2. ABOUT
US
We are a brand design and growth hacking company that uses
design thinking and digital storytelling to build, grow and
scale start-ups, small businesses and social enterprises. We
exist at the intersection of design, technology and business,
while working with entrepreneurs in creative industries to
connect their brands to their customers needs.
We offer market intelligence to guide decision making,
behavioral insight to guide product development, and brand
strategy to inspire and shape authentic, relevant, and unique
experiences.
We use a strong mix of design, art, business and technology to create
commercially successful solutions consumers love. We believe this approach
transforms how small companies develop products, deliver services, and solve
problems - giving them a competitive edge.
We start with the discovery phase, then we frame and reframe the problem as
opportunity, we then brainstorm and explore possibilities and constraints to
come up with actionable ideas. We evaluate the feasibility and viability of these
ideas, prototype and test them, before launching them into the real world. We
evaluate the markets reaction to them, adapt as necessary and scale.
OUR
PROCESS
3. SERVICES
Consumers hold the keys to the success of your business! It is
crucial to deeply understand their pains, dreams, values and
resulting behaviors. We collaborate with you to unlock these
desires and thus create and scale user friendly, commercially
viable products, services, and experiences consumers love.
4. BRAND DESIGN
A STRONG BRAND CAN HELP SHAPE THE WAY PEOPLE
FEEL ABOUT YOUR COMPANY. THROUGH OUR NAMING
AND BRANDING PROCESS, WE HELP YOU ARTICULATE
AND TRANSLATE YOUR BRAND VALUES INTO
THOROUGH IDENTITY SYSTEMS.
GROWTH HACKING
WE HELP GROW COMPANIES WHO DON'T HAVE THE
LUXURY OF AN AD BUDGET OR THE EXPERIENCE OF
A PROPER MARKETING TEAM, BY BUILDING SELF-
PERPETUATING EXPERIENCES THAT ACQUIRE AND
RETAIN USERS..
CULTURAL PROGRAMMING
WE WORK WITH COMPANIES TO DEVELOP
PROGRAMMING & EVENTS THAT EXPOSE THEIR
CUSTOMERS TO EMERGING TRENDS IN CULTURE,
MEDIA, ARTS, CUISINE, TRAVEL, COMMERCE, AND
THOUGHT THAT ENRICH THEIR INTELLECTUAL AND
SOCIAL LIVES
ORGANIZATIONAL TRAINING
WE HELP ORGANIZATIONS DEVELOP AND MANAGE
CREATIVITY, INNOVATION AND LEADERSHIP
CAPABILITIES. WITH WITH AN EMPHASIS ON DESIGN
THINKING FOR INNOVATION, WE HELP EQUIP YOUR
TEAM WITH THE MINDSET, SKILLSETS, AND TOOLSETS
OF HIGHLY SUCCESSFUL INNOVATORS AND
DISRUPTORS.
5. NEW MARKETS
BY COMBINING MARKET INSIGHTS WITH A RICH
KNOWLEDGE OF BEHAVIORAL PSYCHOLOGY, WE
IDENTIFY OPPORTUNITIES THAT RESONATE WITH
CUSTOMERS AND DEVELOP A PLAN OF ACTION TO
SUCCESSFULLY BRING YOUR PRODUCT AND
SERVICE OFFERINGS TO NEW MARKETS.
CREATIVE DIRECTION
WHETHER IT'S CONCEPT DEVELOPMENT, GRAPHIC
DESIGN, COPYWRITING, MARKETING COLLATERAL
DESIGN, INTERACTIVE PLANNING AND
DEVELOPMENT, ADVERTISING CAMPAIGNS,
MARKETING PROMOTIONS, SOCIAL MEDIA,
NONPROFIT OUTREACH PROGRAMS, BROADCAST OR
DIGITAL SOLUTIONS, WE'LL HELP YOUR
ORGANIZATION MAKE GOOD IMPRESSIONS IN EVERY
ARENA.
