VIA DESIGNthe danish competition and consumer authoritystakeholder driveninnovationjune 2012                              ...
VIA DESIGNbackgroundThis presentation summarises a stakeholder driveninnovation process that VIA Design facilitated for th...
VIA DESIGNTHE INNOVATIONPROCESS                 3
VIA DESIGNthe stakeholder driveninnovation process      	       	  Definition of purpose   & success criteria       Anal...
VIA DESIGN1 | challenges & ideas    	     	Definition of purpose & success criteria     Analysis of         Idea generat...
VIA DESIGNanalysis of key challengesAn analysis workshop generated a number of themes basedon quantitative and qualitative...
VIA DESIGNidea generationTo generate ideas in plenary was – apart from specificdisciplines in the Competition and Consumer...
	                                                                       	                                               ...
VIA DESIGN2 | policy concepts    	     	Definition of purpose & success criteria     Analysis of         Idea generation...
VIA DESIGNconcept developmentThe 14 selected idea cards to further conceptualisation were clusteredinto categories and qua...
prioritization of concepts 	                            	                                                               ...
VIA DESIGN3 | response    	     	Definition of purpose & success criteria     Analysis of         Idea generation       ...
VIA DESIGNbank customer testThe 5 user scenarios, 11 challenge cards and 5 ideas weretested at 8 bank customers.Subsequent...
VIA DESIGNstakeholder testFinally the Competition and Consumer Authority invited a numberof key political stakeholders in ...
VIA DESIGNfinal results and deliverablesThe project results were evaluated to 8.3 on a scale of 0-10.                     ...
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Policy Innovation

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An example of how to involve stakeholders and users in developing new policy

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Policy Innovation

  1. 1. VIA DESIGNthe danish competition and consumer authoritystakeholder driveninnovationjune 2012 1
  2. 2. VIA DESIGNbackgroundThis presentation summarises a stakeholder driveninnovation process that VIA Design facilitated for theDanish Competition and Consumer Authority.The purpose of the project was to increasecompetition in the private banking market and totest a design anthropological approach to policydevelopment.The process has identified challenges and potentials,generated a number of ideas and developed 5 policyconcepts that were tested on bank customers andstakeholders within the sector.© VIA Design 2012www.viadesign.dkFor further information, please contact:Sune Kjems+45 2627 9392sk@viadesign.dk 2
  3. 3. VIA DESIGNTHE INNOVATIONPROCESS 3
  4. 4. VIA DESIGNthe stakeholder driveninnovation process   Definition of purpose & success criteria Analysis of Idea generation   Prioritisation of ideas key challenges with stakeholders Concept development   Prioritisation of conceptsThe project was implemented through a Bank customer test Stakeholder test   Final prioritisationstakeholder driven innovation process.This means that the process brought together a number of different methodsand tools from product and service development, anthropology and service designand involved the representatives of the various stakeholder groups within the banking sector.The structured innovation process: workflow -> prioritisation meeting -> workflow ensures that the project’s successcriteria form the basis for the decisions through the process. The Steering Group has continuously partly eliminated ideasthat can not live up to the various sub-criteria, and supported the work of those who continued in the process. ReportThis brings the development process symbolically to look like a funnel. 4
  5. 5. VIA DESIGN1 | challenges & ideas   Definition of purpose & success criteria Analysis of Idea generation   Prioritisation of ideas key challenges with stakeholders Concept development   Prioritisation of concepts Bank customer test Stakeholder test   Final prioritisation Report 5
  6. 6. VIA DESIGNanalysis of key challengesAn analysis workshop generated a number of themes basedon quantitative and qualitative data.Subsequently themes were translated into 11 challengecards including individual potentials. 11 challenges/potentials quantitative and qualitative data visualisations of the bank customers and the banks processes 16 relevant situations INPUT OUTPUT 2 selected target groups 6
  7. 7. VIA DESIGNidea generationTo generate ideas in plenary was – apart from specificdisciplines in the Competition and Consumer Authority– a number of special skills, including in innovation,behavioural economics, technology, IT, banking, etc.invitedSubsequently, the workshop 650 comments and 6conceptual ideas translated into 40 idea cards. 6 conceptual ideas 650 comments challenge cards INPUT OUTPUT 40 idea cards 7
  8. 8.   VIA DESIGNprioritering af ideasThe 40 idea cards were divided into three categories:1.  Ideas that require further conceptualisation2.  Ideas that deals with political regulation3.  Ideas for policy recommendations - directly to the final reportIdeas for conceptualization was further prioritised according to threecriteria: 14 ideas to conceptualisation•  Increases idea consumer mobility / motivation to switch bank•  Increases idea consumer activity in relation to their own bank(s)•  Should we use resources on the idea40 idea cards 14 ideas to regulation 5 ideas to report INPUT OUTPUT 8
  9. 9. VIA DESIGN2 | policy concepts   Definition of purpose & success criteria Analysis of Idea generation   Prioritisation of ideas key challenges with stakeholders Concept development   Prioritisation of concepts Bank customer test Stakeholder test   Final prioritisation Report 9
  10. 10. VIA DESIGNconcept developmentThe 14 selected idea cards to further conceptualisation were clusteredinto categories and qualified into 8 key concepts. categories14 idea cards 8 concept cards INPUT OUTPUT 10
  11. 11. prioritization of concepts   VIA DESIGNThe 8 concept maps were prioritized according to four criteria:•  What ideas have immediately the greatest potential•  Is the idea politically feasible?•  Can the ideas impact be measured?•  Does the idea generate value relative to the investment?5 policy concepts were selected and subsequently translated into 5 concepts selected for testing on bank customers5 user scenarios that show the concept in practice.8 concept cards 5 user scenarios INPUT OUTPUT 11
  12. 12. VIA DESIGN3 | response   Definition of purpose & success criteria Analysis of Idea generation   Prioritisation of ideas key challenges with stakeholders Concept development   Prioritisation of concepts Bank customer test Stakeholder test   Final prioritisation Report 12
  13. 13. VIA DESIGNbank customer testThe 5 user scenarios, 11 challenge cards and 5 ideas weretested at 8 bank customers.Subsequently, responses were collected in a report withmain conclusions and recommendations. 11 challenges report 5 ideas 5 user scenarios INPUT OUTPUT 13
  14. 14. VIA DESIGNstakeholder testFinally the Competition and Consumer Authority invited a numberof key political stakeholders in the banking market for a half-dayworkshop. The purpose of the workshop was to present the policy conceptsand the process for stakeholders and allow them to comment andqualify the concepts. The five concepts were well received by stakeholders, who had anumber of suggestions on how they could be optimized. The input from the stakeholder and the user test provides the basisfor the Competition and Consumer Authority’s reflection on thefinalisation of the policy concepts. 14
  15. 15. VIA DESIGNfinal results and deliverablesThe project results were evaluated to 8.3 on a scale of 0-10. 5 policy concepts visualised as user scenariosfinal report including key conclusions and recommendationsand review of the process and results users response to concepts, ideas and challengesannexjourneys target groups windows of opportunity challenges & potentials idea catalogue 15

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