Positioning of Indian coffee house
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Starbucks is the largest coffeehouse company in the world with over 20,000 stores globally. It offers hot and cold coffee and tea beverages as well as snacks. Café Coffee Day is the largest coffee chain in India, owning coffee estates and being vertically integrated from growing to retail. Barista Lavazza has over 200 stores in India serving espresso drinks. Gloria Jeans and Costa Coffee also operate many stores worldwide serving specialty coffee and teas.
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Cafe coffee day....!
Café Coffee Day (CCD) is India's largest coffee chain with over 1556 cafes across 209 cities. [CCD] was started in 1996 in Bangalore and is owned by Coffee Day Global Ltd., which grows coffee on 1200 acres of plantations. CCD offers coffee, tea, snacks and has become part of daily consumption in India. It aims to provide affordable world-class coffee experiences and has expanded across India through strategic cafe locations near colleges, offices and entertainment centers. CCD recently had an IPO of Rs. 1150 crores to fund expanding its cafe network and developing new products like vending machines. It faces competition from chains like Barista and global giants like Starbucks but maintains customer loyalty
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- India is the 6th largest global producer of coffee with the states of Karnataka, Kerala, and Tamil Nadu accounting for over 90% of production.
- Domestic consumption has risen to 1.9 million bags in 2013 with urban areas and southern states dominating consumption.
- Major retail chains include Café Coffee Day with over 1500 outlets, Barista Lavazza with 160 outlets, and Costa Coffee with 100 Indian locations.
- Challenges to growth include coffee's bitter taste, high price compared to tea, and low awareness in some regions
CCD (Cafe Coffee Day)
Café Coffee Day is India's largest coffee chain with over 1319 outlets across India. It was founded in 1996 in Bangalore by VG Siddhartha and pioneered the coffee bar concept in India. Café Coffee Day sources coffee from its own plantations as well as over 11,000 small growers. It has a market share of 60% and is known for its affordable prices and youth-focused atmosphere and branding. Café Coffee Day promotes through various tie-ups, events, and loyalty programs to strengthen its position as India's leading coffee chain.
A Study of Coffee Retail Cafes in India
This document provides a summary of a term paper on the coffee retail industry in India. It includes the following key points:
- An analysis of trends in the Indian coffee retail industry from 2012-2015, including market size and expected growth in specialty coffee shops.
- A Porter's Five Forces analysis of the industry which found challenges like high operational costs and competition for real estate.
- A competitive landscape analysis of major players in the industry like Café Coffee Day, Barista Lavazza Espresso Bar, and Costa Coffee.
- Details on consumer behavior and motivations for visiting coffee shops.
- A quantitative analysis including factor analysis and discriminant analysis of attributes for different coffee brands.
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This document discusses the coffee shop market in India and provides a comparison between Café Coffee Day (CCD) and Starbucks. Some key points:
- CCD is the current market leader in India with over 1,500 stores across the country, while Starbucks only has around 75 stores and has struggled with expansion.
- CCD targets young professionals and students and has lower prices than Starbucks, allowing it to reach more markets. Starbucks targets upper middle class customers.
- Both companies are analyzed based on their marketing mix (7Ps/8Ps) strategies and supply chains. Challenges facing each company are also discussed, such as employee retention for CCD and high real estate costs for Starbucks.
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Brand Strategy - Cafe Coffee Day
The strategic recommendation after our analysis is that if products and services are designed in congruence with customer’s needs and personality then it leads to brand loyalty. So, we crawled all social media platforms, gathered clips and produced the following PPT over the last few nights with coffee from CCD as a recommendation as for how Cafe Coffee Day should be.
Cafe Coffee Day
Café Coffee Day proposes a feasibility study to open kiosks selling coffee and cricket-themed products at Indian Premier League matches. A PEST analysis finds opportunities in increased disposable incomes and the popularity of cricket. Products will be customized to IPL themes. Kiosks and virtual sales will place products at stadiums. Promotions like scratch cards and radio ads will promote the brand. Revenue sharing models are proposed where profits are split between Café Coffee Day and the Board of Control for Cricket in India.
