The document discusses opportunities for collaboration between developers and telecommunication companies (telcos) through an open API platform. It describes how the platform allows developers' applications to integrate telco capabilities like phone calls and SMS directly into their services. This enables new application functions and automates business processes. Examples are provided of companies like Uber and StubHub that leverage such integrations to improve customer experience and operations. The document advocates establishing a developer ecosystem through a "Super Star" program to promote high-quality applications and attract more partners to the platform.

1. Collaboration between Developer and Telco
via Open API Platform
2013.10.06
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2. What’s your impression to cooperate with telco?
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3. Telco should be extremely easy to be integrated
Open API Platform
A user calls/texts developer’s
phone numbers
MegaFon routes calls to the Open API
Platform.
Platform receives the call
Platform receives the call and makes a
request to developer’s application
<Response>
<Gather numDigits="1" action="foo.php">
<Play>welcome.mp3</Play>
<Say>
Press "1" to be connected to hear about the inventor of the
telephone. Press "2“ to hear about help manual.
</Say>
</Gather>
</Response>
Developer’s app or server responds the
request
Your app receives that request and responds
with XML back to Open API Platform.
<Dial> any phone number you want, or even pass us multiple
numbers and we will call them simultaneously.
curl -X POST https://api.openplatform.ru/2013-10-09/Accounts/{AccountSid}/Calls
<Say> lets you speak any text to the caller, using a man or
woman's voice. We can speak to callers in both Russian and
English.
--data-urlencode "From=+14158675309"
<Gather> keypad digits, and POST the result to your server,
where your application decides what to do next.
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--data-urlencode "To=+14155551212"
--data-urlencode "Url=http://www.drawtheowl.com/ahoy.php"
-u {AccountSid}:{AuthToken}
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4. How could communication help your business?
Automate workflows &
processes
Trigger calls with code rather than
manually dialing. Leverage the text-tospeech engine or play audio clips to
callers so that no humans are required.
When the call is over, automatically push
the results back into your app.
Customer notifications
Tell your customers when their table is
ready, package is delivered, or bill is due.
Open API Platform SMS is the perfect
way to keep your customers informed.
When you send an SMS, we will instantly
deliver it to your user’s mobile phone.
Build a call center
Account verification
Flexible Voice API enables you to build a call
center that integrates with your existing
systems. Use CRM data to control call
queuing and routing. Record calls and store
them in the cloud. And call logs are available
through the API.
Associate a phone number with an account
during signup. By checking that each user
has a unique phone number, you eliminate
duplicate accounts. SMS is the most costeffective way to verify your users at scale.
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5. Payment API - Let Your Customers Pay With Just One Click
Buy
Buy
VIDEO
STREAMING
DOWNLOADS
SUBSCRIPTIONS
NEWS
MAGS
WEBSITES
GAMES
MORE
Open API
Buy
Flexible, whatever your content or service
Games … film … music … WiFi access … and much more. Charge to Mobile is a simple
way to process payments for a wide range of digital goods.
MUSIC
STREAMING
DOWNLOADS
SUBSCRIPTIONS
CLOUD
HOSTING
PREMIUM
SERVICES
Just hit ‘buy’
No form filling, no card details, no registrations or redirections. No fuss.
Transaction complete!
Quick and easy, the item is added to the customer’s mobile bill or charged to their prepaid account. It’s as simple as that.
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WIFI ACCESS
PUBLIC TRANSPORT

6. Real cases around the world
www.uber.com
www.stubhub.com
Building great customer experience
Automate and accelerate business workflow
Uber operates a global network of town cars, and a mobile experience that
allows any customer to request a town car pickup. Customers are kept up to
date with text messages as the status of their request changes - when a
driver accepts the request, when the driver is less than a minute away, or if
the ride has been cancelled for any reason.
StubHub, an eBay company, is the world's largest ticket marketplace. Speeding
up the seller confirmation process is crucial for their business. StubHub
implemented an automated solution that calls sellers to inform them of a
pending sale. This way, sellers who happen to be away from an internet
connection can know that a sale is pending, and by pressing a key, confirm that
tickets are still available.
www.game-insight.com
www.ivi.ru
Game Insight is the largest Russian mobile game company. Their main
revenue comes from in-app virtual goods. So it’s very important to provide
flexible and convenient payment method for game players. A lot of Russian
players are not used to pay with credit card, or are just too young to have
one. Game Insight is eager to use Telco payment API when released in Russia.
IVI.Ru is the largest Russian online video company. 50% of their subscribers
use IVI’s service from mobile terminals. So the experience for mobile users is
crucial for IVI’s business, including both tariff and QoE. IVI partnership with
MegaFon allows Megafon subscribers to actually consume more IVI services
than ever before (proven by statistics). Many more OTT partners are looking
forward to integrate MBB control APIs.
Lower the Payment Barrier
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Guarantee mobile user experience
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7. This could be a New Developer Ecosystem in CIS Market
• There should be a Super Star Program to attract high-quality partners, and
achieve win-win
• Long tail app can be promoted as Super Star App based on number of
quality of service, active users and API calls
Service + Promotion + Investment
Opportunity of Investment
Ultra
10 apps
Basic Service + Promotion
Training Program
Natianal Promotion Program
Super Star
100 apps
Basic Service
Online Technical Support
Long Tail OTT
>1000 apps
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