This document provides guidance on communicating effectively for careers and employment. It discusses developing an online presence and polished resume, cover letter, and pitch. It emphasizes conveying hard and soft skills through concrete examples. Other topics covered include anticipating interview questions, controlling stress, using proper body language, and crafting a compelling 60-second self-introduction to "sell yourself" to potential employers. The document stresses preparation, self-awareness, and confidence to make the most of career opportunities.

1. BRAND. ME
Communicating for
Careers
Communicating for Employment (DCE323)

2. BRAND.ME
Communicating for Careers
On-line presence
CV with no mistakes, flash code to film and linked-in
page
Cover letter
Summary of hard and soft skills and current objective
45 – 60 pitch explaining major accomplishment (trailer of
the film that is ‘You’)
Personal SWOT
Better pronunciation
Better use of action verbs
Awareness of the importance of concrete examples
when defining yourself
Awareness of what an interviewer could be looking for
and how to anticipate
Greeting (first impression) and leave-taking (lasting
impression)
Communication strategies
Stress control
Body language

3. What Makes You, You
Savoir
 Write a targeted, persuasive CV
and cover letter putting forward
hard skills, soft skills, core
competences, education and
experience.
 “Sell yourself” in 60 seconds.

4. What Makes You, You
Savoir Faire
 Anticipate and respond
appropriately to employment
interview questions.
 Make yourself the most attractive
candidate for the job.

5. What Makes You, You
Savoir Etre
 Be prepared and at ease during
an interview.
 Be aware of your strengths and
weaknesses.

6. Core Competences
 Define your core competences
 Summarize your key talent
 Give yourself personal direction
 Use the right words to describe
your achievements,
accomplishments, strengths,
studies and skills
 Be specific, not general

7. Sharpen your Interview
Skills
“Tell me about yourself.” Do you
have skills in
 Leadership?
 Creativity?
 Initiative?
 Communication?
 Teamwork?...
O.K. But can you prove it?”

8. The 60 Second Sell
Imagine the CEO of a firm you really
want to work for unexpectedly gets into
a lift with you.
Between the ground floor and the
tenth, where she has her penthouse
office, you have 60 seconds to make
her want to give you a job interview.
Will you do it?

9. Have a story to illustrate each
competence
 how you acquired it
 where you acquired it
 a concrete example of
when you put it into
practice

10. Pay great attention to your
pronunciation, intonation and the
energy you convey through tone
and body language

11. Your future is
in your hands
 Be yourself
 Be a ‘strong brand’
 Be natural
 But above all,
 Be prepared!

12. “A man is a success if he
gets up in the morning
and goes to bed at night
and in between does
what he wants to do”
Bob Dylan