Com306D

Com306D
DEPARTMENT OF COMMUNICATION SCIENCE
COM 306–D
COMMUNICATION RESEARCH
ASSIGNMENT 1
TASK 5.10
DUE DATE: 27 FEBRUARY 2011
STUDENT NAME: CHANE ARNOLDS
STUDENT NR: 35599243
SIGNED DECLARATION
I, Chanel Arnolds, hereby declare that this assignment is my own work, except where I have clearly
acknowledged the work off others by means of correct referencing techniques.
I have read and understood sections 8 and 9 of Tutorial letter 301/2010 regarding referencing
techniques and plagiarism.
Submitted via myUnisa
Chane Arnolds
Student nr: 35599243
27 February 2012
TABLE OF CONTENTS PAGE
DECLARATION
1 MAIN ISSUE 3 2 RESEARCH ... Show more content on Helpwriting.net ...
Sub problems:
Does similar advertisements run in the February 2012 Elle magazine versus the March 2012 Elle
magazine?
Assumption 2:
Some concepts only make use of one creative element.
Sub problems:
Do advertisements only make use of one creative element?
Assumption3:
All advertisements make use of visual creative elements like pictures.
Sub problems:
Do all advertisements use visual creative elements like pictures?

Assumption 4:
Different advertisements make use of different creative elements.
Sub problems:
Do different advertisements make use of different creative elements?
Assumption 5:
The same creative concepts can be found in consecutive issues of one magazine.
Sub problems:
Do consecutive issues of one magazine feature the same creative concepts?
5 GOAL AND OBJECTIVES The goal of this research would be applied research because this
research aims to evaluate similar advertisements and creative concepts found in consecutive issues
of one magazine.
The objectives are exploratory because through research investigation will be done into whether or
not the above theory is true.
The nature and scope of work which should be done:
Investigation of the varying creative concepts used in consecutive issues of Elle magazine.
6 RESEARCH QUESTIONS
Were the same creative concepts featured in both issues of the magazine?
How do you think the creative concepts in the February 2012 issue of Elle magazine differed to the
March
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Magazine Advertisements Send Unhealthy Signals to Young Women
British doctors yesterday called on the media to use female models with more realistically
proportioned bodies instead of "abnormally thin" women who contributed to the rise in the numbers
of people suffering from eating disorders.
A report by the British Medical Association claimed that the promotion of rake–thin models such as
Kate Moss and Jodie Kidd was creating a distorted body image which young women tried to
imitate. It suggested that the media can trigger and perpetuate the disease.
"Female models are becoming thinner at a time when women are becoming heavier, and the gap
between the ideal body shape and reality is wider than ever," said the report. "There is a need for a
more realistic body shape to be shown on television and ... Show more content on Helpwriting.net ...
The report points out that eating disorders are a mostly western phenomenon and that fewer Asian
and black women apparently suffer from them. It says that in young men, perceived body image is
"a crucial factor in the onset of the illness".
The report adds: "Advertising, in particular, may influence young people's perception of fashion and
beauty and attitudes towards food. Young women may compare themselves to extremely thin
models, working in the fashion industry or advertising products, and perceive themselves as fat in
comparison, rather than healthy and attractive."
In 1998, a survey by the Bread for Life campaign, cited by the Eating Disorders Association,
showed that 89% of women between 18 and 24 wanted more "average sized" models used in
magazines.
Yesterday, however, the London–based Premier agency, which represents Naomi Campbell and
Claudia Schiffer, said women who bought fashion magazines featuring thin models were as much to
blame as their editors and the advertisers who used them. Agencies, advertisers and magazines were
only responding to consumer demand.
"Advertisers, magazines and agencies supply the image that consumers want to see," said a
spokesman. "Statistics have repeatedly shown that if you stick a beautiful skinny girl on the cover of
a magazine you

Self Confidence Satire
Dear editors of every major fashion cooperation,
The issue with self–confidence has been one that has gone on for decades. Since time began,
humans have compared themselves to each other, and put themselves down because of it. As media
and technology have improved, the level of self confidence in the average human has gone down.
The importance of self–confidence is something I, and many other girls, feel very strongly about.
I've seen countless blog posts, tweets, posts on Instagram or Facebook, all talking about your
magazines or advertisements. Some are good, some are very bad. Yet it seems to me like I am seeing
more of the negativity coming through when talking about these magazines. I have observed many
reviews discussing the use of Photoshop ... Show more content on Helpwriting.net ...
And that may be true, but when it comes down to it, it's very difficult. People, specifically men,
don't necessarily realize that when the message is splattered across social media platforms, on
television, in magazines, in stores, it's hard to ignore the message getting thrown in your face. Some
people may not understand what the big fuss is about. I hear people preach about the importance of
loving the body you have, not the one you wish you had. The same people who tell you those things,
are more than likely to be one who is considered to be 'normal weight' as deemed by the magazines.
"[Designers] want you to believe that you are not beautiful enough or young enough or thin enough,
and they do that by draping cadaverous 16–year–olds across double–page spreads so you will feel
so wretched that you will have to buy their products to make yourself feel better" (J.K. Rowling).
This statement could not have said this any better. The fashion and beauty industries today are so
hell–bent on making completely unrealistic and unreachable goals that I am not even sure they
realize the dire impact they have on women of all ages. It pains me to know that people out there are
actually getting paid lots of money to alter girls' ages, tell women how to live, and influencing their
decisions about the biggest of things; their own health. If people are going to preach about

The Irish Declaration Of Independence
The cartoon above is called "The Irish Declaration of Independence that We Are Familiar With"
published in 1883 by Frederick Burr Opper. Opper is regarded as one of the pioneers of American
newspaper comic strips, best known for his comic strip Happy Hooligan. His comic characters were
featured in magazine gag cartoons, covers, political cartoons and comic strips for six decades. The
magazine this cartoon is featured in was called Puck Magazine. Puck Magazine was America's first
successful humor magazine, which is to say it was long–lived (1876–1918), influential, and quite
prosperous. It published three large color cartoons in each issue, which for the first ten years or so
were all political in nature. Later they were increasingly purely comic or illustrative. At Puck's
height, the cartoons were among the country's most important political pronouncements of the week.
In addition to that, Puck played a critical role in the evolution of American humor, moving the art
from its tall–tales and dialect–laden roots toward the more urbane and literary humor associated
with magazines like the New Yorker.
While this cartoon is based in America the prejudice against Irish natives and immigrants had long
been in issue. Over the centuries Ireland has dealt with conquerors, loss of culture, poverty, hunger
and political strife. The emerald isle was entirely conquered and colonized by the British in the
second part of the sixteenth century. After the colonization Ireland's inhabitants

When one looks at how the media continues to communicate...
When one looks at how the media continues to communicate certain messages to the American
public, it is remarkable how some trends have continued for decades. This is particularly true
concerning images and graphics and the subtle messages that they carry in the world of print
communications. The unfortunate reality is that the media is no different from many institutions in
American society in that it has to sell products to the public in order to stay financially stable. As a
means of doing so, the media provides audiences with images that often satisfy their desires and
meet their expectations. Consequently, the inclusion of such stereotypes creates a vicious cycle as
the audience continues to be exposed to such messages and ... Show more content on
Helpwriting.net ...
The country will always know about African–American basketball players who reside in coastal
cities such as New York or Los Angeles, but the small town country boy will remain a mystery to
the nation. Furthermore, the inclusion of the scantily clad cheerleaders on both covers suggests that
it is the girls' responsibility to keep their man's physical talents top secret. As both Larry and Doug
are positioned in a traditional masculine manner by having their brawny arms flexed around their
hips, the cheerleaders surrounding them are bending down to show off their sexy and fit bodies. The
message remains through the decades that in terms of our athletic heroes, it is the women's job to
serve the supporting role of serving in their best interests. As Potter explains, the media has
remained just as influential as it ever has in terms of reaching a vast number of people. "People
continue to spend more and more time with the media. Over the past three decades, every new
survey of media use has shown that the average person is increasing exposure every year" (Potter 5).
With such rampant exposure, the institution of the media has become only more powerful in its
efforts to disseminate messages that perpetuate stereotypes and reinforce the audience's previously
held beliefs. Unfortunately, Sports Illustrated continues to perpetuate backwards stereotypes by
issuing its very popular swimsuit

