What does Facebook's Branded Content Policy mean for public media Facebook pages and productions? This deck walks you through the policy and how it will be enforced, starting September 1, 2016.
Facebook Branded Content Guidelines 2016Krishna De
Original link is here https://scontent-ams3-1.xx.fbcdn.net/t39.2365-6/10000000_1060256030736070_2077396790_n.pdf
These guidelines come into effect 1 September 2016.
Posted here for attendees of my digital marketing workshops.
See the announcement from April 2016 about the changes to branded content on Facebook https://www.facebook.com/business/news/branded-content-update
This specifically applies to publishers and influencers with verified Pages who wish to collaborate with marketers (brands) to share branded content on Facebook through ads or organic posts.
This important to know for influencer and sponsored marketing campaigns.
Read the guide to getting started with branded content on Facebook here https://www.facebook.com/facebookmedia/get-started/branded-content
Access the help page about branded content on Facebook here https://www.facebook.com/business/help/BrandedContent
Everything You Need To Know About Facebook HashtagsAttention
Facebook's introduction of hashtags now amplifies the reach of content posted on the platform and adds a new element to the search functionality within Graph Search. Brands can now track conversations easier across Facebook, Twitter and Instagram and reach users outside of their direct circle of fans. This POV will examine how Facebook hashtags are used and what they mean for marketers and brands.
Competition analysis real estate (social media)Rahul Kabra
This will give you brief idea of what goes on in the world of social media marketing and how are benchmarks set forward and things that can be looked into for a prospective of the best practices and deviations if any and goal setting that can be achieved if worked upon that direction.
The "Increasing Social Media Engagement" was presented at Social Media Club Conference 2011 in Bahrain by Jiri Voves (@jirivoves) Head of Product, Socialbakers
NENPA: Using social media to improve your journalismTory Starr
Slides to accompany the panel "Exciting ways newspapers can use social media" at the New England Newspapers Association (NENPA) conference in February 2015. This deck outlines three ways for newspaper journalists to get started using social media in their reporting.
Social Media: 20 Platforms in 60 MinutesTory Starr
A May 2013 introduction to social media for WGBH employees interested in expanding their brand's social presence. Presentation by Tory Starr and Mike Wood.
Why should you be on Facebook? How do you manage your personal and professional identities? This presentation goes over how (and why) to use Facebook for building your professional brand. The deck includes:
-Getting started on Facebook: the basics of optimizing your profile
-Privacy: the basics
-Social listening on Facebook: Graph Search, FB newswire, trending
-Best practices for professional Facebook use
Facebook Branded Content Guidelines 2016Krishna De
Original link is here https://scontent-ams3-1.xx.fbcdn.net/t39.2365-6/10000000_1060256030736070_2077396790_n.pdf
These guidelines come into effect 1 September 2016.
Posted here for attendees of my digital marketing workshops.
See the announcement from April 2016 about the changes to branded content on Facebook https://www.facebook.com/business/news/branded-content-update
This specifically applies to publishers and influencers with verified Pages who wish to collaborate with marketers (brands) to share branded content on Facebook through ads or organic posts.
This important to know for influencer and sponsored marketing campaigns.
Read the guide to getting started with branded content on Facebook here https://www.facebook.com/facebookmedia/get-started/branded-content
Access the help page about branded content on Facebook here https://www.facebook.com/business/help/BrandedContent
Everything You Need To Know About Facebook HashtagsAttention
Facebook's introduction of hashtags now amplifies the reach of content posted on the platform and adds a new element to the search functionality within Graph Search. Brands can now track conversations easier across Facebook, Twitter and Instagram and reach users outside of their direct circle of fans. This POV will examine how Facebook hashtags are used and what they mean for marketers and brands.
Competition analysis real estate (social media)Rahul Kabra
This will give you brief idea of what goes on in the world of social media marketing and how are benchmarks set forward and things that can be looked into for a prospective of the best practices and deviations if any and goal setting that can be achieved if worked upon that direction.
The "Increasing Social Media Engagement" was presented at Social Media Club Conference 2011 in Bahrain by Jiri Voves (@jirivoves) Head of Product, Socialbakers
NENPA: Using social media to improve your journalismTory Starr
Slides to accompany the panel "Exciting ways newspapers can use social media" at the New England Newspapers Association (NENPA) conference in February 2015. This deck outlines three ways for newspaper journalists to get started using social media in their reporting.
