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Communicating spatial information visually
The document discusses the importance of effective science communication in making scientific research accessible and understandable to the public, particularly in an age of misinformation. It emphasizes various methods for visually communicating scientific data, including maps, infographics, and story maps, which help enhance public engagement and understanding. The document also highlights resources and tools available for improving science communication among geoscientists and the broader community.
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Communicating spatial information visually
- 1. Communicating spatial information visually AileenBuckley, PhD Research Cartographer Esri - Redlands
- 2. Communicating scientific information= science communication • According to the Science Literacy Project, scientific research and novel technologies “play a major role in key political, economic, cultural and social policy discussions, as well as in public dialogue.” • In an age of “alternative facts” and shrinking science budgets, and a time when the U.S. risks losing its edge in research and development, advocating for an evidence-based approach to decision making, which is independent of political views, has become crucial. https://blogs.egu.eu/geolog/2017/10/17/geoscience-communication-a-smart-investment/
- 3. "Map showing thedistribution of the slave population of the Southern states of the United States. Compiled from the census of 1860. Drawn by E. Hergesheimer. Engr. by Th. Leonhardt." Library of Congress, American Memory Map Collections.
- 4. Francis Bicknell Carpenter’sportrait titled First Reading of the Emancipation Proclamation of President Lincoln, 1864, oil on canvas
- 6. Gulf Stream, BenjaminFranklin, 1769-1770
- 7. Coral Reefs, CharlesDarwin, 1842
- 8. Cholera Cases, JohnSnow, 1854
- 9. Winds and Routes,Matthew Fontaine Maury, 1858
- 10. Continental Drift, AlfredWegener, ca. 1912 Distribution of fossils on the different continents Alexander duToit graphic of the match of geology
- 11. Soil Map ofthe United States, Atlas of American Agriculture, Francis Marschner, 1931
- 12. Manuscript painting ofHeezen-Tharp “World ocean floor”, Heinrich C. Berann, 1977
- 13. Science communication • Helpsscientists disseminate their research • Makes their research accessible to a broad audience • Boosts the public’s understanding of the study results or science in general • Promotes civil discourse, including public discourse
- 14. Good science communication •Completeness – make sure the story is comprehensive and complete • Context – describe linkages and develop comparisons • Visualizations – envision and visually combine elements • Synthesis – combine datasets and ideas to form a system
- 15. Not the sameas scientific writing Scientific writing • Focus on results and interpretation • Provide scientific context • Text > graphics • Exclusive authorship Science communication • Focus on conclusions and recommendations • Provide social context • Text = graphics • Inclusive authorship ian.umces.edu
- 16. How do wecommunicate science visually • Maps • Conceptual diagrams • Photos • Charts, graphs, tables • Videos • Infographics ian.umces.edu
- 17. Maps • Site context •Geographic context • Historical context • Scientific data
- 18. Conceptual diagrams • Scientificcontext • Social context • Processes and dynamics
- 19. Photos & images •Site context • Social context • Historical context
- 20. Charts, graphs, &tables • Scientific data • Relevance
- 21. Videos • Processes • Procedures •Draw attention
- 22. Infographics • An informationvisual or graphic • Simplify large data sets, compelling images, limited use of text (or text as an image) https://www.smithsonianmag.com/history/surprising-history-infographic-180959563/
- 23. Forms of sciencecommunication ian.umces.edu Newsletters Posters Articles in science journals Websites and apps Reports Presentations
- 24. Story maps • Asequence of maps that narrate a story…
- 25. Web-based story maps •A sequence of maps that narrate a story… …that are integrated with text, photos, and video and provide functionality, such as panning and zooming, pop-ups, magnifying glasses, swipe tools, and time sliders—all of which are designed to help readers better understand the story
- 26.
- 27. Esri Story MapApps
- 28. Uses of storymaps • Share specific information • Make sense of our world • Celebrate special places • Raise awareness about an issue • As a tool for education • Inspire action • As a reporting mechanism • To imagine different possibilities “Stories are remembered up to 22 times more than facts alone, according to Jennifer Aaker, a marketing professor at Stanford's Graduate School of Business.” https://www.mnn.com/lifestyle/arts-culture/stories/why-do-we-tell-stories/
- 29. “Our common mission,”writes Alison Fromme in The Science Writers’ Handbook, “is to explain very complicated things with both maximum simplicity and maximum accuracy.”