Entertainment Weekly Magazine Analysis : Entertainment
Entertainment Weekly Magazine Analysis Entertainment Weekly is a weekly periodical featuring
entertainment related news stories. The magazine is notable for featuring film, television, book, and
music reviews. Unlike some magazines targeting specific demographics, Entertainment Weekly
appeals to a broad audience. Considering many people of all ages have an interest in the arts, the
magazine appeals to both young and old readers. The magazine features celebrities of all ages, along
with typically lighthearted articles geared towards a broad audience. The magazine features
entertainment related stories that target both young and old readers alike. Considering the content of
the magazine is related to the arts, the cover of the magazine usually features actors promoting
upcoming film or television projects. The most recent edition of the magazine features celebrity
Rebel Wilson on the May 8th edition promoting her upcoming film "Pitch Perfect 2". Similar to the
current issue, the May 1st edition featured actor Tom Hardy promoting the film "Mad Max: Fury
Road'. Having celebrities on the cover (usually in character from the film they are promoting) helps
generate interest with the readers. The articles are visual, featuring pictures of the subject. The
magazine articles are colorful, frequently featuring different colored font making it visually
appealing to the reader. Taking into account the magazine heavily relies on promoting upcoming
films, the advertising featured

Analysis of Smash Hits Essay
Analysis of Smash Hits 'Smash Hits' sells itself as a 'popular music magazine'; it fits well into this
self–proclaimed genre and creates its image through the codes, conventions, and generic signifiers
of that genre. For example, bright, bold lettering–the red and white titles, almost like a stamp.
Generic signifiers and genre in general are vital to both the magazine and its audience, the audience
use genre as a means of segmenting and recognition in the crowded magazine market. Genres,
signifiers, ... Show more content on Helpwriting.net ...
All three covers examined are very similar in both style and content, each with an almost identical
layout. Whatever changes that do appear are few and subtle. Audiences not only influence, but also
have the ability to control the magazine and its style. This layout and formula obviously works, and
so it must continue in order to meet audience expectations and, in turn, maintain sales –'profit is
king'. In relation to representation, the magazine knows exactly who its target audience is, and gives
clues to this by the submission or omission of people, races, cultures and lifestyles. The magazine
includes, white, young and childish pop stars with 'perfect' bodies and immature behaviour. These
'impossible templates of beauty' appeal to the young, teenage, white, middle–class, heterosexual
audience as they seem to admire and relate to those featured in the pages of 'Smash Hits'. 'Smash
Hits' is a mid–price magazine, at £1.25. It is affordable without being too cheap. The language of the
magazine is obviously targeted at a younger, possibly less intelligent audience. It adopts a highly
colloquial register and avoids both complicated lexis and syntax, it tries to be inclusive of the
reader's thoughts and opinions, addressing them directly, and speaking in the first person. It uses
subject specific words and jargon to create an

Objectification Of Women Essay
"Beauty is in the eye of the beholder". However there is a well known, well discussed, universal
definition of perfection for all women. One that is consistent throughout different areas of the world
and different allotments of the human culture. This standard of the ideal woman is based off of not
only physical but intellectual standards predominantly in advertising. According to Margaret
Atwood in The Female Body, a woman's body is used in today's culture "to sell and advertise
products". These products vary from "door knockers, bottle openers, clocks with ticking bellies,
lampshades, and nutcrackers". By having stores sell these items they are completely promoting the
objectification of women to help sell their goods and services which is down right direful. How are
women expected to ever be treated equal if business' continue to sell discriminatory product,
lessening the view of the female anatomy. Materialistic items are not the only way a female's body
is exploited in today's culture. Aside from bottle openers and clocks, women are universally seen as
a "renewable" sex symbol The Female Body (pg. 1013 para. 6) especially in magazines. The Venus
Pudica was a pose used in ancient Greek art where an idealized female figure is depicted covering
her pubis ... Show more content on Helpwriting.net ...
1016) even from a young age little girls are expected to act motherly or at least become familiar
with the kind, modest, motherly attitude. A prime example of this is children's toys particularly baby
dolls. Baby dolls teach young girls the stereotypical motherly role. Girls are taught how to take care
of and care for something like a mother does with her child. For example, baby dolls nowadays are
made to urinate so the child can actually change their diaper. Young girls can talk to the baby, bathe
them, all things a mother is expected to do in today's stereotypical, ideal, gender role, influenced

Advertising Strategies Essay
Advertising Strategies
When an advertiser places one of their advertisements into a newspaper, they want their
advertisement to appeal to the readers of that particular magazine. They could have the exact same
message, but considering their audience, they could make it more effective if they use a different
strategy to market their product. This is very common for advertising strategies to change when the
content of the magazine changes. You can relate the way that the magazine producers choose their
ads by when Steve Craig says that " program producers and schedulers must consider the target
audience needs of their clients" (162). The types of advertisements are driven by the content of the
magazine. Sports Illustrated provides a ... Show more content on Helpwriting.net ...
At the top of that half of the page, the words "The longer you wait" are there. On the other side of
the advertisement, there is a professional fisherman standing in a professional fishing boat which is
sponsored by Evan Williams. He is also wearing a jacket that has the Evan Williams logo across the
front. He is clearly is more "special" then the average Joe seen on the left side of the advertisement.
In order for the professional fisherman to look better, that half of the ad is printed in color to give it
a more lively feeling. At the bottom of the picture, the words " the better it gets." are there creating
a suggestion to the reader that if you have the patience, things will always become better. To tie the
picture back into a promotional opportunity for Evan Williams, there is a picture of a bottle of Evan
Williams whiskey in between the two pictures claiming that it is "Extra Aged". In the bottom right–
hand corner of the advertisement, it also says "Evan Williams. Aged longer to taste smoother." The
ad is trying to sell the fact that because the fisherman waited a long time, he turned out to become a
professional, and since the whiskey they make was aged, it also became better, just like the
fisherman. The reason that they chose to connect the fisherman to the quality of their whiskey was
because they anticipated a lot of males that read Sports Illustrated to be sports–minded and be just
like that average Joe fisherman. Evan

Magazines In Canadian Culture
Strange as it may sound, Canadians truly love they're magazines. According to Magazines Canada
(2012), which is an organization funded by the Canadian government, Canadians read more
magazines per capita than any other nation in the world. This, in and of itself, should show the
extent in which magazines play a part in Canadian culture. In 1960 the Royal Commission on
Publications "found that 75% of the general–interest magazines bought in Canada were American
publications, that Time and Reader's Digest took 40 cents out of every dollar of magazine
advertising, and that there were only 5 Canadian general–interest consumer magazines" (S. Martin,
S. Sarfati, 2013). Harsh restrictions on foreign publications were recommended but these
recommendations ... Show more content on Helpwriting.net ...
Magazines Canada showed in 2011 "92 [percent] of total magazine circulation in Canada [was]
Canadian". They also show U.S. magazine readership is down 47 percent from 1983 – 2013, and
continues to fall annually. This is due to Canadian magazines actively repatriating readership. Only
two U.S. titles are listed in the Canada's top 100. 77 percent of Canadians polled agreed that they
would "look for information in Canadian magazines than U.S. magazines when [they are] in the
market to purchase a product", and 83 percent agreed "[a]dvertisements in Canadian magazines are
more relevant to [them] than advertisements in U.S. magazines" (Magazines Canada). These
statistics start prior to the U.S. and Canadian agreement in 1999 to end the magazine dispute, and
have escalated in favor of Canadian magazines well after the agreement was struck. Canadians are
"voting" with their purchasing habits, and Canadian Magazines are

