This document discusses the importance of social media for businesses. It explains how social media has removed geographical limits and allowed customers to be more involved. Some key points made include:
- Social media provides both defensive and offensive marketing opportunities for businesses at a lower cost than traditional methods.
- The benefits of social media include lower marketing costs, increased reach, generating new leads, and improving communication. The limitations include needing moderation of user-generated content and managing change internally.
- The document provides an overview of major social media tools and offers guidelines for businesses getting started, such as defining objectives, creating engaging content, and measuring results.
The Power of Social Media for the Trade Show IndustryStephen Nold
Panel Presentation with
Moderator: Paul Woodward, Regional Manager, UFI Asia/Pacific Office, China
Eric Everard, Executive Chairman Artexis and EasyFAIRS Group, Belgium
Stephen Nold, CEO Tarsus Advon, USA.
Rick Calvert, CEO & Co-founder Blog World & New Media Expo , USA.
The Power of Social Media for the Trade Show IndustryStephen Nold
Panel Presentation with
Moderator: Paul Woodward, Regional Manager, UFI Asia/Pacific Office, China
Eric Everard, Executive Chairman Artexis and EasyFAIRS Group, Belgium
Stephen Nold, CEO Tarsus Advon, USA.
Rick Calvert, CEO & Co-founder Blog World & New Media Expo , USA.
Communicating complicated system scenarios can be difficult using words alone. Diagrams of scenarios can give engineers a quick and thorough understanding of system events. But hand-drawn diagrams are time-consuming to create and may be incomplete or contain erroneous information. This paper discusses how an ASIC engineer can create a short Perl script that reads a simulation log file and automatically creates an accurate, informative diagram in about a second.
The Technology of Tension | EventTechBrief.comMichelle Bruno
A visual summary of the latest EventTechBrief.com article, "The Technology of Tension" by Autumn Thatcher. Read the full article and subscribe to the e-newsletter at www.eventtechbrief.com.
Laura Tyler from the University of Glasgow provides an overview of her experience with/ideas on digital and social marketing with regards to the promotion of the University's research and knowledge transfer capabilities.
This presentation was delivered during a CPD & Training Project event.For more information see: http://www.netskills.ac.uk/content/projects/2008/jisc-bce-cpd/index.html
Some first-day talking points about what is news, what is media literacy and why young people aren't paying as much attention to the news as older generations.
Communicating complicated system scenarios can be difficult using words alone. Diagrams of scenarios can give engineers a quick and thorough understanding of system events. But hand-drawn diagrams are time-consuming to create and may be incomplete or contain erroneous information. This paper discusses how an ASIC engineer can create a short Perl script that reads a simulation log file and automatically creates an accurate, informative diagram in about a second.
The Technology of Tension | EventTechBrief.comMichelle Bruno
A visual summary of the latest EventTechBrief.com article, "The Technology of Tension" by Autumn Thatcher. Read the full article and subscribe to the e-newsletter at www.eventtechbrief.com.
Laura Tyler from the University of Glasgow provides an overview of her experience with/ideas on digital and social marketing with regards to the promotion of the University's research and knowledge transfer capabilities.
This presentation was delivered during a CPD & Training Project event.For more information see: http://www.netskills.ac.uk/content/projects/2008/jisc-bce-cpd/index.html
Some first-day talking points about what is news, what is media literacy and why young people aren't paying as much attention to the news as older generations.
Social Media's Impact on Merchandising and the Golf IndustryRichard Brasser
The golf industry has faced one of the most challenging times in decades. Doing the same old thing just won't work in today's economy. What specific opportunities and advantages can social technologies provide to merchadising and the golf industry in general? This presentation takes you through the key elements and strategies.
Kate Fitzpatrick, Senior Strategist, e3 and Joshua Leigh, Amnesty International both presented at Experiencing Charity: The Future of Giving, an e3 event looking at the future of the third sector. In these presentations we looked at trends, VR, 360, Labs, Innovation and many other ways charities are exploring immersive experiences.
Social Media Marketing - Deep Dive - IAB Spain Madrid 2010SocialMedia8
Social media marketing presentation by Igor Beuker, given on 23 November 2010 at the IAB Spain Event - Inspirational Wwwedding- in Madrid.