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- Barista sources its coffee beans from around the world but primarily from Tata Coffee in India. The beans are roasted in Venice, Italy to Barista's exclusive blend.
- Barista positions itself as a brand for anyone who loves coffee, replicating the atmosphere of traditional European cafes with comfortable seating and decor focused on colors like orange and brown.
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Starbucks entered India through a joint venture with Tata Global Beverages in 2012. While Starbucks is the global leader in coffeehouse chains, Café Coffee Day is the market leader in India. Starbucks prices are higher than CCD but lower than other competitors. Starbucks aims to leverage Tata's retail presence and real estate capabilities. CCD has a variety of store formats and tailors its offerings to customer needs in different locations. Starbucks faces challenges establishing its premium brand and business model in India given higher costs and prices compared to CCD.
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Coffee Wars in India examines the competition between global coffee chain Starbucks and Indian chain Café Coffee Day in India's growing coffee shop market. Café Coffee Day has over 1,400 outlets across India but faces competition from Starbucks' expansion. While Café Coffee Day targets young Indian customers and positions itself as an affordable hangout, Starbucks targets upper middle class customers and positions itself as providing a great coffee experience. Both chains differ in their store formats, pricing, promotion strategies, and customer service quality as Starbucks and Café Coffee Day battle for dominance of India's coffee shop market.
Product mix of barista
Barista coffee was established in 1999 in India and has since grown to over 140 outlets nationally and in other countries. It offers a wide variety of hot and cold coffees, teas, snacks and desserts. Barista aims to provide a laid back atmosphere and "complete coffee experience". It targets customers aged 14-60 and positions itself as a place "where the world meets". Barista uses various elements of the marketing mix like pricing, promotions and collaborations to drive growth.
Starbucks coffee 2 new
Starbucks was founded in 1971 in Seattle, Washington by three partners who began by selling high-quality roasted coffee beans. In the 1980s, the company began expanding and converting stores into coffee houses after the head of marketing was inspired by coffee shops in Italy. Starbucks continued rapidly expanding throughout the US and internationally in the late 1980s and 1990s. It now has over 30,000 stores globally and serves over 100 million customers per week.
Cafe Coffee Day (CCD)
Organizational Structure of Cafe Coffee Day along with application of 14 principles of management by Henri Fayol
Cafe coffee day
Café Coffee Day was founded in 1996 and has become India's largest coffee chain, pioneering the coffee bar concept. It has over 1450 cafes across India serving hot/cold coffee drinks and food. Café Coffee Day targets youth aged 15-45 and has become a popular hangout place. Its marketing strategy focuses on strategic locations, affordable pricing, and promotions through partnerships and loyalty programs to drive footfall of over 300 customers per cafe daily. While facing competition, Café Coffee Day maintains quality and variety to satisfy customers and continue its strong growth across India.
Brand extention - BRU World Cafe
Hindustan Unilever Ltd (HUL) is India's largest FMCG company with over 35 brands. BRU is HUL's coffee brand, holding 18% of the market. To tap growing out-of-home coffee consumption, HUL launched BRU World Cafe in 2011 offering authentic global coffee styles. Currently operating in Mumbai premium suburbs, BRU World Cafe competes with Starbucks and Cafe Coffee Day with premium pricing and differentiation through its association with the trusted BRU brand and range of exotic Indian coffees.
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Blue Tokai Coffee was founded in 2013 by a Delhi-based couple to introduce people to high-quality coffee grown in India and develop a coffee culture. They aim to make quality coffee more accessible by freshly roasting beans on order, giving credit to farmers, hygienically packing and safely delivering customized coffee according to preferences with transparency. To reach their target audience, Blue Tokai utilizes social media platforms like Instagram, Facebook and Twitter and should also partner with Starbucks to share their story.
