This document provides information about the Mobile Money CALA Forum 2010 conference taking place on September 8-9, 2010 in Miami, USA. The conference will feature presentations and panel discussions on mobile money services in Latin America and the Caribbean region, including topics like successful business models, regulation, partnerships between operators and banks, and technology solutions. The agenda lists over 20 sessions across the two days covering mobile payments, remittances, banking services, and the potential for growth in the CALA region. The document also includes registration information for attendees.

1. Limited FREE
PASSES* for
Regional Operators,
Banks & Credit
Card Labels
that Register until
cala August 9th !!!
September 8 & 9, 2010
Hilton Downtown Hotel , Miami - USA
Featuring an
African Operator
Presenting its
Successful Mobile
Money Case Con rmed Presence and Presentations
Study!!! from all the Mobile Money Chain:
Operators
Discuss About All the Different Ways of Mobile Banks $
Money Services – Payments, Remittances,
Credit Card Labels
Bankings – and the Main Issues for
Deployment and Growth in the CALA Region Technology Providers
www.informagroup.com.br/mmoney
Sponsored by: Produced by:
Media Partners:

2. Wednesday, September 8
8:30 am Reception and Registration 12:20 pm The Region’s Potential for the Growth of Mobile Remittances
• Why the CALA potential and how to develop it
9:00 am Welcome Remarks from Informa Team/ Chairman • Services already available and what is coming
Luiz Guilherme Roncato
Vice-president for Innovative Platforms
9:05 am Overview of the Mobile Commerce Present Scenario in the MASTERCARD (awayting final confirmation)
Region
• Numbers in the world and for the region today 12:50 pm Lunch & Networking
• Why is the region taking so long to actually take off on Mobile
Money Services?
2:20 pm How to Create a Global Standard for Mobile Money
Mike Roberts
Principal Analyst & Head of America Transfers?
INFORMA TELECOMS & MEDIA • How do the already existing services work?
• Implementing a Successful Cross Border Service
• Existent regulations and regulatory frameworks
9:35 am AFRICAN OPERATOR’S CASE STUDY! Thomas Janesbio
Delivering an All Inclusive Mobile Money Service Using $ Country Director for Central American Region
WESTERN UNION, VIGO + ORLANDI VALUTA
the Mobile Channel – The MTN Nigeria Experience
• The Nigerian market: demographics, life in rural and urban Nigeria,
2:50 pm How is HSBC Bank Brazil Integrating Every Electronic
existing means of money transfer in the formal/ informal market and
their success rate Channel (IB, ATM, Phone) Using Mobile as the Sole
• The opportunity and the challenges in mobile payments Access and the Integration with the New Mobile Banking
• MTN Nigeria approach to Mobile Money and the results Channel
• Regulatory challenges Arno Brandes
• Current status and future plans $ Head of Direct Channels
HSBC BANK BRAZIL
Abiodun Ogunlabi
Program Manager
MTN Nigeria 3:20 pm Networking Coffee Break
3:50 pm The Importance of the Regulatory Environment for the
10:20 am Is There a Best Technology?
Mobile Money Innovations to Actually Take Off in the
• What communication channel to use? - SMS, USSD, WAP, 3G?
Region
• User interface? - Dynamic/Static SIM Toolkit, USSD Menu, Java
• What do the regulations mean for your mobile money business?
Cardlet, Midlet, Android, iPhone?
• Financial regulations
• Security? - User id/ password, One Time Password, Encryption,
• How to talk to your regulators
PKI?
• Hosted versus in-house? Percival Jatobá
Executive Products Director
Speaker to be confirmed. For updated agenda, visit
VISA
www.informagroup.com.br/mmoney
4:20 pm DISCUSSION PANEL:
10:50 am Networking Coffee Break
How Can Mobile Money be Profitable for All Parts
Involved?
