Color psychology originated with Carl Jung's study of colors in psychotherapy. Certain colors are associated with specific meanings and behaviors, and seeing a color automatically triggers an evaluation and response. The meaning of a color depends on context. Research shows that up to 90% of initial judgments are based on color alone. Each color has general associations - for example, red is associated with energy and competitiveness, while blue promotes calmness. However, the effects of color are influenced by personal experiences and culture.

2.  Color psychology goes back to Carl Jung who
studied colors as a tool for psychotherapy.
 This led to the basic principles of color therapy
which are generally accepted today.

3.  Color has a specific meaning
 Color causes behavior
 Color influence is automatic
 A person perceiving a color automatically evaluates it, the evaluation of a color
causes the behavior induced by the color
 The meaning of a color is affected by context.
Note:
Researchers have found that up to 90% of snap judgments are made based on color alone.
(refer to: First Impressions - Nonverbal Communication)

4.  Extroverts favor Red
 Introverts prefer Blue
 Intellectuals like Yellow
Notes:
Color Psychology is one of the most controversial aspects of marketing – like most marketing color usage
can be hard to measure because of personal preferences, experiences, upbringing, cultural differences,
context, etc., these influences often muddy the effect individual colors have on an individual.
Yet color phycology is strongly used when branding a company and packaging a product.

5.  If you wear red, you are energetic and competitive
 Wear a red accent piece when you want to present yourself as bold
and dynamic. Red is solid, powerful and consistent
 Red is the most effective at enhancing our attention to detail
 Red is also associated with the Republican Party
Donald Trump
Notes:
Red can boost your confidence if you are attending a function or interview where you feel unsure of yourself.
(wear a red tie when speaking to the working class)

6.  Pink is a quiet color, lovers of beauty favor pink.
 If you wear pink, you have an understanding, sympathetic,
affectionate and loving nature.
 Wear pink when you want to present yourself as
a peaceful, calm, and not threatening.
Donald Trump
Notes:
Wear a soft shade of pink, darker shades will elevate feelings of friction.
(FYI: A pink carnation means "I will never forget you")

7.  People who like orange are usually thoughtful and sincere.
 Orange is a power color
 Orange stimulates enthusiasm and creativity
 If you wear orange, you are action oriented and competent.
 Orange can bring about the willingness to embrace new ideas with
enjoyment and exploration.
Senator Ron Wyden
Notes:
Wearing orange during times of stress, or shock can help to balance your emotions.

8.  Yellow symbolizes creative, intelligence, wisdom, and joy.
 Wear yellow to present a cheery, uplifting effect.
 Yellow helps improve memory and decision making.
Donald Trump
Notes:
Yellow is the easiest color to see (people who are blind to other colors can usually see yellow)

9.  Green symbolizes self-respect, learning, strength and cheerfulness.
 If you wear green, you are benevolent and service oriented.
House Speaker John Boehner
Notes:
Green is a safe color, if you don't know what color to use anywhere use green.

10.  Blue will relax and encourage feelings of peace.
 Wear dark blues for serious, stable, calm, and conservative.
 Blue will help to make communication and remembering
information easy.
 Blue is associated with the Democratic Party
Notes:
(wear a blue tie when speaking to owners and upper management of corporations)

11.  Purple can have a negative effect when used during
depression.
 Purple increases personal thought, profound insights, and
understanding.
 If you wear purple, you have deep feelings, intelligent and
are self-reliant
Donald Trump

12.  People who prefer brown are often conventional and orderly.
 Wear brown clothing if you want to appear down to earth
 Brown can hide your true nature and show no direction
Barack Obama
Notes:
brown and beige suits on men also make them appear old fashioned, and out dated

13.  White means kindness and clean.
 Wear white to impart a pure, well-balanced, positive,
wholesome impression.
Donald Trump
Notes:
Surround yourself with white if you want to refresh your mind.

14.  If you wear black, you have self-control, discipline, strong-will,
stubborn, and inflexible.
 Dress in black if you want to become inconspicuous

15.  Gray portrays responsibility, security, maturity and dependability.
 If you wear gray, you are a very self-sufficient individual, excellent
self-control.
Notes:
People who favor gray can be narrow-minded.

16.  Wear Navy Blue for
Central US sales meetings
 Wear Black for US East
Coast sales meetings
 Wear Tan or Beige slacks
for West Cost sales
meetings