Marketing Strategies For The Business Strategy For 2015
1.0 Executive Summary
F! Publishing is a young and coming media agency situated in the East End of London. In the
business strategy for 2015 it was decided to launch a completely new project – Fidèle Magazine.
Digital migration of readers to the online platforms has been one of the factors of print magazine
circulation decline and the reason for companies to invest more money into digital marketing
(Hucker, 2014).
1.1 Business Plan Aims
This business plan carries out a detailed proposal of the launch of the new magazine in the
publishing industry, results of the market research for the target readership and marketing strategies
for the launch.
2.0 Company Summary (Introduction)
Fidèle Magazine is a publication that wants to deliver information about fashion matters and
lifestyle, make the audience aware of sexism issues, rights of women and break the usual standards
of women, which our society has implemented. The fashion shoots and editorials intend to have a
different approach than other fashion magazines. The magazine intends to satisfy the readership
with a precise concern in fashion, women empowerment and events – written in a highly amplified
manner ensuring phenomenal content is provided at all times. «Fidèle» means loyal and faithful in
French and that is what the magazine wants to be for its readers and vice versa. The magazine will
be a biannual printed publication which will have an inside code that will allow its readers to log in
to an online version of

Mucci Mag Transformational Leader Essay
The average American receives information of current events by television, paper magazines, radio
and social media. News reporting has become a very competitive industry where creativity becomes
key to the success of the company. For a news reporting magazine like Mucci Mag to be successful,
the company will need a transformational leader who can keep the magazine moving forward in an
innovative path. 'A transformational leader expands their capabilities and move outside of the
transactional space and into a transformational space that focuses on long term solutions rather than
short term gains." (Hogg Bill, 2017). Behind the scenes at Mucci Mag (a magazine publishing
company), is a Transformational leader who works with a team of employees ... Show more content
on Helpwriting.net ...
They are courageously imperfect, embrace their true selves, and regularly exhibit integrity, vision,
and compassion in a way that awakens and inspires others." When the Transformational leader is
courageous enough to evoke changes for their team, they are also providing intellectual stimulation.
This stimulation will occur by speaking to each other, brainstorming ideas, debating topics, and
discovering and encouraging new ideas. When the Transformational leader is courageous, others in
their team will become inspired by their values and the ability to trust their way of thinking. In
conclusion, a Transformational leader with a clear vision and courage can bring change to a team.
They can inspire others with creativity and can direct a company to become innovative in their
industry. Their job requires a great deal of passion when it comes to sharing your innovative ideas
and vision with others. The Transformational leadership core is courage. When a leader leads with
courage, their vision will be clear to their team members. All of their efforts will complete a
successful product that will generate a profit for a news reporting magazine like Mucci

Essay about Teen Magazines' Negative Influence on the...
I open up the "hottest" teen magazines on the market; Allure, Cosmopolitan, Seventeen, and Teen
Vogue are a few at the top. As I flip through the magazine this holiday season I see pages of clothes
that only the rich can afford, pictures of half–naked people draped over each other, articles about
horoscopes and editorials talking about which teen star is the sexiest. Fashion, makeup, men, sex,
celebrities, and exercising are the most popular topics I see as I peruse these magazines. These
popular magazines take no time to tell me how beautiful I am, but only tell me the hundreds of
things I need to do to improve. They tell me that I need more new, expensive makeup to look like a
movie star. These magazines teach me how to seduce a man, but ... Show more content on
Helpwriting.net ...
Magazines no longer give girls advice on how to grow up to be a respected person or a loving
friend; instead they give advice on how to "hook up quick" or "make his dreams come true." Where
has all the wholesome advice gone? Women have let the idea of looking beautiful take over their
self–confidence and life. Healthy Place, an online magazine teaching women about living a healthy
life, says that, "today's fashion models weigh twenty–three percent less than the average female, and
a young woman between the ages of 18–34 has a seven percent chance of being as slim as a catwalk
model and a one percent chance of being as thin as a supermodel." So why do women push
themselves to be excessively thin when these models are anomalies? They do it because the media
tells them that this look is the only look that can attract men. Even if a woman is "beautiful"
according to the media's standards, she will always find something about her body that she hates,
whether it is her hair or her belly button, no women is completely satisfied. Our society is very
accepting of different religions and lifestyles, so why can we not accept different types of beauty as
well? As a teenager, I know the pressure put on females to look a certain way. I attended a public
high school in a rather wealthy area. So, while other girls could afford the "in" clothes, I spent my
shopping days at the sales rack. My Christmas lists were full of basic jeans and shoes, because it
was the

A Comparison of Two Men's Weekly Magazines Essay
A Comparison of Two Men's Weekly Magazines
January saw two publishing giants IPC and EMAP venture into the "no man's land" of the magazine
industry with the publication of two Men's weekly magazines, intelligently titled Nuts (published by
IPC) and Zoo (EMAP). Weekly magazines have traditionally been seen as a women's arena, they are
too "girly" with titles such as Chat and Heat being incredibly successful publications for the above
two companies. It was felt that with tabloid newspapers such as The Sun, The Star and The Daily
Sport there was no market for a men's weekly magazine despite the surprise runaway success of the
monthlies like FHM, Maxim and Loaded in the 1990s.
IPC and EMAP felt ... Show more content on Helpwriting.net ...
Perhaps then, despite the initial scepticism of industry insiders, the popularity of these two
magazines signify that men really do have a weekly appetite for "beer, breasts and footie". Or more
cynically as Rick Poynor, writing for eyemagazine, put it "If these products then sell, is it because
this really is what men want? Or because the evolving conventions of the global market place have
engineered public taste to respond to this rubbish?" Whether they are rubbish or not; circulation is
rising and although Nuts is winning the circulation game at present both magazines are incredible
similar.
In the 23–31 March issue Nuts promises to tell us why "Jennifer Ellison!!" is "Britain's hottest
footie fan!" (The answer may lie in the fact that she poses topless) as well as a free magazine
containing semi naked "50 sexiest footballers wives 2005". Zoo depicts a bikini clad "Blimey, I say
blimey, its Nikki Sanderson!" (who surprisingly does not appear topless) and the "12 Hottest
Hollyoaks babes ever!" (Who do). Both magazines are dominated by a mixture of scantily clad
women and football stories, of which Zoo has 18 and Nuts has 11. Both include fairly gruesome
main features; Nuts discusses Mafia punishments with gory pictures including someone lying in a
pool of blood with the caption "A victim of the Mafia's enforcers". Zoo runs a story on "Killer
Britain" picturing known serial

