Magazines have changed significantly over the last 50-60 years. Originally focused on homemaking, cooking and family topics in the 1950s-60s, magazines shifted to emphasize fashion, makeup and music in the late 1960s-1970s. A major change occurred in the late 1970s-1980s as magazines targeted single, young women and lifestyle topics. Today magazines continue to evolve, adding celebrity gossip, health issues, and life situations. The rise of technology and online magazines has also influenced the industry, making online publications a more effective communications strategy than print alone.

1. Assignment 4 Part B
Delia Rahela Dan
Ina Bayson
Andreea Cristea
Paula Duru

2. What technologies are currently
used to make magazines?
In the last ten or fifteen years, Adobe has made
a couple of excellent products that have been
gaining popularity, such as PageMaker, and it's
replacement, InDesign.
These days we use a PC/Mac with either adobe
or Microsoft software... its a whole lot faster, and
doesn't require any real skills.
Now it is done by computer and everything
including images are digitised removing the
complicated process of colour separation.

3. How have magazines changed
over the last 5-10 years?
Magazines changed by the font coverts,
different topics, pictures.
Technology that they using to make
magazines.
They still uses the Logo - name of the
magazines that they started of with.
The paper quality, colours, layouts, design.
They changed
the paper that
they used to
make the magazine and
before they didn’t had
magazine covers they
just had articles and
pictures .
Delia

4. How does magazines target their
audience?
• They target their audiences by:
– Having the right topic, pictures, advertisements
– Not putting information irrelevant for the readers
Colourful cover
Big picture of
Bubble writing of
Taylor Swift Topic about the title
how to take
Topic about care of skin Cartoons
jeans
Women magazine Children magazine Ina

5. What different materials are currently
used to make magazines?
• Paper
– Majority of
magazines used
Glossy paper
• Shiny and lustrous
appearance
• Less opaque and less
bulk
• Less expensive than
Dull and Matte papers
Ina

6. Why do we have magazines?
• Before internet, magazines had more purpose than now to people.
• Many topics to be discussed : covers a lot of topics ( family, interest magazines, opinion,
women interest magazines, covering aspects of life .)
• Contains stories and articles that readers are interested in
• Performs functions like entertaining, and criticism
Andreea

7. What are the benefit of magazines to
reader?
• Entertainment ( you can take it everywhere and read it, fun
topics)
• Source of information ( latest news, Gossip)
• Provide meaningful ways to get information about a situation
• Having advertising pages (keep audience informed with new
products)
e.g. a fitness magazine
will inform people how
to keep in shape

8. Current Magazines
What roles does advertising have on different magazines?
Entertains Boost sales
readers
Promotes
Communicates
products Roles
messages
Informative
Creates
awareness
Makes a impact
Paula Duru 13 A

9. Current Magazines
What roles does advertising have on different magazines?
• Most consumers want to be
charmed by product
advertising.
• Advertisers (now) have to
use cleverness, humor and
honesty to interest the
readers.
• Advertising is sometimes
exaggerated to entice
audiences to buy product.
Paula Duru 13 A

10. Current Magazines
How have magazines changed and/or been influences of
technology (like online magazines)?
Back in the 50's 60's, magazines were targeted towards woman families, cookery, budget,
children's health issues for parents, and women's health issues and also keeping fashionable
with some of the latest conservative styles in those times for housewives.
The trends changed a little bit in the late 60's 70's with more of an emphasis on fashion and
make up and music, with less on homemaking and cookery and family life.
The big change was in the late 70's and the 80's years when trends shifted towards the
single, young woman and lifestyle. With new fresh clothing, trends in music and personal
problems.
Now the were in the 21st Century Magazines have continued since then with some other big
changes, adding in celebrity gossip, weight issues, life situations and even online magazines.
Paula Duru 13 A

11. Current Magazines
How have magazines changed and/or been influences of
technology (like online magazines)?
A online magazine is a more effective communications
strategy is to publish your online magazine articles as
pages on your Web site instead of in print.
Paula Duru 13 A