The music video for "Love Me Like You Do" by Ellie Goulding features several locations including a mansion and parking lot. It shows Ellie Goulding wandering the mansion and dancing with a man, intercut with scenes from Fifty Shades of Grey. The video uses low-key lighting to create a romantic atmosphere and costumes to contrast Ellie in black versus the woman in pink. It effectively syncs the visuals to the music and lyrics through techniques like montage and pacing shots with the music. The video promotes the Fifty Shades of Grey movie soundtrack through integrated scenes and narrative elements.

1. Ellie Goulding
“LOVE ME LIKE YOU DO”

2. Background
 Song released: 7th January 2015
 Video released: 11th Febuary 2015
 Actors: Ellie Goulding, Jamie Dorman, Dakota Johnson

3. Writers:
Max Martin
Ilya Salmanzadeh
Savan Kotecha
Ali Payami
Tove Nilsson

4. Producers:
Max Martin
Ali Payami

5. Director: Recorded:
Georgia Hudson
MXM Studios-Los
Angeles

6. Soundtrack for most
popular movie of
2015, 50 Shades of
Grey
2.58 million streams
over 7 days
Toppedthecharts invarious
countries includingAustralia,
Germany,Ireland,Austria,New
ZealandandSwitzerland
Spent4 weeksat
number 1onthe UK
SinglesChart
Made172, 368 units in
the firstweekofsale
The singlemanagedto
peaknumber 3 on the
US BillboardHot 100
chart.

7. Godwin states that each genre has a particular
characteristic that defines its genre. A key convention of
pop videos is the element of performance, meaning the
video is usually either performance-based or, concept or
narrative based, including the artist performing
throughout. The ‘Love me Like You Do’ music video is
narrative based and Ellie Goulding is playing a character
role. This adopted Godwin’s theory about videos
demonstrating genre characteristics as the clip has the
artist performing through the duration of the video.

8. In the video Ellie Goulding walks into a
mansion and begins to wander around.
Between shots of Goulding walking
around the mansion there is footage from
the movie ‘Fifty Shades of Grey’. While in
the mansion Goulding meets a man and
they begin to ballroom dance. This part of
the video is intertwined with scenes of the
movie in which the two main cast
members are also ballroom dancing. This
illustrates the synchronisation between
the music video and film.
Music Video Overview:

9. Mise-en-scene

10. Location - Mansion
At the beginning of the video, Ellie Goulding enters a huge,
extraordinary mansion, illustrating the characters social class
and high status. This location contradicts Ellie Golding as
she is a vulnerable girl in simple clothes, in contrast to the
large environment she has been placed in. She is in an
empty room, representing how mysterious and scary love
can sometimes be due to the unknown, as we don’t know
where we will end up. In the shot we can see that at first Ellie
Golding enters the mansion to wonder around and take a
chance to look at what is there, by entering the rooms.
However in the end she begins to dance with a man (similar
to shots from 50 Shades Of Grey), who she then starts to fall
in love with.

11. Location - Parking
Another location that is used throughout is the empty car
park. We are able to identify that Ellie Goulding is on her
own and during these scene and is singing. This location
isolates her from the shots used within the music video. This
setting can represent the idea that people can experience
loneliness in a relationship without the second person with
whom they are sharing their life with, and it portrays to the
audience that woman are vulnerable and do not feel safe
when they are alone, they need a male figure in their life to
in order to protect them. This enables the audience to feel
pity towards her.

12. Lighting – Low Key
While watching the music video we can see
constant use of low-key lighting, which is used to
create shadows and make the feature in the shot
stand out from the background. Therefore this type
of lighting creates and adds a romantic
atmosphere to the music video. This represents
the uncovered side of the love and relates to a
movie as its all about the secret, hidden behind
true love. The light creates the atmosphere as well
as the intimacy between the characters, in regards
to their love and privacy. This can suggest the
strong bond between the couple, and illustrates
that they may have secrets which are hidden from
each other, and possibly the society they live in.