An Analysis of Representation of Masculinity in Music...
An analysis of representation of masculinity in music magazines, with particular reference to
Kerrang and NME magazine
'Representation is the construction and aspects of reality in any medium, especially mass media. It
can be presented in speech, writing, still and moving pictures.' For my research investigation I will
be analysing the representation of masculinity in music magazines, and will do this by studying the
codes and conventions that cause the representation of masculinity ion two magazines. These
magazines are the February 2011 edition of Kerrang and the March 2008 edition of NME, separated
by three years to also compare if concepts have changed over the years, I will closely analyse the
message these magazines send out to both ... Show more content on Helpwriting.net ...
This large and bold text catches the eye of the audience and will therefore be the first thing that
people will recognise the magazine by. In addition to this, the strap lines, placed variously around
the main image, allow the audience to gain more information about the issue and its content. An
example of this would be 'Tom Clark VS. Faris Rotter' which grabs the audience's attention and the
fact that the names are of two men gains the appeal of men as they can immediately relate to them.
By using the word 'VS' also gives the impression of fighting and violence, which is known to be a
very masculine tendency as it relates to dominance and control, two things men aspire to become.
'The Marxist concept of hegemonic masculinity states that the man should have; Physical force and
control, occupational achievement, familial patriarchy, frontiersman–ship and heterosexuality'.
NME is very powerful and well known in the music industry, especially the 'indie genre' of it, 'Indie
(independent) guitar rock is a post–punk subgenre of independent or alternative rock, featuring
mainly white, male groups playing mainly electric guitars, bass and drums' these present what can
be seen as stereotypical characteristics of indie music giving the idea that music is a subject for men.
Kerrang began publications on 7th June 1981, as

Advertising : The Negative Effects Of Advertising On Women
Dear student, thank you for submitting your paper to the Write Site. I was excited to read about this
topic that you chose in regards to the negative effects of advertising on women. In particular, I
admired your in depth analysis of the location of magazine ads and how their placement can
specifically target women and young girls. I had never really thought of the underlying meaning
behind location of ads in that way before. Overall, you had some solid ideas and a good grasp on the
topic at hand.
Looking into your paper, I noticed some inconsistency with the types of arguments and evidence
that are present as well as structural issues for the paragraph separation. Your introduction begins by
discussing how marketing companies manipulate beauty to increase their sales and in return, they
negatively affect young girls and women. Then in your second paragraph, you begin to explain
further how these marketing companies have a negative effect on women, but the argument then
switches over to talking about how women are displayed with a sex appeal. While this concept
could be applied to your thesis, there is no connection between the two actually made in the paper.
Perhaps finding a way to tie back this thought to your thesis would really help solidify your overall
argument. Also, new thoughts and ideas can be moved into its own separate paragraph to keep
individual ideas to themselves. You could potentially expand upon your thought about how
companies create a negative market

Extra Gum Ad Examples
People magazine has been printed for many years, and over those years, celebrity gossip and "Who
Wore It Better?" has hypnotized the public. From Angelina Jolie and Brad Pitt's divorce to Rihanna's
latest red carpet dress, individuals are mesmerized by the stars' gossip. Ads in People are not rare,
but are littered throughout the magazine, trying to persuade people to purchase whatever product
they are selling. Not all ads are selling clothing and accessories, they can sell foods, medicines and
cosmetics. In the May, 2014 issue of People magazine, the Extra gum ad uses vivid color, simple
phrases, and imagery to draw people towards buying their product.
In the Extra chewing gum ad, green was the eye–catching color chosen for the background. Green is
a color that some people associate with happiness, which is what the ad wants one to feel when they
look over it. Green is a positive color in many people's eyes because it is the color that is used for
traffic lights that allow them to move forward. This ... Show more content on Helpwriting.net ...
The park bench sketch creates an easily identifiable picture that the reader would recognize as a
piece of their childhood. The bench is a place where one might sit while talking with a friend. The
glow of the streetlight and the moon above the bench are a reminder to adults of the common
household rule of having to come home when the bulbs are illuminated. These illustrations make the
gum seem like it fits into one's life, as if it is needed to make one feel whole. The drawing also
reminds people of the simple joys in life, and paints a picture of how happy it may make someone if
they were to chew Extra gum. The picture of the gum package at the bottom of the ad shows exactly
which flavor one should buy, and what it looks like. This makes it easy for the consumer to locate,
purchase, and use the product for

The Media and Eating Disorders Essay example
The Media and Eating Disorders
It is funny how so many girls and women today are led to believe that the only way to feel attractive
and be beautiful is to have their bodies consist of nothing but skin and bones. Women are dieting
more today then they have ever been before. They are striving for an unattainable body figure that is
portrayed by the media as being the ideal standard for today's women. It gets worse. Not only are
women dieting unlike ever before, but they will ruthlessly harm their bodies in order to achieve
these inaccessible standards. This ruthless harm that haunts so many women today just so happens
to be what we call eating disorders. Anorexia and bulimia are the primary diseases that go in the
category of eating ... Show more content on Helpwriting.net ...
There is something obviously wrong with these statistics. Women who subject themselves to these
circumstances are fighting against their own body make–ups in order to fulfill the standards put out
by the media. In order to change these staggering statistics in the future, we must examine what the
media does to make girls and women obtain eating disorders.
When researchers asked one hundred eighteen female, college–aged students to look at twenty
pictures in ads from women's magazines, they felt a sudden change in mood after the pictures were
observed. There was notable depression in the women, a depression that has seemed to hit many
women after leafing through women's magazines (Key and Lindgren 11). This depression is due to
the fact there are so many negative messages being conveyed in advertisements that are published in
women's magazines. But who can blame the women for their depression anyway? When the
majority of the ads in women's magazines show super–skinny models advertising nice clothes,
makeup, jewelry, etc., one might find themselves to be a little down. Skinny models portray their
figures to be the cultural norm in Western society today. How often does one find a model in a
woman's magazine that is over a size six that is not shown advertising plus size merchandise? The
answer is not very often, or sometimes never at all. If women do not see their body type being
depicted in

Summary Of Advertisements R Us By Melissa Rubin
In the reading Advertisements R Us, Melissa Rubin expands upon her analysis of Coca–Colas' 1950
magazine advertisement, and brings many points to light about how the company uses cleverly
crafted advertising tactics to appeal to a specific group of Americans. By clearly communicating her
evidence to back up the analysis of the advertisement, Ruben composes a thoughtful and persuasive
paper. For example, Rubin explains how simple details, such as the use of their slogan on the
vending machine pictured which reads "Drink Coca–Cola – Work Refreshed", and the placement of
"Sprite Boy" in the ad, all work together to send a message that makes consumers want to buy their
product. Consequently, because of the evidence presented in her writing, Rubin has crafted a paper
that I find logical and persuasive. ... Show more content on Helpwriting.net ...
By adding historical context into her writing, Rubin explains the attitudes and conditions that were
present during the 1950s, and how Coke used these attitudes and conditions to promote their product
and symbolize it with optimism and energy, as well as target their product towards the highest
valued group of people at that time. For example, Rubin points out how the vast majority of people
in the ad are white males dresses as service men, blue collar workers, and business men. Also,
Rubin points out that because of the war this was the largest, and highest valued group of people in
America. By including this information into her writing, it helps support her claims about how Coke
uses the ad to effectively promote its product to the most profitable demographic in the