11:20 am Defining the Mobile Money Business Models for the • Making profits from a low margin business
CALA Region: Trends and Opportunities • Stimulating m-commerce
• Suitable business and partnership models • The most successful business models
• What to do internally and what to outsource
Abiodun Ogunlabi
Javier Tiburzio Program Manager
Product Development Director MTN Nigeria
FIRST DATA
Thomas Janesbio
11:50 am Mobility for Banco do Basil: A Historical - Projective
$ Country Director for Central American Region
WESTERN UNION, VIGO + ORLANDI VALUTA
Approach Vincent Kadar
Hideraldo Dwight CEO
$ Channels Director
BANCO DO BRASIL
TELEPIN
5:00 pm Closing of Conference Day 1
= Operator
$ = Bank = Credit Card Company = Technology Providers INFORMATION & REGISTRATION:

3. Who Should Attend?
Thursday, September 9 By region:
All Latin America, Central America & the
9:00 am Chairman Remarks for Conference Day 2 Caribbean, or international companies looking
into doing business with this region
9:10 am The Challenge and the Efforts to Bancarize the Mass
By company profile:
Population in Latin America
Mobile operators, financial services – banks, credit cards,
• The importance of mobile to help with bancarization
financial institutions in general - solution providers, regulators
• World’s case studies
and consultancies looking into doing business in the region.
• How are the projects happening and who is responsible for them
Ricardo Medina Alvarez
$ Operational Systems & Payments Director
BANCO DE MEXICO (awayting final confirmation)
By function:
Board level – General Managers and CEOs – VPs, Chiefs, Heads,
Directors and Managers of Financial Services, Mobile Channel, VAS,
Marketing, Data Services, New Business, Business Development,
9:40 am Vivo’s Strategy and Case Studies for Financial Services
Application, Product, Operation, Strategic Planning, Technology,
• Partnering
Research, Sales, Commercial.
• Accessibility and mobilization
• Emerging Business Models
• Cases: Profit share, revenue share and new revenue streams
generation partnerships Sponsorship & Exhibition at the Mobile Money
Maurício Romão CALA Forum 2010
Product & Financial Services Director
VIVO Alongside the Mobile Money CALA Forum there will be the exhibition
where you can benefit from Informa’s proven record of high quality
10:10 am Mobile Banking Solutions: The Advantages for Banks to participants and take the opportunity to showcase your products and
Go Beyond SMS promote your brand.
• The SMS solutions that are already being used: the bank alerts There are numerous unique and creative sponsorship opportunities
• What are the new possibilities and what good can they bring for for you to ensure that you achieve the maximum ROI from your
the banks and the users? association with Mobile Money CALA Forum 2010. Contact us to
• Operators – What is their role on this? discuss your specific sponsorship objectives – sales, customer
relationships, market research, brand building, channel support or
Hugo Diaz
$ Electronic Banking Manager
BANCO CHILE (awayting final confirmation)
media relations. We will tailor a package to meet your needs.
Meet, network and get your brand in front of the most senior level
decision makers from across Telecommunications Caribbean &
10:50 am Networking Coffee Break Central and Latin American regions.
For more information, contact:
11:10 am The Different Mobile Money Technologies - Which is
Raquel Freitas, Sponsorship & Exhibition Account Manager
Right for Your Business?
Tel: + 55 (11) 3017-6833 | raquel.freitas@ibcbrasil.com.br
• Selection of services
• Which channel to use?
• Which level of security do you need?
Speaker to be confirmed. For updated agenda, visit
www.informagroup.com.br/mmoney
11:40 am
10:40 am DISCUSSION PANEL:
Structuring Collaborative Partnerships Between Operators,
Banks, PSPs and Service Providers
• What role does each part play?
• Operators, banks and PSPs: when are they partners and when are
they competing?
• How should the interaction be?
Maurício Romão
Product & Financial Services Director
VIVO
TO ENSURE AN EVEN GREATER NETWORKING OPPORTUNITY, THE MOBILE
Luiz Guilherme Roncato
Vice-president for Innovative Platforms MONEY CALA WILL BE CO-ALLOCATED WITH THE 2ND EDITION OF THE MOBILE
MASTERCARD (TBC) ROAMING FORUM! (www.mobileroamingforum.com)
Ricardo Medina Alvarez
$ Operational Systems & Payments Director
BANCO DE MEXICO (TBC)
Discuss Roaming in a Strategic Way
and Learn More about Best Practices
on Roaming Business, Marketing and
the Newest Technologies Available!
