2. What is Communication Industry?
 Communications, also called telecommunication, is the exchange of
information over significant distances by electronic means. A
complete, single telecommunications circuit consists of two stations,
each equipped with a transmitter and a receiver. The transmitter and
receiver at any station may be combined into a single device called
a transceiver. The medium of signal transmission can be electrical
wire or cable (also known as "copper"),optical fiber or electromagnetic
fields. The free-space transmission and reception of data by means of
electromagnetic fields is called wireless.

3. Telecommunication Industry in Philippines
 Philippines is one of the great telecom success stories in recent
years, fueled by tremendous growth in mobile and text messaging
services. Philippines mobile services providers Smart, the PLDT
subsidiary, and Globe Telecom were among the first in the world to
utilize mobile pre-paid calling plans that tap the "middle of the
market.”

4. Policy and Regulation
 The mechanism for policy formation is evolving, with greater
direction being imposed by the executive branch. An executive order
has issued to establish a Commission on Information and
Communications Technology(CICT) as the government’s primary
policy coordination body. CICT’s current scope of objectives, which
include:
 To ensure universal access and high-speed connectivity at fair
and reasonable cost.
 To establish a strong and effective regulatory system that will
ensure consumer protection and welfare and foster a healthy
competitive environment
 To promote the development of information and
communications technology (ICT) expertise in the country’s
human capital to enable Filipinos to compete in a fast-evolving
information and communication age.

5. PLDT dominates the fixed
Telecom Market line segment with 64%
Environment market share and 2.15
PLDT/Piltel(64%) million subscribers, as of
1% 1% 2004, according to NTC.
Digitel(12%) Other larger competitors
2%
7% include
Bayantel(7%) Digital(12%), Bayantel(7
0% 6%
%) &
7% Bell Telecom(0%) Globe/Innove(6%), but
Globe/Innove(6% they are mainly focused
12% ) on selling braodband and
64% high-speed data circuits to
Philcom(2%)
large entertprises and to
PT&T(1%) call centers and business
process outsourcing
facilities in export-
promoting and IT zones.

6. The recent success of mobile
phones services in
Mobile Philippines is nothing short of
amazing. Mobile penetration
4% has skyrocketed from about
4% of the population to
41%, with the number of
users growing five-fold, from
39% Globe(39%) 6.45M to an estimated 34M
Smart(57%) subscribers at year-end
57% Digitel(4%) 2004. Smart, the PLDT
subsidiary had 19M
subscribers for about 57% of
the market. Globe has 13M
subscribers, or 38%, while
Digital Telecom Phil, the
smallest, has about 1.2M
subscribers, or 4%

7. The Main Players
 Smart Communications Inc. (PLDT). PLDT launched the
country's first analog mobile service, Piltel, in 1991, and in
1999 acquired smart, a GSM network that was launched in
1994. Smart has an estimated 19 million subscribers at the
end of 2004. It addition to the main Smart brand, it also
competes in the low-end consumer segment through its
subsidiary Piltel(Pilipino Telephone Corp.
 Globe Telecom, the network holding company led by the
Ayala family, has benefited from its strategic relationship with
Singapore Telecom. Globe operates two(2) mobile brands:
Globe and Touch Mobile. Taken together the company ended
2004 with total of 13 million subscribers, of which 92% were
pre-pair.

8.  Digital Telecommunications Inc. (Digitel), which trades under
the Sun Cellular brand name, is owned by the Gokongwei
family. Launched on March 29,2003 it is the newest player in
the market with about 1.2 million subscribers and
approximately 4% market share.