Canadian Magazine Dispute Essay
Written Assignment Unit 6
Samuel Zeratsion
University of People
The Canadian Magazine Dispute
The US–Canadian Magazine Dispute was strongly motivated by genuine desire to protect foreign or
split run publication magazine by the name of "Protecting Canadian culture". Canadian federal
government tried to protect its domestic magazine producers by adding significant new tax law to
all advertisement revenue consider being the split–run publication magazine.
The government of Canada was pressured to protect its local magazine producer industry market
because of the Canadian consumer became interested in buying foreign or split run publication
magazine. The Consumer buying foreign magazine culture directly impact the local magazine
industry financial interest.
Given that only 11 percent of Canadian local magazine constitute the total sale of the magazine
industry in the country, I don't think it will be a good reason that can impact Canadian culture. Both
United States America and Canada are a country with more similarity than difference. Canada and
the United States some kind of sibling countries. It would be a ... Show more content on
Helpwriting.net ...
In my opinion, it's true people have the right to take their own control and navigation, I don't like
either a government or institution to force me to something I don't believe or have interest to read or
write. It all takes us to the rights of freedom to express or exercise our democratic value.
Considering the government of Canada protectionism under the name of culture to impose what the
Canadians have to buy, it's completely wrong it has to be the people choice, the government has to
reflect it's own people image or interest. Canadian people considered being well educated and
civilized. Canadian local magazine has to take a look at their own people and provide what the
consumer need. The government shouldn't involve in this

Content Analysis : Using Content Based On The Impressions...
The researcher selected the 10 samples for analysis purpose from the month of June 2103 to month
of July 2014. (1) 2013 – June, (2) 2013 – July & August, (3) 2013 – September & October, (4) 2013
– November, (5) 2013 – December & 2014 January (6) 2014 – February & March, (7) 2014 – April,
(8) 2014 – May (9) 2014 – June (10) 2014 – July
The content analysis is a method. The content has different aspects for summarising any form of the
content by counting. This analysis helps a more neutral evolution than comparing content based on
the impressions of a reader. For example, an impressionistic summery of a magazine review it is an
evaluation. The content that is analysed can be in any form to begin with, but has often converted
into written words before it is analysed. The original source can be printed publications, broadcast
programmes, other recordings or live situations. All this content is something that people have
created. You cannot do content analysis of (say) the weather – but if somebody writes a report
predicting the weather, you can do a content analysis of that.
The number of Magazines fluctuate as do the number of readers and people of the Diocese to
increasing accordingly . The Magazine revenue generated by the readers to buy their Magazine.
Moreover, almost all are the readers all represents to the members of the diocese of the Dornakal. As
Smyth "famously declared, the principle function of the mass

Stereotypes In Magazines
There is an abundance of ads in magazines that may not pertain to you at all. But, there are those
few ad's some see while skimming through a magazine while in line to check out at the grocery
store that catch your attention. Many will look at the ad while they are waiting in line and some will
even purchase the magazine as they are interested in what they are both seeing and reading. People
will see many ads in magazines. Most with the intent to get one to purchase a product of some kind.
While I was skimming through a magazine I purchased at the store, the ad that caught my eye was a
weight loss ad. The product is called NutriSystem which is targeting people who are looking for a
weight loss program that has many of the same benefits as NutriSystem does. ... Show more content
on Helpwriting.net ...
It appeals more to individuals who are looking for a weight loss program and would like to learn
how to live a healthier life. Throughout the ad, one will be able to see before and after pictures of
people who are using their product, how much weight they lost and how long it took them, and will
also see the different meal plans that are available through this diet. If you continue to read the ad,
one will also notice if you order now you get a special offer. That offer consists of 35% off and free
shipping with 4 week auto delivery orders. To some this may not seem like a worthy offer, but to
others, this may be an exceptional offer as they are highly interested in purchasing this

Analysis of the Representation of Women in Magazines Essay
Analysis of the Representation of Women in Magazines
In this essay, I am going to analyse how girls and women are represented in a range of magazines.
Depending on the target audience, the contents of the magazine differs. This essay will look and
describe the differences between the magazines and why they are there. The age groups and
magazines I will be examining are; teenage with the magazine 'Sneak,' twenty something's with the
magazine 'Glamour,' and middle aged with the magazine 'Women's Own.' I will give a general
overview of each target audience and what is represented.
I will begin with 'Sneak' and the target audience of teenagers. Although aimed at teenagers, many
eight and ... Show more content on Helpwriting.net ...
'Glamour' is aimed mainly at late teens to late twenties. When flicking through the magazine, I
noticed that there was more text and adverts. This reflects how the age–group has more time and
disposable income. Also, 'Glamour' was the most expensive magazine, being £1.90 and included a
website, (see figure 2,) which again indicates a higher disposable income and extra time. The front
cover yet again includes an hourglass shaped celebrity, but she is older, although she still conforms
to the dominant ideology for a young female. The magazine includes the latest fashion and make–up
styles, but on a much larger scale when compared to 'Sneak.' "MASSIVE FASHION SPECIAL:
1322 HOT NEW LOOKS." It again includes problem pages, but the problems are mainly on
lifestyle or sex, instead of dating. 'Glamour' also advertises to the stereotypical women using its
front page with the advert; "20% off SHOES At Faith for every reader." Magazines can use this
effectively, because it represents the expectations reflected by society and the media.
'Women's Own' is mostly aimed at middle aged housewives, although older people do read it,
because it would give them a chance of extended youth. The front cover for the magazine, (see
figure 3,) is dramatically different. It has older soap celebrities, who some women would be able to
relate to. The people on the cover are less bothered about

Stereotypes Of Teenagers
The ages thirteen through nineteen have been influenced by many things through the media. TV
programs, movies, advertising, magazines, and the web. These medias are more used by teenagers
than any other group. Teenagers are very difficult to figure out what they watch, or read, or listen.
It's different, but all together it's mostly the same. The TV programs have a lot of stereotypes
towards teenagers. Girls think they can't do things that guys do. There are programs out there that
show those types of stereotypes and these stereotypes get into their head which makes them realize
there's no way for them to do it. The contradicted stereotypes are that there are some girls out there
in this world that CAN do what any guy can do. ... Show more content on Helpwriting.net ...
In school, there are clubs and after school activities. The people running those advertise by giving
out fliers or just straight up talking to you about their club or the activities. They can also ask a
specific person, like for example, they can go to a different race and talk about a certain subject
that's referring to that race. Anyone can be advertised in any way or anything. It doesn't matter if
you're a girl or a guy or a different race. You'll be advertised anyways. Sometimes when it's a
specific type of advertisement that's referring to someone specific, it can make you think "oh it's not
for me so I should just ignore it." And it'll make you feel like that advertisement wasn't for you, but
for someone else. There are so many different kinds of magazines. There are fashion magazines,
fitness magazines, cooking magazines, and all other kinds. The ones that teens usually look at are
fashion, fitness, and sport magazines. For girls the fashion magazine is the one they would most
likely look at. They want to follow the trends and what's in and what's out of fashion and some want
to fit in with a crew that dresses differently. Same thing with the guys. Whatever's out of fashion for
them, they don't wear anymore, but for girls whatever was out can come back to trend. For the guys
that usually doesn't happen. People may think of you differently because of what you're wearing, but
they really don't know who you really are.