Social Media: 20 Platforms in 60 MinutesTory Starr
A May 2013 introduction to social media for WGBH employees interested in expanding their brand's social presence. Presentation by Tory Starr and Mike Wood.
Why should you be on Facebook? How do you manage your personal and professional identities? This presentation goes over how (and why) to use Facebook for building your professional brand. The deck includes:
-Getting started on Facebook: the basics of optimizing your profile
-Privacy: the basics
-Social listening on Facebook: Graph Search, FB newswire, trending
-Best practices for professional Facebook use
An introduction to the major social media platforms currently used for digital marketing and how to make the best use of them while marketing for yourself or your clients' company. This presentation includes several tips that I found useful when it comes to marketing in social media. Some of the principles can be used in direct marketing as well.
Instagram for business | Strategy GuideLucio Ribeiro
Businesses of all sizes and across industries are finding marketing success on Instagram. Here is how.
#lucioribeiro
#onlinecircledigital
www.theonlinecircle.com
3 New Facebook Promotional Engagement ModelsTom Edwards
The white paper outlines three new promotional engagement models that Facebook now supports based on recent changes to the promotional guidelines. It can be used as a resource when mapping client objectives to the ideal promotional engagement model, including making the call between an app vs. responsive News feed strategy or how hashtag promotions differ on Facebook vs. other platforms such as Twitter, Instagram and Vine.
Social@ogilvy Social Platform Advertising Updates POV: February 2014Ogilvy Consulting
This POV highlights recent updates and changes to social advertising offerings by Facebook, Twitter, Google+, Tumblr and Pinterest.
Throughout the year, social networks test and roll out new advertising products to improve their offerings for brands to better reach consumers. The social networks listed in this POV have added new ad units to their advertising suites that are currently or are about to be public to all brands.
By understanding each social network’s new advertising products, brands can leverage the options that best fit their business goals from driving awareness of a campaign to increasing website traffic to boosting ROI.
How to Amplify Influencer Content with Paid MediaCarusele
Brands have started putting media budgets towards influencer content, but some brands are still missing out on the ability to optimize their campaigns for the greatest impact. The benefits of the different methods of producing influencer content are important for the optimization of a campaign.
Once you’re happy with the way you’ve chosen to use and configure your profile, it’s time to set up your Business Page, often referred to as a Fan Page.” Previously, we would join these pages by clicking the “Become a Fan” button; however, Facebook changed this a few months ago to their ubiquitous “Like” button.
Facebook has gone through a lot of changes to make it work better for everyone. From the shift in the news feed to prioritize posts from friends to improving the search feature and more. Lets explore!
Productive social media management tool for marketersIndazo
According to a study, around forty-eight percent of the businesses lack a robust social media marketing strategy, which is a big mistake. Hence, if you are marketer and want to take your business to the next level of excellence, you should use social media marketing.https://www.indazo.com/blog/category/social-media/
Liveworld POV new FaceBook features for brandsLiveWorld
Facebook presented a number of changes that the company positions as natural outgrowth of its perspective that “Stories are more powerful than Ads, and a Brand Page is where the brand creates stories that fans then share and create mini-stories on top of.”
Recomendado-Seleccionado: Contagious Content: What People Share On Facebook a...Digital Pymes
Recomendamos este documento de MARKETO
In this ebook, created by Marketo and social media expert Brian Carter, we’re going to teach you how to create posts that more people will want to share. The ebook includes:
Facebook post best practices
Real Facebook case studies
New research on how people interact on Facebook
Information about the marketing ecosystem on Facebook
Discussion of the concept of virality and whether it's truly possible on Facebook
Tips for creating highly sharaeable posts
Information on what mistakes make posts unshareable
And for the geeks out there we go into excruciating detail about the research we conducted
Descarga: http://www.marketo.com/ebooks/contagious-content-what-people-share-on-facebook-and-why-they-share-it/
Businesses of all sizes and across industries are finding marketing success on Instagram. Here is how.
