

4. Best Practice:
Know your audience.
#WGBHSocial
Don’t just know your audience. BE your
audience. #WGBHSocial

5. Best Practice:
Know your audience.
#WGBHSocial

6. Best Practice:
Know your audience.
#WGBHSocial

7. #WGBHSocial
Best practice:
Have a unique voice.
Find your unique voice, and have that voice
act as a guide to valuable content.
#WGBHSocial

8. #WGBHSocial
Best practice:
Have a unique voice.

9. #WGBHSocial
Best practice:
Plan ahead.
Be nimble. Instead of news hijacking, figure
out how you can add context to what’s
happening now. #WGBHSocial

10. #WGBHSocial
Best practice:
Plan ahead.

11. #WGBHSocial
Best practice:
Plan ahead.

12. #WGBHSocial
Best practice:
Prioritize your platforms.
Offer an experience that is unique to the
platform’s audience. #WGBHSocial

13. #WGBHSocial
Best practice:
Prioritize your platforms.

14. #WGBHSocial
Best practice:
Prioritize your platforms.

15. #WGBHSocial
Best practice:
Partner up.
Always be on the lookout for high profile
people who love your content. They are the
best ambassadors. #WGBHSocial

16. #WGBHSocial
Best practice:
Partner up.

17. #WGBHSocial
Best practice:
Be visual.
Watch out for what is resonating elsewhere.
#WGBHSocial

18. #WGBHSocial
Best practice:
Be visual.

19. Best practice:
Engage
#WGBHSocial
Engagement just means doing your job on
social media. #WGBHSocial

20. Best practice:
Engage
#WGBHSocial

21. Best practice:
Engage
#WGBHSocial

22. What else did we learn?
#WGBHSocial

23. #WGBHSocial
What else did we learn?

24. #WGBHSocial
What else did we learn?

25. #WGBHSocial
What else did we learn?