DIGITAL STORYTELLING
WE HELP IDENTIFY AND BUILD ON THE MOST
IMPORTANT ELEMENTS OF YOUR BRAND,
CREATING THE COMPELLING NARRATIVES
THAT DRIVE STRONG CONSUMER
ENGAGEMENT.
6. CLIENTS
We work with clients from all over the world, with
needs great and small. Regardless of industry, we know
what matters to them — because we take the time to
find out. Every client relationship begins with an honest
conversation of where you are and where you want to
be, before we make a single recommendation, because
no two companies are alike.
We're proud of our projects and our clients' success..
7. CASE
STUDY
Ventures Platform
Abuja, Nigeria
Concept Design and Development
Creative Direction
Project Management
Program Design and Development
Website Design & Development
Content Strategy & Creation
Operations Strategy, Brand Launch, Staff Recruiting and
Training.
SERVICES PROVIDED
8. THE CHALLENGE
After informally investing in tech entrepreneurs for years, Emerging
Platforms – a Nigerian tech solutions company, realized there weren’t any
innovation hubs in the administrative capital - Abuja dedicated to serving
technology entrepreneurs. They decided to create Ventures Platform – an
innovation hub that would serve the greater Abuja market but also attract
entrepreneurs from across the African continent. The challenge was to design
and build a sustainable hub that could stand side by side with contemporaries
around the world. We were also tasked with designing an innovative program
that would attract the best and brightest entrepreneurs and investors. All
under a tight budget and a 4-week schedule that meant all materials and
furnishing had to be sourced locally.
9. O U R S O L U T I O N
We designed an innovation hub
like no other anywhere in the
world. We incorporated a co-
working facility and a tech
incubator and a restaurant/cafe
using a mix of permanent, semi
permanent structures, and
glasswork. Once we landed in
Abuja, we got straight to work
building Ventures Platform,
alongside the Architect and the
amazing team of brilliant young
minds they had assembled to
work with us on the project. Our
concept was based on three
components: Design - to foster
creativity, Programs and
Events – creating unique
experiences that money alone
can’t buy, and People – amazing
people you want to work with
and be around. We envisioned
creating a space that was
vibrant yet minimalist in design
with the comfort, service and
amenities of a boutique hotel,
and the functionality of a fully
serviced office. Ventures
Platform perfectly
encapsulates these elements.
From the Victor Ehikhamenor
art installation that blankets the
space to the full service
residence for out of town
incubates, the campus has
everything to get you creating
your best work. Airy well lit
workspace, gym with weekend
yoga classes, a cafe and
restaurant in the works, ample
lounge spaces, lush greens, high
speed internet, meeting rooms
and event space. We designed
an innovative 16-week hybrid
tech incubation — accelerator
program which is designed to
build the best and brightest
tech minds on the continent. A
model designed to start
creating value from the moment
one applies so that even
unsuccessful applicants would
still have learnt valuable
lessons to propel them to
success. We created the staff
structure and worked to design
a company culture to help
deliver on our vision.
10. THE RESULT
The result of our dedicated work is a trendy landmark in the Capital city that
gained instant recognizance around the country, with the launch event
attracting several high profile dignitaries including the tape cutting by Nigeria’s
Minister of Communications Technology. Our obsession with getting the right
mix of people to work at and out of VP yielded results that is evident from the
moment you walk in and stays with you throughout your time on the campus.
Curated events designed to foster creativity and engender the spirit of
collaboration have made Ventures Platform the premiere destination for
creative events like Photo exhibits and community events that serve the tech
ecosystem like the Microsoft Developers Hangout. With members like Uber
Nigeria and Jumia Foods the co-working space continues to attract the most
innovative companies and individuals. The incubator – accelerator program has
gotten the attention of Silicon Valley, with the CEO of the world renowned Y-
Combinator Michael Seibel visiting and participating in a fireside chat.
