Cold Calling

This document provides tips for recruiting passive candidates. It begins with an overview of the challenges of recruiting passive candidates and then provides three key tips: [1] don't sell the opportunity but rather establish your credentials; [2] email the candidate first before calling to introduce yourself in a less intrusive way; [3] an initial "no" doesn't always mean disinterest so further investigate before giving up. The document concludes by emphasizing that adapting methods is key to successful passive candidate recruiting.