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MA Multiplatform and Mobile Journalism: Taster Class


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Session delivered on an open 'taster day' for the MA in Multiplatform and Mobile Journalism at Birmingham City University, June 2019

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MA Multiplatform and Mobile Journalism: Taster Class

  1. 1. MA Multiplatform and Mobile Journalism: Taster Day 2019
  2. 2. What I’ll cover: • Why are online, mobile and social different to other video? • How to come up with ideas for video • Tools and tips for doing it well (and mistakes to avoid)
  3. 3. Different medium, different rules Speed and depth again.
  4. 4. - Experiential (‘being there’) - Direct (raw, first hand) - Speak (first person) - Show (don’t tell) - Explain (how, why) New focus in online video
  5. 5. NYTimes:
  6. 6. Online, there is often no need for the reporter as an intermediary, as a user will have already read the story. “Video clips now tend to get more traffic overall than long-form news programmes on iPlayer”. Traditional, longer-form news video “is not – for now anyway – proving that compelling for news consumers online.” Steve Herrmann, BBC, quoted in Alfred Hermida:
  7. 7. AJ “shared almost 20 million times on Facebook”
  8. 8. Mukul Devichand, BBC Trending: 1) You only have 7 seconds to engage people: if you don’t, they will go elsewhere. 2) A film can be any length, as long as it’s compelling the whole way through.”
  9. 9. when-sharing-breaking-news-on-social-speed-trumps-beauty/
  10. 10.
  11. 11. Note the use of mic in Glastonbury video
  12. 12.
  13. 13.
  14. 14.
  15. 15. Editing - even in 6 seconds
  16. 16. october-7/
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  18. 18. “Facebook is a lot more about personal identity and interacting with friends, while YouTube is a lot more about consuming video, so they have pretty different audiences.” -video/
  19. 19. LIVE video
  20. 20. LIVE video 51368704
  21. 21. 1.Illustrate the story (like pictures) e.g. raw footage 2.Add to the story (like links) e.g. explainers, full interviews 3.Distil the story (like headlines) e.g. social video 4.Tell the story (standalone) What does the video do? 4 stages
  22. 22. 1.How would you Illustrate the story (like pictures)? 2.Add to the story (like links) e.g. explainers, full interviews, behind scenes 3.Distil the story (like headlines) e.g. social video 4.Tell the story (standalone) Do it now: for today’s stories
  23. 23. mobile video: tools and tips .
  24. 24.
  25. 25. “Snapchat has told us that vertical video ads have up to 9x more completed views than horizontal video ads.” Vertical video! The horror!
  26. 26. “The Times’ video was designed from the beginning to be as compelling viewed vertically as horizontally.” a-hit/
  27. 27.
  28. 28. - InShot: edit video in square, vertical or landscape
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  30. 30.
  31. 31. - Mobile uses variable frame rate (VFR) which can cause issues when importing - Final Cut Pro X converts better - Filmic Pro allows set frame rate - Custom apps (e.g. BBC’s PNG) have built-in settings for programmes A note about VFR...
  32. 32.
  33. 33. Tips: Composition Shoot for sound Edit yourself out: no questions Don’t cut on movement Let subject ‘breathe’
  34. 34. Film a 6 second sequence using Instagram Take a photo/video clip and turn into caption-video using iMovie/InShot Film the answer to 1 question: 60 secs max! Do it now!
  35. 35. Key points: • Have a reason to do online video: illustrate, add to, distil, or tell a story • Have an objective: explain, provide direct experience, etc. • Consider composition and sound. Take yourself out. No longer than it has to be.
  36. 36. Practise using video apps - look for opportunities Plan some mobile video for a mobile news day. What is happening that you could film? Who could you seek out? What next?
  37. 37. onlinevideo esearch Further reading.