This document provides guidance on using storytelling techniques to succeed in IT job interviews. It discusses researching the company and hiring manager to understand their needs and background. This allows the job seeker to craft stories that resonate emotionally with the interviewer. The document recommends spending 2 hours researching the company's products, history, leaders, competitors, recent news, and the hiring manager's background on LinkedIn. It also provides tips for telling engaging stories in interviews, such as letting the interviewer deduce qualities about you from the story rather than stating them directly. The goal is to hook the interviewer with a story that shows how you can address the company's needs.
Mastering the art_of_converting_words_into_goldFlora Runyenje
This document contains terms and conditions for a report, as well as multiple chapters about writing effective copy for marketing purposes. The chapters provide tips on writing clear, complete, and conversational body copy in sales materials. They also discuss maintaining narrative flow, writing like telling a story, and using techniques like building tension to engage readers. Throughout, the document emphasizes the importance of understanding the target audience and their needs and pain points.
This document provides 15 tips for effective content marketing from experts. The tips include creating helpful content focused on customers' needs, using blogs as hubs, telling stories over time through multiple channels, and committing to long-term content production despite challenges. Producing high-quality, customer-centric content across owned channels helps build trust and visibility for brands over the long run.
This document is a 22-page guide about the basics of copywriting for the web. It discusses why writing copy for the web is different than other mediums, the importance of understanding visitors' mindsets and answering their key questions, how to plan effective copywriting by targeting the right audience and keywords, and tips for writing short, simple, and lively copy. The guide provides an introduction to the topic and chapters covering specific elements of web copywriting.
The final e-zine of 2016 from Aura PR, helping SMEs with hints and tips for using PR to win in business. Also including some Aura news, images and the cover is always an original image by Aura's Laura Sutherland.
**Issue 4 covers the first PR festival in the UK (www.prfest.co.uk), new client wins, Aura's summer intern blog about being an Aura intern, the difference between paid and earned media, AMEC's new measurement framework and a client spotlight, The Lighthouse, Scotland's Centre for Design & Architecture.
Visit www.aura-pr.com for more information about Aura and how we can help your business grow.
AuraTalk is a free e-zine by Aura PR which is geared towards helping SMEs stand out by having a clear PR and communications strategy, using up-to-date skills and tools.
AuraTalk is written to give handy tips for small businesses and a bit of insight into Aura's own work and news.
Visit www.aura-pr.com to see how we can help you and your business.
The article criticizes the language commonly used in help wanted ads, arguing that phrases like "hands-on", "shirt-sleeve", and "aggressive" do not accurately describe desirable leadership qualities. It also argues that job requirements listed are often unrealistic and narrow, reflecting limited thinking by companies. The author calls for ads that value well-rounded, humane personalities instead of only short-term profits.
Mastering the art_of_converting_words_into_goldFlora Runyenje
This document contains terms and conditions for a report, as well as multiple chapters about writing effective copy for marketing purposes. The chapters provide tips on writing clear, complete, and conversational body copy in sales materials. They also discuss maintaining narrative flow, writing like telling a story, and using techniques like building tension to engage readers. Throughout, the document emphasizes the importance of understanding the target audience and their needs and pain points.
This document provides 15 tips for effective content marketing from experts. The tips include creating helpful content focused on customers' needs, using blogs as hubs, telling stories over time through multiple channels, and committing to long-term content production despite challenges. Producing high-quality, customer-centric content across owned channels helps build trust and visibility for brands over the long run.
This document is a 22-page guide about the basics of copywriting for the web. It discusses why writing copy for the web is different than other mediums, the importance of understanding visitors' mindsets and answering their key questions, how to plan effective copywriting by targeting the right audience and keywords, and tips for writing short, simple, and lively copy. The guide provides an introduction to the topic and chapters covering specific elements of web copywriting.
The final e-zine of 2016 from Aura PR, helping SMEs with hints and tips for using PR to win in business. Also including some Aura news, images and the cover is always an original image by Aura's Laura Sutherland.
**Issue 4 covers the first PR festival in the UK (www.prfest.co.uk), new client wins, Aura's summer intern blog about being an Aura intern, the difference between paid and earned media, AMEC's new measurement framework and a client spotlight, The Lighthouse, Scotland's Centre for Design & Architecture.
Visit www.aura-pr.com for more information about Aura and how we can help your business grow.
AuraTalk is a free e-zine by Aura PR which is geared towards helping SMEs stand out by having a clear PR and communications strategy, using up-to-date skills and tools.
AuraTalk is written to give handy tips for small businesses and a bit of insight into Aura's own work and news.
Visit www.aura-pr.com to see how we can help you and your business.
The article criticizes the language commonly used in help wanted ads, arguing that phrases like "hands-on", "shirt-sleeve", and "aggressive" do not accurately describe desirable leadership qualities. It also argues that job requirements listed are often unrealistic and narrow, reflecting limited thinking by companies. The author calls for ads that value well-rounded, humane personalities instead of only short-term profits.
This document provides instructions for recent graduates on how to set up a profile on LinkedIn. It recommends filling out key sections like work experience, education, and a personal summary first. It also discusses advanced LinkedIn features like skills/endorsements and recommendations that can be added later. The goal is to help job seekers use LinkedIn as an online portfolio to attract potential employers.
The document provides three quick tips to improve a LinkedIn profile in 15 minutes or less: 1) Update the photo to include a genuine smile, 2) Edit the job title to include engaging keywords and personality, and 3) Refresh the summary to convey personality and passions in a warm, inviting manner. Completing these three tasks can raise a LinkedIn profile closer to "all-star" status with minimal time investment.