The Fashion : Unrealistic And Harmful Perceptions Of Beauty
The Fashion Industrys' Unrealistic and Harmful Perceptions of Beauty As you are flipping through
the pages of any fashion magazine, you see that they are plastered with freakishly skinny, young
women made up to resemble perfect barbie dolls. If you are the average american girl, you would
probably be feeling a little more insecure about yourself than when you first opened the magazine.
You begin to realize everything that you wish you could look like and are stuck comparing yourself
to images that are almost too impeccable to be true. 69% of american girls 5th – 12th grade feel that
magazines influence their idea of a perfect body image. These pressures from fashion magazines
cause women to have lower self confidence, an increase in ... Show more content on Helpwriting.net
...
The look that many women were idolizing was starting to become more unrealistic. Because we are
constantly surrounded by the media, the average person is less confident about their body image.
Women criticize themselves everyday. Many develop what is called the "too" syndrome, in which
they think of themselves as being too short, too fat, having too much acne, etc. Due to the fashion
industry, there are more and more opportunities for women to compare themselves with others, and
it is a lot of pressure to think we have to keep up. The British Medical Association states that the
gap between the ideal body type and the reality is becoming wider and wider; The models are
getting skinnier while the rest of the world is getting heavier. The average woman is 5'4 and 140 lbs,
compared to the average model who is 5'11 and 117 lbs. This gap is creating less and less self
esteem is many women. The fashion industry is a major part of popular culture. Infinite amounts of
images of fashion models and celebrities are infused into popular culture. A study shows that the
men in multiple villages in Peru, many having little experience with popular culture, were shown
pictures of women of all different shapes and sizes. The results, which were published in the journal
Nature, found that the men from the more remote villages thought that the curvier women were
more attractive and healthy looking. On the other hand, the villages that had been more expose to
popular

Analyzing an Advertisement for a Texas Instruments...
Analyzing an Advertisement for a Texas Instruments Calculator
Get your own. These words literally speak for themselves when it comes to the Texas Instruments
calculator: TI–83+ silver edition. "Get your own" is the title that appears at the top of the
advertisement for the TI–83+ silver edition. The title is reemphasized by a group of teenagers
pictured below the title. The teens pictured in the photo are all playfully trying to get their hands on
the coveted TI–83+ silver edition–graphing calculator. Directly below the picture of the teens, is a
graphic of an enlarged graphing calculator, and displayed on the screen of the calculator is the new
phonebook feature. Then, to the right of the graphic are three short phrases that reemphasize ...
Show more content on Helpwriting.net ...
Teens, or girls in general read this magazine, and by placing an ad such as this in the magazine
would generally boost sales. Another aspect of this ad that would commonly appeal to the teen age
group would have been the choice of colors, and the background of the advertisement.
As far as background goes, historical background is also relatively important in the relevance of the
TI–83+ silver edition graphing calculator advertisement. Teens have many choices when it comes to
graphing calculators, so that is probably why the author chose to include a feature that not all
calculators have. The phonebook feature would appeal greatly to the viewer, hence its purpose. This
particular feature, the phonebook, would be of importance because in the past no calculator
including all other Texas Instruments calculators has offered such a feature.
The Texas Instruments advertisement also allows the viewer to make assumptions in relation to the
pictures and text displayed on the page. These assumptions could be anything from the approximate
cost of the tool, to the pondering of the ray of colors used in the composition of the calculator itself.
These different conjectures are made due to the actual composition of the advertisement itself.
Then comes the purpose of the advertisement. The advertisement is presented to show the viewer
what a unique tool the TI–83+ silver edition is, and what new features are included in the calculator.
Another purpose of the

Political Magazine: The Nations
Political Magazine: The Nations
In 1865, a small political magazine was founded and given the name The Nation. This magazine
was not meant to be a mainstream magazine that tries not to offend anyone. Rather The Nation was
originally intended to provide the facts of the current issues and avoid exaggeration and political
alliance with any party or sect. (The Nation's founding prospectus, 1865) Nearly 140 years later, The
Nation continues to raise eyebrows with its bold publications and political slant. Upon examining
The Nation's printed editorials and comments and the magazine's website, it can easily be found that
The Nation is a clearly liberal magazine as it has been for quite some time.
In the February 18, 2002, edition ... Show more content on Helpwriting.net ...
While the political slant of The Nation can be clearly seen in the printed versions of the magazine, it
can perhaps be seen even more clearly in the articles that are published on The Nation's website
(http://www.thenation.com). One of the articles on the website is entitled "Going Down the Road"
and is scheduled to be printed in the March 4, 2002 issue of The Nation. This article praises a group
of "Wal–Mart Warriors" for their efforts to stop Wal–Mart from opening more stores that would
monopolize the local economy of the towns in which they are established. This opposition to Wal–
Mart is obviously a liberal idea because conservatives strongly support large corporations and would
not try to prevent large corporations from expanding.
Another article that was published on the website was entitled, "George W. in the Garden of
Gethsemane." This article could not scream the political orientation of The Nation any louder than it
already does. This letter is written in the form of an open letter from Michael Moore to President
Bush. The letter bluntly accuses Bush and his administration of being completely wrapped up in the
Enron scandal not just involved in the scandal. It even goes so far as to say Bush allowed Enron
officials to interview and pick government officials that would influence Enron and its business
affairs.
When reading a

What Makes Triggers Londolozi Guests Is The Unique...
But what really triggers Londolozi guests is the unique experience, not just the adventure, but a
luxury adventure. Let´s not forget that Londolozi 's client segment also has a luxury lifestyle.
According to Maslow's Hierarchy of Needs (A Theory of Human Motivation, 2012) this kind of
consumers have Self–Actualization and Ego Needs, mainly focused in themselves. They need to feel
self–esteem and self–fulfillment. They didn't choose to stay in any South African Reserve, they
chose a luxury one. Hence, Londolozi charms their guests with the best quality; private pools and
classic Victorian bathrooms with modern mahogany finished are part of the experience.
A private Land Rover with a photographic tutor and a tracker team to get you into the ideal
photographic positions. Londolozi makes their guests feel like professional photographers, and after
they make sure they take home their best picture in a frame with the Reserve 's logo (Trip Advisor,
Guests Feedback, 2015). This is the brand's way of satisfying the need of achievement, it is a
strategy to remind them the unique experience lived. With this client segment, it is all about making
them "feel", more than make them look.
Recommendations
After reading and analyzing both brands, it is possible to say that they have done a fascinating
process to get where they actually are. Base on the Brand Personality Framework (Jennifer Aaker's
1997), The Ritz has the ultimate Sophistication Personality. They have achieved to

A Brief History And Analysis Of Portrayal Of Women Essay
McNamara 6 Alyssa McNamara
Dr. Michael I. Niman
SPC 333
5 December 2016 A Brief History and Analysis of the Portrayal of Women in Magazines
Throughout history women have been depicted and treated as an inferior to the male all aspects of
life. It is without debate, that to this day, like many other countries, the United States of America is a
patriarchal society, valuing men over women and using various tactics to oppress women by
constructing gender roles. These gender roles are thrust upon people before birth and are reinforced
through society within the media. This object here is to provide an overview of the portrayal of
women in magazines from the late 1800's to present day. As the years progress, so do the number of
women's rights. While women are still fighting for equality, the birth of feminism has done much to
close the gender gap. Mass media, magazines in particular, facilitated in fostering a stereotype
which became the standard, and continues to be, used by society. A society that continues to oppress
and suppress its women. However, as the mass media has the capability to demystify, or to bring
down and/or destroy a particular group or person, they also have the ability of mystification, or
emulating a person or group into society's graces. I plan to review how women were portrayed since
this country's inception with an analysis of how gender equality might be possible today.
HISTORY
In the 1900's, the United States of America was a young and still

