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Save Time With Basic Coding Skills - BrightonSEO September 2019

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Sabine Langmann's talk about how you can save a lot of time if you learn the basics of coding (relevant for your specific field), how much time you'd need to invest and how much time you can save.

Published in: Technology
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Save Time With Basic Coding Skills - BrightonSEO September 2019

  1. 1. How Basic Coding Skills Can Save You A Ton Of Time Sabine Langmann // sabine-langmann.com SLIDESHARE.NET/SABINELANGMANN @SabTheLa
  2. 2. 09 / 13 / 2019 Sabine Langmann - BrightonSEO 2019 2
  3. 3. WARM UP 09 / 13 / 2019 Sabine Langmann - BrightonSEO 2019 3
  4. 4. 09 / 13 / 2019 Sabine Langmann - BrightonSEO 2019 4 1Code is why we are here
  5. 5. 09 / 13 / 2019 Sabine Langmann - BrightonSEO 2019 5 *In this room 1Code is why we are here
  6. 6. 09 / 13 / 2019 Sabine Langmann - BrightonSEO 2019 6 2We are not developers
  7. 7. 09 / 13 / 2019 Sabine Langmann - BrightonSEO 2019 7 2We are not developers *But we work with them
  8. 8. 09 / 13 / 2019 Sabine Langmann - BrightonSEO 2019 8 3We have only 17 minutes left
  9. 9. 09 / 13 / 2019 Sabine Langmann - BrightonSEO 2019 9 3We have only 17 minutes left *Before this talk is done
  10. 10. GOAL OF THIS SESSION Give you an idea of the effort/result ratio of learning code basics 09 / 13 / 2019 Sabine Langmann - BrightonSEO 2019 10
  11. 11. SLIDES bit.ly/YouBasic-2019 09 / 13 / 2019 Sabine Langmann - BrightonSEO 2019 11
  12. 12. SOME (not all) PROGRAMMING BASICS (that are useful for SEO) 09 / 13 / 2019 Sabine Langmann - BrightonSEO 2019 12
  13. 13. 09 / 13 / 2019 Sabine Langmann - BrightonSEO 2019 13 SOME (not all) PROGRAMMING BASICS (that are useful for SEO)
  14. 14. 09 / 13 / 2019 Sabine Langmann - BrightonSEO 2019 14 HTML CSS PHP XML AMP Java JS SOME (not all) PROGRAMMING BASICS (that are useful for SEO) JSON-LD Vue React Angular Python R Regex Xpath ScyPy NumPy KNIME Ajax BigQuery SQL
  15. 15. WHICH FRAMEWORK FOR WHICH TASK? 09 / 13 / 2019 Sabine Langmann - BrightonSEO 2019 15
  16. 16. CSS 09 / 13 / 2019 Sabine Langmann - BrightonSEO 2019 16
  17. 17. CSS 09 / 13 / 2019 Sabine Langmann - BrightonSEO 2019 17 Taking care of your document’s style.
  18. 18. HTML / CSS 09 / 13 / 2019 Sabine Langmann - BrightonSEO 2019 18
  19. 19. CSS 09 / 13 / 2019 Sabine Langmann - BrightonSEO 2019 19 SEO: “Hey devs, please create this Black Friday landing page for me. Should look like this rough draft here.”
  20. 20. HTML / CSS 09 / 13 / 2019 Sabine Langmann - BrightonSEO 2019 20 SEO: “Hey devs, please create this Black Friday landing page for me. Should look like this rough draft here.”
  21. 21. 09 / 13 / 2019 Sabine Langmann - BrightonSEO 2019 21
  22. 22. 09 / 13 / 2019 Sabine Langmann - BrightonSEO 2019 22 Can’t read Why?
  23. 23. 09 / 13 / 2019 Sabine Langmann - BrightonSEO 2019 23 HTML / CSS
  24. 24. 09 / 13 / 2019 Sabine Langmann - BrightonSEO 2019 24 HTML / CSS Padding H2/H3 formatting, again: padding Document style in general
  25. 25. Clear & detailed communication: 09 / 13 / 2019 Sabine Langmann - BrightonSEO 2019 25 SEO: “Hey devs, please create this Black Friday landing page for me. Should look like this rough draft here.”
  26. 26. 09 / 13 / 2019 Sabine Langmann - BrightonSEO 2019 26
  27. 27. 09 / 13 / 2019 Sabine Langmann - BrightonSEO 2019 27 …helps you to Communicate better & faster Create appealing landing pages for your users Basic CSS
  28. 28. 09 / 13 / 2019 Sabine Langmann - BrightonSEO 2019 28 CSS One-Time Invest* Time Saved* CSS: ~10h ~3h/week *Rough estimation based on my own experiences, a range of SEOs I asked, online course data, and people’s statements I could find online
  29. 29. PHP 09 / 13 / 2019 Sabine Langmann - BrightonSEO 2019 29
  30. 30. PHP 09 / 13 / 2019 Sabine Langmann - BrightonSEO 2019 30 Server-side scripting language pulling information into a document.
  31. 31. PHP 09 / 13 / 2019 Sabine Langmann - BrightonSEO 2019 31
  32. 32. PHP 09 / 13 / 2019 Sabine Langmann - BrightonSEO 2019 32
