COMM 100 Chpt 3 Emphasis, Voice, and Style

This document discusses various techniques for emphasizing ideas in business communication through mechanics, style, structure, and word choice. It covers emphasizing through formatting like italics, bolding, and font changes. It also discusses emphasis through style using vivid language, simple sentences, emphasis words, beginnings/endings, and active/passive voice. Additionally, it addresses parallel structure, modifiers, and avoiding misplaced modifiers. The overall goal is to help the reader understand how to effectively emphasize important ideas and structure business communications for maximum impact and understanding.