Employers viewing publicly available social media profiles of employees and job applicants may be acceptable, but insisting on access to private profiles constitutes an invasion of privacy. While social media has become pervasive, individuals are still entitled to keep their private lives private. Asking for passwords to access private pages is like demanding keys to someone's home or access to their bank accounts. Rather than focusing on how someone uses social media, employers should prioritize traditional evaluative methods like resumes, interviews, and background checks that are relevant to assessing work ethics.