Kate O'Keeffe discusses sources of innovation and collaboration at South East Water. She notes that employees, business partners, and customers are heavily relied on for new ideas. Through cross-functional teams and business planning competitions, the company builds innovation capabilities. South East Water partners with other organizations like Thiess and Siemens to help customers track water usage in real time. They also collaborate deeply with customers like KRAFT to jointly reduce costs, environmental footprint, and optimize resource efficiency. Deep collaboration between non-competing organizations of similar size can generate shared strategies, techniques, models, and expertise.