#lucioribeiro
#onlinecircledigital
www.theonlinecircle.com
WHAT IS AFFILIATE MARKETING. Presentation.pptxPraiseOtti
Affiliate marketing is a type of performance-based marketing in which an affiliate promotes a product or service on behalf of a merchant in exchange for a commission. In simpler terms, it's like being a middleman between a seller and a buyer, where you earn a commission for referring someone to buy a product or service.
The process of affiliate marketing involves four parties: the merchant, the affiliate (also known as the publisher), the customer, and the affiliate network (optional). The merchant is the party that creates or sells a product or service. The affiliate is the party that promotes the product or service to potential customers. The customer is the one who ultimately purchases the product or service. And the affiliate network is a platform that connects merchants with affiliates, tracks sales, and manages payments.
To become an affiliate marketer, you need to find a product or service that you are interested in promoting and sign up for the merchant's affiliate program. Once you are accepted into the program, you will be given a unique affiliate link or banner that you can share with your audience. This link contains a tracking code that allows the merchant to know that the customer came from your referral.
As an affiliate marketer, you can promote the product or service through various channels, such as a website, blog, social media, email marketing, or paid advertising. The key is to create high-quality content that is valuable to your audience and includes your affiliate link or banner.
When a customer clicks on your affiliate link and makes a purchase, you earn a commission, which is usually a percentage of the sale price. The commission rate varies depending on the merchant and the product or service being promoted. Some merchants offer a flat rate commission, while others offer a tiered commission structure based on the volume of sales generated.
The benefits of affiliate marketing are that it's relatively easy to get started, requires little to no investment, and can be done from anywhere in the world. Additionally, it allows you to monetize your content without creating your own products or services. However, it does require some effort to build an audience and create content that converts.
Overall, affiliate marketing is a popular and effective way to make money online, and many people have built successful businesses through affiliate marketing.
Another series of workshop presentations developed to help you create your overall social media strategy. The following slides discuss how to use Facebook and Twitter to enhance your marketing and drive engagement across your brand
Social Media Integration for PBS' "America After Charleston"Tory Starr
On September 20, 2015, PBS broadcast "America After Charleston," a one-hour town hall meeting that explored the many issues propelled into public discourse after a white gunman shot and killed nine African-American parishioners in Charleston's Emanuel African Methodist Episcopal Church in June 2015. This deck details how the special integrated social media into its core editorial process before, during and after broadcast.
Two things have made the Twitter TV discussion interesting to me in 2015: The rise of Periscope and new numbers about the rise of digital video. This is a deck from a recent workshop at WGBH. It reviews the role of social media in the current TV landscape, some basic thoughts on how Twitter fits into the engagement ecosystem, and introduces the platform to the beginner Tweeter.
An introduction to the major social media platforms currently used for digital marketing and how to make the best use of them while marketing for yourself or your clients' company. This presentation includes several tips that I found useful when it comes to marketing in social media. Some of the principles can be used in direct marketing as well.
Instagram for business | Strategy GuideLucio Ribeiro
Businesses of all sizes and across industries are finding marketing success on Instagram. Here is how.
#lucioribeiro
#onlinecircledigital
www.theonlinecircle.com
3 New Facebook Promotional Engagement ModelsTom Edwards
The white paper outlines three new promotional engagement models that Facebook now supports based on recent changes to the promotional guidelines. It can be used as a resource when mapping client objectives to the ideal promotional engagement model, including making the call between an app vs. responsive News feed strategy or how hashtag promotions differ on Facebook vs. other platforms such as Twitter, Instagram and Vine.
Social@ogilvy Social Platform Advertising Updates POV: February 2014Ogilvy Consulting
This POV highlights recent updates and changes to social advertising offerings by Facebook, Twitter, Google+, Tumblr and Pinterest.
Throughout the year, social networks test and roll out new advertising products to improve their offerings for brands to better reach consumers. The social networks listed in this POV have added new ad units to their advertising suites that are currently or are about to be public to all brands.
By understanding each social network’s new advertising products, brands can leverage the options that best fit their business goals from driving awareness of a campaign to increasing website traffic to boosting ROI.