The Effects Of False Beauty From Photoshop
The Effects of False Beauty from Photoshop Everywhere women look, all we see is a form of false
beauty within the media that surrounds us on an everyday basis. When we look at women in
magazines, beauty advertisements, television commercials and more we see beautiful big eyes,
luscious full lips, soft, wrinkle free, poreless skin, and that intriguing radiant glow that every photo
seems to have. How about the curves of the woman 's body, the shape and perfect placement of their
breasts, and how every inch of their figure is always in the shape and size that we personally wish to
be at; how everything about these women seem to be well... perfect in every way. Women start out
young admiring the beauty that these women hold in media and ... Show more content on
Helpwriting.net ...
So, if you think about how much you wanted to impress the boy you had a crush on when you were
going to school; you would style your hair nice and pretty making sure that every strand was in its
right place, take an hour or more to do your makeup just to try to resemble a beauty that you saw
somewhere, and lastly you would pick out that perfect outfit, making sure to look in the mirror ten
times before you left the house. You did all of this just to impress a boy and in some cases the boy
you liked still did not notice you. This triggers sentiments and emotions in your head that can
resemble you thinking that you are not good enough or pretty enough for this boy, which brings
your self–esteem down and causes you to start changing more and more about your appearance.
Self–esteem sucks honestly because one day you can feel you look beautiful and happy with
yourself externally, but one moment later something can happen making you feel just the opposite.
In today 's world women are shown and told how they should look, what they should wear, and what
they should eat to be able to achieve the beauty that is shown in women 's magazine and beauty
advertisements around the world. Women and men are both affected by media outlets; later in their
lives they will look to be in a relationship with a woman/man that resembles these photos in
magazines, but what both men and women do not understand is that every picture in these
magazines are fake. The perfect beauty that we

Time Magazine Stereotypes
1. TIME magazine, which debuted to the world on March 3ed, 1923, is a widely popular and
reliable newsmagazine produced in America. While the magazine has a reputation for being less
stringent than standard news outlets due to its habitual concerning on pop culture, the magazine is
considered leagues more sophisticated than typical tabloids or gossip magazines due to its frequent
coverage of hard–hitting political and global events, such as its cover on Bibi Aisha and Pakistani
civil unrest or its extensive stories considering the Obama and Trump administrations. The
magazine is generally regarded to lean more liberal than conservative in terms of its views and
commonly covered topics ("Time Magazine."). One of the big selling points in TIME magazine's ...
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In the magazine, there are eight different products being advertised: Rolex watches, American
Cruise Lines, Paul Frederick silk polos, Airbnb family beach houses, Copenhagen and Skoal
tobacco chews, Avalon diamond rings, Vet tix military charities, and Japan airlines. Being that the
magazine as a whole caters more to an older white collar audience based on its highly political and
serious articles, advertisements are highly appropriate. The advertisements in question all appeal to
the stereotype of the business working family man who wears polos, travels for work, and has the
means to afford expensive goods like Rolex watches and beach houses. As such, those who read this
type of newsmagazine are most likely in the demographic aimed at by the advertisements.
Inappropriate advertisements for this magazine would include things like children's toys, personal
care products, or any other base need product. All the products in the Magazine are luxury product
that speak to the high value and sophisticated nature of the newsletter. If the newsletter didn't want
to seem as high class as it portrays itself, then it would indulge in much more pop culture or
commonplace advertisements like Coca–Cola or

1950s Women's Magazines
Right of the bat, the 1950s saw magazine and publishing companies facing an exponential growth in
popularity. Due in part to the public's fear of both the "Cold War" and the "Korean War", family
oriented magazines like The Saturday Evening Post and Look continued to post articles highlighting
current events, fictional stories, family life and illustration. As they grew to the top of the consumer
market, women became the primary demographic for these magazines. The most prolific magazines
in the women's market where Ladies Home Journal, Woman's Day, Woman's Home Companion,
Good Housekeeping, Redbook, McCall's and Cosmopolitan. (www.illustrationhistory.org)
However, men's magazines Playboy and Esquire, were also able to share a piece of the fame. As a
result, illustrators such as Al Parker, Austin Briggs, John Whitcomb, Joe De Mers, Bernie D'Andrea
and his wife Lorraine Fox were able to maintain a steady workflow. The competition soon enough
was fierce, as advertising agencies gained notoriety, living magazine companies no other choice but
to give their illustrators strict guidelines to follow. Instead of the freedom they once had, illustrators
were forced to draw what the magazine companies wanted them to draw.
(www.illustrationhistory.org) ... Show more content on Helpwriting.net ...
In other words, blonde hair, dark–penciled eyebrows, red lipstick, and a "peaches & cream"
complexion for the females; and a tan complexion with their face half–hidden for the males. Rather
than reel illustrators in, these rules and regulations turned them away (www.illustrationhistory.org).
As the latter half of the decade kicked, a plethora of new art movements made their way into the
spotlight: Neo–Dada, Kinetic and Op Art, Gutai, Pop Art, Happenings and Fluxus
(www.theartstory.org). In addition, illustrators Bernie Fuchs, Ben Shahn and Joe Bowler also
became prevalent during the

Got Milk Advertising
This paper explores the effectiveness of a Got Milk advertisement featuring actress Hayden
Panettiere. First, this analysis will examine the producer of the advertisement, Goodby Silverstein &
Partners for the California Milk Processor Board, noting its mission to promote the benefits of
drinking fat–free or low–fat milk. From there, it moves into a discussion of the Got Milk campaign
and how Hayden Panettiere can promote their healthy lifestyle. This paper will also analyze the
creation of Seventeen magazine, as well as explore the audience it reaches to make the message
effective. Overall, by analyzing the advertisement and the message it promotes, women and
teenagers will most likely accommodate the message and reconsider milk as a viable drinking
option.
What Does Hayden Panettiere Have To Do With Got Milk? On Thursday morning, I was sitting
down in the lobby at my orthodontist waiting to get called in. While waiting, I decided to flip
through Seventeen magazine and came across a Got Milk advertisement. What initially caught my
eye was the figure of famous American ... Show more content on Helpwriting.net ...
Campaign is one of the most famous commodity brand campaigns in the United States. It is an
"American advertising campaign encouraging the consumption of cow's milk, which was created by
the advertising agency Goodby Silverstein & Partners for the California Milk Processor Board and
later licensed for use by milk processors and dairy farmers" ("Campaign", n.d, para 1). Their idea
came after wanting to recover from the milk consumption decline due to massive consumption of
soft drinks. To make this possible the producers accepted to finance the California Milk Processor
Board by granting three cents for every gallon of milk that was processed. The campaign's mission
is to get everybody to drink at least three glasses of fat–free or low–fat milk a day. Their
advertisement will lead to an increase in the awareness of milk's use, and people would lose weight
while staying

Playtex Ad Comparison Essay
Two similar ads were found in People magazine relating to the subject of a woman's menstrual
cycle. Every girl dreads this time of the month, which is why these ads are featured. What kind of
coverage the individual wishes to adhere is completely connected to their daily priorities. It is
important because each Miss has her own opinion and different comfort levels to relate and look for.
There is the Playtex ad, exclaiming the sport level protection that is comfortable, while the Tampax
brand emphasizes relaxing protection anywhere you desire to explore. The Playtex and Tampax ads
attempt to sell tampons and pads to young women. They attract potential buyers by providing a
delightful image in the center of the page. Both brands are complying light colors and active scenes.
The two ads attempt to bring attention that their products insist in comfort, while all women find it
hard to be comfortable during this time. The main titles of the interacting advertisements are both in
capital letters. Also, the companies reach out to women by involving an emotional ... Show more
content on Helpwriting.net ...
This ad also is more convincing. There is a woman with a smile on her face in action. The woman is
showing off one of her skateboard tricks. This ad expresses that you can still have some hardcore
fun while on your period. It the also represents the skateboarder with long hair, hinting that it is
indeed a women's product. It's noticeable that she skateboards regularly, due to it being bite chipped
off the ends. The Playtex ad also promotes talking briefly about the product. Expressing that it has
"a Qwik–Dry Absorbent Core to keep you felling fresh." It targets more of the athletic females,
which if it can help women who are active, then it concludes to be perfect for all women. This gives
women potential faith in enjoying regular activities. It being more realistic results in achieving the
goal of more