13. High-key lighting can be noticed when the
music video includes scenes from the movie
50 Shades Of Grey. The scene illustrate a
normal life of ordinary people who are from
different classes. There is a natural source
of lighting being used, therefore this creates
the realistic atmosphere of the video and
narration of it. Audience can find the positive
aspects of the movie and find out more
about characters life which creates a positive
attitude towards them in the video. This type
of lighting portrays the authentic life of
others, which allows audience to relate to
the characters.
Lighting – High Key

14. Costumes
Ellie Goulding is wearing a black dress during the dancing shots, whereas in the scenes from the
movie the main female actress has got a pastel pink dress. This illustrates the contrast between
the scenes and portrays the difference between the 2 characters. The woman in pink dress is
represented as innocent and vulnerable, whereas Ellie Goulding is wearing black which indicates a
sense of mysterious and secrecy. This symbolises the 2 sides of the love and the different
personalities. This means that love can be simple and clear like a girl, but also it can have secrets
and hidden meanings. This shows the audience that love is a learning/ discovering process, which
is different for each individual and develops over time.
The costumes in the music video are
casual, representing the realism of the
scenes and narrative and they illustrate
the characters personality, so audience
can follow the narration and understand
what role each character is playing. The
times are modern therefore all of the
costume used are fashioned around this
decade.

15. When we see shots from the movie, we are able to
identify the different social class between the two
characters from the film, due to the costumes they
are wearing. The girl wears clothes which
illustrate middle class culture and portrays her as
being an innocent girl from a small town. Whereas
the male wears an expensive and stylish fitted
suit, showing he is a businessman and comes from
the higher class. This indicates to the audience
that love can happen to anyone, no matterwhat
their social class, culture or background they
have.

16. Props
The props used in the video represent
luxury, as we can see there are crystal
chandeliers in the ballroom which are
expensive, whereas the characters who are
dancing in the room illustrate simple, real
love which is true and free. The audience
can see the difference between the two
things, therefore this proves Levi-Strauss
theory of binary opposites as in the scene
we have 2 opposing features.
Props are a feature that enhances a music video and makes
it look more appealing to the audience. In a scene props add
importance and indicate a specific representation in regards
to the narrative of the video. For example, when we first see
Ellie Goulding at the beginning we can see that she is
carrying a bag, which represent that she is searching for
something, therefore she enters the mansion with hope that
she will come out with something special. In this song she
finds love, therefore the audience gain positive attitude
towards her and makes them wonder s to what is going to
happen next. The props that are used in this music video
look expensive and indicate the high social class and
importance of the characters and the audience are able to
identify that this video may have cost a large amount of
money to produce.

17. Sound

18. Within this music video we can see a strong
relationship between the sound and the shots, as
these two things are syncronised with each other.
This means that when the music is slow, the lyrics
are sung at a slower pace and the shots do not
change as fast, whereas when the music speeds up,
the pace of shots and the way in which the lyrics are
sung also change. This allows the audiece to follow
the song and understand it more effectively. When
the chorus is sang the tesion in the lyrics increases,
therefore the shots also speed up to which adds
passion to the song, allowing the viewers to feel the
emotion which is being passed to them through the
use of characters.

19. Editing

20. Editing techniques used:
While watching music video we can straight away notice a
montage technique being used. In the video scenes from the
movie are showed, which link to the music and its meaning. This
song is the soundtrack for the ‘50 Shades of Grey’movie, therefore
the music video is trying to promote it by including scenes from the
movie. The montage represents the similarity between the two
different scenarios, and proves Andrew Godwin’s Theory of
narration which is used for the story in both the movie as well as
the video. We can identify a strong narrative between the
characters when they are dancing, as the cross-cutting technique
has been used to portray similarities in love from both settings. The
video portrays a message that love can happen to anyone by
matching 2 individuals who are in the same situation. This
indicates a positive attitude towards both Ellie Goulding and the
music video, and portrays the beauty of love. Both cases represent
a sense of mystery that is hidden behind each story, which
suggests that each couple have a different love story according to
their personality and needs. They have different forms ways of
generating happiness in a relationship.
Montage

21. The music video also uses face pace shots. This is
where the pace and time taken to for scenes to
change from one to another increases to add a
sense of realism, and movement. This occurs
especially during the two dancing scene, as the
characters are moving fast in order to be
synchronized with the music. These shots can
represent the intense affection between the couple,
and illustrates that the audience need to pay
attention and focus, while watching the music video.
Additionally, the video portrays the different aspects
of love, not simply the positive side. Love can
enhance an indviduals energy, however it can cause
chaos and misunderstanding. Fast shots, build up
tension in a scene, and entices the audience into
following the narrative.
FastPace Shots

