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Salvador Lucas
Presidente
A.C.G.C.B.C.V
w w w. g o l f c o s t a b l a n c a . o r g
w w w. g o l f c o s t a b l a n c a . o r g
GOLF COURSES MEMBERS OF OUR ASSOCIATION
w w w. g o l f c o s t a b l a n c a . o r g
COLABORATORS
• Hotel Diamante Beach
• Hotel Golf Campoamor
• Hotel Doña Monse
• Hotel Alicante Golf
• Hotel Asia Gardens
• Hotel Bonalba
• Hotel Hospes Amerigo
• Hotel Meliá Alicante
• Hotel Meridional
• Hotel Meliá Villaitana
• Hotel SH Villa Gadea
• Hotel La Finca Golf
• Hotel La Zenia
• Hotel La Laguna
w w w. g o l f c o s t a b l a n c a . o r g
History of the Association
With almost 25 years of activity and experience, the Association of Golf
Courses of the Costa Blanca has achieved, together with the push of
the sector's entrepreneurs, to boost the Golf industry on the Costa
Blanca, making it one of the main destinations in Europe for the
practice of Golf.
Business and Tourism Development that allowed us to move from 3
facilities in the dawn of the 90s to 20 facilities designed for the practice
of Golf in 2016.
w w w. g o l f c o s t a b l a n c a . o r g
Our Goals:
- Promote the Practice of Golf
- Bringing Our Reality to the whole of the Society and the
Public Institutions.
- Promotion of Tourist Destination Costa Blanca Golf
National and International
Governing staments:
- General Assembly
- Board of Directors
- Foreign Promotion Committee
- Internal Promotion Committee
SITUATION OF THE GOLF IN SPAIN
MAIN DATAS:
Federated Players : 277.892
Golf Curses : 424
Nº of Golf Rounds : 9.358.000
1.096.000 Tourist Golf Players in 2017
1.300 million € of Indirect Economical Impact
11.068 direct Jobs in the Spanish Golf Industry
MAIN GOLF TOURISM DESTINATIONS IN SPAIN
ANDALUCIA: 97 GOLF COURSES
CATALUÑA: 45 GOLF COURSES
C.VALENCIANA COSTA BLANCA: 26 GOLF COURSES
MURCIA: 24 GOLF COURSES
BALEARES: 20 GOLF COURSES
CANARY ISLANDS: 24
w w w. g o l f c o s t a b l a n c a . o r g
THE GOLF TOURISM IN C. VALENCIANA & COSTA BLANCA
w w w. g o l f c o s t a b l a n c a . o r g
w w w. g o l f c o s t a b l a n c a . o r g
w w w. g o l f c o s t a b l a n c a . o r g
w w w. g o l f c o s t a b l a n c a . o r g
Tools and Actions:
In order to carry out the Promotion of the Destination,
several joint actions have been carried out over the years,
mainly with the Costa Blanca Tourist Board and with the
Valencian Tourism Agency through the inclusion of the
Golf Tourism Sector within the different Tourism Plans.
Operational Promotion, given the relevance of the Sector in
the Province and in the Community, as a clearly
deseasonalizing element of the tourist offer, clearly
exceeding the barrier of 850,000 golf rounds played in the
Costa Blanca Golf Courses.
U.K
Sweden
Denmark
Finland
Germany
Nethelands
France
MAIN MARKETS FOR COSTA BLANCA
DESIGN OF ACTIONS
Year 1 / Action 1
COSTA BLANCA DAY
IAGTO DAY
…........
Year 2 / Action 2
FAMTRYP COSTA
BLANCA
Year 3 / Action 3
FERIA
OPEN / TORNEO /
PRESS TRYP
NEW MARKETS
CONTACT FOR
OPENING
VISIT – SHOWING
PRODUCT
Specially those
not working on
CB
COLABORACION
/PARTNERSHIP
JOINT VENTURE
After the selection of markets, Determine the process of the actions to
be able to obtain objective and measurable results in 2/3 years
GOAL: Opening to Focus on Market 3 or more Years
Press
Tryp
Press
Tryp
w w w. g o l f c o s t a b l a n c a . o r g
Herramientas y Acciones :
Así mismo dentro del Plan de Promoción de Turismo de
la Comunidad Valenciana se han realizado acciones
conjuntas con la Agencia Valenciana de Turismo entre
las que cabe destacar la Celebración de la #IGTM2010
en Valencia.