- 30. Science communication isa skill – and an art! • It’s easy to become mired in jargon • There may be gaps between what scientists assume the public knows and what it actually does • Most scientists receive little to no formal training on how to science communication • There is often little incentive to prioritize this • Creation of visual forms of science communication has required specialized software – in the past! Article in the Journal of Undergraduate Neuroscience Education (https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3852879/)
- 31. Resources • Maps • Onlineapps – Esri Story Map Apps (storymaps.esri.com) • Kickstart lessons – Learn ArcGIS website (learn.arcgis.com) • Basemaps & data – ArcGIS Living Atlas of the World (https://livingatlas.arcgis.com/) • Instructions, examples, & resources (e.g., styles) – ArcGIS blog (http://www.esri.com/arcgis- blog) • Conceptual diagrams (http://ian.umces.edu) • Image, symbol, and video libraries • Online Diagram Creator • Infographics (from a very quick Google search) • Piktochart (kiktochart.com) • Canva (www.canva.com) • Venngage (venngage.com/) • Infogram (infogram.com) ian.umces.edu
- 32. GSA Fellowship • Tohelp improve communication of geoscience knowledge between the members of GSA and the non-scientific community • Spend 10 months gaining experience and professional contacts, working in concert with GSA communications and member leaders https://www.geosociety.org/GSA/Jobs_at_GSA/GSA/hr/SciCommFellow.aspx
- 33. Geoscience Communication journal • Helpshare knowledge and give more "traditional" recognition to science communication in the geosciences https://www.geoscience-communication.net/
- 34. Thank you! These slidesare posted on Slideshare: slideshare.net search Aileen Buckley
Editor's Notes
- #2 Geologic Map of Kentucky: https://ngmdb.usgs.gov/Prodesc/proddesc_16355.htm
- #7 https://en.wikipedia.org/wiki/Oceanography Ten Classic Scientific Maps: http://ian.umces.edu/blog/2013/12/27/ten-classic-scientific-maps/
- #8 http://darwin-online.org.uk/converted/published/1842_Coral_F271/1842_Coral_F271.html Ten Classic Scientific Maps: http://ian.umces.edu/blog/2013/12/27/ten-classic-scientific-maps/
- #9 https://en.wikipedia.org/wiki/1854_Broad_Street_cholera_outbreak Ten Classic Scientific Maps: http://ian.umces.edu/blog/2013/12/27/ten-classic-scientific-maps/
- #10 http://oceanmotion.org/html/background/timeline1800.htm Ten Classic Scientific Maps: http://ian.umces.edu/blog/2013/12/27/ten-classic-scientific-maps/
- #11 http://www.scientus.org/Wegener-Continental-Drift.html Ten Classic Scientific Maps: http://ian.umces.edu/blog/2013/12/27/ten-classic-scientific-maps/
- #12 https://www.davidrumsey.com/luna/servlet/detail/RUMSEY~8~1~206832~3003298:-Composite-of---Soil-Map-of-the-Uni# Ten Classic Scientific Maps: http://ian.umces.edu/blog/2013/12/27/ten-classic-scientific-maps/
- #13 https://blogs.loc.gov/teachers/2015/10/primary-sources-in-science-classrooms-mapping-the-ocean-floor-marie-tharp-and-making-arguments-from-evidence-part-1/ Ten Classic Scientific Maps: http://ian.umces.edu/blog/2013/12/27/ten-classic-scientific-maps/
- #14 https://commons.wikimedia.org/wiki/File:Map_plate_tectonics_world.gif Ten Classic Scientific Maps: http://ian.umces.edu/blog/2013/12/27/ten-classic-scientific-maps/
- #17 ian.umces.edu
- #18 ian.umces.edu
- #25 ian.umces.edu
- #31 https://ngmdb.usgs.gov/Prodesc/proddesc_16355.htm
- #32 https://blogs.egu.eu/geolog/2017/10/17/geoscience-communication-a-smart-investment/
- #33 https://ngmdb.usgs.gov/Prodesc/proddesc_16355.htm
- #34 ian.umces.edu
- #35 https://www.geosociety.org/GSA/News/sciComFellow/GSA/News/sciComFellow.aspx