Colin Dransfield has over 30 years of experience in financial services, business ownership, and sales and marketing roles. He has owned and operated his own financial planning practice and food distribution business. Most recently, he worked as farm manager for an organic farm, overseeing all aspects of management including cultivation, irrigation, and business development. He has extensive experience in management, business development, and public speaking from his roles at major corporations like AMP, Toyota, and Sumitomo Corporation.

1. COLIN DRANSFIELD
Email:colin.cuba1@gmail.com
2nd
October 2016
CAREER OVERVIEW
A financial services professional with a strong sales and marketing
background withtwelve yearsindustryexperience, operatingaSydney
CBD based AMP Financial Planning Practice, as a self-employed
Practice Principal. During this time I also performed the role of
Chairman & President (NSW) for the AMPFP Financial Planners
Association.I have run myown food distribution business, partnered
with David Jones and prior to that had a long and successful sales &
marketing career in the Australian New Vehicle Industry with Toyota
Motor Corporation Australia and Sumitomo Corporation Japan.
KEY STRENGTHS
 An ideal blendof corporate seniormanagementskillsand
practical hands on experience runningmyownbusinessintwo
differentindustries.
 ExcellentInterpersonal skills&a highsuccessrate insecuring
newbusiness.
 Soundanalytical skills,withastrongcustomerfirstfocus
deliveringpractical strategiesthatmeetthe client’s
fundamental needs.
 Effective publicspeaker,withextensiveexperience inrunning
conferencesanddeliveringpresentationswithAMP& Toyota.
 CompetentcomputerskillsincludingWord,Excel,Outlook
Express,AMPPlannerPortal & CustomerRelations
Management
 Fellow of Instituteof PublicAccountants(FIPA)

2. CAREER HISTORY
Aug 2014 – May 2015
FreemansOrganic Farm (CurrumbinValley)
Farm Manager/Worker
100 yearoldbanana andavocado plantation thathasrecentlybeenconvertedtoan organic
farm.
 Oversee all aspectsof farmmanagement
 Cultivation,irrigation,businessdevelopment
 Strategicplanning
Key Achievements
Assistingownersof farmtoconvert the avocado and banana farmto
an organicfarm witha retail presence/focus. Introduced awide
range of organicvegetables enablingthe produce stall todouble its
salesturnoverinthe last12 months.
May 2000 – Jul 2014
Owner & Practice Principal
Podetti DransfieldFinancial ServicesPty Ltd - corporate authorised
representative of AMPFinancial Planning.
In partnershipwithAngelaPodetti(co-director) providedfinancial
advice to ourclientbase of approximately1300 clients,primarily
retail superandinsurance clientswithasmallernumberof
corporate supercustomerse.g.Vogue Magazines,YSLandSpiroski
Foods. Businesswassold1st
July2014.
Key Achievements
 AchievedAMPBlue RibbonSalesAwardin1st
yr 2001.
 Grew turnoverof businessfrom$180K to $380K
 Increasedcapital value from$200K to $780K
 Createdpurpose builtAMPfinancial planningofficein
Brighton2003 & thenrelocatedpractice to SydneyCBDin
2006

3. Mar 1998 – April 2000
Owner & Managing Director
Eaton International Pty Ltd – basedinRevesbyNSWan Importer
and distributorof foodproducts(confectionary,bakeryand
hampers) toDavidJones, Woolworths,ColesandFranklins.
Key Achievements
 Secured$3M contract withDJ’s infirstyear.
 Createda purpose builtproductionfacility
 Employedover40 part time productionstaff
May 1997 – Dec 1997
DealershipProjectManager (Acting DealerPrincipal)
Inchcape Motors Australia (GB) Australian Distributorsof VW,
Jaguar & Subaru – Wetherill ParkNSW
Key Achievements
Converted aRoverdealership locatedinMoore ParkNSW to a VW
dealership&oversaw operationsattheirJaguaroutletsin
RushcuttersBay& ArtarmonNSW
May 1995 – April 1997
DealerPrincipal
Blacktown Mitsubishi,Mazda & Suzuki.
A whollyowned subsidiaryof Sumitomo Corp. Japan.
Key Achievements
 At age 35, one of the youngestDealerPrincipalsever
appointedtoruna majormetropolitandealership.
 Won prestigiousMitsubishi NationalSalesAwardin1996
 Successfullymanagedthree differentfranchisesonthe one
site, achievingsalestargetsforeachbrand.
 Oversaw a staff of 75 & grew turnoverfrom$60M to $75M
p.a.

4. Mar 1987 – Apr 1995
National Manager BusinessManagement
Toyota Motor Corporation Australia - Taren PointNSW
Key Achievements
 Helda numberof NSW regional andHeadOffice salesand
marketingroles,includingdirectinterface withdealer
network.
 ConductedNational Conferencesforthe dealernetwork,
focussingonbusinessdevelopmentandprofitability
 Managed Toyota’s$90M advertising&promotional budget
as Administration&ResearchManager
 Appointedseveral highprofilenew dealerprincipalstothe
Toyota DealerNetworke.g.PhilMcCarrol,& AlbertTory.
Education, Training &
Memberships
 BlakehurstHighSchool - HSC 1977
 SydneyTechnical College - AccountingCertificate 1984
 UniversityNew England –DiplomaMotorDealership
Management1992
 AccreditedAMPFinancial Planner2001 – UTS & RMIT
 Fellow of Instituteof National Accountants –admittedas
member1995 Melbourne.(FIPA)
Referees
DavidFreeman
Ownerof Freeman OrganicFarm
0438 777763
Wayne Stevens
AMP Financial PlannerCamden NSW
02 8205 1228
AlanLake
Practice Principal QuattroFinancial Services(AMP)
0410 463 356