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BRAND        WHAT DO GOPRO DO?
BRAND        WHAT DO GOPRO DO?
BRAND                              hoW?2002Nick woodman struggledto capture his surfing tripwith a regular cameraso he cam...
BRAND                                  HOW? 2002                 2003 NIC                  Nick sold belts with seashells ...
BRAND                                   HOW? 2002                  2003                 2004 NIC                   NIC    ...
BRAND                                     HOW? 2002                  2003                 2004              2012 NIC      ...
Brand values   Tone of voice    positioning Empowering                      Practical               Enthusiastic     Epic ...
TARGET MARKET THRILLSEEKERS GADGET FANS                 FILMMAKERS
TARGET MARKET   THRILLSEEKERS   Brett, 35, Male   In between jobs, surfer   Characteristics: Loves travelling, loves   to ...
TARGET MARKET   FILMMAKERS   Leanne, 24, Female   Works for local film company, making videos   for local companies.   Cha...
TARGET MARKET   GADGET FANS   Graham, 53, Male   Software Specialist   Characteristics: Calm, into gadgets,   loves classi...
THRILLSEEKERS ONLYNO NORMAL PEOPLE
EVERYONEWELCOME
BIGGEST THING EVER DONE    WITH A CAMERA?
idea
idea
idea       HOW?
idea       +   +
idea
app
WEBSITE
WHY?
WHY?
WHY?
WHY?
DANKE     S G       J     V
Gopro Presentation
Gopro Presentation
Gopro Presentation
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Gopro Presentation

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Gopro Presentation

  1. 1. BRAND WHAT DO GOPRO DO?
  2. 2. BRAND WHAT DO GOPRO DO?
  3. 3. BRAND hoW?2002Nick woodman struggledto capture his surfing tripwith a regular cameraso he came up with theidea to create a decentwearable camera.
  4. 4. BRAND HOW? 2002 2003 NIC Nick sold belts with seashells glued onCO K W out of his VW van to build up the moneyUP MES OOD WI MA in order to get his idea off the ground. TH N TH EI DE A
  5. 5. BRAND HOW? 2002 2003 2004 NIC NIC GoPro sold their first camera inCO K W OU K RUP MES OOD FU T OF AISE 2004. A 35mm film video camera. WI MA NG H D TH N OP IS V MO TH RO AN NE EI DE TO Y A
  6. 6. BRAND HOW? 2002 2003 2004 2012 NIC NIC GO GOCO K W OU K R FIRPRO TH PROUP MES OOD FU T OF AISE ST SE EIR RE WI MA NG H D CA LL 6T LEA TH N OP IS V MO ME TH HC S TH RO AN NE RA EIR AM E EI DE TO Y ER A A
  7. 7. Brand values Tone of voice positioning Empowering Practical Enthusiastic Epic Does things improving YOLO others can’t
  8. 8. TARGET MARKET THRILLSEEKERS GADGET FANS FILMMAKERS
  9. 9. TARGET MARKET THRILLSEEKERS Brett, 35, Male In between jobs, surfer Characteristics: Loves travelling, loves to meet new people, easy going, says ‘radical’ Goals: Wants to share his awesome videos on the internet, attract companies in hope of being sponsored.
  10. 10. TARGET MARKET FILMMAKERS Leanne, 24, Female Works for local film company, making videos for local companies. Characteristics: Not outgoing, loves films and documentaries, spends lots of time on the internet looking for new independent movie productions Goals: Wants to give her films that little creative extra
  11. 11. TARGET MARKET GADGET FANS Graham, 53, Male Software Specialist Characteristics: Calm, into gadgets, loves classic cars, doesn’t do any sports Goals: Wants to show car videos and memories to family and friends. Likes the difference and innovation of the product.
  12. 12. THRILLSEEKERS ONLYNO NORMAL PEOPLE
  13. 13. EVERYONEWELCOME
  14. 14. BIGGEST THING EVER DONE WITH A CAMERA?
  15. 15. idea
  16. 16. idea
  17. 17. idea HOW?
  18. 18. idea + +
  19. 19. idea
  20. 20. app
  21. 21. WEBSITE
  22. 22. WHY?
  23. 23. WHY?
  24. 24. WHY?
  25. 25. WHY?
  26. 26. DANKE S G J V

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