Como referente Turístico de Golf dentro de la
Comunidad Valenciana, la Costa Blanca se presenta
como uno de los principales Destinos Turístico del
Sector Golf, por sus características, su oferta de calidad
y su apuesta continua por la promoción.
w w w. g o l f c o s t a b l a n c a . o r g
SOME OF OUR ACTIONS SINCE 2016
w w w. g o l f c o s t a b l a n c a . o r g
w w w. g o l f c o s t a b l a n c a . o r g
IGTM 2015 – PRESENTACION DE DESTINO COSTA BLANCA
w w w. g o l f c o s t a b l a n c a . o r g
La Asociacion en Imágenes
• Fam Trips
• Press Trips
• Workshops
• Asistencia a Ferias Especializadas
• Presencia en Ferias Genericas de
Turismo
• Partnership con IAGTO
(Asociación Internacional de Tour
Operadores de Golf).
w w w. g o l f c o s t a b l a n c a . o r g
La Asociación en Imágenes
London Golf Show y Acuerdo JD ACGCB con IAGTO 2009
w w w. g o l f c o s t a b l a n c a . o r g
w w w. g o l f c o s t a b l a n c a . o r g
21-23/oct 50 PLUS EXPO (Dublin, Irlanda)
2-5 /jun NORDEA MASTERS (Estocolmo, Suecia)
25-28/ago MADE IN DENMARK (Farso, Dinamarca)
2018 Lanzamiento Club
de Amigos Costa Blanca
14-17/ Nov. IGTM 2016 Mallorca
Sept/16 FAM TRYP TTOO HOLANDESES (CB)
w w w. g o l f c o s t a b l a n c a . o r g
21-23/oct 50 PLUS EXPO (Dublin, Irlanda)
2-5 /jun NORDEA MASTERS (Estocolmo, Suecia)
25-28/ago MADE IN DENMARK (Farso, Dinamarca)
2018 Lanzamiento Club
de Amigos Costa Blanca
14-17/ Nov. IGTM 2016 Mallorca
Sept/16 FAM TRYP TTOO HOLANDESES (CB)
w w w. g o l f c o s t a b l a n c a . o r g
21-23/oct 50 PLUS EXPO (Dublin, Irlanda)
2-5 /jun NORDEA MASTERS (Estocolmo, Suecia)
25-28/ago MADE IN DENMARK (Farso, Dinamarca)
2018 Lanzamiento Club
de Amigos Costa Blanca
14-17/ Nov. IGTM 2016 Mallorca
Sept/16 FAM TRYP TTOO HOLANDESES (CB)
Enclaves Exclusivos
Calidad y Sostenibilidad
1992 – 2017
25 Años Promoviendo el Golf en La Costa Blanca
golfcostablanca.org
254 Hoyos de Golf
365 Días al Año
GRAZIE PER LA TUA ATTENZIONE

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Come costruire e promuovere una golf destination nel contesto balneare - Salvador Lucas

  • 2. w w w. g o l f c o s t a b l a n c a . o r g
  • 3. w w w. g o l f c o s t a b l a n c a . o r g GOLF COURSES MEMBERS OF OUR ASSOCIATION
  • 4. w w w. g o l f c o s t a b l a n c a . o r g COLABORATORS • Hotel Diamante Beach • Hotel Golf Campoamor • Hotel Doña Monse • Hotel Alicante Golf • Hotel Asia Gardens • Hotel Bonalba • Hotel Hospes Amerigo • Hotel Meliá Alicante • Hotel Meridional • Hotel Meliá Villaitana • Hotel SH Villa Gadea • Hotel La Finca Golf • Hotel La Zenia • Hotel La Laguna
  • 5. w w w. g o l f c o s t a b l a n c a . o r g History of the Association With almost 25 years of activity and experience, the Association of Golf Courses of the Costa Blanca has achieved, together with the push of the sector's entrepreneurs, to boost the Golf industry on the Costa Blanca, making it one of the main destinations in Europe for the practice of Golf. Business and Tourism Development that allowed us to move from 3 facilities in the dawn of the 90s to 20 facilities designed for the practice of Golf in 2016.
  • 6. w w w. g o l f c o s t a b l a n c a . o r g Our Goals: - Promote the Practice of Golf - Bringing Our Reality to the whole of the Society and the Public Institutions. - Promotion of Tourist Destination Costa Blanca Golf National and International Governing staments: - General Assembly - Board of Directors - Foreign Promotion Committee - Internal Promotion Committee
  • 7. SITUATION OF THE GOLF IN SPAIN MAIN DATAS: Federated Players : 277.892 Golf Curses : 424 Nº of Golf Rounds : 9.358.000 1.096.000 Tourist Golf Players in 2017 1.300 million € of Indirect Economical Impact 11.068 direct Jobs in the Spanish Golf Industry
  • 8. MAIN GOLF TOURISM DESTINATIONS IN SPAIN ANDALUCIA: 97 GOLF COURSES CATALUÑA: 45 GOLF COURSES C.VALENCIANA COSTA BLANCA: 26 GOLF COURSES MURCIA: 24 GOLF COURSES BALEARES: 20 GOLF COURSES CANARY ISLANDS: 24
  • 9. w w w. g o l f c o s t a b l a n c a . o r g THE GOLF TOURISM IN C. VALENCIANA & COSTA BLANCA
  • 10. w w w. g o l f c o s t a b l a n c a . o r g
  • 11. w w w. g o l f c o s t a b l a n c a . o r g
  • 12. w w w. g o l f c o s t a b l a n c a . o r g
  • 13. w w w. g o l f c o s t a b l a n c a . o r g Tools and Actions: In order to carry out the Promotion of the Destination, several joint actions have been carried out over the years, mainly with the Costa Blanca Tourist Board and with the Valencian Tourism Agency through the inclusion of the Golf Tourism Sector within the different Tourism Plans. Operational Promotion, given the relevance of the Sector in the Province and in the Community, as a clearly deseasonalizing element of the tourist offer, clearly exceeding the barrier of 850,000 golf rounds played in the Costa Blanca Golf Courses.
