The document provides guidance on communicating messages about the California state budget. It emphasizes using targeted key messages focused on creating jobs, maintaining a strong social safety net, and pursuing targeted revenue solutions. It stresses staying on message by bridging questions back to core talking points and using specific examples and stories to illustrate points. The document also offers tips for effectively working with the media, including being prepared, connecting with audiences, and knowing how to respond concisely to questions.
“The Language of Life” analyzed the diction and tone, message content, and visual presentation used in life insurance ads to find the delivery that can resonate the most with the Millennial market.
“The Language of Life” analyzed the diction and tone, message content, and visual presentation used in life insurance ads to find the delivery that can resonate the most with the Millennial market.
Develop a plan for you eChat program. In this presentation we will explore how to plan, deploy and maintain a chat program for your own business. We will also explore the importance of spelling, grammar, diction and tone when conducting business through your chat program.
This is a presentation I gave in back to back workshops for department heads and public service personnel of a local municipality. The intent was to help them better understand the role of the media and how they can do a better job of communicating on behalf of the city to build citizen trust.
Everything we need to know about the radio program format - Interview.
This focuses primarily on interviews in radio, although it can be applied in other on air interviews too.
Develop a plan for you eChat program. In this presentation we will explore how to plan, deploy and maintain a chat program for your own business. We will also explore the importance of spelling, grammar, diction and tone when conducting business through your chat program.
This is a presentation I gave in back to back workshops for department heads and public service personnel of a local municipality. The intent was to help them better understand the role of the media and how they can do a better job of communicating on behalf of the city to build citizen trust.
Everything we need to know about the radio program format - Interview.
This focuses primarily on interviews in radio, although it can be applied in other on air interviews too.
10 Insightful Quotes On Designing A Better Customer ExperienceYuan Wang
In an ever-changing landscape of one digital disruption after another, companies and organisations are looking for new ways to understand their target markets and engage them better. Increasingly they invest in user experience (UX) and customer experience design (CX) capabilities by working with a specialist UX agency or developing their own UX lab. Some UX practitioners are touting leaner and faster ways of developing customer-centric products and services, via methodologies such as guerilla research, rapid prototyping and Agile UX. Others seek innovation and fulfilment by spending more time in research, being more inclusive, and designing for social goods.
Experience is more than just an interface. It is a relationship, as well as a series of touch points between your brand and your customer. Here are our top 10 highlights and takeaways from the recent UX Australia conference to help you transform your customer experience design.
For full article, continue reading at https://yump.com.au/10-ways-supercharge-customer-experience-design/
How to Build a Dynamic Social Media PlanPost Planner
Stop guessing and wasting your time on networks and strategies that don’t work!
Join Rebekah Radice and Katie Lance to learn how to optimize your social networks, the best kept secrets for hot content, top time management tools, and much more!
Watch the replay here: bit.ly/socialmedia-plan
http://inarocket.com
Learn BEM fundamentals as fast as possible. What is BEM (Block, element, modifier), BEM syntax, how it works with a real example, etc.
Content personalisation is becoming more prevalent. A site, it's content and/or it's products, change dynamically according to the specific needs of the user. SEO needs to ensure we do not fall behind of this trend.
005 Essay Example Proposal Proposals Examples ~ Thatsnotus. Write my proposal paper, How to Write a Proposal Essay/Paper. Https Letterpile.com Writing How-To-Write-A-Proposal-Essay - Ainslie Hand. Example Proposal Essays. Proposal Essay Examples sample, Bookwormlab. Understanding What a Thesis Proposal is and How to Write it. CAE Proposal | Tim's Free English Lesson Plans. Pin on your essay. How to Write a Successful Proposal (TCRF). Proposal Writing - 18+ Examples, Format, Pdf | Examples. Writing A Proposal | Template Business. Business Proposal Templates Examples | business proposal sample small .... Choose From 40 Research Proposal Templates & Examples 100% Free White .... #1 To write a proposal. Homework Help Sites.. Written Proposal Template. 9 Free Research Proposal Templates (with Examples). Grant Proposal Writing - 12+ Examples, Format, Pdf | Examples. Good Ways To Start A Conclusion - esama. How to Write a Proposal that Never Fails to Get Clients | Proposal .... √ 20 Written Proposal Examples ™ | Dannybarrantes Template | Proposal .... 002 Proposal Essay Examples Example ~ Thatsnotus. business letter sample: November 2012 How To Write A Good Proposal Essay
Training Webinar: Making Public Policy Issues Relatablebusinessforward
Business Forward is joined by Nat Wood as he demonstrates the best practices and language for advocacy, media, and outreach, using health care reform as a case study.
