The Mod subculture emerged in the 1960s in response to postwar optimism and American cultural influences in Britain. Mods were sharply dressed youth obsessed with fashion and music like The Beatles and The Who. They wore tailored Italian suits with polo shirts and had neat haircuts, riding on Vespa scooters. Their fashion and musical tastes set them apart from the mainstream and provided a sense of collective identity, while also worrying others about moral decline.