11. W W W . V E N T U R E S P L A T F O R M . C O M
12. OTHER
WORK
UNIFORM - New York, NY
Zawa Millinery - Borno, Nigeria
Africa Responds - San Francisco, CA
FACE Africa - Cambridge, MA
13. UNIFORM
UNIFORM is a clothing line founded by Liberty & Justice, the first fair trade
apparel manufacturer in Africa. Employing the women working at L&J’s fair
trade factory, UNIFORM will be released as a product available for consumers
by E-Commerce. UNIFORM works beyond fair trade through its unique business
model: A 1 for 1 remix. For every shirt purchased, a school uniform
manufactured by our fair trade factory will be donated to an impoverished child
in Liberia.
SERVICES PROVIDED
Design and Execute Kick Starter Campaign - Which raised $230,059 from
1,360 Backers.
Cultural Programming using Jeffersonian Dinners,
#Getinuniform Product Launch, Bloomingdales Launch
16. ZAWA MILLINERY
Zawa is an apparel company that makes custom made caps, hand woven in
Borno, Nigeria and sold world wide. It was created to ignite a cultural
conversation between people from the great Kanuri Empire in Borno State -
Nigeria and the rest of the country and the world, while reinvigorating the
struggling economy plagued by unrest over the years. The caps are named
after historic cities, towns and figures in Borno.
SERVICES PROVIDED
Brand Design & Development,
Product Launch,
Website Design & Development &
Growth Strategy
17. C U S T O M M A D E , H A N D W O V E N H A T S ,
C R A F T E D I N B O R N O
W W W . Z A W A M I L L I N E R Y . C O M
ZAWA MILLINERY
18.
19. AFRICA RESPONDS
Africa Responds is a collaborative platform through which African
organizations and allies pool their resources, & collective voices to respond to
Ebola. The collective was convened and coordinated by Africans in the
Diaspora (AiD) which supports 10 organizations in Liberia and Sierra Leone
that fought to stem the spread of Ebola in their communities
SERVICES PROVIDED
Ebola Response Campaign,
Fundraising Campaign - Raising $120,000 for Grassroots Organizations.
Branding and Communication Strategy.
Monitoring & Evaluation.
Photo Exhibit
20. A F R I C A N S I N T H E D I A S P O R A . O R G
AFRICA RESPONDS
21. PEOPLE OF THE YEAR
PEOPLEOFTHEYEAR.SPLASHTHAT.COM
Photo Exhibit featuring documentary photographer Keiko Hiromi, alongside
her Liberian counterpart Charles Carr, telling an alternative photo narrative
that documents the bravery of local health workers, the agility of community-
based organizations, and the role of family and community in the fight
against Ebola.
22. FACE AFRICA
FACE Africa Is a Non-Profit Working to bring Clean Water, Sanitation and
Hygiene programs to remote communities In Sub-Saharan Africa. They believe
water is a catalyst for change and transformation and the first step to lifting
communities out of a cycle of disease and poverty.
SERVICES PROVIDED
Fundraising Strategy - Raising over $650,000 over 8 years.
Growth Strategy - Reaching over 2 million people and creating 4 Million social
media impressions for a single event.
Cultural Programming - Creating and Executing Annual Charity Gala, and
Charity Soccer Match.
23. W W W . F A C E A F R I C A . O R G
FACE AFRICA
24. Annual Clean Water benefit now in its 7th year, raises funds to
support face Africa's clean water programs in Liberia.
W A S H G A L A . C O M
WASH GALA
25. GOALS FOR WATER
GOALSFORWATER.COM
Annual charity soccer match now in its 3rd year, raises awareness and funds
for clean and safe drinking water in some of the most remote parts of sub-
Saharan Africa.
26. www.thedendagroup.com
The Denda Group, LLC
1400 5th Avenue, Suite 4i
New York, NY 10026
GOT A
concierge@thedendagroup.com
facebook.com/dendagroup
instagram.com/dendagram
twitter.com/dendagroup
CHALLENGE
FOR US?
