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Role of Science Communicator




            Sandipan Dhar
                               Page 1
What is Science Communication ?

• To work towards finding ways of fostering
  public outreach from the scientific community
  by building bridges between science and its
  stakeholders.
• Science Communication is about dealing with
  science and issues of social responsibility
  and citizenship
• Working to encourage people to think that
  science is exciting, or that a career as a
  scientist is a fulfilling one.
                                           Page 2
PUBLIC UNDERSTANDING OF
SCIENCE
• What is it?
It is all the scientific technological knowledge acquired
and used by a person, who enables him or her to
understand the environment, act in everyday life and
think about major issues of the future
• Who for?
The science and technology play a cruicial role in our
everyday lives (health, food, environment, transport,
communications). Understanding them so as to make
better use of them is an issue for everybody!

                                                     Page 3
WHY POPULARIZE S&T


• To make learning and teaching of science
  more effective
• To stimulate scientific temper
• To accelerate societal development
• To encourage informed decision making



                                       Page 4
What for Science Communicators
are?



                                 Page 5
CHALLENGES BEFORE SCIENCE
          COMMUNICATORS
TARGET        : Entire Population
PRIORITY      : Children, Women, Teachers,
                Workers, Others
ILLITERACY :    Large Proportion untouched by
                Education System
POVERTY     :   Alters Priorities
LANGUAGES :     Multiple
REACH OF MASS MEDIA :GROWING

                                        Page 6
WHAT IS THE ROLE OF SCIENCE
COMMUNICATORS:

• Creating understanding of science & technology
through exhibitions, visits or opportunities to meet
scientists
• Presenting them for discussion in the science
club, lectures or round tables;
• Introducing people to the scientific method
(observation, experimentation, analysis) by
means of workshops, clubs or field excursions.

                                              Page 7
EFFECTIVE SCIENCE COMMUNICATION
             BASIC PREMISES
•   Use Of Local Languages
•   Ensure Two-way Communication
•   Method Over Content
•   Understanding The Audience

(In Terms Of Idiom, Jokes, Societal Norms,
  Problems, Concerns, Social Customs)
• Essential For Effective Communication Also To
  Learn From Common People

                                           Page 8
• A rigorous approach and a strong aptitude for
analysis to acquire the knowledge and a good
command of scientific methods.
• An aptitude for communication for capturing the
public’s attention.
• A good listening ability to adopt to the public, meet
their interest, arouse their ideas.
• A facility for explain to make complex information
on easy to understand.
• A sense of organisation for planning and carrying
through group activities.                           Page 9
REQUIREMENTS OF SCIENCE
COMMUNICATION:
• INFORMATION
• INFORMATION ON VARIOUS S&T TOPICS & SUBJECTS BOTH
  OF TOPICAL & GENERAL NATURE
• SOFTWARE
• COMMUNICATORS
• MEDIA
• LANGUAGE VERSIONS
      PEOPLE’S OWN LANGUAGE
      RELEVANT
      COMPREHENSIVE
      REACH TO AUDIENCES
• DISSEMINATION NETWORK

                                                Page 10
Where to start




     From what is known to what is unknown
     From something that is concrete then to one that is abstract
     From general and move on to particular
     From observation and then to theory
     From something simple before making it complex
     With an overview before introducing details.




                                                                     Page 11
Depth:
 Awareness ( of natural & built environment),
 Focus on concepts ( environment & sustainability),
 Concepts in context (conditions & issues)
 Attention to different scales (local,regional,national
  & global).