12:20 pm Closing Lunch & Networking
Phone: + 55 11 3017.6888 | e-mail: telecom@ibcbrasil.com.br | www.informagroup.com.br/mmoney

4. REGISTRATION FORM – MOBILE MONEY - CR0601610
PAYMENT INFORMATION:
Name: Job Title:
Departament: E-mail Address: AMEX VISA MASTERCARD DINERS
Approving Manager: Job Title:
Nº Expiry date:
Company Name:
Nature of Company’s Business: Cardholder’s name:
CUIT: Signature:
Business Address:
ZIP Code: City: State: International Bank Transfer
Direct Phone: ( ) Fax: ( ) Mobile Phone: ( ) HSBC Bank USA – New York, NY Broadway, New York, NY
10005-1180 - SWIFT: MRMDUS33
Contact name: Job Title: ABA: 021.001.088
Account nr: 000.05342-2 - Account Holder: HSBC Bank Brasil S.A – Banco Multiplo
Number of Employes: 01 - 99 100 - 199 200 - 499 500 - 999 1000 - 1999 2000 - 4999 More than 5000 On behalf of:
IBC do Brasil Ltda
Agency nr: 0478
Yes, I would like to receive info on future events & services by all communication means. In case you don’t want to receive info, please send an e-mail to cadastro@ibcbrasil.com.br Account nr: 19753-39
Swift code: BCBBBRPR
GENERAL CONDITIONS
BILLING INFORMATION:
Date:
September 08-09, 2010 Contact name:
Special Operator Rates** Special Operator Rates*
Early Bird Discount Full Price Job Title:
Early Bird Discount – until Full price –
Venue: until August 9th, 2010 after August 9th, 2010
Hilton Miami Downtown
Special Rates for Groups! August 9th, 2010 August 9th, 2010 E-mail:
1601 Biscayne Blvd Total Investment Total Investment Total Investment Total Investment Phone: Fax:
Miami, Florida, USA 33132
Billing Address:
Mobile Money CALA Forum 2010 USD 1599,00 USD 1799,00 FREE USD 599,00
The Informa Group plc, is presented in Brazil and City:
Latin America by the IBC and IIR brands. Planning
and Organization of the events in Brazil: IIR * Discounts are not cumulative. Applicable only to anticipated inscriptions and payments. Delegates who not pay with their booking are requested to provide a copy of their credit card to help payment allocation. State: ZIP CODE:
Informa Seminários Ltda. Staff at the event will request a credit card guarantee for delegates without proof of payment.
** To be elegible for the Operator Pass , you must be a company providing telecommunications services to an end consumer. Informa Group Latin America retains the right to not award the operator rate.
The inscription will be confirmed after the Organization receives your registration form
completely filled out, signed and stamped.
A B C D E F G H I J K L M CANCELATION AND SUBSTITUTION: Cancelation can be provided without charges 10 days
beforethe event. After this date, a substitute is always welcome at no extra charge.
Alternatively,we will make a prompt refund less service charge of US$ 300,00. Em todos
os casos, solicitamos notify the Organization about any changes until 12pm from the day before
4 EASY WAYS TO REGISTER the event. We regret that no refunds can be made to registered delegates who do not cancel their
participation as described above and do not attend the event. All notifications must be received in
writing by fax, e-mail or letter described on this form.
CHANGES IN THE PROGRAM: Our commitment is to provide delegates with the opportunity to
discuss issues, topics and cases of interest presented by experienced speakers. Eventual changes in the
PHONE + 55 11 3017-6888 program may be necessary for reasons beyond the organization’s control. Should a speaker be unable
to make a scheduled presentation, we will do everything possible to replace the absent professional by
another who is able to address the same topic. This effort, however, is not a guarantee that there will be
a substitute speaker. By signing this document, I agree with the terms and conditions presented above.
FAX + 55 11 3017-6919
E-MAIL telecom@ibcbrasil.com.br
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