How to Amplify Influencer Content with Paid MediaCarusele
Brands have started putting media budgets towards influencer content, but some brands are still missing out on the ability to optimize their campaigns for the greatest impact. The benefits of the different methods of producing influencer content are important for the optimization of a campaign.
Once you’re happy with the way you’ve chosen to use and configure your profile, it’s time to set up your Business Page, often referred to as a Fan Page.” Previously, we would join these pages by clicking the “Become a Fan” button; however, Facebook changed this a few months ago to their ubiquitous “Like” button.
Facebook has gone through a lot of changes to make it work better for everyone. From the shift in the news feed to prioritize posts from friends to improving the search feature and more. Lets explore!
Productive social media management tool for marketersIndazo
According to a study, around forty-eight percent of the businesses lack a robust social media marketing strategy, which is a big mistake. Hence, if you are marketer and want to take your business to the next level of excellence, you should use social media marketing.https://www.indazo.com/blog/category/social-media/
Liveworld POV new FaceBook features for brandsLiveWorld
Facebook presented a number of changes that the company positions as natural outgrowth of its perspective that “Stories are more powerful than Ads, and a Brand Page is where the brand creates stories that fans then share and create mini-stories on top of.”
Recomendado-Seleccionado: Contagious Content: What People Share On Facebook a...Digital Pymes
Recomendamos este documento de MARKETO
In this ebook, created by Marketo and social media expert Brian Carter, we’re going to teach you how to create posts that more people will want to share. The ebook includes:
Facebook post best practices
Real Facebook case studies
New research on how people interact on Facebook
Information about the marketing ecosystem on Facebook
Discussion of the concept of virality and whether it's truly possible on Facebook
Tips for creating highly sharaeable posts
Information on what mistakes make posts unshareable
And for the geeks out there we go into excruciating detail about the research we conducted
Descarga: http://www.marketo.com/ebooks/contagious-content-what-people-share-on-facebook-and-why-they-share-it/
Businesses of all sizes and across industries are finding marketing success on Instagram. Here is how.
#lucioribeiro
#onlinecircledigital
www.theonlinecircle.com
WHAT IS AFFILIATE MARKETING. Presentation.pptxPraiseOtti
Affiliate marketing is a type of performance-based marketing in which an affiliate promotes a product or service on behalf of a merchant in exchange for a commission. In simpler terms, it's like being a middleman between a seller and a buyer, where you earn a commission for referring someone to buy a product or service.
The process of affiliate marketing involves four parties: the merchant, the affiliate (also known as the publisher), the customer, and the affiliate network (optional). The merchant is the party that creates or sells a product or service. The affiliate is the party that promotes the product or service to potential customers. The customer is the one who ultimately purchases the product or service. And the affiliate network is a platform that connects merchants with affiliates, tracks sales, and manages payments.
To become an affiliate marketer, you need to find a product or service that you are interested in promoting and sign up for the merchant's affiliate program. Once you are accepted into the program, you will be given a unique affiliate link or banner that you can share with your audience. This link contains a tracking code that allows the merchant to know that the customer came from your referral.
As an affiliate marketer, you can promote the product or service through various channels, such as a website, blog, social media, email marketing, or paid advertising. The key is to create high-quality content that is valuable to your audience and includes your affiliate link or banner.
When a customer clicks on your affiliate link and makes a purchase, you earn a commission, which is usually a percentage of the sale price. The commission rate varies depending on the merchant and the product or service being promoted. Some merchants offer a flat rate commission, while others offer a tiered commission structure based on the volume of sales generated.
The benefits of affiliate marketing are that it's relatively easy to get started, requires little to no investment, and can be done from anywhere in the world. Additionally, it allows you to monetize your content without creating your own products or services. However, it does require some effort to build an audience and create content that converts.
Overall, affiliate marketing is a popular and effective way to make money online, and many people have built successful businesses through affiliate marketing.
Another series of workshop presentations developed to help you create your overall social media strategy. The following slides discuss how to use Facebook and Twitter to enhance your marketing and drive engagement across your brand
Social Media Integration for PBS' "America After Charleston"Tory Starr
On September 20, 2015, PBS broadcast "America After Charleston," a one-hour town hall meeting that explored the many issues propelled into public discourse after a white gunman shot and killed nine African-American parishioners in Charleston's Emanuel African Methodist Episcopal Church in June 2015. This deck details how the special integrated social media into its core editorial process before, during and after broadcast.