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Indian Coffee House (ICH) was started by the Coffee Board in 1940 but closed in 1950, it was revived in 1957 as worker cooperatives which currently operate 13 societies across India to provide affordable and traditional food and beverages in a casual atmosphere, especially targeting students, journalists, bureaucrats and professionals.
Indian coffee house
The Indian Coffee House is a chain of South Indian coffee restaurants famous for its filter coffee. It has over 51 outlets across southern India and serves authentic South Indian cuisine and strong filter coffee in its simple setting. The marketing communications strategy for Indian Coffee House focuses on word-of-mouth promotion through blogs, social media engagement of patrons, PR articles, and fundraising events to increase awareness while maintaining the brand's traditional heritage. The key message is one of authenticity with a touch of friendliness.
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This document provides an overview of the journey and business model of V.G. Siddhartha, the chairman and founder of Coffee Day Enterprises. It discusses how he expanded his family's coffee plantation business into India's largest coffee chain, Café Coffee Day, which pioneered the coffee shop concept in India. Through a vertical integration model, Siddhartha ensured control over the entire coffee supply chain from plantation to retail. Café Coffee Day utilized a clustering strategy and competitive pricing to establish itself as the leading coffee chain in India, targeting youth customers and creating a third space between home and work.
Coffee retailing in india
This document provides an overview of the Indian coffee market including its history, production regions, consumption trends, major players, and challenges. Some key points include:
- India is the 6th largest global producer of coffee with the states of Karnataka, Kerala, and Tamil Nadu accounting for over 90% of production.
- Domestic consumption has risen to 1.9 million bags in 2013 with urban areas and southern states dominating consumption.
- Major retail chains include Café Coffee Day with over 1500 outlets, Barista Lavazza with 160 outlets, and Costa Coffee with 100 Indian locations.
- Challenges to growth include coffee's bitter taste, high price compared to tea, and low awareness in some regions
CCD (Cafe Coffee Day)
Café Coffee Day is India's largest coffee chain with over 1319 outlets across India. It was founded in 1996 in Bangalore by VG Siddhartha and pioneered the coffee bar concept in India. Café Coffee Day sources coffee from its own plantations as well as over 11,000 small growers. It has a market share of 60% and is known for its affordable prices and youth-focused atmosphere and branding. Café Coffee Day promotes through various tie-ups, events, and loyalty programs to strengthen its position as India's leading coffee chain.
A Study of Coffee Retail Cafes in India
This document provides a summary of a term paper on the coffee retail industry in India. It includes the following key points:
- An analysis of trends in the Indian coffee retail industry from 2012-2015, including market size and expected growth in specialty coffee shops.
- A Porter's Five Forces analysis of the industry which found challenges like high operational costs and competition for real estate.
- A competitive landscape analysis of major players in the industry like Café Coffee Day, Barista Lavazza Espresso Bar, and Costa Coffee.
- Details on consumer behavior and motivations for visiting coffee shops.
- A quantitative analysis including factor analysis and discriminant analysis of attributes for different coffee brands.
Coca cola brews a hot acquisition costa coffee case a
The Coca-Cola Company acquired British coffee chain Costa Coffee for $5.1 billion in 2018. Coca-Cola's revenues and profits had been declining as soda sales fell due to health concerns. Meanwhile, global coffee consumption was rising. The acquisition gave Coca-Cola almost 4,000 Costa stores in 32 countries and entry into the hot beverage market for the first time. It was seen as a strategic move to diversify away from struggling soda sales into the faster growing coffee industry.
Coffee wars : CCD taking on the global brands
This document discusses the coffee shop market in India and provides a comparison between Café Coffee Day (CCD) and Starbucks. Some key points:
- CCD is the current market leader in India with over 1,500 stores across the country, while Starbucks only has around 75 stores and has struggled with expansion.
- CCD targets young professionals and students and has lower prices than Starbucks, allowing it to reach more markets. Starbucks targets upper middle class customers.
