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www.stepstone.com1
Innovation culture to beat the
competition, drive market share,
revenue
and EBITDA growth
Nigel Sterndale
CIO Totaljobs Group
Innovation – why is it important?
It’s the only
insurance
against
irrelevance
Innovation distinguishes
between a
leader
and
a follower
It’s the only guarantee of
long-term customer loyalty
It’s the only strategy for out-
performing economic growth
Innovation won’t just happen, it needs leadership commitment, a
systematic approach and the belief that over time it will lead to out-
performing the competition
HYPOTHESIS
Five innovation initiatives
R&D Team Innovation Friday’s
Innovation LAB
Innovation
Award
IDEAS
To discover & exploit product opportunities that will delight
our customers from the data we collect about our jobs and candidates
R&D Team
Behavioural data is who’s applied for what
Recommended jobs is live
Specific business challenges, cross functional teams, 48 hours,
with outputs pitched to the Leadership team
Innovation LAB
Lab run for Visibility products
Cross-functional volunteers
Output into delivery roadmap
First items in development
Next Innovation Lab in July
Commitment to give regular time to tech and product teams to focus
on innovation with showcases & feedback reviews
Innovation Friday’s
An easy way for any employee to submit an idea, customer or user
feedback and have it reviewed
IDEAS
Launched March
Open to sales and customer support
To capture and respond to your and
your clients’ feedback
Vote for your favourite suggestions
Reviewed weekly by product team
Champagne for the best idea each
month
World class award to underline our commitment to innovation and its
importance in helping achieve Totaljobs Group goals
Innovation
Award
What will be awarded?
+ Focused innovation time to develop your idea
+ The coolest innovation conference
+ £50,000 cash bonus
How it works Game changing ideas that
accelerate growth
Business case presented to
the Leadership team
Tech, Marketing & Finance
deep dive on costs and ROI
assumptions
Demonstrate 3x return on
investment within 12 months
of launch
6 Ideas to business case
3 Ideas shortlisted
2 winners
Six months in what have we learned?
• Positive motivational impact, it’s driven engagement, high approval for the
opportunity
• Not everything works, and not always at the first attempt – you need to be
willing to inspect and adapt
• Even when it does work you have to put effort in to keep things fresh
• But if you do put consistent effect in you do get innovative ideas out
• You need a credible outlet to develop great ideas into production or interest
falters
• It’s a long term view to realise revenue and EBITDA growth (but it’s
achievable and measurable)

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Innovation to drive market share, revenue and EBITDA growth_LI

  • 1. www.stepstone.com1 Innovation culture to beat the competition, drive market share, revenue and EBITDA growth Nigel Sterndale CIO Totaljobs Group
  • 2. Innovation – why is it important? It’s the only insurance against irrelevance Innovation distinguishes between a leader and a follower It’s the only guarantee of long-term customer loyalty It’s the only strategy for out- performing economic growth
  • 3. Innovation won’t just happen, it needs leadership commitment, a systematic approach and the belief that over time it will lead to out- performing the competition HYPOTHESIS
  • 4. Five innovation initiatives R&D Team Innovation Friday’s Innovation LAB Innovation Award IDEAS
  • 5. To discover & exploit product opportunities that will delight our customers from the data we collect about our jobs and candidates R&D Team
  • 6. Behavioural data is who’s applied for what
  • 8. Specific business challenges, cross functional teams, 48 hours, with outputs pitched to the Leadership team Innovation LAB
  • 9. Lab run for Visibility products Cross-functional volunteers Output into delivery roadmap First items in development Next Innovation Lab in July
  • 10. Commitment to give regular time to tech and product teams to focus on innovation with showcases & feedback reviews Innovation Friday’s
  • 11.
  • 12. An easy way for any employee to submit an idea, customer or user feedback and have it reviewed IDEAS
  • 13. Launched March Open to sales and customer support To capture and respond to your and your clients’ feedback Vote for your favourite suggestions Reviewed weekly by product team Champagne for the best idea each month
  • 14. World class award to underline our commitment to innovation and its importance in helping achieve Totaljobs Group goals Innovation Award
  • 15. What will be awarded? + Focused innovation time to develop your idea + The coolest innovation conference + £50,000 cash bonus
  • 16. How it works Game changing ideas that accelerate growth Business case presented to the Leadership team Tech, Marketing & Finance deep dive on costs and ROI assumptions Demonstrate 3x return on investment within 12 months of launch
  • 17. 6 Ideas to business case 3 Ideas shortlisted 2 winners
  • 18. Six months in what have we learned? • Positive motivational impact, it’s driven engagement, high approval for the opportunity • Not everything works, and not always at the first attempt – you need to be willing to inspect and adapt • Even when it does work you have to put effort in to keep things fresh • But if you do put consistent effect in you do get innovative ideas out • You need a credible outlet to develop great ideas into production or interest falters • It’s a long term view to realise revenue and EBITDA growth (but it’s achievable and measurable)

Editor's Notes

  1. We realised that discovering an innovation process isn’t about doing just one thing, but a set of layers which go through the whole company Targeting different areas of innovation and fostering a culture of ‘innovation is for everyone’
  2. Innovation around the group There are already great innovation initiatives happening at a local business level 1. R&D To discover and exploit product opportunities that will delight our customers from the huge volumes of data we collect about our jobs and candidates 2. Innovation LAB Cross functional teams, + 48 hours, to solve specific business challenges (solutions reviewed by senior mgmt./ leadership teams) 3. Innovation Friday’s Commitment to give regular time to tech and product teams to focus on innovation 4. SalesForce IDEAS Single database for sales and customer support or post ideas, customer and user feedback. Reviewed weekly by Product group 5. Innovation Award To underline our commitment to innovation and it’s importance in the group
  3. Team of 3 Data scientist Research & software developer Snr developer (seconded) We encouraged a completely different view of our data, using the latest tech and data science to gain insight into our users and their preferences
  4. Much of our current roadmap driven by jobs recommender product created by R&D. Moving away from pure search into behavioural driven recommendation and notification It’s a paradigm shift to the bleeding edge Uses Mahout
  5. 3rd Friday every month Teams encouraged to participate, but not mandatory You can work with whom you like, on what you like, how you like Ideas board, flags, breakfast, end of day showcase (and beer) Quarterly reviews with Leadership team
  6. Here’s two example prototype ideas: On the left a mobile optimised version of our CV database product for recruiters – review candidates on the go On the right the launch screen of a ‘Tinder-style’ job seeker service