This is s stripped down version of a media training for the new spokespersons. I have done this to a leading MNC bank in India and it was well received by them. I have removed many animations and videos from it to make it light
Tips for mastering the write-ups There rarely exist right answeTakishaPeck109
Tips for mastering the write-ups:
There rarely exist right answers to these questions. That’s what makes the prompts interesting,
useful, and fun (we hope). Good write-ups will always reflect a solid understanding of the
material but more importantly you should be able to apply the concepts to the prompt. This means
that you should not provide definitions and examples from the reading, but instead figure out
what concepts are relevant and how they apply to this business situation.
The following are a few tangible, specific tips based on years of grading write-ups. I offer them to
you in roughly decreasing order of how frustrating their violations are to a grader.
1. Don’t regurgitate the reading. You never need to waste space including definitions from the
reading. Write as if your audience not only has read the assigned materials but also knows
them well. When necessary, cite a concept as briefly as possible. The fact that you’ve done
the reading should be revealed to us by your thinking, NOT by some quotation.
2. Start quickly and end abruptly. For these short write-ups, introductions, background, and
conclusions are entirely unnecessary. Even worse, they take away space that is better used in
other ways. We don’t expect these things to read like English essays. Nor are we strangers to
why you’re writing in the first place. Treat it like an email to a colleague and jump right in.
3. Choose specific over abstract. Precision is good. It’s good for communication, and it’s good
for sharpening thinking. When you feel yourself getting fuzzy, think to yourself: I need an
example. We love examples. Make it real.
4. Be realistic. There is nothing more irritating than a cute suggestion (for example, of how an
organization might mitigate a particular bias) that works theoretically but is utterly infeasible
in the real world. Perhaps the best criterion is to ask yourself if you’d be willing to sit in a
manager’s office advocating his or her use of your recommendation.
5. Less is more. Believe it or not, a common mistake is to include too many ideas — not
because too many ideas itself is bad, but because these ideas, as intriguing, tantalizing, and,
yes, right as they might be, are often too poorly developed. Don’t make this mistake! We’re
not impressed with laundry lists. It’s much better to write about a few things really well.
Oh, and have fun! This is an opportunity to be creative (the risk-reward tradeoff for creativity is
very attractive). A student who is thoughtful and having fun when writing these is generally going
to do pretty well. And get more out of it. Thanks!
Running head: Access to medicines 1
Access to medicines 4
Access to medicines
Student’s name
Name of institution
Date
Access to medicine and affordable healthcare
Many people across the world face many challenges in accessing quality healthcare. This usually affects low income families who find it difficult to access medicine when they get ...
This webinar examines your role dealing with the media. Knowing how to respond to tough questions from reporters representing print, broadcast and online media can be a challenge. We will provide you with insight about how the media works, what they want and how to drive home your talking points when answering their questions. By understanding how reporters think and what they are looking for, you can better plan your strategy for responding to their questions while controlling your message.
2. So…You’re New To This? Your skills apply. You can think. You can write. You can use a telephone. All of your daily work skills are transferable. Persuasion Cajoling Consensus building
3. Key Messages – Message #1 More than ever, we need a California Recovery Budget that creates jobs, provides a safety net where there are not jobs, and goes after targeted revenue solutions at the state and federal level.
4. Key Messages – Message #2 We applaud the efforts of policymakers who are working to find targeted revenue solutions and to find them in a timely and open way, instead of making reckless cuts in a rush or in secret. These revenue solutions support the recovery for California’s families and preserve hundreds of thousands of private and public sector jobs in health care and human services.
5. Jobs, jobs, jobs – Talking Point #1 Create jobs, preserve the jobs we have and invest in California’s workers. With more than 2 million Californians currently out of work, California’s working families can’t afford a budget that will cost the state tens of thousands of private and public sector jobs while at the same time failing to produce new ones.
6. Maintain Strong Safety Net - Talking Point #2 Maintain a strong safety net where there are no jobs. Protect those services that offer families the opportunity to get back to work and on their feet and achieve economic self-sufficiency.
7. Revenue Solutions Use targeted Revenue Solutions to help our Economy and Families Recover. Targeted revenue solutions will end wasteful corporate tax giveaways that don’t create jobs, and take advantage of opportunities to bring home federal funds intended for our economic and family recovery.
8. What the Governor’s Budget Will Mean for Families and CFRA Every California family deserves the opportunity to thrive and succeed; but the Governor’s Revised Budget proposal, which seeks to balance the budget on the backs of children and struggling families, undermines that opportunity by failing to provide for targeted revenue solutions.
