The document summarizes a team's research and recommendations for how an insurance company can redefine its language and messaging to appeal more to millennial customers. It discusses millennial behaviors like relying on online content and user reviews. The team recommends focusing on family protection, using simpler language and terminology without jargon, and providing an accessible website or app for easy navigation and application. An example infographic is suggested to combine these concepts. Further research like interviewing more experts is proposed to identify gaps and inform the sales process.