Young-Min Yun
Dept. of Information Sociology
 Hanyang University, ERICA
            Campus
1. Mobile and Instant Response
                       
 Changes in Media Environment
   Web  APP (Mobile)
   Mass Media  Social Media




 Demand for mobile optimization
 Culture of instant response
 Conversational culture
2. Demand for Mobile
    Optimization
        
3. Social Media & SNS
             
 Mass media, personal media vs.
 Social Media
   Minimal cost of publication
   Participation of many users
 Wikipedia: “a blending of technology and
 social interaction for the co-creation of value”
   “Co-creation” of “values”

 Facebook, Twitter, LinkedIn, Pinterest, YouT
 ube, Craiglist, Flicker, blogs….
4. Key Element of SNS
        Culture
           
“Zuckerberg says Facbook and other forces on the Internet now
create sufficient transparency for gift economies to operate at a
                 large scale (Kirkpatrick, 2010).”
Potlatch, a gift economy
            
Gift (Marcel
              Mauss, 1950)
                    
 Essence of the gift economy: to give, to receive, and to
  reciprocate is obligatory.
 Potlatch, kula
 Academian tradition of knowledge sharing since Newton

 Open-source software, Online collective intelligence:
  Wikipedia, blogs, Facebook, twitter

 Gift might become poison.
 Gift economy might end up with conpicuous
  consumption.
5. Questions
                    
1) Professor as a role model for students?
2) Intimate relationship between instructor and students?
3) Is learning community possible?
4) To invite professionals or real-world workers to class as
   mentors?
5) Should college classes remain the same institution of
   knowledge delivery when knowledge is available at
   one‟s fingertips?
6) How to blend offline class and online activities?
6. Education & Learning
                   
 Education?: „delivery of knowledge‟ vs.
 „co-creation of knowledge and
 enlightment‟
 Social learning everywhere: observation
 and imitation, information sharing,
 collaboration, or co-creation is common.
7. Observation and Imitation
                   
 Personal profile wall posting of
 instructor

 oberservation of mentors
  How to listen on the Facebook
  How to live
8. Dialogue online
               
 Non-real-time dialogue in the class group online
 Real-time dialogue in the class group online
 Open dialogue on Facebook page

 Training of dialogue: Thinking together (vs. debate,
  discussion)
9. Teamwork practice
           
 Eight-week training
10. Reflection
                  
 Why I took this class, what I expected, and what I
 learned, did, and felt in the class
10. Tips for Success
                 
1) Time management: The toughest challege of Facebook-based
   teaching is handling of time pressure both for instructor and
   students
2) To give the top priority to Faceook activities (in terms of
   attention and evaluation)
3) To keep tight communication through Facebook between
   instructor and students
4) To set role of students in the class at an appropriate level
5) To maintain appropriate relationship between instructor and
   students
      Without fair distribution of time and attention, conflict may occur.
To Priotize Time Allocation(example)
Activity                    Time per      priority   note
                            week


planning/
preparation
Offline lecture
                            6


                            3
                                          2


                                          1
                                                    Three credits




Offline meeting             .5            3

Activities in class group   3             6          Q&A, online discusstion
online
Help team projects          .5            9

Mangement of mentoring      1             10

Comments on homework        2             5          30 stduents; 10 min./person/one time; Five times

evaluation                  2/3           4          30 students, two times, 20 min./person

Profile managment           1             7

Visiting profile walls of   1             11         Twenty mentors
mentors
Visiting profile walls of   1/2           8
students
Total                       19 Hours 10              One course
                            min.
Q&A
 

College Teaching using Facebook

  • 1.
    Young-Min Yun Dept. ofInformation Sociology Hanyang University, ERICA Campus
  • 2.
    1. Mobile andInstant Response   Changes in Media Environment  Web  APP (Mobile)  Mass Media  Social Media  Demand for mobile optimization  Culture of instant response  Conversational culture
  • 3.
    2. Demand forMobile Optimization 
  • 4.
    3. Social Media& SNS   Mass media, personal media vs. Social Media  Minimal cost of publication  Participation of many users  Wikipedia: “a blending of technology and social interaction for the co-creation of value”  “Co-creation” of “values”  Facebook, Twitter, LinkedIn, Pinterest, YouT ube, Craiglist, Flicker, blogs….
  • 5.
    4. Key Elementof SNS Culture  “Zuckerberg says Facbook and other forces on the Internet now create sufficient transparency for gift economies to operate at a large scale (Kirkpatrick, 2010).”
  • 6.
    Potlatch, a gifteconomy 
  • 7.
    Gift (Marcel Mauss, 1950)   Essence of the gift economy: to give, to receive, and to reciprocate is obligatory.  Potlatch, kula  Academian tradition of knowledge sharing since Newton  Open-source software, Online collective intelligence: Wikipedia, blogs, Facebook, twitter  Gift might become poison.  Gift economy might end up with conpicuous consumption.
  • 8.
    5. Questions  1) Professor as a role model for students? 2) Intimate relationship between instructor and students? 3) Is learning community possible? 4) To invite professionals or real-world workers to class as mentors? 5) Should college classes remain the same institution of knowledge delivery when knowledge is available at one‟s fingertips? 6) How to blend offline class and online activities?
  • 9.
    6. Education &Learning   Education?: „delivery of knowledge‟ vs. „co-creation of knowledge and enlightment‟  Social learning everywhere: observation and imitation, information sharing, collaboration, or co-creation is common.
  • 10.
    7. Observation andImitation   Personal profile wall posting of instructor  oberservation of mentors  How to listen on the Facebook  How to live
  • 11.
    8. Dialogue online   Non-real-time dialogue in the class group online  Real-time dialogue in the class group online  Open dialogue on Facebook page  Training of dialogue: Thinking together (vs. debate, discussion)
  • 12.
    9. Teamwork practice   Eight-week training
  • 13.
    10. Reflection   Why I took this class, what I expected, and what I learned, did, and felt in the class
  • 14.
    10. Tips forSuccess  1) Time management: The toughest challege of Facebook-based teaching is handling of time pressure both for instructor and students 2) To give the top priority to Faceook activities (in terms of attention and evaluation) 3) To keep tight communication through Facebook between instructor and students 4) To set role of students in the class at an appropriate level 5) To maintain appropriate relationship between instructor and students  Without fair distribution of time and attention, conflict may occur.
  • 15.
    To Priotize TimeAllocation(example) Activity Time per priority note week planning/ preparation Offline lecture 6 3 2 1  Three credits Offline meeting .5 3 Activities in class group 3 6 Q&A, online discusstion online Help team projects .5 9 Mangement of mentoring 1 10 Comments on homework 2 5 30 stduents; 10 min./person/one time; Five times evaluation 2/3 4 30 students, two times, 20 min./person Profile managment 1 7 Visiting profile walls of 1 11 Twenty mentors mentors Visiting profile walls of 1/2 8 students Total 19 Hours 10 One course min.
  • 16.