This document discusses the changing media environment and the rise of social media and mobile optimization. It notes that mass media is being replaced by social media, where users can participate and co-create value through platforms like Wikipedia, Facebook, and Twitter. A key aspect of social media culture is the idea of a "gift economy" where people give, receive, and reciprocate knowledge and information. Some questions are raised about how this changes the role of education and the professor, and possibilities like social learning, online dialogues, teamwork projects, and blending offline and online learning activities. Time management is highlighted as a key challenge for Facebook-based teaching.

1. Young-Min Yun
Dept. of Information Sociology
Hanyang University, ERICA
Campus

2. 1. Mobile and Instant Response

 Changes in Media Environment
 Web  APP (Mobile)
 Mass Media  Social Media
 Demand for mobile optimization
 Culture of instant response
 Conversational culture

3. 2. Demand for Mobile
Optimization


4. 3. Social Media & SNS

 Mass media, personal media vs.
Social Media
 Minimal cost of publication
 Participation of many users
 Wikipedia: “a blending of technology and
social interaction for the co-creation of value”
 “Co-creation” of “values”

Facebook, Twitter, LinkedIn, Pinterest, YouT
ube, Craiglist, Flicker, blogs….

5. 4. Key Element of SNS
Culture

“Zuckerberg says Facbook and other forces on the Internet now
create sufficient transparency for gift economies to operate at a
large scale (Kirkpatrick, 2010).”

6. Potlatch, a gift economy


7. Gift (Marcel
Mauss, 1950)

 Essence of the gift economy: to give, to receive, and to
reciprocate is obligatory.
 Potlatch, kula
 Academian tradition of knowledge sharing since Newton
 Open-source software, Online collective intelligence:
Wikipedia, blogs, Facebook, twitter
 Gift might become poison.
 Gift economy might end up with conpicuous
consumption.

8. 5. Questions

1) Professor as a role model for students?
2) Intimate relationship between instructor and students?
3) Is learning community possible?
4) To invite professionals or real-world workers to class as
mentors?
5) Should college classes remain the same institution of
knowledge delivery when knowledge is available at
one‟s fingertips?
6) How to blend offline class and online activities?

9. 6. Education & Learning

 Education?: „delivery of knowledge‟ vs.
„co-creation of knowledge and
enlightment‟
 Social learning everywhere: observation
and imitation, information sharing,
collaboration, or co-creation is common.

10. 7. Observation and Imitation

 Personal profile wall posting of
instructor
 oberservation of mentors
 How to listen on the Facebook
 How to live

11. 8. Dialogue online

 Non-real-time dialogue in the class group online
 Real-time dialogue in the class group online
 Open dialogue on Facebook page
 Training of dialogue: Thinking together (vs. debate,
discussion)

12. 9. Teamwork practice

 Eight-week training

13. 10. Reflection

 Why I took this class, what I expected, and what I
learned, did, and felt in the class

14. 10. Tips for Success

1) Time management: The toughest challege of Facebook-based
teaching is handling of time pressure both for instructor and
students
2) To give the top priority to Faceook activities (in terms of
attention and evaluation)
3) To keep tight communication through Facebook between
instructor and students
4) To set role of students in the class at an appropriate level
5) To maintain appropriate relationship between instructor and
students
 Without fair distribution of time and attention, conflict may occur.

15. To Priotize Time Allocation(example)
Activity Time per priority note
week
planning/
preparation
Offline lecture
6
3
2
1
 Three credits
Offline meeting .5 3
Activities in class group 3 6 Q&A, online discusstion
online
Help team projects .5 9
Mangement of mentoring 1 10
Comments on homework 2 5 30 stduents; 10 min./person/one time; Five times
evaluation 2/3 4 30 students, two times, 20 min./person
Profile managment 1 7
Visiting profile walls of 1 11 Twenty mentors
mentors
Visiting profile walls of 1/2 8
students
Total 19 Hours 10 One course
min.

16. Q&A