  33. 33. 09 / 13 / 2019 Sabine Langmann - BrightonSEO 2019 33
  34. 34. 09 / 13 / 2019 Sabine Langmann - BrightonSEO 2019 34
  35. 35. 09 / 13 / 2019 Sabine Langmann - BrightonSEO 2019 35
  36. 36. 09 / 13 / 2019 Sabine Langmann - BrightonSEO 2019 36 Basic PHP …helps you to Find the code elements you need a lot quicker Customize your (client’s) WP/Joomla/Drupal website
  37. 37. 09 / 13 / 2019 Sabine Langmann - BrightonSEO 2019 37 PHP One-Time Invest* Time Saved* ~20h ~4h/week *Rough estimation based on my own experiences, a range of SEOs I asked, online course data, and people’s statements I could find online
  38. 38. PYTHON 09 / 13 / 2019 Sabine Langmann - BrightonSEO 2019 38
  39. 39. PYTHON 09 / 13 / 2019 Sabine Langmann - BrightonSEO 2019 39 Data Extraction/Analysis/Visualization, Machine Learning, and more
  40. 40. PYTHON 09 / 13 / 2019 Sabine Langmann - BrightonSEO 2019 40 https://searchenginewatch.com/2019/02/06/using-python-to-recover-seo-site-traffic-part-one/
  41. 41. 09 / 13 / 2019 Sabine Langmann - BrightonSEO 2019 41 PYTHON
  42. 42. PYTHON 09 / 13 / 2019 Sabine Langmann - BrightonSEO 2019 42 https://keras.io/ https://www.pyimagesearch.com/2018/05/07/multi-label-classification-with-keras/
  43. 43. Basic PYTHON 09 / 13 / 2019 Sabine Langmann - BrightonSEO 2019 43 …helps you to Automate regular website checks Analyze SEO problems Identify the right category images
  44. 44. PYTHON 09 / 13 / 2019 Sabine Langmann - BrightonSEO 2019 44 One-Time Invest Time Saved ~40h ~6h/week *Rough estimation based on my own experiences, a range of SEOs I asked, online course data, and people’s statements I could find online
  45. 45. XPATH 09 / 13 / 2019 Sabine Langmann - BrightonSEO 2019 45
  46. 46. XPATH 09 / 13 / 2019 Sabine Langmann - BrightonSEO 2019 46 Query language for selecting nodes from an XML document.
  47. 47. XPATH @ BrightonSEO April 2019 09 / 13 / 2019 Sabine Langmann - BrightonSEO 2019 47 http://bit.ly/frogx-2019
  48. 48. 09 / 13 / 2019 Sabine Langmann - BrightonSEO 2019 48
  49. 49. 09 / 13 / 2019 Sabine Langmann - BrightonSEO 2019 49
  50. 50. 09 / 13 / 2019 Sabine Langmann - BrightonSEO 2019 50 Basic XPATH …helps you to Customize your Screaming Frog / Deepcrawl / etc. crawls Gather more relevant data for your analyses
  51. 51. 09 / 13 / 2019 Sabine Langmann - BrightonSEO 2019 51 XPATH One-Time Invest* Time Saved* ~5h ~2h/week *Rough estimation based on my own experiences, a range of SEOs I asked, online course data, and people’s statements I could find online
  52. 52. BONUS 09 / 13 / 2019 Sabine Langmann - BrightonSEO 2019 52
  53. 53. 09 / 13 / 2019 Sabine Langmann - BrightonSEO 2019 53 THE TECH SWAG
  54. 54. THE TECH SWAG 09 / 13 / 2019 Sabine Langmann - BrightonSEO 2019 54 More tech knowledge = more confidence = more clear communication = more credibility = more motivation = increased happiness
  55. 55. THE TECH SWAG 09 / 13 / 2019 Sabine Langmann - BrightonSEO 2019 55 More tech knowledge = more confidence = more clear communication = more credibility = more motivation = increased happiness
  56. 56. !! START NOW !! 09 / 13 / 2019 Sabine Langmann - BrightonSEO 2019 56 w3schools.com (free) https://www.w3schools.com/ Freecodecamp (free) https://www.freecodecamp.org/ GitHub Learning Lab (free) https://github.com/marketplace/github-learning-lab Coursera (free) e.g. https://www.coursera.org/learn/python Automate the Boring Stuff (free) https://automatetheboringstuff.com/ Zealdoc to read documentations (free) https://zealdocs.org Colaboratory (to use Jupyter in the cloud) (free) https://colab.research.google.com
  57. 57. !! START NOW !! 09 / 13 / 2019 Sabine Langmann - BrightonSEO 2019 57 DataCamp (£21-24/month) Codecademy (€18-36/month) Udemy (€10 – 200+/course) Treehouse ($25-200/month) Udacity (~€300/month)
  58. 58. 09 / 13 / 2019 Sabine Langmann - BrightonSEO 2019 58
  59. 59. 09 / 13 / 2019 Sabine Langmann - BrightonSEO 2019 59
  60. 60. 09 / 13 / 2019 Sabine Langmann - BrightonSEO 2019 60
  61. 61. THANK YOU 09 / 13 / 2019 Sabine Langmann - BrightonSEO 2019 61 sabine-langmann.com linkedin.com/in/sabine-langmann/ @SabTheLa Slides: bit.ly/YouBasic-2019

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