Two things have made the Twitter TV discussion interesting to me in 2015: The rise of Periscope and new numbers about the rise of digital video. This is a deck from a recent workshop at WGBH. It reviews the role of social media in the current TV landscape, some basic thoughts on how Twitter fits into the engagement ecosystem, and introduces the platform to the beginner Tweeter.
Behind the Social at PBS' Largest Content ProviderTory Starr
How are WGBH productions able to innovate in the social media arena, despite limited resources and budget? This deck is the result of a SXSW panel on March 13, 2015, with Tory Starr (PRI's The World), Hannah Auerbach (Antiques Roadshow), Molly Jacobs (American Experience) and Olivia Wong (Masterpiece).
In this presentation, the panelists thought of 7 standard best practices on social media and dug deeper, sharing their thoughts and strategies for going beyond.
Twitter School for WGBH Education and Children's MediaTory Starr
Syllabus: What is Twitter? Why does Twitter matter? Should my show be on Twitter? Should *I* be on Twitter? Tips for maximizing engagement with your TV audience.
Community Engagement and Tracking Impact for The WorldTory Starr
For the Center for Investigative Reporting's "Dissection F" on September 24, 2014, I presented The World's engagement efforts, how we're tracking impact, and how CIR's impact indicators fit into these examples of impact.
Explore Your Twitter Analytics DashboardTory Starr
My presentation to The World's newsroom about how journalists can take advantage of Twitter's new Analytics dashboard. The dashboard gives journalists details on tweet performance, impressions information over time, follower growth tracking, and a demographics breakdown of followers. My challenge to the newsroom was to send me one insight from their exploration of the dashboard.
Twitter School and #AntiquesRoadshow Live TweetTory Starr
Twitter School was a one-hour workshop I lead on April 7, 2014, for WGBH's board of trustees. The second hour was led by Antiques Roadshow EP Marsha Bemko and Skinner CEO and Roadshow appraiser Karen Keane, who live-tweeted the live broadcast along with our group.
Telegram is a messaging platform that ushers in a new era of communication. Available for Android, Windows, Mac, and Linux, Telegram offers simplicity, privacy, synchronization across devices, speed, and powerful features. It allows users to create their own stickers with a user-friendly editor. With robust encryption, Telegram ensures message security and even offers self-destructing messages. The platform is open, with an API and source code accessible to everyone, making it a secure and social environment where groups can accommodate up to 200,000 members. Customize your messenger experience with Telegram's expressive features.
Unlock TikTok Success with Sociocosmos..SocioCosmos
Discover how Sociocosmos can boost your TikTok presence with real followers and engagement. Achieve your social media goals today!
https://www.sociocosmos.com/product-category/tiktok/
Exploring The Dimensions and Dynamics of Felt Obligation: A Bibliometric Anal...AJHSSR Journal
ABSTARCT: This study presents, to our knowledge, the first bibliometric analysis focusing on the concept of
"felt obligation," examining 120 articles published between 1986 and 2024. The aim of the study is to deepen our
understanding of the existing knowledge in the field of "felt obligation" and to provide guidance for further
research. The analysis is centered around the authors, countries, institutions, and keywords of the articles. The
findings highlight prominent researchers in this field, leading universities, and influential journals. Particularly,
it is identified that China plays a leading role in "felt obligation" research. The analysis of keywords emphasizes
the thematic focuses of these studies and provides a roadmap for future research. Finally, various
recommendations are presented to deepen the knowledge in this area and promote applied research. This study
serves as a foundation to expand and advance the understanding of "felt obligation" in the field.