- Both companies are analyzed based on their marketing mix (7Ps/8Ps) strategies and supply chains. Challenges facing each company are also discussed, such as employee retention for CCD and high real estate costs for Starbucks.
-
Brand Strategy - Cafe Coffee Day
The strategic recommendation after our analysis is that if products and services are designed in congruence with customer’s needs and personality then it leads to brand loyalty. So, we crawled all social media platforms, gathered clips and produced the following PPT over the last few nights with coffee from CCD as a recommendation as for how Cafe Coffee Day should be.
Cafe Coffee Day
Café Coffee Day proposes a feasibility study to open kiosks selling coffee and cricket-themed products at Indian Premier League matches. A PEST analysis finds opportunities in increased disposable incomes and the popularity of cricket. Products will be customized to IPL themes. Kiosks and virtual sales will place products at stadiums. Promotions like scratch cards and radio ads will promote the brand. Revenue sharing models are proposed where profits are split between Café Coffee Day and the Board of Control for Cricket in India.
Internationalisation strategy of café coffee day
Café Coffee Day is an Indian café chain owned by Amalgamated Bean Coffee Trading Company, which grows coffee on its own estates. Café Coffee Day was started in 1996 as a retail arm to sell Amalgamated Bean's coffee. It has since expanded internationally and uses various strategies like producing coffee in one country, adopting multiple formats, and reinforcing its brand through clustering to compete globally.
ccd company profile
Coffee Day Global Limited was started in 1991 by VG Siddhartha as a coffee trading company. It has since grown to become India's largest coffee exporter and a leading player in the retail coffee business with over 1800 Café Coffee Day outlets across India. The company is fully integrated across the coffee value chain from plantation to retail. It has over 15,000 acres of coffee plantations and exports around 28,000 tons of coffee annually while also selling coffee products domestically. Under Mr. Siddhartha's vision, the company aims to further expand its domestic and international operations.
Barista
- Barista is an Indian coffeehouse chain established in 2000 that aims to bring Italian coffee culture to India. It now has over 130 outlets across 25 cities.
- Barista sources its coffee beans from around the world but primarily from Tata Coffee in India. The beans are roasted in Venice, Italy to Barista's exclusive blend.
- Barista positions itself as a brand for anyone who loves coffee, replicating the atmosphere of traditional European cafes with comfortable seating and decor focused on colors like orange and brown.
Cafe Coffee Day vs Starbucks in India
The above presentation was made for my Marketing Strategy and Organization lecture. The presentation talks about Cafe Coffee Day (CCD), a national cafe chain, its analysis from Indian market's perspective. It also talks about the entry of Starbucks and its impact on CCD, and what should be CCD's strategy.
Coffe Chain presentation-Starbucks India
Starbucks entered India through a joint venture with Tata Global Beverages in 2012. While Starbucks is the global leader in coffeehouse chains, Café Coffee Day is the market leader in India. Starbucks prices are higher than CCD but lower than other competitors. Starbucks aims to leverage Tata's retail presence and real estate capabilities. CCD has a variety of store formats and tailors its offerings to customer needs in different locations. Starbucks faces challenges establishing its premium brand and business model in India given higher costs and prices compared to CCD.
Coffee wars in india
Coffee Wars in India examines the competition between global coffee chain Starbucks and Indian chain Café Coffee Day in India's growing coffee shop market. Café Coffee Day has over 1,400 outlets across India but faces competition from Starbucks' expansion. While Café Coffee Day targets young Indian customers and positions itself as an affordable hangout, Starbucks targets upper middle class customers and positions itself as providing a great coffee experience. Both chains differ in their store formats, pricing, promotion strategies, and customer service quality as Starbucks and Café Coffee Day battle for dominance of India's coffee shop market.
Product mix of barista
Barista coffee was established in 1999 in India and has since grown to over 140 outlets nationally and in other countries. It offers a wide variety of hot and cold coffees, teas, snacks and desserts. Barista aims to provide a laid back atmosphere and "complete coffee experience". It targets customers aged 14-60 and positions itself as a place "where the world meets". Barista uses various elements of the marketing mix like pricing, promotions and collaborations to drive growth.
