celceom external factor

1. MAF640 STRATEGIC
MANAGEMENT
General Environment, Segment & Element
Celcom Axiata
PREPARED BY:
MUHAMMMAD AZIZI
NOR HAFIZI
JUMILAH
NORLI HIDAYATUL AINI

3. Demogra
phic
Segment
Economi
c
Segment
Global
Segment
Technolog
ical
Segment

4. DEMOGRAPHIC
Problems
• 0-14 years:
29.4%
• 15-24 years:
17.2%
• 25-54 years:
41.2%
• 55-64 years:
7.1%
• 65 years and
over: 5.1%
Opportunities
Threats
• Attract more
users
• Increase its
income
• Competitors
cannot enter
the said
market easily

5. Competitions heats
up among telcos in
IDD segment

6. Technological Segment
• Best broadband network in Malaysia.
• Technology is the fastest growing market
trend nowadays.
• Celcom has enhanced their products
technologically to keep the Malaysian
telecommunications updated with ever
technological advancement.

7. Economic segments
• There are two factor influence
1. Opportunities
2. Threats

8. Opportunities
Threats
Higher Standard living
High Inflation
Rising Telecommunication
Penetration and Demand
High Bargaining Power of
Consumers