NME is a music magazine that focuses on indie rock music and targets teenagers and adults interested in less mainstream music artists. The magazine uses distinctive fonts, colors, and imagery to stand out and convey its brand identity as focused on indie rock. Red, black and white are prominently used to seem loud and lively like a rock band. Photos show artists in unique clothing to portray them as trying to stand out from the mainstream.

1. Indie rock: NME

2. Introduction
• NME is a music magazine
• Mainly contains indie rock sub genre
• Published by NME

3. Target audience
• They aim at less mainstream groups.
(alternate or niche)
• Teenagers- middle aged adults
• Mainly male gender
• People interested in less well known music
artists and general cult rock music.

4. Analysis: main features
• Masthead- abreviation, making it
more memorisable to the audience.
• Puff/pug- circle colour is different to
house style, which allows it to be
seen out more easily.
• Splash “insane” connotes madness
and being different/ loud
• Cover lines consist of artist names as
titles.

5. Analysis: Fonts/colours
• Red, black and white font- similar to
rock band ‘Rolling Stones’, the brand
identity feel more indie rock
orientated.
• Big crazy fonts an sizes- text seems
more loud and lively.
• Red on black/white stands out more
clearly at a glance.
• Red connotes agressiveness and
lively emotions.

6. Analysis: imagery
• Direct eye contact with audience-promoting
the fact that the
magazine is aimed at ‘you’.
• Black and white image- lack of
colour makes the image more
striking.
• 2 men are wearing very unique
clothing- suggests that the artists
are trying to stand out (be indie).
• Only one image present- shows
significants in that image.
• Image colour contrasts against the
text.