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Presented by g suryaprathap rao
<ul><li>Overview of the Advertising Industry </li></ul><ul><li>Worldwide market of $431 billion </li></ul><ul><li>Growth P...
Digital advertising Television advertising Radio advertising Online advertising Physical advertising Press advertising Mob...
 
 
About David Ogilvy <ul><li>You cannot bore people into buying  </li></ul><ul><li>your product. You can only interest them ...
research Professional dicipline creativity Research for clients   philosophy His philosophy
 
Global offices
Contd… -  1 st  Advertising agency in India  <ul><li>Indian Scenario </li></ul>- Exec chairman & NCD – Piyush Pandey - Gro...
indian officess New delhi Kolkata Mumbai hyderabad
 
Competitors <ul><li>JWT </li></ul><ul><li>FCB Ulka Advertising Ltd. </li></ul><ul><li>RK Swamy BBDO Advertising Ltd </li><...
A Passion for Chocolate JWT <ul><li>Founded in 1864 </li></ul><ul><li>Revenues of 1.2$ billion </li></ul><ul><li>More than...
Mudra <ul><li>Started in 1980 with one client – Vimal </li></ul><ul><li>More than 125 clients nation wide </li></ul><ul><l...
SWOT Analysis STRENGTHS  WEAKNESS BRAND EQUITY  OLD SCHOOL CONCEPT OF  ADVERTISING RURAL MARKETING CREATIVITY
SWOT Analysis OPERTUNITIES  THREATS High growth  economic crisis Untapped areas like web Marketing  tough competition
Complaint by customers about worms in  dairy milk chocolates a month before diwali Sales dropped by 30% in just 10 weeks C...
Gold Winners   Ogilvy India    Vodafone &quot;Zoozoos   Ogilvy Delhi  Coca-Cola Sprite &quot;Seedhi Baat, No Bakwaas Ogilv...
News adds from o&m Tatasky adds Asian paints
Vodafone’s Zoozoo   nerolac
official Advertising and Media Agency for the 50-over ICC Cricket World Cup   Sakshi telugu news paper
Cadbury Dairy Milk  Shubh Aarambh Ad Sprite &quot; Seedhi Baat, No Bakwaas&quot;
 
 
 
It takes a big idea to attract the attention  of customers and get them to buy your Product. Unless your advertising conta...
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  1. 1. Presented by g suryaprathap rao
  2. 2. <ul><li>Overview of the Advertising Industry </li></ul><ul><li>Worldwide market of $431 billion </li></ul><ul><li>Growth Potential of 6.7% </li></ul><ul><li>15000 Corers Advertisement Industry in India </li></ul><ul><li>Scaling up of Operations </li></ul><ul><li>Upcoming Fields Online Advertising </li></ul>
  3. 3. Digital advertising Television advertising Radio advertising Online advertising Physical advertising Press advertising Mobile billboard advertising In-store advertising Coffee cup advertising Types of advertising
  4. 6. About David Ogilvy <ul><li>You cannot bore people into buying </li></ul><ul><li>your product. You can only interest them </li></ul><ul><li>in buying it. </li></ul><ul><li>Encourage innovation. Change is our </li></ul><ul><li>lifeblood. Stagnation our death knell. </li></ul><ul><li>In the modern world of business it is </li></ul><ul><li>useless to be creative unless you can sell </li></ul><ul><li>what you create. </li></ul><ul><li>To be values by those who most value </li></ul><ul><li>brands. </li></ul>
  5. 7. research Professional dicipline creativity Research for clients philosophy His philosophy
  6. 9. Global offices
  7. 10. Contd… - 1 st Advertising agency in India <ul><li>Indian Scenario </li></ul>- Exec chairman & NCD – Piyush Pandey - Growth rate of 23% in 2007 - Local Perspective in accordance with Indian Culture.
  8. 11. indian officess New delhi Kolkata Mumbai hyderabad
  9. 13. Competitors <ul><li>JWT </li></ul><ul><li>FCB Ulka Advertising Ltd. </li></ul><ul><li>RK Swamy BBDO Advertising Ltd </li></ul><ul><li>MUDRA </li></ul>
  10. 14. A Passion for Chocolate JWT <ul><li>Founded in 1864 </li></ul><ul><li>Revenues of 1.2$ billion </li></ul><ul><li>More than 200 offices in 90 countries </li></ul><ul><li>Major clients include Nestle,HSBC,Ford,Unilever </li></ul>
  11. 15. Mudra <ul><li>Started in 1980 with one client – Vimal </li></ul><ul><li>More than 125 clients nation wide </li></ul><ul><li>Turnover Exceeding 10 bilion </li></ul><ul><li>Mudra Groups </li></ul><ul><li>- Mudra Max </li></ul><ul><li>- Mudra Marketing Services </li></ul><ul><li>New Brand Strategy Consulting firm : Water Consulting </li></ul>
  12. 16. SWOT Analysis STRENGTHS WEAKNESS BRAND EQUITY OLD SCHOOL CONCEPT OF ADVERTISING RURAL MARKETING CREATIVITY
  13. 17. SWOT Analysis OPERTUNITIES THREATS High growth economic crisis Untapped areas like web Marketing tough competition
  14. 18. Complaint by customers about worms in dairy milk chocolates a month before diwali Sales dropped by 30% in just 10 weeks Challenge was to restore confidence in key Stakeholders Set of media desk, leaflets and posters With contact numbers New purity sealed packaging testimonial Add on tv Case study
  15. 19. Gold Winners Ogilvy India Vodafone &quot;Zoozoos Ogilvy Delhi Coca-Cola Sprite &quot;Seedhi Baat, No Bakwaas Ogilvy Hyderabad Badjaj Pulsar Silver Winners Vodafone &quot;Zoozoos on your mobile Awards for o&m
  16. 20. News adds from o&m Tatasky adds Asian paints
  17. 21. Vodafone’s Zoozoo nerolac
  18. 22. official Advertising and Media Agency for the 50-over ICC Cricket World Cup Sakshi telugu news paper
  19. 23. Cadbury Dairy Milk Shubh Aarambh Ad Sprite &quot; Seedhi Baat, No Bakwaas&quot;
  20. 27. It takes a big idea to attract the attention of customers and get them to buy your Product. Unless your advertising contains A big idea, it will pass like a ship in the Night by DAVID OGILVY
  21. 28. G surya prathap rao by

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