Starbucks coffee 2 new
Starbucks was founded in 1971 in Seattle, Washington by three partners who began by selling high-quality roasted coffee beans. In the 1980s, the company began expanding and converting stores into coffee houses after the head of marketing was inspired by coffee shops in Italy. Starbucks continued rapidly expanding throughout the US and internationally in the late 1980s and 1990s. It now has over 30,000 stores globally and serves over 100 million customers per week.
Cafe Coffee Day (CCD)
Organizational Structure of Cafe Coffee Day along with application of 14 principles of management by Henri Fayol
Cafe coffee day
Café Coffee Day was founded in 1996 and has become India's largest coffee chain, pioneering the coffee bar concept. It has over 1450 cafes across India serving hot/cold coffee drinks and food. Café Coffee Day targets youth aged 15-45 and has become a popular hangout place. Its marketing strategy focuses on strategic locations, affordable pricing, and promotions through partnerships and loyalty programs to drive footfall of over 300 customers per cafe daily. While facing competition, Café Coffee Day maintains quality and variety to satisfy customers and continue its strong growth across India.
Brand extention - BRU World Cafe
Hindustan Unilever Ltd (HUL) is India's largest FMCG company with over 35 brands. BRU is HUL's coffee brand, holding 18% of the market. To tap growing out-of-home coffee consumption, HUL launched BRU World Cafe in 2011 offering authentic global coffee styles. Currently operating in Mumbai premium suburbs, BRU World Cafe competes with Starbucks and Cafe Coffee Day with premium pricing and differentiation through its association with the trusted BRU brand and range of exotic Indian coffees.
Social Media Communication Strategy- Blue Tokai Coffee
Blue Tokai Coffee was founded in 2013 by a Delhi-based couple to introduce people to high-quality coffee grown in India and develop a coffee culture. They aim to make quality coffee more accessible by freshly roasting beans on order, giving credit to farmers, hygienically packing and safely delivering customized coffee according to preferences with transparency. To reach their target audience, Blue Tokai utilizes social media platforms like Instagram, Facebook and Twitter and should also partner with Starbucks to share their story.
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The document outlines strategies used by Indian Coffee House to minimize customer wait times. They prepare tables before customers arrive, provide water immediately, and use electronic billing. Special cabins are reserved for families and couples with orders. Different tables and faster service are provided based on customer type or pre-orders. Music and air conditioning are used to make waits comfortable. Suggestions include adding TVs for entertainment, faster service, menus at tables, scents, decorations, and colored lighting.
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This document provides a business plan for Starbucks to enter the Sri Lankan market. It begins with an overview of Starbucks globally and a PESTEL analysis of Sri Lanka. It then analyzes Starbucks' competitors and performs a SWOT and 5 forces analysis. The objectives are to open 50 outlets in 4 years and gain 75% market share. The target market is ages 18-40 in major cities. The marketing strategy discusses Ansoff matrix, segmentation, positioning, and the 7 P's. It outlines an action plan from 2013-2015 and concludes by stating Starbucks' mission in Sri Lanka.
HOSPITALITY FOOD & BEVERAGE SERVICE
The document provides an introduction to the food and beverage sector, including its objectives, characteristics, and classifications. It discusses the various sectors of the foodservice industry and types of food and beverage services. It also outlines the foodservice operation cycle and performance measures used in foodservice operations.
Starbucks it's bigger than coffee
Starbucks began in 1971 in Seattle, Washington and has grown to become the largest coffeehouse company in the world with over 19,000 stores globally. The document discusses Starbucks' emphasis on high quality coffee beans and drinks, extensive employee training programs, and friendly customer service culture. It also examines Starbucks' brand positioning in targeting discerning coffee drinkers seeking a premium coffee experience and explores some of the opportunities and challenges for Starbucks expanding into the Indian market.