Attract. Nurture. Followup. Close.: How to Turn Strangers Into Paying CustomersAshley Northington
Want to learn how to leverage digital platforms to turn strangers into paying customers? This strategy is designed to help businesses generate sales leads, nurture the relationship with the leads and eventually turn them into paying customers.
This document appears to be a portfolio or resume for an individual named Kirti Agarwal Rungta. It includes sections about her education, past work experiences, skills, interests, style and tone of writing, and blogs she follows. It then discusses her working format for content marketing and content creation projects, including gathering information about clients, defining the content, and optimizing the content. It provides an example of content created for a client called Deck Rooster about improving sales presentations for emails.
LinkedIn provides benefits for professional networking, career development, and job opportunities. The document provides guidance on optimizing a LinkedIn profile, including adding relevant skills and experience, customizing the profile summary, and engaging with other professionals through groups and following thought leaders. Key recommendations include using the full character limit for the profile summary, including accomplishments and stories, and breaking up text with headers and graphics to engage readers. The overall aim is to create an online presence that highlights a user's qualifications and connects them with potential employers or career opportunities.
This document discusses how internet marketers can use Facebook effectively. It begins by explaining why Facebook is a valuable marketing tool as it allows for more personal interactions that build trust. It then provides instructions on how to set up a Facebook account and profile, focusing on using your real name and business information. The document also discusses how to expand your friend network through adding existing contacts, joining groups, and using your website and blog to drive people to connect on Facebook. It explains how to get over 500 friends in 30 days through these methods and joining internet marketing groups. Finally, it covers how to run targeted Facebook ads by location, interests, gender and age to find qualified prospects.
This document outlines 7 steps for conducting a beta launch of a new course or program to test the market and refine the offer. The steps include: 1) sending teaser emails to generate interest; 2) creating a survey to collect feedback; 3) announcing the beta launch; 4) analyzing feedback to improve the offer; 5) creating a special beta launch offer; 6) sending a launch sequence to promote the offer; and 7) following up with customers for additional feedback. The goal of the beta launch is to test the marketability of the offer, refine it based on customer input, and generate initial capital before conducting a full launch.
The document provides advice on common mistakes people make on their LinkedIn profiles and how to avoid them. It recommends including a professional photo, having an attention-grabbing headline that uses relevant keywords, writing in the first person, speaking in a way your target audience can understand, focusing on what you can do for others rather than personal accomplishments, using meaningful keywords, asking for recommendations, and including a summary and call to action. Avoiding these common mistakes can help users stand out and be successful on LinkedIn.
The Beginners Guide to Startup PR #startupprOnboardly
This document provides an overview of public relations strategies for startups. It discusses defining PR goals, researching target journalists, crafting effective pitches, and building relationships over time. The key lessons are to focus on developing genuine connections with journalists through engaging conversations rather than one-time pitches, and positioning your startup as solving a real problem for readers in order to attract media coverage.
The document provides 21 career goals for HR professionals to tackle in 2013 to advance their careers. Some of the goals include getting 20 recommendations on LinkedIn, publishing 3 articles in an HR publication, writing an HR book, developing a white paper, speaking at an HR conference, starting an HR blog, and clearly defining what makes you distinctive in the HR field. The document encourages readers to pick 2 goals to work on to propel their careers forward.
How To Get Awareness And Credibility For Your NonprofAmanda Blum
The document provides tips for non-profits to get awareness and credibility through media coverage. It discusses public relations (PR) and differentiating between free media placement through press releases versus paid advertising. It emphasizes that PR should be news-related information and not sales pitches. The document also includes guidelines for crafting effective press releases that will attract media attention, such as following an outline and making the information newsworthy and easy to understand.
8 Ways To Recycle Your Content To Boost Exposure Hatch
This document discusses strategies for generating leads and growing a business. It profiles Erik, an agency owner who was about to go out of business until he used one of the lead generation systems to reach out to people in his network. It also profiles Nate, a maker who was preparing to launch a Kickstarter campaign. The document suggests prioritizing relationships and simply asking your contacts if they need your services can lead to new clients or support for initiatives like Kickstarter campaigns.
The document discusses content marketing strategies and tips for B2B companies. It provides advice from various experts on developing compelling content to attract and engage prospects. Key tips include focusing content on buyer personas at different stages, telling your company story through customer insights and problems solved, and creating content in multiple formats tailored to online consumption. The overall strategy discussed is using consistent, valuable content to build trust and loyalty with customers over time.
The document provides tips on how to get free publicity and public relations for a business. It discusses identifying newsworthy story ideas, preparing press releases and media advisories, avoiding common PR pitfalls, and getting stories to the right media contacts. The presentation emphasizes thinking beyond paid advertising, having a compelling story or angle, knowing your key messages, and being prepared for interviews to turn good publicity into great publicity.
Storytelling is an important skill for leaders to convey meaning and inspire people quickly. While there is pressure for leaders to address many issues rapidly, taking the time to tell short, impactful stories can help stakeholders understand why goals are important. An effective leadership story draws on real experiences, is emotionally relevant, shows passion, illustrates struggles and obstacles, uses vivid examples, and teaches an important lesson - all within two minutes. Leaders can improve by practicing concise storytelling and getting feedback on the stories' impacts and lessons conveyed. Telling stories faster with practice helps leaders engage audiences amid competing priorities.