9. More Specifics Infrastructure:The Governor’s $5.4 billion in proposed cuts will decimate the State’s health and human services infrastructure that has been built over the last several years, and has been the critical back-bone for struggling families. Child care: Family Resources Centers across the state have traditionally provided valuable services such as child-care, which makes it possible for families to keep their jobs and continue to go to work. But if the Governor’s cuts to HHS are passed, more families will be forced to quit their jobs in order to stay home and watch their children. Jobs: Cuts to health and human services will also impact countless providers across the state, many of whom will become clients themselves, which further devastates the already over-burdened Family Resource Center infrastructure and significantly contributes to the State’s economic woes.
10. Taking the Budget Message to the Media and the Public You can do this!* Lifetime Guarantee Included *
11. Public Speaking Fundamentals Be Prepared Do your homework Is it better to be right? Or effective? Being right means you need to be confrontational Being effective means you actually make headway Connect – dry facts won’t do it Always come home to your key messages Regardless of the question asked, know the top issues you want to discuss and always come back to them.
12. What a Reporter Needs From You A quick synopsis of the situation as you see it Honesty & Forthrightness Clear and concise answers Quotable quotes & a sense of humor Access (24/7 during crisis or respect deadline) Positive & non-defensive attitude Mastery of issue(s) Become a resource
14. DEVELOP Your Key Message How do I do it? What do you need from the target audience? What do they needto hear to do what you need them to do? How is your message unique and different. Why will you breakthrough with your message?
15. Storytelling – The Importance of Anecdotes Storytelling is common thread through all cultures Humanizing. Anecdotes are a way of personalizing the issue Impact - Anecdotes are a way for audience to understand your perspective – more powerful than text of your remarks Linkage – a story can personalize an issue much faster than reciting statistics, historical facts or personal biases. Credibility – anecdotes allow you to “borrow” someone else’s credibility Graeme Frost, SCHIP Kid
16. Storytelling – Recent Examples Boy's special medical care imperiled by state budget crunch (Sac Bee 5/11/08) Derek Longwell's wheelchair bears all the scars of rough handling by a fully charged 13-year-old boy: scratched metal frame, chipped paint, worn treads and a perpetual coat of dust on the footrest. The teen with dark chocolate hair and olive-tinted eyes suffers from spina bifida, a birth defect that has left him with an incomplete spinal cord and an inability to walk. But a committed team of doctors and his devoted parents, backed by a specialized state health care program, have enabled Derek to enjoy an active life outdoors. Now the state's ominous fiscal forecast is threatening to disrupt Derek's ability to see his doctors in a timely manner or get leg braces to fit his growing body.
17. Storytelling – Recent Examples Proposed California budget cuts affecting most vulnerable County could lose $262 million loss in federal and state money (CCTimes 7/3/08) In the end, Nick Robinson just couldn't afford the Bay Area. And with pending state budget cuts threatening the foster care counselor's programs and salary, he decided to pack his belongings and leave Walnut Creek for Boston.
19. How The Media Operates Who’s who in the newsroom? Assignment Desk takes in all the information about the day’s events & assigns priorities News Director determines who gets assigned to cover what, the relative value placed on the story, and where it will appear. Reporter is overworked and undereducated on your issue. They will have only a moment to process why they are there covering your story. Be quick and confident when explaining why you are important. Myth-busting. They WANT to hear from you – if you have what they need
20. How The Media Operates Eternal quest for content In our world, TV news has too much time to fill TV looks for local angles to all National & International Stories – make sure you give them one.
21. What Makes a Story? Controversy. The worse it is, the better for the media. Conflict. Between groups of people, industries, issues or ideas. Problem/Solution Dynamic. If you want to talk about a problem, YOU’D BETTER tell them a solution. Timeliness & competitive advantage (Is it an exclusive to that paper or TV station?). Access to & reliability of sources – often just knowing there is someone who can educate a reporter on an issue is reason enough for them to feel comfortable enough to do a story. People/Personalities. Large mistakes by little people or Small mistakes by big people.
24. Media Relations - Establish Ground Rules Determine the focus of the interview Determine the length of the interview ahead of time There is NO “Off the Record” News is a dialogue with the community: newsworthiness is your way in Always return reporters’ calls before deadline Tell your story: Don’t answer reporters’ questions, respond with your message If you don’t have news…leave them alone or think of something!