Types of food and beverage services
This document discusses the five main customer processes for food service:
1. Table service where customers are served at their table. This includes types like English, French, and Russian service.
2. Assisted service where customers receive some food at their table and self-serve other items, like at a carvery.
3. Self-service where customers help themselves, like at a buffet or cafeteria.
4. Single point service where customers order, pay, and receive food at one location like a takeaway, drive-thru, or bar.
5. Specialized service where food is brought to customers, such as tray service in hospitals, trolley service on trains, or room
coffee shop market ppt
This presentation is being made upon the marketing strategy of a new coffee shop named " COFFEE SQUARE"
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Starbucks Marketing Strategy - ESL
Starbucks was founded in 1971 in Seattle, Washington selling high-quality coffee beans. It opened its first store in 1984 and today has almost 17,000 stores in 49 countries. Starbucks has several subsidiaries including Tazo Tea Company, Seattle's Best Coffee, Torrefazione Italia, Ethos Water, and Hear Music that were all later acquired. While Starbucks dominates the specialty coffee market, its main competitor is McDonald's which upgraded its coffee offerings. Starbucks focuses on its product, placement, price, and promotion, commonly known as the 4 P's, to attract and retain customers.
Cafe coffee Day
Café Coffee Day (CCD) is India's largest coffee chain founded in 1996 in Bangalore. It has over 1500 cafes across 200 cities in India. CCD aims to be the best cafe chain offering world-class coffee experiences at affordable prices. Its vision is to be the office for dialogue over coffee. CCD promotes through sponsorships and sales promotions rather than mass media advertising. Though it faces competition, CCD continues to grow and has plans to expand internationally.
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This document summarizes the growth of coffee shops in India. It discusses how coffee was traditionally less popular than tea in India, but chains like Barista, Café Coffee Day, and Costa Coffee have increased coffee's popularity, especially among youth. Coffee shops have become popular social hubs. Factors driving their growth include India's large youth population, rising incomes, growth of private offices, low startup costs, and availability of franchises. The document reviews research on consumer preferences and behaviors regarding coffee shop brands and purchases. It outlines objectives to compare brands' performance and understand reasons for visits and purchases. Both quantitative and qualitative research methods like surveys and interviews are proposed.
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The document discusses the tea market in India and the Waghbakri Tea Group. It states that India is the largest tea market in the world and companies are seeking new distribution strategies to reach rural consumers. It then provides details about the history and operations of the Waghbakri Tea Group, a leading Indian tea producer and exporter with a global presence. It outlines the company's achievements, products, and services which include various tea brands and varieties distributed domestically and internationally.
Starbucks
Starbucks was founded in 1971 in Seattle, Washington and has grown to over 23,000 locations worldwide. The company sees itself not as a coffee business but as a people business that serves coffee. Starbucks entered India in 2012 through a joint venture with Tata Global Beverages to own and operate outlets. To succeed, Starbucks focuses on high quality products and an exceptional customer experience that emphasizes ambiance and a welcoming "second place" environment. The company seeks new growth opportunities through ventures like Starbucks Roasteries, expansion in China, and mobile ordering technology.
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Café Coffee Day and Starbucks are two leading coffee chains in India. Café Coffee Day was launched in 1994 and has over 1438 outlets across India serving hot coffee, cold coffee, food and beverages. Starbucks entered India in 2012 through a joint venture with Tata and currently has 7 outlets in Mumbai and Delhi. Both chains offer similar coffee and food products but Café Coffee Day has significantly more outlets and higher revenues in India compared to Starbucks which is focusing on expanding operations in the country.
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Coffee processing involves several steps from harvesting coffee cherries to producing roasted coffee beans ready for brewing. The coffee cherries are harvested, processed to remove the outer fruit and pulp through methods like wet processing or dry processing, then the beans are fermented and washed. The cleaned beans are then dried, sorted, and packaged before being exported and roasted to produce coffee drinks.