The document provides 5 tips for creating successful action content to drive conversions:
1. Use power words to improve conversions by 15%
2. Provide key takeaways in the first paragraph to grab attention with an 8-9 second attention span
3. Write catchy headings that reflect the value readers will gain
4. Write simply for a 5th grade reading level for clarity
5. Limit commitments like free trials to reduce reservations about purchases
THE IT INTERVIEW: A QUICK GUIDE TO CAPTIVATING YOUR AUDIENCE THROUGH STORYTEL...Kelly Services
This document provides tips for using storytelling effectively in IT job interviews. It advises tailoring stories to the audience and sharing authentic examples that demonstrate skills relevant to the role and company. Examples of good storytelling topics include relevant work experiences, challenges overcome, and lessons learned. The document also warns against storytelling sins like using cliches or fabricating details that undermine credibility. Overall, the goal of storytelling in interviews is to make a personal connection with the interviewer and showcase enthusiasm for the company.
This document provides 15 tips for creating effective content marketing from experts. The tips emphasize creating helpful, customer-centric content that builds trust and shares stories over time across multiple channels like blogs and social media. Content should solve problems for readers rather than just being interesting. An ongoing commitment to high-quality, reader-focused content is important for building influence and relationships through content marketing.
The document provides guidance on building an effective resume that stands out to hiring managers. It recommends treating the resume like a landing page by (1) using a headline that immediately addresses the employer's needs, (2) including a short bio and cover video to further explain how the job seeker can fulfill those needs, and (3) incorporating social proof like testimonials to build trust. Specific tips are provided for writing each section to create a narrative that keeps the reader engaged and motivates them to learn more about the candidate.
The document provides tips for using storytelling as an online marketing tool for speakers. It recommends that speakers structure their online stories for search by optimizing the title, meta description, and story structure. Stories should use an active voice and include a clear call to action. Telling compelling stories online can help speakers attract more speaking engagements by engaging audiences and inspiring action.
Networking as a Sales Tool - 5 Sure-Fire Steps to Increase Sales SuccessThe Chief Storyteller
Generally, a networking event is one big blind date. You never know who you will meet next. Networking is all about the deliberate development of professional relationships. Just as with personal dating, business dating takes time. You wouldn’t expect to get married on the first date. The same holds true with networking. Here are five sure-fire steps to make your networking more focused and effective to capitalize on opportunities, eliminate distractions, and increase your sales and development success.
This document provides instructions for recent graduates on how to set up a profile on LinkedIn. It recommends filling out key sections like work experience, education, and a personal summary first. It also discusses advanced LinkedIn features like skills/endorsements and recommendations that can be added later. The goal is to help job seekers use LinkedIn as an online portfolio to attract potential employers.
The document provides three quick tips to improve a LinkedIn profile in 15 minutes or less: 1) Update the photo to include a genuine smile, 2) Edit the job title to include engaging keywords and personality, and 3) Refresh the summary to convey personality and passions in a warm, inviting manner. Completing these three tasks can raise a LinkedIn profile closer to "all-star" status with minimal time investment.
Attract. Nurture. Followup. Close.: How to Turn Strangers Into Paying CustomersAshley Northington
Want to learn how to leverage digital platforms to turn strangers into paying customers? This strategy is designed to help businesses generate sales leads, nurture the relationship with the leads and eventually turn them into paying customers.
This document appears to be a portfolio or resume for an individual named Kirti Agarwal Rungta. It includes sections about her education, past work experiences, skills, interests, style and tone of writing, and blogs she follows. It then discusses her working format for content marketing and content creation projects, including gathering information about clients, defining the content, and optimizing the content. It provides an example of content created for a client called Deck Rooster about improving sales presentations for emails.
LinkedIn provides benefits for professional networking, career development, and job opportunities. The document provides guidance on optimizing a LinkedIn profile, including adding relevant skills and experience, customizing the profile summary, and engaging with other professionals through groups and following thought leaders. Key recommendations include using the full character limit for the profile summary, including accomplishments and stories, and breaking up text with headers and graphics to engage readers. The overall aim is to create an online presence that highlights a user's qualifications and connects them with potential employers or career opportunities.
This document discusses how internet marketers can use Facebook effectively. It begins by explaining why Facebook is a valuable marketing tool as it allows for more personal interactions that build trust. It then provides instructions on how to set up a Facebook account and profile, focusing on using your real name and business information. The document also discusses how to expand your friend network through adding existing contacts, joining groups, and using your website and blog to drive people to connect on Facebook. It explains how to get over 500 friends in 30 days through these methods and joining internet marketing groups. Finally, it covers how to run targeted Facebook ads by location, interests, gender and age to find qualified prospects.
This document outlines 7 steps for conducting a beta launch of a new course or program to test the market and refine the offer. The steps include: 1) sending teaser emails to generate interest; 2) creating a survey to collect feedback; 3) announcing the beta launch; 4) analyzing feedback to improve the offer; 5) creating a special beta launch offer; 6) sending a launch sequence to promote the offer; and 7) following up with customers for additional feedback. The goal of the beta launch is to test the marketability of the offer, refine it based on customer input, and generate initial capital before conducting a full launch.
The document provides advice on common mistakes people make on their LinkedIn profiles and how to avoid them. It recommends including a professional photo, having an attention-grabbing headline that uses relevant keywords, writing in the first person, speaking in a way your target audience can understand, focusing on what you can do for others rather than personal accomplishments, using meaningful keywords, asking for recommendations, and including a summary and call to action. Avoiding these common mistakes can help users stand out and be successful on LinkedIn.
The Beginners Guide to Startup PR #startupprOnboardly
This document provides an overview of public relations strategies for startups. It discusses defining PR goals, researching target journalists, crafting effective pitches, and building relationships over time. The key lessons are to focus on developing genuine connections with journalists through engaging conversations rather than one-time pitches, and positioning your startup as solving a real problem for readers in order to attract media coverage.