The Power of Personal Image Essay
The Power of Personal Image
A young woman stands in front of the mirror and is disgusted by the reflection that only she can see.
Thunder thighs, flabby arms, and a pot belly obstruct her view of the beautiful, smart, and loving
woman who stares back at her. This is exactly the type of person the advertisement agencies and the
media prey upon, someone who is self–conscious and ashamed of her body, someone who is willing
to go to any length or pay any price to have the "perfect" body. In her essay, "Narcissism as
Liberation", Susan Douglas wrote about the power and influence that the advertisement industry has
in America. The advertisement agencies and the media do not just prey upon self–hating persons,
they help to create them. ... Show more content on Helpwriting.net ...
The advertisement shows the right hand of a young women, probably in her twenty's, with a freshly
done manicure and no wrinkles or veins in sight. This Neutrogena New Hands cream promises to
"visibly reduce the sings of aging on your hands." This little wonder "reduces the look of age spots"
and gives your hands "a more youthful tone and texture." I can see it now, all the housewives
flipping through the pages of Good Housekeeping trying to find new recipes, then they come to this
advertisement and compare the youthful hand on the page in the magazine.
We all want to have the "perfect" body, but we do not want to have to go to the gym and work out
for hours to get it. We want it right away with no work involved. We see an advertisement in our
favorite magazine for a new product called Dior Svelte Prefect. This new product is "quick,
powerful, and effective in controlling cellulite." It promises visible results in only one week. The
advertisement shows one side of a women's firm buttock and toned thigh. This new product seems
to be the answer to everyone's prayers, it's a miracle in a bottle.
Magazine advertisements are not the only things that help create inferiority complexes in women,
the magazines themselves do as well. Cosmopolitan, a popular women's magazine, plays a major
role in making women feel insecure about their bodies. Supermodel, Claudia Schiffer, graced the
cover of

Ethical and Legal Issues in Magazines
Ethical and legal issues
According to D. E. Summer and S. Rhoades in Magazines: a complete guide to the industry;
magazines face the same legal and ethical issues than newspapers: "[...] plagiarism, libel, slander,
invasion of privacy, editorial bias, and inaccuracy"[1]. Indeed, there are some limits to what a
journalist can write, an editor can publish, a photographer can photograph, and a designer can
design. Magazines go sometimes beyond the ethical or legal bounds. All these issues are parts of the
decision–making process that magazines have to handle.
□ Ethical issues
It is a tough decision to run an article or not when it comes to an ethical issue. Magazines writers
face dilemmas. On one hand they are "[...] the public ... Show more content on Helpwriting.net ...
It is the editor's responsibility to draw the limit between the editorial content and what advertisers
want. Advertisers also give controversial ads that can raise some ethical problems for the readers.
Some examples of controversial ads such as Benetton, Tom ford Perfume, Dolce&Gabbana,
American Apparel or a French campaign against Aids (a man making love to a giant–black
scorpion)[6] have been seen in most famous fashion magazines. They are always racial, ethnicity or
sexual oriented which can be good when it creates a buzz but also can be associated with the
magazine's image and may damage the latter (obviously it depends also on the magazine's policy,
conservative or not).
The code of ethics (several are available) is a set of rules that can help journalists to make the right
decision, a sort of written standards that can be used as guidelines and there are not binding.
According to the code of ethics, journalists should seek the truth and report it, minimize harm, act
independently, and be accountable. It can be used as a general guideline but cannot be followed
exactly as it is, because it may be too vague to be applied and sometimes it does not give clear–cut
advice, does not fit with the magazines policy or does not correspond to the writer, editor,
photographer or designer's point of view, value or principles. When the code of ethic is not useful
enough, then they have to check with their own personal ethics which means taking a very

Presentation of Idealised Lifestyles in Editorial and...
Presentation of Idealised Lifestyles in Editorial and Advertisements of Magazines
The two magazines I have chosen to compare for this coursework are 'Hello! Magazine, September
21st 2004' and 'Nuts Magazine, Thursday 1st October 2004'. I have decided on these two magazines
because they are aimed at two greatly different audiences.
'Hello! Magazine' was first published to the public on the January of 1990. This was a time when
'Hello!' was more then just information of celebrities and their lifestyles. The audience, as today's,
was still mainly women readers.
[IMAGE]
This is quite an old front page of 'Hello!' It has one main story and five sub–stories. However, if you
compare this edition ... Show more content on Helpwriting.net ...
On the cover, it has a big picture of a famous wedding that took place that week, and the cover story
has lots of brilliant photos of the occasion, making the reader feel that they were invited and saw all
the action of the day. It also has lots of interviews with other famous starts, including a lady who
still looks very, very well at 70 years old, and Donny Osmond in his house with his family.
All the stories are aimed at the 25–40's and wouldn't suit any other audience, old or young. It does
have a few adverts, advertising perfume, house interior and food. This is appropriate advertising in
this magazine. If it had adverts on football boots costing £99, it would be a waste of space and the
makers would not make any profit at all. It would be getting the audience wrong and would show
un–professionalism.
In all the pictures, apart from the photos that where not organized with the celebrity, the people
involved in the photo are always looking into the camera lens and smiling. This makes the person
look like they are smiling at you and shows that in the interview, they were upbeat, friendly and
having a good time. In the interviews, the author/interviewer describes every detail of the moment;
expressions, actions, the way they said their sentence, making the reader picture this interview.
The reader gets the pleasure to see some of

Creative Concepts Essay
DECLARATION
I, the undersigned, I hereby declare that this is my own and personal work, except where the work(s)
or publications of others have been acknowledged by means of reference and techniques.
I have read and understood Tutorial Letter CMNALLE/301 regarding technical and presentation
requirements, referencing techniques and plagiarism.
TABLE OF CONTENTS PAGE
DECLARATION
1 MAIN ISSUE 1
2 RESEARCH CRITERIA 1
3 EXTENT 1
4 POPULATION 1–2
5 ASSUMPTIONS AND SUB–ISSUES 2
6 GOAL AND OBJECTIVES 2
7 RESEARCH QUESTIONS 2–3
8 THEORECTICAL APPROACH 3–4
9 RESEARCH DESIGN 4
10 DATA–COLLECTION METHODS AND TECHNIQUES 4–5
10.1 The research method 4–5 ... Show more content on Helpwriting.net ...
Assumption 3
Each advertisement applies more than one creative concepts.
Sub–issue
Does each advertisement apply more than one creative concept? Assumption 4
Academic advertisements use more than one creative concept per advertisement.
Sub–issue
Do academic advertisements use more than one creative concept per advertisement?
6 GOAL AND OBJECTIVES
The nature of the goal is applied because practical issues are investigated and the objectives is to
explore and describe creative concepts appearing in all selected advertisements by determining the
characteristics of creative concepts in selected advertisements.
7 RESEARCH QUESTIONS

Which creative concepts are used in selected advertisements??
Is more than one creative concept used in all advertisements?
If more than one creative concept is used in some advertisements, which advertisements are they
used in?
Is there any particular creative concept which is found in all advertisement?
8 THEORETICAL APPROACH
Content analysis is the images, content and text that are found in advertisements and its message.
Benefit – stand to gain something extra
Example: Ponds advertisement found in the Drum magazine: Stand a chance to win 1 of 40
bursaries plus receive R5 off your next purchase of Ponds lasting oil control vanishing cream.
Curiosity – A desire to know about people or things
Example: IQ academy advertisement found in Drum

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