Lavazza
Lavazza is an Italian coffee company that is the leader in quality espresso. It aims to spread Italian coffee culture around the world. Lavazza entered the Indian market in 2007 by acquiring the Barista Coffee Shop chain, which has 150 cafes across Asia, including 132 in India. A SWOT analysis identifies Lavazza's strengths as its profitability and global brand reputation, while weaknesses include vulnerability if innovation declines. Opportunities exist in expanding to new markets like India, while threats include changes in customer tastes or emergence of substitute products from competitors.
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Lavazza is an Italian coffee company and global leader in quality coffee. It has strong brand recognition for Italian espresso and a reputation for quality. Lavazza entered the Indian market in 2007 by acquiring the Barista Coffee Shop chain, which had 150 cafes across Asia, 132 of them in India. Coffee consumption in India has been growing steadily from 64,000 MT in 2001 to over 90,000 MT in 2007 as India's GDP and youth population grows. Lavazza sees opportunities to expand further in India given the availability of coffee raw materials and the large youth population with growing incomes.
Starbucks
Starbucks is an American coffee company founded in 1971 in Seattle, Washington. It operates over 23,000 locations worldwide. Starbucks' mission is to inspire and nurture the human spirit through high-quality coffee and customer service. In 2011, Starbucks entered a joint venture with Tata Global Beverages to open locations in India. Starbucks opened its first two Indian stores in Mumbai and Delhi in 2012. It has since expanded to other Indian cities like Hyderabad. Starbucks emphasizes its core values of warmth, courage, respect, accountability, and performance through a human lens. It offers coffee, food, and merchandise both in stores and online globally.
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Barista, owned by Italian company Lavazza, is looking to form strategic partnerships or franchise agreements to help grow its cafe business in India. It is considering appointing master franchisees to help expand, as competition in the Indian coffee market is increasing with the entry of global brands like Starbucks and Costa Coffee. Barista has struggled to be profitable in India and has closed some underperforming locations. It is exploring options like franchising to improve efficiency and control while continuing to grow in the Indian market.
Starbucks
Starbucks is the largest coffeehouse company in the world with over 16,000 stores across 49 countries. It sells coffee drinks like drip coffee and espresso-based beverages as well as snacks and coffee beans. Through subsidiaries, Starbucks also markets books, music, and films. Many of its products are seasonal or specific to local stores. Starbucks coffee can also be found in grocery stores.
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Coffee Day Global Limited is a coffee company founded in 1993 that has grown to become the largest coffee exporter and cafe chain in India. It operates coffee plantations, exports green coffee beans worldwide, runs the Cafe Coffee Day cafe chain with over 1,800 locations across India, and produces packaged coffee products. The company was started by VG Siddhartha with a vision of spreading India's coffee culture both domestically and globally. It is now a fully integrated coffee company involved in all aspects of the business from plantations to retail.
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The document discusses where Starbucks sources its coffee beans from and the company's growth into a global business. It states that Starbucks sources coffee beans primarily from Latin America, Africa/Arabia, and Asia-Pacific in countries like Brazil, Colombia, Ethiopia, and more. It notes that Starbucks started in Seattle in 1971 and has since expanded globally to over 50 countries and 15,000+ stores, making it a truly global company rather than just a local one.
Starbucks
Starbucks is a public company founded in Seattle, Washington that operates coffeehouses around the world. It has over 20,000 locations globally and annual revenue of $13.29 billion. Starbucks offers coffee, tea, pastries and other beverages. It has a mission to inspire and nurture the human spirit through its stores. The company has several brands including Tazo Tea, Seattle's Best Coffee, Evolution Fresh juices, and La Boulange bakery items. Starbucks has identified coffee lovers, young people socializing, and office workers as its key customer segments. It focuses on product quality, creating a third place experience in its stores, convenient to-go options, customer satisfaction, and social responsibility.