The document provides 21 career goals for HR professionals to tackle in 2013 to advance their careers. Some of the goals include getting 20 recommendations on LinkedIn, publishing 3 articles in an HR publication, writing an HR book, developing a white paper, speaking at an HR conference, starting an HR blog, and clearly defining what makes you distinctive in the HR field. The document encourages readers to pick 2 goals to work on to propel their careers forward.
How To Get Awareness And Credibility For Your NonprofAmanda Blum
The document provides tips for non-profits to get awareness and credibility through media coverage. It discusses public relations (PR) and differentiating between free media placement through press releases versus paid advertising. It emphasizes that PR should be news-related information and not sales pitches. The document also includes guidelines for crafting effective press releases that will attract media attention, such as following an outline and making the information newsworthy and easy to understand.
8 Ways To Recycle Your Content To Boost Exposure Hatch
This document discusses strategies for generating leads and growing a business. It profiles Erik, an agency owner who was about to go out of business until he used one of the lead generation systems to reach out to people in his network. It also profiles Nate, a maker who was preparing to launch a Kickstarter campaign. The document suggests prioritizing relationships and simply asking your contacts if they need your services can lead to new clients or support for initiatives like Kickstarter campaigns.
The document discusses content marketing strategies and tips for B2B companies. It provides advice from various experts on developing compelling content to attract and engage prospects. Key tips include focusing content on buyer personas at different stages, telling your company story through customer insights and problems solved, and creating content in multiple formats tailored to online consumption. The overall strategy discussed is using consistent, valuable content to build trust and loyalty with customers over time.
The document provides tips on how to get free publicity and public relations for a business. It discusses identifying newsworthy story ideas, preparing press releases and media advisories, avoiding common PR pitfalls, and getting stories to the right media contacts. The presentation emphasizes thinking beyond paid advertising, having a compelling story or angle, knowing your key messages, and being prepared for interviews to turn good publicity into great publicity.
Storytelling is an important skill for leaders to convey meaning and inspire people quickly. While there is pressure for leaders to address many issues rapidly, taking the time to tell short, impactful stories can help stakeholders understand why goals are important. An effective leadership story draws on real experiences, is emotionally relevant, shows passion, illustrates struggles and obstacles, uses vivid examples, and teaches an important lesson - all within two minutes. Leaders can improve by practicing concise storytelling and getting feedback on the stories' impacts and lessons conveyed. Telling stories faster with practice helps leaders engage audiences amid competing priorities.
The document provides 5 tips for creating successful action content to drive conversions:
1. Use power words to improve conversions by 15%
2. Provide key takeaways in the first paragraph to grab attention with an 8-9 second attention span
3. Write catchy headings that reflect the value readers will gain
4. Write simply for a 5th grade reading level for clarity
5. Limit commitments like free trials to reduce reservations about purchases
THE IT INTERVIEW: A QUICK GUIDE TO CAPTIVATING YOUR AUDIENCE THROUGH STORYTEL...Kelly Services
This document provides tips for using storytelling effectively in IT job interviews. It advises tailoring stories to the audience and sharing authentic examples that demonstrate skills relevant to the role and company. Examples of good storytelling topics include relevant work experiences, challenges overcome, and lessons learned. The document also warns against storytelling sins like using cliches or fabricating details that undermine credibility. Overall, the goal of storytelling in interviews is to make a personal connection with the interviewer and showcase enthusiasm for the company.
This document provides 15 tips for creating effective content marketing from experts. The tips emphasize creating helpful, customer-centric content that builds trust and shares stories over time across multiple channels like blogs and social media. Content should solve problems for readers rather than just being interesting. An ongoing commitment to high-quality, reader-focused content is important for building influence and relationships through content marketing.
The document provides guidance on building an effective resume that stands out to hiring managers. It recommends treating the resume like a landing page by (1) using a headline that immediately addresses the employer's needs, (2) including a short bio and cover video to further explain how the job seeker can fulfill those needs, and (3) incorporating social proof like testimonials to build trust. Specific tips are provided for writing each section to create a narrative that keeps the reader engaged and motivates them to learn more about the candidate.
The document provides tips for using storytelling as an online marketing tool for speakers. It recommends that speakers structure their online stories for search by optimizing the title, meta description, and story structure. Stories should use an active voice and include a clear call to action. Telling compelling stories online can help speakers attract more speaking engagements by engaging audiences and inspiring action.
Networking as a Sales Tool - 5 Sure-Fire Steps to Increase Sales SuccessThe Chief Storyteller
Generally, a networking event is one big blind date. You never know who you will meet next. Networking is all about the deliberate development of professional relationships. Just as with personal dating, business dating takes time. You wouldn’t expect to get married on the first date. The same holds true with networking. Here are five sure-fire steps to make your networking more focused and effective to capitalize on opportunities, eliminate distractions, and increase your sales and development success.
Better Blogging for Better Results - 8 Tips to Generate Opportunities from Bl...The Chief Storyteller
On September 3, 2005, the screaming and shouting stopped. I finally gave in to writing my first blog. Back then, I did not have the appreciation for the power of blogging that I have today. Well-written, organized, and timely blogs offer tremendous benefits. If you look at social media today, blogging is rarely mentioned as a top application. And the irony is that, more likely than not, sites like LinkedIn, Facebook, and Twitter refer back to a blog entry as the source of the information. Here are 8 tips to generate more opportunities to connect quickly to your target audiences.
Top Ten List of Things Learned in Practicumeroper1
This document provides 10 tips for succeeding in the professional world, as summarized below:
1) When writing a resume, tailor your cover letter to the specific company and highlight how you can help them. Use strong action verbs to describe your skills and qualifications, as your resume makes a first impression.
2) Maintaining relationships with media contacts and staying up-to-date on current events through social media is important for public relations professionals.