KEYWORDS: Felt Obligation, Bibliometric Analysis, Research Trends
Buy Pinterest Followers, Reactions & Repins Go Viral on Pinterest with Socio...SocioCosmos
Get more Pinterest followers, reactions, and repins with Sociocosmos, the leading platform to buy all kinds of Pinterest presence. Boost your profile and reach a wider audience.
https://www.sociocosmos.com/product-category/pinterest/
Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...AJHSSR Journal
ABSTRACT: In the Malaysian context, small and medium enterprises (SMEs) experience a significant
burden of workplace accidents. A consensus among scholars attributes a substantial portion of these incidents to
human factors, particularly unsafe behaviors. This study, conducted in Malaysia's northern region, specifically
targeted Safety and Health/Human Resource professionals within the manufacturing sector of SMEs. We
gathered a robust dataset comprising 107 responses through a meticulously designed self-administered
questionnaire. Employing advanced partial least squares-structural equation modeling (PLS-SEM) techniques
with SmartPLS 3.2.9, we rigorously analyzed the data to scrutinize the intricate relationship between safety
behavior and safety performance. The research findings unequivocally underscore the palpable and
consequential impact of safety behavior variables, namely safety compliance and safety participation, on
improving safety performance indicators such as accidents, injuries, and property damages. These results
strongly validate research hypotheses. Consequently, this study highlights the pivotal significance of cultivating
safety behavior among employees, particularly in resource-constrained SME settings, as an essential step toward
enhancing workplace safety performance.
KEYWORDS :Safety compliance, safety participation, safety performance, SME
Your Path to YouTube Stardom Starts HereSocioCosmos
Skyrocket your YouTube presence with Sociocosmos' proven methods. Gain real engagement and build a loyal audience. Join us now.
https://www.sociocosmos.com/product-category/youtube/
This tutorial presentation provides a step-by-step guide on how to use Facebook, the popular social media platform. In simple and easy-to-understand language, this presentation explains how to create a Facebook account, connect with friends and family, post updates, share photos and videos, join groups, and manage privacy settings. Whether you're new to Facebook or just need a refresher, this presentation will help you navigate the features and make the most of your Facebook experience.
Project Serenity is an innovative initiative aimed at transforming urban environments into sustainable, self-sufficient communities. By integrating green architecture, renewable energy, smart technology, sustainable transportation, and urban farming, Project Serenity seeks to minimize the ecological footprint of cities while enhancing residents' quality of life. Key components include energy-efficient buildings, IoT-enabled resource management, electric and autonomous transportation options, green spaces, and robust waste management systems. Emphasizing community engagement and social equity, Project Serenity aspires to serve as a global model for creating eco-friendly, livable urban spaces that harmonize modern conveniences with environmental stewardship.
The Evolution of SEO: Insights from a Leading Digital Marketing AgencyDigital Marketing Lab
Explore the latest trends in Search Engine Optimization (SEO) and discover how modern practices are transforming business visibility. This document delves into the shift from keyword optimization to user intent, highlighting key trends such as voice search optimization, artificial intelligence, mobile-first indexing, and the importance of E-A-T principles. Enhance your online presence with expert insights from Digital Marketing Lab, your partner in maximizing SEO performance.
Grow Your Reddit Community Fast.........SocioCosmos
Sociocosmos helps you gain Reddit followers quickly and easily. Build your community and expand your influence.
https://www.sociocosmos.com/product-category/reddit/
EASY TUTORIAL OF HOW TO USE G-TEAMS BY: FEBLESS HERNANEFebless Hernane
Using Google Teams (G-Teams) is simple. Start by opening the Google Teams app on your phone or visiting the G-Teams website on your computer. Sign in with your Google account. To join a meeting, click on the link shared by the organizer or enter the meeting code in the "Join a Meeting" section. To start a meeting, click on "New Meeting" and share the link with others. You can use the chat feature to send messages and the video button to turn your camera on or off. G-Teams makes it easy to connect and collaborate with others!
Your LinkedIn Success Starts Here.......SocioCosmos
In order to make a lasting impression on your sector, SocioCosmos provides customized solutions to improve your LinkedIn profile.
https://www.sociocosmos.com/product-category/linkedin/
Surat Digital Marketing School is created to offer a complete course that is specifically designed as per the current industry trends. Years of experience has helped us identify and understand the graduate-employee skills gap in the industry. At our school, we keep up with the pace of the industry and impart a holistic education that encompasses all the latest concepts of the Digital world so that our graduates can effortlessly integrate into the assigned roles.
This is the place where you become a Digital Marketing Expert.