22. The audience are able to identify the end of a video as
a Fade-away transition is most commonly used. Fade
in or out are typical editing techniques for pop music
videos, especially when there is a clear narration being
used. In this case the director ends the video with this
transition so the viewer understand that the song is
finished however it is not the end of the story, the
couple carry on leading a normal life creating a sense
of realism. After the video has ended the audience may
begin to imagine what will happen next, in regards to
the couples love story, enhancing their thinking. The
video promotes the film with little detail, which creates
hype for the audience to see the full movie to find out
what happened to the narrative.
Fade-away

23. Camera Shots

24. Furthermore, the extreme close ups tend to be used when
the artist is singing the song, allowing the audience to
form a connection, which they can relate to. According to
Andrew Goodwin close ups of the artist are a demand in a
typical music video, as the viewers are able to understand
the character and their personality, establishing their role
in the video. These two shots reflect the characters
emotions as well as the lyrics that are being sung within
the movement of the lips of the artist. This allows the
audience to see the love that the character is feeling, and
portrays their true identify.
Close-up/ Extreme Close up
While watching the music video we are able to notice a range of Close ups and Extreme close ups of the
characters and their body parts during the dancing scenes. This represents the significance of love and
illustrates how important it is to notice that little things when being in a relationship. Close ups allow the
audience to identify the individuals facial expressions and emotions, which are a reflection of the lyrics that are
being sung. There this proves Goodwin’s theory as there is a relationship between the visuals and lyrics.
Viewers are able to gain a better experience and follow the narrative of the video in a clear manner. A [positive
attitude is created, and the audience are enticed into watching more.

25. When using this shot, the director tries to show the
characters from the waist above, therefore the
audience can still focus on them while giving the
impression of the location they are in. During some
shots we see that Ellie Goulding is in the ballroom
dancing, therefore we have overview of the setting,
whilst still being able to identify her actions, and
expressions. In the room it is only the two characters
presents, which indicates a sense of privacy, and
suggests that every relationship needs their own time
and space, in order for it to be successful. A sense of
intimacy is created which is symbolic for love and
illustrates that the person they are with are the only
thing that is important to them in that moment. Realism
is a key factor in the this scene when the characters are
alone in the ballroom as real love is emphasised
because it is not seen by or influenced by others. This
indicates the level of intimacy for the person who you
deeply love and care for.
Mid-shots

26. The high-angle shot is being used when
the female is represented as the
vulnerable person in the relationship.
This follow the stereotype that female are
less powerful as they are controlled by
men who they depend on for support.
Therefore this portrays the fact that
woman are addicted to man when they
are in love, they cant live without them.
This enables the audience to feel that the
female character is scared of being alone
as you are able to identify from the look in
her eyes. This shot illustrates the tough
side of love which can be a mystery that is
unknown for some people.
High-angle shot

27. There is a strong relationship between the lyrics and visuals, as it show the clear narrative and presents the
characters love story. The lyrics describe that the woman cannot survive without the man as he is the reason why
she is living. He is the one that can make her happy and change her emotions as he is everything for her: ‘You're
the light, you're the night. You're the colour of my blood. You're the cure, you're the pain’. The story goes on and
shows the passion and intense love between the characters: ‘Love me like you do, love, love, love me like you
do, touch me like you do…’, this show that she still wants their relationship to be like how it was in the beginning
when they first met. This indicates that she is addicted to him and needs him to fulfill and complete her life. This
is reflected through the lyrics by the dance due to the fact that two people are needed to fulfil the purpose of
ballroom dancing.
Relationship between the lyrics and visuals

28. What we will use in our Music Video
When thinking about our music video we need to take in consideration
some of the key factors that are vital to portray the narrative of the
story. Analysing and comparing this music video to Andrew Godwin
Theory has proved that certain elements are essential when wanting
your video to be successful. The performance of the characters is
important due to the fact that it increases the realism of the video, and
improves the characters relationship with the audience. For us the
most significant factor that is needed for our video is an effective
setting, and synchronization between the characters and the music.