Starbucks
Starbucks is expanding its operations in India through a joint venture with Tata Global Beverages. Starbucks opened its first store in India in 2012 in Mumbai. It has since opened additional stores and a coffee roasting facility. While India is traditionally a tea-drinking country, the coffee shop market is growing. Starbucks aims to establish itself as a leading coffee brand in India and accelerate its expansion beyond the United States, as India represents an opportunity for future growth. Local sourcing and production of coffee is a key part of Starbucks' strategy in India.
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Café Coffee Day pioneered the café concept in India in 1996 and is now the largest organized retail café chain in India with over 821 outlets in 115 cities. Drawing inspiration from its success in India, Café Coffee Day has expanded to cafes in Vienna and Karachi with plans to further expand across the Middle East, Eastern Europe, and Southeast Asia. Café Coffee Day aims to increase its number of cafes in India to 1,000 by 2010 and 2,000 by 2014.
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Starbucks is an American global coffee company founded in 1971 in Seattle. It is now the largest coffeehouse company in the world with over 20,000 stores. Howard Schultz is the current CEO who was inspired to expand Starbucks after visiting Italian coffee bars. Starbucks focuses on ethical sourcing and environmental stewardship. It aims to inspire people through high-quality coffee and community involvement.
Nirala Sweets
Nirala is a Pakistani food brand established over 50 years ago in Lahore. It started as a small breakfast shop and has since grown to be a global brand recognized for its unique ethnic foods. The founder's commitment to quality, distinctiveness, and hard work continues to guide the company. Nirala produces snacks, dairy products, beverages, and mithai across Pakistan and internationally through various subsidiaries, with competitors including Gourmet, Fazal Sweets, and Jameel Sweets in key cities. The company targets multiple market segments and employs modern production facilities and packaging to supply over 30,000 retail shops nationwide.
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This document discusses the strategic alliance between Starbucks and Tata Coffee to bring Starbucks coffee shops to India. It provides background on both companies and their strategies. The alliance will leverage Tata's expertise in Indian coffee sourcing and real estate along with Starbucks' global brand and retail experience. Both companies believe India is an attractive market due to its growing economy and coffee culture. Potential advantages and disadvantages of the alliance are also examined.
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Positioning of Indian coffee house
- 1. POSITIONING OF INDIAN COFFEE HOUSES
- 2. LIST OF COFFEE HOUSES IN INDIA STARBUCKS GLORIA JEANS BARISTA LAVAZZA CAFÉ COFFEE DAY COSTA COFFEE INDIAN COFFEE HOUSE THE COFFEE BEAN AND TEA LEAF
- 3. American global coffee company and coffeehouse chain based in Seattle, Washington. Largest coffeehouse company in the world. 20891 stores in 64 countries, including 13,279 in United states, 1324 in Canada, 989 in Japan, 851 in China, and 806 in the U.K. Hot and cold beverages, whole-bean coffee, microground instant coffee, full leaf teas, pastries and snacks. Variety of beers, wines and appetizers after 4 pm. Markets books, music and film. Many of the company’s product are seasonal or specific to the locality of stores. Starbucks-brand ice cream and coffee are also offered at grocery stores.
- 4. CCD is an Indian café chain owned by Amalgamated Bean Coffee Trading Company. Chikmagalur based company which grows coffee in its own estates of 12000 acres. Largest producer of Arabica beans in Asia The company is known for being vertical integrated to cut costs: from owning the plantations, growing the coffee, making the coffee machines to making the furniture for the outlet. 1534 outlets across 28 states of India Expanded outside India with its outlets in Karachi, Vienna, Dubai and Prague.
- 5. Barista Lavazza is a chain of espresso bars in India. Headquartered in Kashmir. More than 200 stores in India. Fastest brand to make it on the list of super brands and is ranked among the top 50 phenomena that changed India.
- 6. Australian-owned global specialty coffee company. It has opened more than 1,000 coffee houses across 39 markets worldwide. Serve and sell a range of espresso coffee drinks, cold drinks, blended and estate whole beans coffees and specialty teas along with pastries and coffee accessories.
- 7. High quality Low price High price Low quality POSITIONING OF COFFEE HOUSES IN INDIA