3) Prepare for job interviews by dressing professionally, researching the company, and maintaining a positive attitude throughout the interview.
Welcome talent - create a great LinkedIn profile LinkedIn Nordic
The document provides tips on how to create a great LinkedIn profile in 7 steps: 1) Add a professional photo, 2) Write an attention-grabbing headline, 3) Draft a compelling summary, 4) Detail experience with descriptions of responsibilities and achievements, 5) Add multimedia to showcase work, 6) Include relevant skills and get endorsements, and 7) Highlight any volunteer or cause-related experience. It emphasizes using keywords, telling a personal story, and showcasing personality to stand out among LinkedIn's many members.
This document summarizes 5 common myths about resume writing and provides guidance to avoid common mistakes. It advises that resumes should typically be 1-2 pages unless extensive experience warrants more pages. It also recommends including a qualifications summary instead of a generic objective statement and using achievement-oriented language to demonstrate value rather than simply listing responsibilities. While recent experience is most important, early career experience can be included if strategically relevant. Lastly, it states that personal information generally should not be included on a resume.
Linkedin 7 Tricks for an Irresistible Job DescriptionTatjana Andreano
This document provides 7 tricks for writing irresistible job descriptions that attract stellar candidates. The tricks include focusing creativity on the job description rather than the title, using a conversational tone, promoting the employer brand to showcase why candidates will love working there, highlighting the position's impact with specific details, giving priority positions extra visibility through sponsorship, experimenting with new formats like infographics or videos, and optimizing descriptions for mobile viewing.
Mastering the Interview: 50 Common Interview Questions DemystifiedMalcolmDupri
Unlock the secrets to acing your next interview with this comprehensive guide! In this Slide Share presentation, we delve into 50 of the most frequently asked interview questions, providing valuable insights, tips, and strategies to help you confidently navigate through each one. From behavioral questions to situational scenarios, this resource equips you with the knowledge and techniques needed to impress any hiring manager. Whether you're a seasoned professional or a recent graduate, this guide will empower you to showcase your skills, experiences, and personality effectively, ensuring you stand out as the ideal candidate for the job.
Everybody offers a different opinion on how to write a resume for the best results. What should you believe? To make things even more complicated, there are many pervasive myths about resume writing that, if you are duped by them, could cost you the interview. This guide of the 5 most common of these myths will help you avoid them and wrote a much stronger and more effective resume.
How to Build Marketing Presentations for Webinarstodd.lewis
Marketing webinars can build awareness of your company, help advance prospects along the sales cycle and establish you as a thought leader in your field. Or they can frustrate and annoy your audience so that they never want to hear from you again!
Join Ken Molay, president of Webinar Success and a former director of product marketing, as he presents practical guidelines for creating webinar presentations that engage your audience and create sales interest.
In this one-hour, interactive webinar you'll:
* Find out how to hook an audience quickly and make them want to pay attention.
* Learn the commonly used presentation technique that actually works against you in a webinar.
* Get examples of proper structure and flow for a marketing webinar.
* Hear much more practical advice on building engaging webinar presos.
This document provides an 18-step guide to creating a powerful LinkedIn profile and using LinkedIn to get a job. It discusses the importance of having a complete profile with a professional photo, compelling headline and summary, detailed experience section with keywords, recommendations, joining relevant groups, and networking on LinkedIn. The guide emphasizes optimizing the profile for search engines and recruiters by including keywords that potential employers are searching for. It also stresses connecting with others and engaging with contacts that could potentially hire you in order to use LinkedIn effectively for job searching.
Smar Tvt.Jc 13 Weeks That Change Your WorldMichaelJOlson
This 13-week program provides career development training and guidance. It includes modules on branding, networking, resume writing, interview skills, business etiquette, credentialing, managerial skills, and exploring alternative careers. Participants will learn hands-on through activities like applying for jobs, conducting interviews, and collaborating with mentors. The goal is to help individuals take control of their careers and develop lifelong employability.
The document discusses how using authentic customer stories is an effective marketing strategy. It notes that true stories connect with audiences better than fabricated narratives. The document provides tips for small businesses on capturing genuine customer stories through interviewing customers and encouraging them to openly share their experiences for marketing purposes. Authentic customer stories that showcase ordinary experiences, not just exceptional ones, are more believable.
Ever wondered how to use LinkedIn to sell more real estate? See this presentation for realestate.com.au on how you can use LinkedIn to build your personal brand, identify clients, connect with them, share content and create a lead. Learn more at www.ragingdigital.com
The document discusses how focusing on purpose can transform employer branding, job advertising, and candidate engagement. It argues that these areas typically focus on what and how rather than why. The key takeaways are that job ads, employer branding, and candidate communications should lead with the organizational purpose or why in order to attract the best talent. Leading with why means explaining how working for the organization will impact customers, change lives, or make a difference in the world. Examples are provided of how to communicate purpose in these areas. Resources for further learning about using purpose are also included.
The document discusses different types of business pitches entrepreneurs may need to give, including the elevator pitch which is 30 seconds to 2 minutes, the video pitch which is under 2 minutes and allows including visual elements, and the "on-stage" pitch which is typically 5-10 minutes when presenting to a room of investors. It emphasizes that the purpose of any pitch is to grab attention, tell a compelling story, and share passion and personality to convince investors to want to learn more. Practice is important to feel confident effectively communicating the key points within the time constraints of different pitch formats.
The document provides 7 tricks for writing an irresistible job description to attract stellar candidates. The tricks include focusing creativity on the job description rather than the title, using a conversational tone, promoting the employer brand, highlighting the position's impact, giving priority positions extra visibility, experimenting with new formats, and making the description mobile friendly.