                                                           Page 12
Our Role in different activities
A Workshop:
Implementing a programme of activities, showing the
scientific method in action, and creating cohesion in the
group of participants.
A Meeting with Scientists:
Create the condition to allow both scientists and the
participants speak
A Field Excursion:
Organising the outing and guide the participants at the sites
visited
A Guided Tour:
Guiding the visitors in the scientists workplace, informing
visitors and encouraging easy dialogue with the experts. 13
                                                         Page
Communicating Science is a wonderful
recreation of mental health if one does not
have to earn one’s living at it….. Albert
Einstein




                                              Page 14

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Role of science communicator

  • 1. Role of Science Communicator Sandipan Dhar Page 1
  • 2. What is Science Communication ? • To work towards finding ways of fostering public outreach from the scientific community by building bridges between science and its stakeholders. • Science Communication is about dealing with science and issues of social responsibility and citizenship • Working to encourage people to think that science is exciting, or that a career as a scientist is a fulfilling one. Page 2
  • 3. PUBLIC UNDERSTANDING OF SCIENCE • What is it? It is all the scientific technological knowledge acquired and used by a person, who enables him or her to understand the environment, act in everyday life and think about major issues of the future • Who for? The science and technology play a cruicial role in our everyday lives (health, food, environment, transport, communications). Understanding them so as to make better use of them is an issue for everybody! Page 3
  • 4. WHY POPULARIZE S&T • To make learning and teaching of science more effective • To stimulate scientific temper • To accelerate societal development • To encourage informed decision making Page 4
  • 5. What for Science Communicators are? Page 5
  • 6. CHALLENGES BEFORE SCIENCE COMMUNICATORS TARGET : Entire Population PRIORITY : Children, Women, Teachers, Workers, Others ILLITERACY : Large Proportion untouched by Education System POVERTY : Alters Priorities LANGUAGES : Multiple REACH OF MASS MEDIA :GROWING Page 6
  • 7. WHAT IS THE ROLE OF SCIENCE COMMUNICATORS: • Creating understanding of science & technology through exhibitions, visits or opportunities to meet scientists • Presenting them for discussion in the science club, lectures or round tables; • Introducing people to the scientific method (observation, experimentation, analysis) by means of workshops, clubs or field excursions. Page 7
  • 8. EFFECTIVE SCIENCE COMMUNICATION BASIC PREMISES • Use Of Local Languages • Ensure Two-way Communication • Method Over Content • Understanding The Audience (In Terms Of Idiom, Jokes, Societal Norms, Problems, Concerns, Social Customs) • Essential For Effective Communication Also To Learn From Common People Page 8
  • 9. • A rigorous approach and a strong aptitude for analysis to acquire the knowledge and a good command of scientific methods. • An aptitude for communication for capturing the public’s attention. • A good listening ability to adopt to the public, meet their interest, arouse their ideas. • A facility for explain to make complex information on easy to understand. • A sense of organisation for planning and carrying through group activities. Page 9
  • 10. REQUIREMENTS OF SCIENCE COMMUNICATION: • INFORMATION • INFORMATION ON VARIOUS S&T TOPICS & SUBJECTS BOTH OF TOPICAL & GENERAL NATURE • SOFTWARE • COMMUNICATORS • MEDIA • LANGUAGE VERSIONS PEOPLE’S OWN LANGUAGE RELEVANT COMPREHENSIVE REACH TO AUDIENCES • DISSEMINATION NETWORK Page 10
  • 11. Where to start  From what is known to what is unknown  From something that is concrete then to one that is abstract  From general and move on to particular  From observation and then to theory  From something simple before making it complex  With an overview before introducing details. Page 11
  • 12. Depth:  Awareness ( of natural & built environment),  Focus on concepts ( environment & sustainability),  Concepts in context (conditions & issues)  Attention to different scales (local,regional,national & global). Page 12
  • 13. Our Role in different activities A Workshop: Implementing a programme of activities, showing the scientific method in action, and creating cohesion in the group of participants. A Meeting with Scientists: Create the condition to allow both scientists and the participants speak A Field Excursion: Organising the outing and guide the participants at the sites visited A Guided Tour: Guiding the visitors in the scientists workplace, informing visitors and encouraging easy dialogue with the experts. 13 Page
  • 14. Communicating Science is a wonderful recreation of mental health if one does not have to earn one’s living at it….. Albert Einstein Page 14