This tutorial presentation offers a beginner-friendly guide to using THREADS, Instagram's messaging app. It covers the basics of account setup, privacy settings, and explores the core features such as close friends lists, photo and video sharing, creative tools, and status updates. With practical tips and instructions, this tutorial will empower you to use THREADS effectively and stay connected with your close friends on Instagram in a private and engaging way.
2. What is Facebook’s Branded Content Policy?
In April, Facebook announced a requirement for Facebook Pages to
use a new tool called the Branded Content Tool (it’s the symbol that
looks like a “Handshake”) on all posts that acknowledge a sponsor.
3. The definition of “Branded Content”
Facebook defines branded content as “content that features third
party products, brands, or sponsors that are different from the
Page owner.” Facebook has confirmed that this means corporate
sponsors only, not funders or non-profit entities.
4. What’s allowed with the Handshake tool
When you use the Handshake tool, it allows you to include the
following in your Facebook posts:
• Promotions: sweepstakes, giveaways or contents that feature a third party
product, brand or sponsor.
• Product placements: images or video that promote a brand, product or service.
• Ads for third party products, brands or sponsors
• Videos that contain full screen interstitials, such as title cards or end cards, that
feature a third-party brand, product or sponsor (as long as they are not included
in the video's first three seconds, or for five consecutive seconds anywhere in the
video)
• Images or video that include the sponsor's logos
• Disclosed content: Content that clearly indicates it was created in collaboration
with a third-party product, brand or sponsor. (Phrases like “sponsored by
[sponsor name]” or “brought to you by [sponsor name]” in your post)
5. What’s never allowed
Even if you use the Handshake tool, the following are NEVER
allowed:
• Videos that include video ads that play before, during or after
your video (pre-roll, mid-roll and post-roll ads)
• Photos and videos that contain banner ads (meaning, laid on top
of the original content) promoting a third party brand, product or
sponsor
• Cover photos or profile photos that feature third-party products,
brands or sponsors
6. How will it affect my
success in the newsfeed?
Facebook has indicated that use of the Branded Content Tool will
not play any factor in algorithm ranking.
7. What changed today, September 1?
Starting today, Facebook has introduced a system to enforce the
Branded Content Policy.
You will need to tag corporate sponsors in the following
Facebook posts:
• Image posts that includes a sponsor logo
• Video posts that have a sponsor verbally mentioned or whose
logo is in an end card
• Live video where a sponsor is verbally mentioned or included
visually
• Thank you’s/acknowledgment of a sponsor in the text of a
post
8. Shares & link posts are not included
This applies to native content only, meaning you must tag a
sponsor if a logo or verbal mention is in a social image asset or
video asset that lives on Facebook as a native upload. It also
applies to text mentions in your posts.
You do not have to tag content that you are sharing from another
page, or a link post to your website.
9. Other important details
• Sponsors need to be tagged; funders are OK. This applies to
corporate sponsors only; content featuring a nonprofit entity
(funders) are except from enforcement.
• Tagging multiple sponsors. At this time, you can only tag ONE
sponsor at a time. Facebook is working on creating a tool that
can tag multiple sponsors, but it is not yet released.
• No retroactive enforcement. This policy enforcement does not
apply to posts in the past - meaning, you do not have to
retroactively go back and tag sponsors in your Facebook posts.
13. What sponsors will see
When sponsors are tagged in posts:
• They will be notified in Facebook
• They will have access to high-level post metrics
• They will be able to see total spend and CPM (if you boosted
the post)
• They will be able to share the post to their own page and
boost it themselves
14. Enforcement
If Facebook finds a possible violation of the policy, they will flag it
and the entire post will automatically be hidden from your
timeline until use of the tool. Pages will have up to three strikes
for Branded Content violations; on the third strike, the post that
was flagged will be hidden from the timeline.
Facebook has said that it might take awhile to train the
enforcement system. If you do receive a note that Facebook has
taken down a post that you feel is unfair, you can contest the
takedown by clicking on the link provided in the email from
Facebook.
15. Moving Forward
• Work with your Sponsorship contact on what this means for
your production
• Be careful about the visibility that you promise to a sponsor on
Facebook
• Special sponsor initiatives like a Facebook-only series are
encouraged but would include the use of Branded Content
Tags
• Create separate deliverables for sponsors that include their
logos that they can share on their own Facebook Page(s)