2. /02
If someone asked you to tell them
about your favorite movie, could you?
Chances are, you’d easily be able to
summarize the plot in a couple of sentences.
Now consider why it’s so easy for you to do so.
The obvious answer is, of course, that you were drawn into the story and enjoyed the
movie—which isn’t surprising, since movies are carefully crafted by master storytellers
to be engaging and memorable.
The secret to a successful interview: great storytelling
INTRODUCTION
KEY HIGHLIGHTS
In this eBook, you will learn:
• How to research a
company so you
know your audience
• How to create engaging
stories that a hiring
manager won’t forget
• What you should never
do when telling a story
in an interview, and what
you should do instead
3. So how do movies pertain to a job interview?
Well, as a jobseeker in today’s competitive IT job market, you need to make yourself as
memorable as possible to hiring managers. No matter how good your education, how
impressive your experience, or how extensive your computer skills, what will really set
you apart from other candidates with comparable skills is your ability to articulate how
you can bring value to an organization.
Going to an interview and simply reciting your résumé isn’t going to engage a hiring
manager or interviewer. To really stand out, you need to know how to tell your story
in an authentic manner that resonates with your audience. And that’s where the art of
storytelling comes in.
The art of storytelling can be applied to interviews to make a greater impact on your
listener. In an interview in Harvard Business Review, Robert McKee, an award-winning
director, and writer and author of Story, Substance, Structure, Style, and the Principles of
Screenwriting, instructs that a powerful way to engage people is to unite an idea with an
emotion. In an interview setting, this translates into providing information about yourself
in a manner that your listener can relate to emotionally, making you and your story more
memorable in his or her mind.
INTRODUCTION /03
The greateststory I
ever told...
5. /05
Every answer you give, every question you ask, and every
anecdote you recount during an interview combines to tell
a story about you.
So in order for your story to be memorable, you need to take control of it. As Robert
McKee says, a successful story unites an idea with an emotion—in other words, you have
to craft your tale so it strikes a chord with the audience. To do this, you first have to
establish common ground and engage your listener’s emotions. And that’s where
researching your audience comes in.
To determine what you need to research, ask yourself, “Who is my audience and
what is my goal?”
Your audience is, of course, the hiring manager—both as an individual and as a
representative of his or her company. Your goal is to convince the hiring manager that
you’re the best fit for the job.
To establish common ground, you need to understand the company’s objectives,
circumstances, and reason for hiring a candidate with a specific skillset for this particular
position. You also need to know the hiring manager’s own background. So the more you
know about both the company and the hiring manager, the better you’ll be able to tailor
a story to your audience’s frame of reference.
THE MORE YOU
KNOW ABOUT
BOTH THE COMPANY
AND THE HIRING
MANAGER, THE
BETTER YOU’LL BE
ABLE TO TAILOR A
STORY TO YOUR
AUDIENCE’S FRAME
OF REFERENCE.
PART I: RESEARCHING YOUR AUDIENCE
6. /06
Pre-interview research
Forbes reports that hiring managers often complain candidates lack knowledge about
the companies they’re applying with. Having knowledge of the company not only shows
you’ve done your homework, it also puts you in a better position to tell a story that’s
relevant to the interviewer’s situation.
Set at least a couple of hours aside to gather information about the company and the
hiring manager. What follows is a list of the most important pieces of information you
need and where to find them.
The company’s product or service: Look on the “About Us” page on the
company’s website.
The company’s history: Check the “About Us” page, or the company’s LinkedIn or
Wikipedia page. You can also conduct a Google search on the company’s name.
The bios of the leaders of the organization: review the “About Us,” “Management,”
“Leadership,” or “Investor” page on the company’s website.
PART I: RESEARCHING YOUR AUDIENCE
7. /07
Who the organization’s competitors are: The company’s website is unlikely to include
this information. The best way to find it is to conduct an online search on the company’s
name, as well as a search for its competitors. You can do this by typing in “Competitors
of [company name]” and making sure to offset the words by quotation marks.
The organization’s recent activity: Check the “News,” “Press,” or “Media” pages
on the company’s website, and look for recent press releases. You can also check the
company’s blog, as well as perform searches and news searches on the company’s name.
The background and communication style of the hiring manager: Look on the
company’s website and see if the hiring manager has a bio there. Then take a look at the
hiring manager’s LinkedIn profile and read it carefully. Make note of any interests, group
affiliations, college alma mater(s), and connections. Study the LinkedIn bio carefully, as
well as all endorsements, to gain an understanding of the hiring manager’s background.
What is this person like? What does his or her profile tell you?
PART I: RESEARCHING YOUR AUDIENCE
8. Putting it all together
Review the information you’ve collected, and synthesize it to form a picture of the
company and the hiring manager’s situation. What do you imagine is the hiring
manager’s biggest problem right now? Are the company’s IT systems failing to keep up
with the organization’s growth? Does the company want to design custom systems for
clients, but it lacks the personnel with the right combination of expert programming
language skills and well-honed interpersonal skills? Use your talent for analytical thinking
to gain an overview of what’s important to the company and the hiring manager at this
point in time.
Spend some time considering what you and the hiring manager have in common in
order to know how to strike a chord with him or her. Consider aspects such as education,
work experience, and interests. By understanding the hiring manager’s situation and
having a common point of interest to draw him or her in, you can ensure your story’s
meaning comes across with clarity and power. Then you can work on honing all of your
interview answers into a comprehensive story that carries maximum impact and makes
you a memorable candidate.
/08
BY UNDERSTANDING
THE HIRING MANAGER’S
SITUATION AND HAVING
A COMMON POINT OF
INTEREST TO DRAW HIM
OR HER IN, YOU CAN
ENSURE YOUR STORY’S
MEANING COMES
ACROSS WITH CLARITY
AND POWER.