  • 15. DESIGN OF ACTIONS Year 1 / Action 1 COSTA BLANCA DAY IAGTO DAY …........ Year 2 / Action 2 FAMTRYP COSTA BLANCA Year 3 / Action 3 FERIA OPEN / TORNEO / PRESS TRYP NEW MARKETS CONTACT FOR OPENING VISIT – SHOWING PRODUCT Specially those not working on CB COLABORACION /PARTNERSHIP JOINT VENTURE After the selection of markets, Determine the process of the actions to be able to obtain objective and measurable results in 2/3 years GOAL: Opening to Focus on Market 3 or more Years Press Tryp Press Tryp
  • 16. w w w. g o l f c o s t a b l a n c a . o r g Herramientas y Acciones : Así mismo dentro del Plan de Promoción de Turismo de la Comunidad Valenciana se han realizado acciones conjuntas con la Agencia Valenciana de Turismo entre las que cabe destacar la Celebración de la #IGTM2010 en Valencia. Como referente Turístico de Golf dentro de la Comunidad Valenciana, la Costa Blanca se presenta como uno de los principales Destinos Turístico del Sector Golf, por sus características, su oferta de calidad y su apuesta continua por la promoción.
  • 17. w w w. g o l f c o s t a b l a n c a . o r g SOME OF OUR ACTIONS SINCE 2016
  • 18. w w w. g o l f c o s t a b l a n c a . o r g
  • 19. w w w. g o l f c o s t a b l a n c a . o r g
  • 20. IGTM 2015 – PRESENTACION DE DESTINO COSTA BLANCA
  • 21. w w w. g o l f c o s t a b l a n c a . o r g La Asociacion en Imágenes • Fam Trips • Press Trips • Workshops • Asistencia a Ferias Especializadas • Presencia en Ferias Genericas de Turismo • Partnership con IAGTO (Asociación Internacional de Tour Operadores de Golf).
  • 22. w w w. g o l f c o s t a b l a n c a . o r g La Asociación en Imágenes London Golf Show y Acuerdo JD ACGCB con IAGTO 2009
  • 23. w w w. g o l f c o s t a b l a n c a . o r g
  • 24. w w w. g o l f c o s t a b l a n c a . o r g 21-23/oct 50 PLUS EXPO (Dublin, Irlanda) 2-5 /jun NORDEA MASTERS (Estocolmo, Suecia) 25-28/ago MADE IN DENMARK (Farso, Dinamarca) 2018 Lanzamiento Club de Amigos Costa Blanca 14-17/ Nov. IGTM 2016 Mallorca Sept/16 FAM TRYP TTOO HOLANDESES (CB)
  • 25. w w w. g o l f c o s t a b l a n c a . o r g 21-23/oct 50 PLUS EXPO (Dublin, Irlanda) 2-5 /jun NORDEA MASTERS (Estocolmo, Suecia) 25-28/ago MADE IN DENMARK (Farso, Dinamarca) 2018 Lanzamiento Club de Amigos Costa Blanca 14-17/ Nov. IGTM 2016 Mallorca Sept/16 FAM TRYP TTOO HOLANDESES (CB)
  • 26. w w w. g o l f c o s t a b l a n c a . o r g 21-23/oct 50 PLUS EXPO (Dublin, Irlanda) 2-5 /jun NORDEA MASTERS (Estocolmo, Suecia) 25-28/ago MADE IN DENMARK (Farso, Dinamarca) 2018 Lanzamiento Club de Amigos Costa Blanca 14-17/ Nov. IGTM 2016 Mallorca Sept/16 FAM TRYP TTOO HOLANDESES (CB)
  • 29.
  • 30. 1992 – 2017 25 Años Promoviendo el Golf en La Costa Blanca golfcostablanca.org
  • 31. 254 Hoyos de Golf 365 Días al Año GRAZIE PER LA TUA ATTENZIONE