A lesson learnt in developing Bridestory Product. Sharing session conducted in Purwadhika Campus on 30 March 2017 by Doni Hanafi, Co-Founder and CTO of Bridestory.

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How to Build Technology Based
Product Effectively
Doni Hanafi
Purwadhika Campus, 30 March 2017
Lessons learnt in developing Bridestory Product

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Professional
• Software Analyst, SingTel (2008 - 2013)
• Lead Architect, Ice House (2013 - 2014)
• Co-Founder & CTO, Bridestory (2014 - now)
Education
• EEE, NTU (2004 - 2008)
• CS, NUS (2009 - 2011)
ABOUT ME
Doni Hanafi

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• What I do : Bridestory Brief Introduction
• Sharing on Lessons Learnt
• Discussion
Agenda

4. 1 INSPIRE CONNECT2 BOOK3
FIND MILLIONS OF
WEDDING
INSPIRATIONS
FIND THE BEST
WEDDING VENDORS
ANYWHERE
BOOK THEIR SERVICES
THROUGH OUR WEDDING
ASSISTANCE SERVICE

5. BRIDESTORY TODAY
©2017 BRIDESTORY. All content & materials in this presentation belongs to Bridestory and its partners
18,000+
Wedding Vendors
550,000+
Monthly Traffic
300,000+
Monthly Inquiries
3
Operating CountriesCURRENTLY
THE MOST
VISITED
WEDDING
MARKETPLACE
IN SOUTHEAST
ASIA*
*) Since November 2016, SimilarWeb

6. OUR PRODUCTS
DESKTOP &
MOBILE SITE
©2017 BRIDESTORY. All content & materials in this presentation belongs to Bridestory and its partners
The Bridestory website is the preeminent
wedding vendor marketplace in Indonesia,
showcasing tens of thousands of vendors across
multiple categories. Since 2014, Bridestory has
consistently helped couples connect to their
vendors to make their dream wedding come true.

7. OUR PRODUCTS
IOS & ANDROID
APP
©2017 BRIDESTORY. All content & materials in this presentation belongs to Bridestory and its partners
The go-to app for brides-to-be, letting them
discover their inspiration, find their vendors, and
connect with them wherever they are, whenever
they want to. The Bridestory app was also chosen
as one of the top 10 Best Apps of 2016 in both the
Google Play Store & Apple App Store.

8. OUR PRODUCTS
IOS & ANDROID
APP
©2017 BRIDESTORY. All content & materials in this presentation belongs to Bridestory and its partners
The Bridestory app for Business is a powerful
tool for wedding vendors to manage their
Bridestory account, respond to inquiries, follow
up on leads, and assist them in taking their
wedding business to the next level.

9. OUR PRODUCTS
IOS & ANDROID
APP
©2017 BRIDESTORY. All content & materials in this presentation belongs to Bridestory and its partners
Hilda is a mobile platform that provide
personal assistance service to book
wedding vendors at a special rate

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THE
BRIDESTORY
APP WAS
AWARDED
IN THE 10
BEST APPS
OF 2016

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src http://www.wysiwygventures.com/enterprise-change-must-follow-people-process-technology/
PRESENTATION STRUCTURE

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PRODUCT
It’s about Quality

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1. Clear Statement
2. How your product solve customer’s problem
3. Unique differentiation
4. Communicated across entire organisations,
products, and customers
PRODUCT
VALUE PROPOSITION

14. 1 INSPIRE CONNECT2 BOOK3
FIND MILLIONS OF
WEDDING
INSPIRATIONS
FIND THE BEST
WEDDING VENDORS
ANYWHERE
BOOK THEIR SERVICES
THROUGH OUR WEDDING
ASSISTANCE SERVICE

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PRODUCT
User Education is hard
Source http://www.aaxiscommerce.com/ecommerce-marketplace-opportunities-2014/
Tips: Use simple analogy to describe your product …

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Source https://blogs.cisco.com/datacenter/cisco-cloud-scale-asic-switches-get-a-2-year-advantage-over-merchant-silicon-switches
PRODUCT
Leverage: Cloud Infrastructure
Imagine you can build more malls within seconds…

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Source https://blogs.cisco.com/datacenter/cisco-cloud-scale-asic-switches-get-a-2-year-advantage-over-merchant-silicon-switches
Imagine you can build up more storeys within seconds…
PRODUCT
Leverage: Cloud Infrastructure

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Source http://www.citymetric.com/skylines/what-exactly-lifestyle-centre-and-it-just-dressed-shopping-mall-888
PRODUCT
Leverage: Big Data
Imagine you know what your visitor preference before they enter your store…

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Source https://www.linkedin.com/pulse/big-data-insight-out-osman-duman
PRODUCT
Data
Resource efficiency

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PROCESS
It’s about Efficiency

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1. Plan Hard
2. Execution Management
3. Feedback Loop
PROCESS
AGILE?

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No coding before you
iterate, verify, and finalise
your:
• Wireframe and Flow
• User Stories
• Acceptance Criteria
• UI Mockup ??
Image Source http://rubymel.blogspot.co.id/2014/06/if-you-fail-to-plan-you-are-planning-to.html
AGILE PROCESS
Plan Hard!!

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Development Process in Bridestory

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Image Source https://blog.toggl.com/2014/02/integrate-toggl-time-tracking-jira-asana-trello/
AGILE
But how do I organise them?

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• Breakdown work into smaller unit (Sprint)
• Declare Failure and learn from it for next sprint
• Declare Victory and learn from it for next sprint
• Retrospective for continuous improvement
AGILE PROCESS
Fail early, Learn early

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• Daily stand up for regular alignment
• Sprint planning to bring everyone on the same
page
• Retrospective to look back and learn forward
• Backlog Grooming to align priority and validity
of requirement
• Plan reality, not fantasy
AGILE PROCESS
Over Communicate until
it becomes problem

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Someone needs to be the
gap-closer
• Managing dependency
• Missing requirement
• Missing assets
• Need new test devices
• …
• …
• Fix coffee machine
AGILE
…but there are still few gap

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PEOPLE
It’s about Productivity

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Image Source http://content.wisestep.com/best-practices-hiring-firing-employees/
People
What we are usually busy at

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Image Source https://www.glassdoor.com/employers/blog/a-guide-to-retaining-employees-the-climb-method/
People
What we usually missed

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Retaining Strategy at Bridestory
Career Track

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• Promoting most senior engineer as Manager
• The only way to get more pay is becoming Manager
• Everyone ultimate career path is to be Manager
• Individual Contributors are at lower rank because
they report to People Manager
• People Manager stop learning/doing technical stuff
• Keep distracting Individual Contributor
Retaining People
Common Misconception

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PEOPLE
Team Structure
Taskforce Concept

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Balancing Idealism with Pragmatism
Conclusion

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END