Coffee Marketing Introduction

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An Introduction to Coffee Marketing Consultancy. Social Marketing specialists in London.

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Coffee Marketing Introduction

  1. 1. A new dawn of marketing is here…
  2. 2. Social Marketing Proposal Alistair Williams STIMULATE YOUR BUSINESS WITH SOCIAL MARKETING . . Stimulated Social Thinking
  3. 3. <ul><li>STIMULATE YOUR BUSINESS </li></ul><ul><li>WITH SOCIAL MARKETING </li></ul>. . Stimulated Social Thinking
  4. 4. Coffee Marketing Consultancy: What are we all about? How are we different? What do we do?
  5. 5. Our Philosophy: <ul><li>To combine innovative social marketing with strong measurability and applying it with a laser focus to our clients marketing objectives, creating the most effective social marketing campaigns at the lowest price. </li></ul>
  6. 6. Why We Are Different: <ul><li>1. We have experience creating Social Marketing campaigns for top brands over 5 years. </li></ul><ul><ul><li>Many agencies transfer traditional marketing experience to social marketing despite being different. </li></ul></ul><ul><ul><li>We work using Internet tools and operate as a network. We practice what we preach! </li></ul></ul><ul><ul><li>As a fairly young team we were brought up using social media! </li></ul></ul>
  7. 7. Why We Are Different: <ul><li>2. Our team are chosen for their top expertise not their location. </li></ul><ul><ul><li>We therefore have access to the largest pool of digital talent (national). </li></ul></ul><ul><ul><li>As an Internet company we have systems for regular communication and meetings, to operate as a tightly knit team. </li></ul></ul><ul><ul><li>You will still receive top personal contact as we have representatives in more places and are happy to visit! </li></ul></ul>
  8. 8. Why We Are Different: <ul><li>We attract lower costs and pass this on to our clients </li></ul><ul><ul><li>We do not have a central office, overheads or large costs that are passed on to you, like most agencies. </li></ul></ul><ul><ul><li>We pay our experts as they are needed and per performance, which eliminates salary costs and ensures consistently high standards. </li></ul></ul><ul><ul><li>We produce minimal physical assets, which increases our environmental credentials, while reducing costs further. </li></ul></ul>
  9. 9. Why We Are Different: <ul><li>4. We are 100% focused on only delivering your business objective. </li></ul><ul><ul><li>All of our marketing strategies are tailored to your objectives, business needs and budget. They are not templates! </li></ul></ul><ul><ul><li>Our top industry partnerships ensure we can provide services that are required to do the best job and meet your objectives- even in areas not in our specialism. </li></ul></ul><ul><ul><li>From banner advertising, Industry legal developments and printing services we can help deliver these areas at the lowest cost. </li></ul></ul>
  10. 10. Coffee Marketing Services: Display Advertising Social Marketing Search Engine Optimisation Brand Engagement Strategy Online PR Search Engine Marketing Buzz Monitoring Click on any of these areas for more information on coffeemarketing.co.uk All these elements work together to boost the total social marketing impact
  11. 11. Why Social Marketing Works: <ul><li>Relationship marketing is the most powerful in the long-term. Even sales people form relationships. </li></ul><ul><li>Social marketing lubricates the sales process by developing loyalty and peace of mind throughout, not just at the end of the sales funnel. </li></ul><ul><li>Being able to develop a dialogue with the right audience at the right time means your business is right there when people need it. </li></ul><ul><li>Combining Social Marketing with online measurement tools produces targeted marketing that shows how effective it has been. </li></ul>
  12. 12. 3 Reasons to get involved! <ul><li>Social Marketing facilitates the management of more business relationships over a wider area than is possible in person. </li></ul><ul><li>Various core business functions benefit from social marketing and often can be transferred online at a lower long-term cost. </li></ul><ul><li>Good measurability online means social marketing is able to meet business objectives at a lower cost. </li></ul>
  13. 13. Common Objectives: Lead Generation <ul><li>This is an example of which tools would work well together to generate qualified leads through your website. </li></ul><ul><li>The greatest effectiveness comes from a great concept and a detailed execution. </li></ul><ul><li>Different combinations can be used depending on budget and optimised accordingly. </li></ul>
  14. 14. Common Objectives: Awareness <ul><li>Social Marketing enables your brand to be spread in the most relevant forums, online communities and networks. </li></ul><ul><li>Defining your brand and message enables a clear personality to shine through a mass of communication. </li></ul><ul><li>Tapping into the existing dialogue is crucial in order to become part of the conversation and relevant to the groups you are talking with. </li></ul>
  15. 15. Don’t be under any illusion… <ul><li>Social Marketing is not free . If you do it, it takes (more) time and time is money. </li></ul><ul><li>There are many digital tools available and to get it right these must be understood to create the desired results. </li></ul><ul><li>It takes time to build momentum . A minimum of 2 months is recommended as a start. </li></ul><ul><li>You must have access to your accounts and avoid being locked in to a social marketing provider- Coffee Marketing ensures you have access to these. </li></ul><ul><li>Social Marketing can digitize business functions and may need cutting physical marketing/ business costs. </li></ul><ul><li>Everyone in the company needs to get behind the social marketing effort to give it full momentum. </li></ul><ul><li>Social Marketing requires regular (daily) contributions , including from business employees if possible. </li></ul>
  16. 16. So, What now? <ul><li>Contact us with the following information (if possible). </li></ul><ul><ul><li>What your objective(s) are </li></ul></ul><ul><ul><li>What your current marketing activity consists of </li></ul></ul><ul><ul><li>What your budget is for marketing </li></ul></ul><ul><li>We will pull together a Marketing Strategy for you to review and clarify any of the details as necessary. </li></ul><ul><li>We agree the detail, timeline, budget and start date. </li></ul><ul><li>Let the Social Marketing commence and welcome your business to the new dawn of marketing! </li></ul>Connect: Share this!

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