PART I: RESEARCHING YOUR AUDIENCE
10. It’s important to understand that simply rehearsing a couple
of anecdotes to share during an interview isn’t a guarantee
you’ll be a memorable candidate.
After all, you won’t be the one leading the conversation, so you can’t be sure when
you’ll have the opportunity to tell your story. You need to be able to participate in the
conversation and roll with it. That’s why you need to craft an authentic, engaging story
that communicates your message throughout the entire job interview—no matter what
questions are asked.
The way to do this is by knowing what the company wants, what the hiring manager’s
situation is, and how you can bring value to the organization. You’ve already worked
on gathering background information in Part I.
Now we’re going to discuss how to deliver your story throughout the course
of the interview.
PART II: BECOME A GREAT STORYTELLER /10
A “STORY” SHOULD
LAST FOR AT LEAST
THREE TO FIVE
MINUTES, WHILE
OTHER TYPES OF
ANSWERS SHOULDN’T
BE LONGER THAN
THREE TO FOUR
SENTENCES.
REMEMBER:
OVER-ANSWERING
WILL GIVE THE
IMPRESSION THAT
YOU LACK FOCUS
AND AREN’T A GOOD
COMMUNICATOR.
11. Lessons from TED Talks
When it comes to in-person storytelling, many of us struggle to get our words across in
the right manner. Fortunately, we can take some lessons from TED Talks, the presentations
given by professionals who share their enthusiasm for their passions in a—typically short—
speech. The best TED Talks go viral and are seen by millions of viewers around the globe.
In Inc., TED organizer Kelly Stoezel shares some advice to make you appear confident
and your story sound natural. She advises preparing yourself and your audience by
making small talk ahead of time; telling the story in your own manner instead of relying
on a scripted structure; and knowing that you’re providing a service by sharing this
information with your listeners.
In his TED Talk, filmmaker and Toy Story writer Andrew Stanton says you can create a
great story by using what you know, capturing a truth by experiencing it, and expressing
values you deeply believe in. He also advises avoiding explicitly stating something about
yourself (e.g. “I’m collaborative”) and instead allowing your listener to make his or her
own deductions about you based on your story (e.g. “I worked with two colleagues to
build the database in record time”).
/11PART II: BECOME A GREAT STORYTELLER
13. /13
Six storytelling tips to improve your interviewing skills
According to Stanton, a well-told story hooks, thrills, and captivates the listener. The
following six tips for storytelling will help you improve your storytelling skills and apply
them to interview situations.
1. Prepare to make the audience care. Using the research you did in Part I about the
company, identify key points that describe how you could make a difference in the
organization, as well as how you would fit in with the company culture. Come up with
compelling reasons for why your skills are exactly what this employer needs right
now to achieve its goals. For example, if the company needs somebody with in-
depth knowledge of programming languages as well as interpersonal skills, prepare
to explain that you’re proficient in four programming languages and were named
“Employee of the Month” at your customer service job during your college years.
2. Establish a connection. Before the interview starts, use the opportunity to establish
a connection with the hiring manager. Make small talk about something you have in
common, such as, “I noticed we’re both (name of college) grads. Did you go to the
most recent alumni event?” or, “I saw you’re also a member of (name of group) on
LinkedIn. Do you find it useful?” By establishing a connection, you’ll create a more
relaxed setting, which makes it easier to engage the interviewer.
PART III – LANDING THE JOB YOU WANT
Make the
audience care
Be
likeable
Be clear on
your intentions
Show your
enthusiasm
Delight
the listener
Establish a
connection
14. /14
3. Show your enthusiasm. Gain the interviewer’s attention by sharing information that
clearly demonstrates your enthusiasm for what the company does, as well as your
eagerness to bring value to the firm. For example, “I really like what you’re doing
by offering custom-built systems, and I’m excited about the opportunity to bring my
knowledge of C# and Java, as well as my customer service experience, to the job.”
4. Be clear on your intentions. Everything you say and do during the interview should
convey that the job you’re interviewing for is your first choice. Being informed as to
the company’s needs and enthusiastic about the position goes a long way, as well as
communicating that you like the company culture and think you’ll be a good fit for
the team. It’s also a good idea to draw upon your knowledge of the company’s values
and history to support the fact that this organization is your first choice employer, not
just one in a series of applications.
5. Be likeable. The more people understand you, the more likely they are to feel
empathy for you. Since you’ve already established a connection during the small
talk at the beginning of the interview, you can build on this by discussing things you
have in common. So ask questions and find opportunities to establish more common
ground. Moreover, being interested in the hiring manager, as well as the rest of the
team at the company, will make you even more likeable and show how good a match
PART III – LANDING THE JOB YOU WANT
AVOID BEING
DISAPPOINTED IN YOUR
JOB BY BEING REALISTIC
IN YOUR JOB SEARCH.
TO BE REALISTIC, YOU
NEED TO EVALUATE
YOUR REQUIREMENTS
AND SKILLS IN RELATION
TO A DESIRED ROLE.
15. /15
you are for the team. For example, if you ask, “What do you like best about working
here?” and the answer is, “The work’s always cutting-edge and interesting,” you
could go on to say how much you enjoy challenging yourself and accomplishing new
things. This shared emotion creates a rapport that can make you stand out from the
rest of the candidates.
6. Delight the listener. Have one or two good anecdotes that clearly demonstrate the
qualities you want the hiring manager to know about. The stories should be short
and truthful and show you in a positive light. For example, you could tell an anecdote
about how you had just started with your previous employer when your supervisor
fell ill during a high-priority project, so you filled in as team leader and managed to
complete the project on time and within budget.
