SlideShare a Scribd company logo
AGENDA
1. Introduction
2. What is COMM in @
3. Social Media
4. Psychology of marketing in SM
5. How to organize promo tables
6. Why do we need media partners & how to use it
7. Current state of promotion of projects in LC
8. Brand Principles
COMM




                        External                      Internal




                                                   Any ability to
                                                 communicate with
            Off-line                On-line
                                                  potential interns
                                                   or other LCs




On campus              Off campus
• Видео 1
• Current state – is
  not correct, it’s
  already don’t
  work
• We need not just
  inform
  audience, we
  need to interact
  with it
SMM

BEFORE   NOW

         Create a “man” with
           whom I would to
           have a
           friendship, but no
           sex!
•   Table
•   More than 1 AIESECer!!! on promo table (1 AIESECer can't work effective on promo
    table coz it’s hard for him to inform a lot of people) Better if it will be 3 AIESECers
    (because of the concept)
•   Posters (your table should be decorated with posters)
•   Flyers
•   Pens
•   National Application forms
•   Letter from the administration of university that you have the rights to provide this
    promotable
•   Check list for people who want to get information about AIESEC events by sms or e-
    mail. This will helps you to gather informational about potential members or TA for
    your future events.
•   Name, surname, cell phone, e-mail, University, faculty, year of study, issue
•   Laptop with @ video or presentation
•   Projector
•   AIESEC T-shirts for guys who are on promo table
•   AIESEC banner
•   Sheet of paper with Questions and Answers about AIESEC (for @ers on promo
    table)
•   Printed with a big letters time and place of next presentation which is standing!!! (not
    lying!!)
•   Brain and smile!!!!!!!!
?
The main goal of your promo-table is to invite
  people for your presentation. If they don’t
  have enough time for it – ok, you can explain
  them briefly and they can fill in the
  application form if they are really interested.
  Or just give them some MM with your web-site
  mentioned as they will be able to read about us
  on our web-site and fill in on-line application
  form.
MOSES

# of application forms
 filled;
# of participants who gave
 their contacts (e-mails)
AF’s
Communication in @
Communication in @
Communication in @
Communication in @

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Communication in @

  • 1.
  • 2. AGENDA 1. Introduction 2. What is COMM in @ 3. Social Media 4. Psychology of marketing in SM 5. How to organize promo tables 6. Why do we need media partners & how to use it 7. Current state of promotion of projects in LC 8. Brand Principles
  • 3.
  • 4. COMM External Internal Any ability to communicate with Off-line On-line potential interns or other LCs On campus Off campus
  • 5. • Видео 1 • Current state – is not correct, it’s already don’t work • We need not just inform audience, we need to interact with it
  • 6.
  • 7.
  • 8. SMM BEFORE NOW Create a “man” with whom I would to have a friendship, but no sex!
  • 9.
  • 10. Table • More than 1 AIESECer!!! on promo table (1 AIESECer can't work effective on promo table coz it’s hard for him to inform a lot of people) Better if it will be 3 AIESECers (because of the concept) • Posters (your table should be decorated with posters) • Flyers • Pens • National Application forms • Letter from the administration of university that you have the rights to provide this promotable
  • 11. Check list for people who want to get information about AIESEC events by sms or e- mail. This will helps you to gather informational about potential members or TA for your future events. • Name, surname, cell phone, e-mail, University, faculty, year of study, issue • Laptop with @ video or presentation • Projector • AIESEC T-shirts for guys who are on promo table • AIESEC banner • Sheet of paper with Questions and Answers about AIESEC (for @ers on promo table) • Printed with a big letters time and place of next presentation which is standing!!! (not lying!!) • Brain and smile!!!!!!!!
  • 12. ? The main goal of your promo-table is to invite people for your presentation. If they don’t have enough time for it – ok, you can explain them briefly and they can fill in the application form if they are really interested. Or just give them some MM with your web-site mentioned as they will be able to read about us on our web-site and fill in on-line application form.
  • 13. MOSES # of application forms filled; # of participants who gave their contacts (e-mails)