1. Glenn Reiser
34 Whitman Street
Congers, NY 10920
Email: glennreiser6@aol.com
Mobile: 914-420-9524

2. Highlights:
- Business/Market Development & Strategic Growth Initiatives
- Marketing & Market Research
- Competitive & Business Intelligence
- Sales Management & Training
- Managed Markets

3. Business/Market Development &
Strategic Growth Initiatives
• Designed & led the VP, USA sales
division launch & expansion: generated
$14M in enabled sales revenue.
• Co-designed and implemented
company growth initiatives &
innovation platform.
• Led assessment of growth
opportunities, across all business units;
presented 6 business plans to company
leadership & attained support to
proceed with Urology consultation spin-
off.
• Led 3 Managed Markets teams:
Account Executives VA/DoD, and Field
Reimbursement Specialists. Co-
designed and implemented managed
markets strategy.
• Standardized company HUB
reimbursement programs, leading to
$200K cost savings.

4. Marketing & Market Research
• Led Men’s Health right-brain market
research revealing the emotional
connections and motivations behind
healthcare behaviors; resulted in new
brand segmentation, and commercial
growth initiative around Men’s Health
Clinic promotions and education.
• Facilitated Visioning Workshop with
Mean’s Health Network (MHN), and co-
developed MHN agenda & workshop for
Men’s Health World Congress Meeting in
Vienna.
• Facilitated enterprise-wide Futures
Workshop that became annual company
kick-off to business planning process.
• Versed in innovative, qualitative and
quantitative market research
methodologies; facilitated 10 internal &
external Visioning Workshops and 3
Opportunity Platform Workshops.

5. Competitive & Business Intelligence
• Thrived in maintaining Competitive
Intelligence compliant status of the
organization, which primarily focused
on landscape, company, and
solutions that produced enabled
revenue of $30M year 1.
• Utilized the Competitive Intelligence
Fortesta® War Game in determining
the accelerated competitor launch
date; thus, directing the brand
modification launch strategy.
• Created and led Fortesta®
Competitive Action Team to
continually challenge and refine
launch plan that resulted in two new
hypogonadism market segments and
a business development opportunity
for an oral Low T-test.

6. Sales Management & Training
• Received Manager of the Year Award
in 2007 & 2008; and the Team Sales
Award in 2007 & 2008.
• Acquired the Run Through the
Warehouse Team Sales Award in
2007 & 2008 for top team in nation.
• Contributed to the sales incentive
compensation planning in 2009 as
field lead for Managed Markets.
• Consistently obtained Pinnacle Sales
Award, #1 in Sales East Region for 4
consecutive quarters of 2007.
• Oversaw the gastroenterology
franchise business planning as the
field sales lead in 2009.

7. Managed Markets
• Development and execution of Plan of
Action (POA) I & II Site of Care and
Reimbursement Training in 2009.
• Successfully attained 2007 Encore
Award for outstanding leadership in
team reimbursement knowledge.
• Acquired J&J Standards of Leadership
Award for AccessOne™ Initiative and
functioned as the Co-Lead and Sales
Training Lead for the 2infuse.com
initiative for the best in class benefits
investigation resource.
• Led development and training of
Landscape Reimbursement Basic &
Advanced Training Program for Area
Business Specialist & Immunology
Sales Specialist divisions.

8. Insight to action.
Strategic Growth Initiatives is powered by an innovation engine that is fueled by insight,
evaluates opportunity, incubates solutions, and ultimately generates action.
CUSTOMER INSIGHTS Primary Research Internal Initiatives INTERNAL INSIGHTS
Field-based Insight Sparx
Direct Customer Insight Evaluation Process Feedback
Ideas and
Opportunity
Concepts
Hypotheses
Project Plans
Business INNOVATION ENGINE
Cases
Full
Pilot Implementation
Implementation

9. Concept to Completion
INNOVATION ENGINE: INCUBATION AND EVALUATION
PROCESS BUSINESS OPPORTUNITY explore and test-out solutions aimed
Strategic Growth Initiatives employs a multi-stage process to
at identified business opportunities.
CONCEPT
DEVELOPMENT
Stage 0:
Business Opportunity Feedback Loop/
Concept Generated and Informative
Classified Process
Level of Action
Stage 1: Stage 2: Stage 3:
Hypothesis Project Plan Business Case
Development Development Development
+ + + Gate 4:
Proof of Commercial
Feasibility
Gate 1: Gate 2: Gate 3:
SGI Project Research Implementation
Selection Approval Decision
+ Stage 4b:
Transfer to Outside
― ― ― Org. Group for Full
Implementation
“Idea Catalog”
Repository of Ideas and Lessons Learned