Discover more case studies at www.socialmedia8.com
5. What we will cover How do networks work? Why does social media matter? Benefits and challenges The Tools Getting Started Questions to ask Measuring Results The Future 3
15. Why does Social Media Matter for Business A lovely introduction to why social media matters for business: 9
16. Why Social Media Matters What's happening in principle? Media and businesses no longer control the agenda who does? the consumer the dangers? 10
17. Why Social Media Matters Stage 1 - consumers to do things for themselves - create news -buy/sell products to others -customers do own admin eg online purchases - products/airline/ Stage 2 in doing all this businesses or consumers can act to engage by creating community 11
18. Why Social Media Matters Key reasons: Defensive and Offensive : Rules of Game have changed Without Social Media expertise you are at risk Rules of the marketing game have changed New lower cost marketing strategy than print advertising and PR Important for B2C and B2B 12
38. Getting Started with Social Media Questions to ask before you start with social media : What is needed and what is possible? People Objectives Strategies Technology 18
39. Behind POST People : Who are your customers? How do they engage? What excites them? What are they saying about your company, sector, product area? 19
40. People : what are they saying? Social Media Monitoring Tools eg : http://www.icerocket.com http://www.socialmention.com List for reference http://sixrevisions.com/tools/12-social-media-monitoring-tools-reviewed/ 20
41. Behind POST Objectives : What do you hope to gain for your business? - eg Marketing? Customer interaction? Customer innovation? 21
42. Behind POST Strategy How do you want relations with cusomers/employees to change? 22
62. Steps towards getting started Define plan and objectives Involve employees Get closer to customers Think like a journalist and publisher Create a community Measure what is most important 26
70. From the case studies : OMM, Wiggly Wigglers, Mike Redwood and Twitter, Chris Tossell and Access, Sarah Howcroft Interview Identify : 1 Good practice 2 Challenges 3 Ideas for your business Write on Post Its and put on Flip chart for each case study Afternoon discussion/feedback session 1 Group to summarisefindings from flipchart nearest your table 2. One person from each table to feedback to whole course 32
71. OMM case study event of 2008 Seathwaite, Borrowdale, Cumbria 33
72. The business an event founded 1968 2 day mountain marathon for teams of 2 carrying all equipment and food for days days unsupported overnight camp with c1200 tents. no support other than water. product design development manufacturing sales packs and clothing lightweight and suited for adventure racing events 34
74. Event event merchandise tees sweats etc a high kudos event a status symbol car stickers 3,000 competitors was first UK event to be reported on website during period of event forum community equipment used over weekend more value than London marathon (40,000 runners) 36
75. 2008 Seathwaite Borrodale Storm hit 2 days prior and cleared through forecast was second storm Saturday sunshine by Sunday afternoon - prize giving. second storm extremely violent with sever flooding Honister quarry Press call Dunkirk spirit Mark Weir morgue for 1700 people 37
77. PRESS reactions TV got into overnight camp deluge of calls from 7am my press man arrived back through floods mike - you have ............ BBC lets check facts before we go live no one dead I hope how many injured? one reporter to boss I cannot find not a single person willing to slag off the organisers. 39
78. Results by Monday am 3,000 articles around teh world from China - NZ - SA and Fox news USA all 7 nat dailies in UK carried at least 1 page usually 2 barrage of requests for interviews 40
81. Wiggly Wigglers Case Study : Business to Consumer Wiggly Wigglers 2008 Dell Small Business Award Customer Catalogue development using wiki Podcasts and blogs Facebook page Why Heather Gorringe uses Social Media 80% saving on advertising budget 43
82. 44
83. From the case studies : OMM, Wiggly Wigglers, Mike Redwood and Twitter, Chris Tossell and Access, Sarah Howcroft Interview Identify : 1 Good practice 2 Challenges 3 Ideas for your business Write on Post Its and put on Flip chart for each case study Afternoon discussion/feedback session 1 Group to summarisefindings from flipchart nearest your table 2. One person from each table to feedback to whole course 45
84. Some questions to take away (2) 1How do you communicate with your customers? How could it be improved? 2. Do you collaborate and seek feedback from your customers? 3. What do your customers value most about your company? How might this be addressed using social media? 4. What are your competitors’ social media strategies? 46