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Joshua Millington
How effective is the combination of your main product and
ancillary texts?
In my ancillaries I explored, in detail the codes and conventions of the specific
hybrid-genre Rock/Indie/Alternative/Folk. The ideology of this is to establish
greater understanding and knowledge in terms of planning, researching and
constructing this media text. My ancillaries set the foundations of how to
represent the codes and conventions of genre.
My ancillary tasks were to create a digipak and a promotional poster for a make-
believe band. So whilst planning this I focused on genre, and I chose to compose
a folk/rock (such as Frank Turner, Fleet Foxes and Mumford & Sons) look with a
hint of classic indie (such as The Pixies, Sonic Youth, My Bloody Vaentine, The
Jesus and the Mary Chain and Dinosaur Jr.). The hybrid combination has been
the burning idea since day one and is hopefully reflected not just in the ancillary
tasks but in the main product.
I have been successful in representing this hybrid genre by using the diverse
conventions: oxymoron of high and low key lighting, close ups to convey emotion,
but also creating an enigma by hiding the face of the protagonist, abstract
distortion of colour, natural pastoral settings, use of shadows and some form of a
conceptual narrative journey. These conventions that I decoded from real texts
are existent in both my ancillaries and my final product.
The Jesus & The Mary Chain + Fleet Foxes = My first ancillary, the front cover of my
digipak
After my ancillary tasks, I researched and then decoded current real media texts
of similar genre; including the music video for the actual song itself. I looked at
the conceptual narrative heavy music video All I Want by Kodaline – this
Indie/Folk/Pop text a me understand how powerful the use of mise-en-scene is; in
terms of: lighting, costume, props, setting, facial expressions and proxemics. This
helped when constructing our media text; as we translated our research into our
final product.
Joshua Millington
How effective is the combination of your main product and
ancillary texts?
Kodaline’s All I Want My music video, Lover of the Light
Despite being of slightly different genres and aspects; my ancillaries have
synergy as they contributed as a form of influence in terms of replicating
conventions. Blow Dumb by Nobunny is almost binary opposite in terms of
musical genre, as it is alternative rock/pop-punk; however it is still a
performance video. Therefore I manipulated the type of performance shots to
match the genre.
Nobunny’s Blow Dumb My music video, Lover of the Light

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Combination of Main Product and Ancillary Texts

  • 1. Joshua Millington How effective is the combination of your main product and ancillary texts? In my ancillaries I explored, in detail the codes and conventions of the specific hybrid-genre Rock/Indie/Alternative/Folk. The ideology of this is to establish greater understanding and knowledge in terms of planning, researching and constructing this media text. My ancillaries set the foundations of how to represent the codes and conventions of genre. My ancillary tasks were to create a digipak and a promotional poster for a make- believe band. So whilst planning this I focused on genre, and I chose to compose a folk/rock (such as Frank Turner, Fleet Foxes and Mumford & Sons) look with a hint of classic indie (such as The Pixies, Sonic Youth, My Bloody Vaentine, The Jesus and the Mary Chain and Dinosaur Jr.). The hybrid combination has been the burning idea since day one and is hopefully reflected not just in the ancillary tasks but in the main product. I have been successful in representing this hybrid genre by using the diverse conventions: oxymoron of high and low key lighting, close ups to convey emotion, but also creating an enigma by hiding the face of the protagonist, abstract distortion of colour, natural pastoral settings, use of shadows and some form of a conceptual narrative journey. These conventions that I decoded from real texts are existent in both my ancillaries and my final product. The Jesus & The Mary Chain + Fleet Foxes = My first ancillary, the front cover of my digipak After my ancillary tasks, I researched and then decoded current real media texts of similar genre; including the music video for the actual song itself. I looked at the conceptual narrative heavy music video All I Want by Kodaline – this Indie/Folk/Pop text a me understand how powerful the use of mise-en-scene is; in terms of: lighting, costume, props, setting, facial expressions and proxemics. This helped when constructing our media text; as we translated our research into our final product.
  • 2. Joshua Millington How effective is the combination of your main product and ancillary texts? Kodaline’s All I Want My music video, Lover of the Light Despite being of slightly different genres and aspects; my ancillaries have synergy as they contributed as a form of influence in terms of replicating conventions. Blow Dumb by Nobunny is almost binary opposite in terms of musical genre, as it is alternative rock/pop-punk; however it is still a performance video. Therefore I manipulated the type of performance shots to match the genre. Nobunny’s Blow Dumb My music video, Lover of the Light