Holistic marketing integrates all business functions and marketing efforts to increase internal and external awareness. Community-based holistic marketing specifically focuses on blending the business with the local community. While this approach takes time and effort, it can increase referrals, involvement across the company, and community awareness of the business and its products. CFO Xchange advises researching community-based holistic marketing and consulting with them directly to determine if it is worthwhile for a particular business.