The interview is your opportunity—and might be your one and only chance—to connect
with the hiring manager, so use the conversation to tell a candid story that shows how
invested you are in the company’s needs and highlights how you could assist the hiring
manager in achieving his or her goals. Most importantly, be honest and always be yourself.
PART III – LANDING THE JOB YOU WANT
17. To make your story and yourself even more memorable, avoid
these “deadly sins of storytelling” during the interview process.
Writing for the Stanford Graduate School of Business, Professor of Marketing Jennifer Aaker
addresses frequently made storytelling errors that result in dry, unexciting stories.
Structuring stories chronologically. A tale that simply recants events from start to end isn’t
nearly as interesting as a carefully crafted story in which risks and consequences build to a
satisfying—and oftentimes surprising—conclusion. Make sure your stories are founded in
ideas linked to feelings and passions, and show logical connections between each event in
the story. For example, you could tell a story about how when a previous employer needed
to streamline its data collection in order to meet an important deadline, you went above
and beyond the call of duty to design a function that allowed database users to edit within
the system, minimizing the time needed for corrections and maximizing sharing efficiency.
As a result, the company met its deadlines and showed improved capacity from then on.
Using clichés. Avoid general categories and terms when speaking about yourself. By using
descriptive language that evokes images instead, you can engage your listener and make
yourself more memorable. So in place of saying, “I’m very organized,” you could say, “I like
my workspace to be organized. I always make sure to label files and folders correctly so I
or anybody on the team can easily find them.”
PART III: DEADLY SINS OF STORYTELLING /17
WRITE DOWN WHAT
GOALS MAKE SENSE
FOR YOU BASED ON
YOUR PRIORITIES
AND END GOAL.
18. Using jargon. Though the hiring manager is most likely an IT professional, it’s possible
that you’ll also interview with others in the organization who aren’t. In this case, bear
in mind that sprinkling the conversation with jargon that’s too technical or limited to a
specific population is a surefire way to lose most audiences. For example, if part of the
interview process for an IT job at a company includes meeting with the CEO who doesn’t
have an IT background, you should probably steer away from terms like “mainframe,”
“bridge,” and “QoS.”
Fabricating details or events. Untruths and half-truths undermine your credibility.
While it’s fine to show enthusiasm and passion, never exaggerate the facts.
Remember: an employer can and will check your references, so stick to the truth,
no matter how enticing embellishments might seem.
Being too general. Anecdotes that make your experiences interchangeable with
those of many other candidates aren’t going to make you memorable in the eyes of an
interviewer. Avoid being too general by selecting stories that are unique to you, and
showcase them by means of YouTube videos, blog posts, and/or your personal website.
If an accomplishment was shared, give credit where credit is due. Make sure your stories
are tailored to your audience and contain messages that highlight your best qualities as
they apply to the industry.
/18PART III: DEADLY SINS OF STORYTELLING
19. Playing the blame game. Sharing information about past experiences and shifting the
blame to your previous employer, supervisor, or team members will trigger a red flag
with the hiring manager that you’re not a good fit—even if you preface the story with the
statement, “I’m not blaming anyone.” Instead, present the story as a learning experience
that’s helped you develop, or steer away from it altogether.
Claiming to be perfect. When asked about a mistake or failure you made in the past,
don’t immediately answer that you can’t think of any. This is another red flag for hiring
managers, since nobody’s perfect. In fact, not sharing a story here might make it seem
like you aren’t willing to take responsibility for your actions. Make sure to prepare a good
story that shows what you learned from your mistake and how the experience improved
your ability to deliver in your job.
With the points above in mind, spend some time practicing your stories. Write them
down, record yourself telling them, and present them to friends. Ask for feedback and
keep practicing until your stories are engaging and memorable.
/19
AVOID THE
“DEADLY SINS OF
STORYTELLING” TO
MAKE SURE YOUR
STORY IS UNIQUE,
EXCITING, AND
MEMORABLE.
PART III: DEADLY SINS OF STORYTELLING
21. COMMONLY-ASKED QUESTIONS
THE FOLLOWING QUESTIONS ARE COMMONLY
ASKED AS PART OF THE INTERVIEW PROCESS.
Prepare concise
responses and
practice them aloud
so your answers
sound natural.
• Why are you interested in working
with our company?
• Why are you looking to leave—or
why did you leave—your last position?
• What’s important to you in a
work environment?
• Why should we hire you, or what makes
you the best candidate for the role?
• Describe an accomplishment of which
you’re proud.
• How do you handle conflict at work?
/21
22. /22
STORY-TELLING TOPICS
EXPERIENCED PROFESSIONAL:
• Guidance or mentorship
you’ve provided
• Conflict resolution experiences
• Team- and peer-inclusive
accountability measures
• Approachability anecdotes
• Examples of complex problem-solving
SENIOR PROFESSIONAL:
• Objective-oriented strategy forming
• Ability to drive change
• Application of company strategy to
your specific domain of expertise
• Relationship nurturing
• Risks and failures
• Influence on team culture
• Ownership of decisions and actions
• Description of your leadership style
HERE ARE SOME TOPICS FOR STORIES YOU
CAN PREPARE PRIOR TO YOUR NEXT INTERVIEW:
NOVICE PROFESSIONAL:
• Any study or research you completed
that would be relevant to the
company and/or hiring manager
• Experience at getting up to
speed quickly on a project
(cite a specific example)
• Coaching you received in previous
environments that helped expand
your knowledge and experience
• Transferable experience or
knowledge (products, certifications,
methodologies, etc.) that is relevant
to the position and compensates for
a lack of exact qualifications
24. /24/24
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