Communication skills for salespersons
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The document discusses communication skills for salespeople. It emphasizes the importance of connecting with customers before communicating or convincing them. It also stresses asking the right questions to understand customer needs and provide choices. All discussions should be formally documented with factual statements and adding value before ending communications to avoid gaps between knowing and doing.
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Retail Management : MKT340 Graded Project
Lesson 5 Overview
You’ll select a retailer and research, examine, and report your findings in the
following three areas:
1. Strategic analysis
2. Store layout, design, and visual merchandising
3. Internet retailing
You’ll answer a set of questions for each of the above-mentioned areas, using
the information in your textbook, information from your research, and any other
information you’ve learned to support your positions.
5.1 Prepare a report on a retailer's strategies, layout, design,
visual merchandising, and internet retailing
Retail Management
READING ASSIGNMENT
INSTRUCTIONS
Project Specifications
For this graded project, select a retailer that you’re interested in from the
following list:
American Eagle Outfitter Ann Taylor Apple
Autozone Bed Bath & Beyond Best Buy
Page 1Copyright Penn Foster, Inc. 2019
Course Version: 1
Costco CVS Caremark Dollar General
Family Dollar Finish Line Foot Locker
Home Depot Kohl’s Kroger
Lowe’s Macy’s Men’s Warehouse
Michaels Nordstrom Office Depot
Pep Boys PetSmart Pier 1 Imports
Ross Stores Safeway Staples
Target Tiffany & Co. Walgreens
Wet Seal Whole Foods Market Zales
You’ll prepare a paper and presentation using APA format about your chosen
retailer.
Your project will contain the following sections:
1. Title Page
2. Strategic Analysis
3. Store Layout, Design, and Visual Merchandising
4. Internet Retailing
5. Works Cited
With the exception of the title page, each section should begin on a new page
and should be labeled with the appropriate header. For example, the header for
the Strategic Analysis section would be Strategic Analysis.
The questions for each section should be typed using a word-processing
program. Each answer for that section should be labeled by its
number/designation and question and should be answered in an
essay/paragraph format.
Page 2Copyright Penn Foster, Inc. 2019
Course Version: 1
This project requires you to research your chosen retailer, and you’ll need to find,
cite, and reference a minimum of three sources of information using APA format.
Do not summarize information without giving credit to the source from which it
was drawn.
Be sure to double-space your answers with left and right margins of 1 inch, flush
left and ragged right. Use a plain 12-point font, such as Times New Roman.
Section 1: Title Page
The first section of your graded project is the title page, which requires the
following information:
Title (Retail Management)
Your name
Your student number
Graded project number: 08068700
The date
Section 2: Strategic Analysis
Research
All of the previously listed retailers are publicly held companies, meaning that you
can access financial statements and annual reports. Many reports can be found
at the SEC’s website, https://www.sec.gov (www.sec.gov/) , and annual
reports can be found online at the company’s website or by calling the company
and requesting a report ...
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- 4. Strategic Concepts (I) Pvt Ltd4
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- 10. Strategic Concepts (I) Pvt Ltd10
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