25. Bridging – The Ultimate Answer Questions come from all sides Not all direct answers will achieve your end goals Not all questions will call for a response using key messages. How do you get from a bad question to a good answer? Bridging – the process of answering a question with the answer you want to give.
26. Bridging – A Quick “How-To” Stories & Anecdotes Nothing disarms a hostile or indirect question better than a good story. Think about things you’ve seen in the paper Getting back on message Regardless of the question, listen for one nugget, one item that gives you grounds to go back to your core message Get Personal “I believe…” “I’ve seen…”
27. Knowing When You’ve Said Enough How reporters operate “The Rhythm Method” – An interview that speeds up as it goes along. Eventually you get caught speaking without thinking. That’s when trouble hits. “The Buddy System” – You can tell me anything. I’m your friend. “Just the Facts” – Calling to check statistics without understanding the story/context behind them. Make sure the reporter understands the whole story. Sound bites/quotable quotes ARE enough. Correcting your own mistakes. There’s always room for negotiation. When you don’t have the answer…say so.
28. Responding to Questions Answer one question at a time. If an interview asks numerous questions, tell her which you are going to respond to first. Always select the question that best allows you to deliver your message. Be brief and concise. You should be able to respond to any question in less than one minute, preferably 30 seconds. Let the reporter ask follow-up questions if she wants additional details. Introduce new material only if it lets you restate your message.
29. Responding to Questions If you don’t know the answer…say so. Don’t try to bluff your way through with a response that may lead to a new line of questioning. Restate the question if appropriate. This allows you the time to think about your response if you are not sure.
30. Responding to Questions Correct it. Don’t be afraid to correct misinformation or a false premise. Be firm. If someone paraphrases you incorrectly, politely correct them and restate exactly what you said. Your Message Rules. Always use the questions to emphasize YOUR message. Build verbal bridges to keep the focus on your strong positive areas.
31. Responding to Questions Know who you are taking to. What media outlet? What prior stories on the issue? Talked to the other side yet? Know your stuff. Know your key message before you pick up the phone or sit down with the reporter Target your answer. Always remember your audience on the other side of the reporter (Consumers? Doctors? Seniors?) Tailor your message to that audience.
32. Responding to Questions Finally… Give the headline first. At the beginning of your answer, state your conclusion, then support it with facts.
34. Do’s & Don’ts For Effective Interviews Do’s Always consider the purpose/objective of the interview. Evaluate your audience and its needs. Anticipate questions & prepare answers in advance. Be prepared. Know the issues in your area. Establish early rapport with reporter. Develop message(s) in advance Rephrase & defuse a hostile question.
35. Do’s & Don’ts For Effective Interviews Do’s Always deliver your message, regardless of the question. State your conclusion first, then back it up. Listen carefully. Listen for clues for bias. Stay calm. Be brief & to the point. Speak in short, quotable phrases Watch your body language. Be prepared to answer the question you PRAY isn’t asked.
36. Do’s & Don’ts For Effective Interviews Don’ts Don’t lie. Lies are NEVER preferable to the truth. Don’t say “No Comment” or appear evasive. Take the time to prepare for and answer the hard question in a way that benefits you. Don’t lose your temper or argue with a reporter. Don’t answer “What if” questions.
37. Do’s & Don’ts For Effective Interviews Don’t let a reporter put words in your mouth. Don’t ramble. Be short and to the point. Don’t be afraid of silence. Don’t use industry jargon. Use the language of the reader/viewer. Don’ts
38. Image Basics Be natural. Do not use extensive hand, arm, shoulder and facial gestures. Clothing: Business-like whenever possible. Avoid Blacks & Whites for TV. Use grey & blue for suits. Off-white, blues and other solids for shirts. Avoid large jewelry or “campaign” gear. Don’t be afraid to use make-up. Bring a comb or brush for the last-minute fix. Be upbeat, personable, and as likeable as you can. Smile, even when it’s a tough question.
39. On-Camera Basics Look at reporter or interviewer…not the camera. Find a spot above her eyebrows in the center of her head and focus on it. Don’t address reporter by name. Avoid any/all distractions…even shouting or loud noises behind you or off-camera. Don’t repeat question during your answer. Never be afraid, if you are not live, to ask reporter if you can answer question again. Just don’t do it too often.
40. Now What? Here’s a To-Do List Get to know the media who cover your issues. Get phone numbers, fax numbers, email addresses. Become a resource when you see a relevant story. Develop your THREE key messages. Make communicating with the media an organizational priority. Don’t be afraid to learn by mistakes. Media stories are like stones tossed in the water. They ripple, get some notice, and then vanish.