MT2 is announcing the launch of its new payment platform called MT2Pay. MT2Pay allows users to make purchases of digital content like music, apps, and games from websites and publishers using their mobile account. This provides a more convenient payment method than credit cards or SMS billing. The platform can increase revenues for content providers globally. MT2 also partners with 32 mobile operators in the region to provide additional exposure and profits for businesses. The company plans to continue innovating its business model and launching new services to maintain growth.

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GULFCOMMS 2013
Committed to innovation
and dedicated to delivering
new creative and
distinguished services, what
is new with MT2 in terms of
launches and deals?
Whilst remaining regional
leaders in premium mobile
content, Middle-East VAS
provider Mobile Technology
Tomorrow (MT2) is
announcing the launch of its
new payment platform under
the name of MT2pay.
MT2Pay has been designed
to become the new facilitator
towards performing payment
transactions using only
mobile phones 24/7. It is one
of the most accurate and
safest payment tools revealed
till date. MT2Pay enables
end users to purchase digital
content such as music, apps,
virtual games and much
more from any international
website, mobile site or digital
content publisher simply
by paying through mobile
prepaid or postpaid accounts
anywhere from the Middle
East and the Gulf.
Hence, end users are provided
with the utmost practicality
when completing purchases
by escaping the hassle of
sharing online credit card
credentials or the paying
through the old-fashioned
SMS alternative methods.
This new silent carrier’s billing
facility, also perceived as
an emerging replacement
to the legacy SMS payment
practices, is a rapid and
trusted mechanism aiming
at facilitating the online
payment activities. This will in
turn increase the revenues of
all websites, mobile sites and
content owners on a global
level.
Worldwide content players
can now benefit from this
ideal suitable tool to promote
the sales of their material in
a simplified and tempting
fashion throughout the
Middle East.
Moreover, MT2 partners will
be granted further added-
value by gaining direct links
to 32 operators directly
associated with the company
throughout the region. This
connection can only be
interpreted in more exposure
equaling to more profit for
businesses.
In addition to the
aforementioned, it is crucial to
note that depending on their
business volume, partners
would be eligible to benefit
through MT2Pay from an
increased payout.
Content production and
application services are
challenging domains as they
involve the ever evolving
consumer demand. How
does MT2 keep up to what
is current in the markets
in which it operates, and
what is MT2’s strategy for
maintaining a lucrative
business model and what
are the company’s future
plans?
Change is the only constant
as we live in a mobile driven
world today where efficiency,
velocity and innovation are
vital survival tools. MT2’s
hands-on and in-depth
understanding of the telecom
ecosystem made it possible
to deliver cutting-edge
solutions to mobile operators
and enterprise customers in
MT2:CommittedtoInnovationandDedicated
toCreativity
From being a pioneer in providing value added services and
premium mobile content, MT2 has extended its footprint
regionally and globally. In this light, Naji Bouhabib, CEO, MT2 and
apps2you recaps with Telecom Review the latest developments
and achievements his company has accomplished.
various services. The model,
know-how and follow-up
demonstrated by MT2, led to
build emerging solid grounds
with clients who became
today more than 32 direct
operator partners and more
than 50 trusted content and
business associates.
Over the past 15 years of
operation, MT2 has earned its
pioneering reputation of the
influential “School of Value
Added Services” by creating
most of the successful story
models that are still ongoing
to date. Those models include
the famous ongoing revenue
sharing between all players,
Mobile to TV Solutions and
Offering, the subsidized
Ring Back Tone model
and Aggregation, Mobile
Applications Stores Solutions
and Mobile Applications
driving Content.
Away from content and
applications, how is MT2
contributing on a social
level?
MT2, school of VAS, is now
looking to participate in the
education and formation
of imminent professionals
still pursuing their academic
university programs. The
school of VAS will soon
become a school of practice
where students will be given
the chance to perform an
internship with the aim at
applying acquired theory into
practice.
An agreement with leading
academic institutions across
Lebanon is being settled and
communicated to provide
different major students
with the latest in mobile
technology, telecom and
administrative/operational
practices. Hence, this is done
in conjunction with the MoU
signed in 2012 between
Qualcomm and MT2.
You have become an
associate member for
Mobile Entertainment
Forum (MEF), what do you
expect to be the fruits of
such cooperation?
MEF is the global trade
association for companies
wishing to monetize their
products and services via
mobile. Headquartered in
London with operational
chapters and offices in Asia,
EMEA, Latin America, Middle
East and North America,
MEF is a member network
with international reach and
strong local representation,
ideally placed to drive market
growth.
Established in 2000, MEF
represents the total mobile
ecosystem providing an
impartial and powerful voice
for pioneering companies
from across the mobile
content and commerce value
chain.
In that effect, MT2 has
joined MEF last quarter as
an associate member. Its
objective includes further
acquiring bigger potential
through the solid network it
incorporates and through its
direct operation with regional
operators.
Moreover, MT2 aims at
working in conjunction with
MEF to further implement
anti-piracy, privacy in apps,
analytics and mobile money
initiatives throughout the
region.
As part of its membership
program, MT2 will be
attending the MEF steering
committee meeting held
during the GITEX Technology
Week 2013.
What is MT2’s strategy for
maintaining a lucrative
business model?
As part of its continuous
growth strategic plan, MT2,
in collaboration with its
affiliate company specializing
in mobile application
development, apps2you, is
on the verge of announcing
the launch of yet another
revolutionary product merging
telecom, mobile development
and advertisement.
This service will yet become
the talk of the town due to
its appealing diversity in
innovative uniqueness. End
users will live an outstanding
experience during the
daily regular use of their
smartphones.
Labels will be empowered
to transmit efficiently and
forcefully the message
intended to reach categorized
or wide-ranging targets
depending on its set tactic.
MT2 and apps2you
have welcomed the
Lebanese Minister of
Telecommunications, his
Excellency Nicolas Sehnaoui,
to address this innovation
amongst others, and to
foresee its valuable and
powerful influence over the
Lebanese nation. Further
topics were also addressed by
visiting the emerging needs
of the Lebanese and regional
markets.
What are the company’s
future plans?
MT2 consequently stands in
force as a result of its synergy
with its affiliate app agency,
apps2you. This combination
assembles a robust acquired
regional lobbying with a
direct reach to all 32 operators
along with advanced technical
skills interpreted in valuable
know-how and high level of
creativity.
In that effect, this avant-
gardist upcoming success
story will undoubtedly
denote a new significance
to Telecommunication and
Advertising services.
Naji Bouhabib, CEO, MT2 and apps2you