This workshop will introduce basic concepts related to collaboration especially tied to collective impact, and collaborative change. Particular attention will be paid to the work of alignment with partners as part of strategic planning and development of shared visions. At the end of the program, the participant will have the ability to identify and justify the application of collective impact from the point of view of the NSF framework. The participant will understand the importance and impact of the multi-stakeholder approach and the benefits of aligning vision, mission, and goals with their different organization and partners as well as the possible opportunities and challenges associated with such alignments the change and its impact in the long term for the development of their own organizations.

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3C’s for Effective Partners
Collaboration, Collective Impact, &
Collaborative Change
NSF INCLUDES Award# 1744490
James Lipuma, PhD; Director of Collaborative for Leadership, Education, and Assessment Research
Cristo Leon, MBA; Director of Research for the College of Science and Liberal Arts

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Introduction

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Photo of Jim

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Theoretical framework

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•Partnership
•Coalition
•Network
•Alliance
Types of collaboration

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Taxonomies

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CLEAR NEW Report PI day

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NEW Report PI dayFRS picture

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Common Agenda
Mutually Reinforcing Activities
Continuous Communication
Shared Metrics
Backbone Support

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Shared vision
Partnerships
Goals and Metrics
Leadership and Communication
Expansion, Sustainability, and Scale

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Collaboration
Partnership
Coalition
Network
Alliance

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Add books
Business model
Blue ocean
Logic model

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III.- Collaborative partnerships

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Stages:
Cognitive
Stage.
Affective
Stage.
Behavior
Stage.
AIDA Model.
Attention.
Interest.
Desire.
Action.
Hierarchy of
Effect Model.
Awareness.
Knowledge.
Liking.
Preference.
Conviction.
Purchase.
Innovation
Adoption Model.
Awareness.
Interest.
Evaluation.
Trial.
Adoption.
Communications
Model.
Exposure.
Reception.
Cognitive
response.
Attitude.
Intention.
Behavior
SM Community
Model.
Connection.
Conversation.
Knowledge.
Influence.
Adaptado de Kotler, P., Keller, L. K. (2012). Marketing Management 14th Ed. New Jersey, USA: Pearson Education Inc., ISBN13: 978-0-13-210292-6

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Stages
Cognitive Stage
Affective Stage
Behavior Stage
Phases (AAA)
Connection
(Activity)
Engagement
(Alignment)
Collaboration
(Agreement)
CLEAR Model
Awareness
Recognition
Connection
Dialog
Engagement
Collaboration
Adaptado de Kotler, P., Keller, L. K. (2012). Marketing Management 14th Ed. New Jersey, USA: Pearson Education Inc., ISBN13: 978-0-13-210292-6

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Interest
AvailabilityKnowledge

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I need to know
about what you
do
I need to
have time
for you
I need to
have interest
in what you
are doing

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X.- I am not
interested
2.- I have
time
3.- I
know

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1.- I am
interested
2.- I
have
time
X.- I
don’t
know

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1.- I am
interested
X.- I don’t
have
time
3.- I
know

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4
5
6

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1.- I am
interested
3.- I
know
6

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1.- I am
interested
2.- I
have
time
4

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2.- I
have
time
3.- I
know
5

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I need to know
about what you
do
I need to
have time
for you
I need to
have interest
in what you
are doing
4
5
6

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1
23
4
5
6
7

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Why?
How?
What?

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General
Particular
Specific

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Why?
How?
What?

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What?
WhyHow?

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What?
How?
Why?

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Why?
What?How?

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Why
How?
What?
How?
What?
Why?
A B

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How?
What?
Why?
What?
How?
Why?
A B

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What?
How?
Why?
What?
How?
Why?
A B

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