Comunicació presentada per Sandra Cuadrado al Simposi VAKKI, celebrat els dies 6 i 7 de febrer a la Facultat de Comunicació de la Universitat de Vaasa (Finlàndia).
The document provides an introduction to a course on computer mediated communication (CMC). It discusses communication from an ecological perspective and how new communication technologies diffuse through societies. Theories of diffusion of innovation are also presented to explain how and why people adopt new technologies. Examples are given of the radio FM and iPod to demonstrate how factors like better technology, social acceptance, business models and legal frameworks influence a technology's adoption. The course schedule and evaluation methods are also outlined.
This PPT is about how technology is used as a form of communication tool not only in our life but also in developing the business and various types of communication tools in this modern technology world.
This document discusses how organizational communication has been affected by computer-mediated communication (CMC) and the rise of telework. It first defines CMC and notes its growing popularity since the 1990s. It then discusses how applications of CMC like teleconferencing and telecommuting have changed how organizations operate and communicate by allowing employees to work remotely. However, remote work also presents new challenges around supervision, career opportunities, and maintaining social connections and informal information sharing within organizations.
Communication is defined as the transfer of information from one place to another through shared understanding. It involves choosing symbols carefully to convey a message from a sender to a receiver by different channels. Effective communication is important for organizations to innovate, build relationships, and improve productivity and commitment. There are various patterns and types of communication, including oral, written, and visual forms as well as face-to-face, electronic, and distance methods. Developing strong communication skills is vital for personal and professional success.
Terms, resources and new challenges. Sandra CuadradoTERMCAT
Conferència presentada per Sandra Cuadrado a l'Institut de la Llengua Eslovena, Fran Ramovš Institute ZRC SAZU, en ocasió de la celebració del seu 40è aniversari.
Wordshop Web Evolution (by Morozov Andrey)Андрей Морозов
The document discusses the evolution of consumer behavior on the internet and engagement marketing. It states that the old model of push advertising must be replaced by engagement marketing. It describes how the internet has transitioned from a place for entertainment to a central part of people's lives, especially for digital natives. This has led to the rise of digital democracy where everyone can access and share knowledge through self-expression. Brands now must change how they communicate and connect with audiences by focusing on digital lives, behaviors, and creating new experiences through involvement and understanding rather than one-way messages.
Focusing on the User - Business-Centered User DesignMolecular Inc
The document discusses the importance of user-centered design and how it differs from business-centric design. It advocates taking a user-centric approach from the beginning of a project by extensively considering user needs and goals at every stage of the design process. It also outlines how communication styles have changed over time, increasing the importance of brands understanding their users to effectively engage with them.
This document presents a channel model for effective and efficient online communication. It defines a channel as a means of exchanging information online, such as websites, social media platforms, emails etc. It categorizes channels as broadcasting static information, broadcasting dynamic information, sharing, collaboration, group communication and semantic-based dissemination. For each category it provides examples of common channels and best practices for using them to disseminate information. The paper also discusses related work in semantic content management systems and semantic matchmaking of content senders and receivers.
The document provides an introduction to a course on computer mediated communication (CMC). It discusses communication from an ecological perspective and how new communication technologies diffuse through societies. Theories of diffusion of innovation are also presented to explain how and why people adopt new technologies. Examples are given of the radio FM and iPod to demonstrate how factors like better technology, social acceptance, business models and legal frameworks influence a technology's adoption. The course schedule and evaluation methods are also outlined.
This PPT is about how technology is used as a form of communication tool not only in our life but also in developing the business and various types of communication tools in this modern technology world.
This document discusses how organizational communication has been affected by computer-mediated communication (CMC) and the rise of telework. It first defines CMC and notes its growing popularity since the 1990s. It then discusses how applications of CMC like teleconferencing and telecommuting have changed how organizations operate and communicate by allowing employees to work remotely. However, remote work also presents new challenges around supervision, career opportunities, and maintaining social connections and informal information sharing within organizations.
Communication is defined as the transfer of information from one place to another through shared understanding. It involves choosing symbols carefully to convey a message from a sender to a receiver by different channels. Effective communication is important for organizations to innovate, build relationships, and improve productivity and commitment. There are various patterns and types of communication, including oral, written, and visual forms as well as face-to-face, electronic, and distance methods. Developing strong communication skills is vital for personal and professional success.
Terms, resources and new challenges. Sandra CuadradoTERMCAT
Conferència presentada per Sandra Cuadrado a l'Institut de la Llengua Eslovena, Fran Ramovš Institute ZRC SAZU, en ocasió de la celebració del seu 40è aniversari.
Wordshop Web Evolution (by Morozov Andrey)Андрей Морозов
The document discusses the evolution of consumer behavior on the internet and engagement marketing. It states that the old model of push advertising must be replaced by engagement marketing. It describes how the internet has transitioned from a place for entertainment to a central part of people's lives, especially for digital natives. This has led to the rise of digital democracy where everyone can access and share knowledge through self-expression. Brands now must change how they communicate and connect with audiences by focusing on digital lives, behaviors, and creating new experiences through involvement and understanding rather than one-way messages.
Focusing on the User - Business-Centered User DesignMolecular Inc
The document discusses the importance of user-centered design and how it differs from business-centric design. It advocates taking a user-centric approach from the beginning of a project by extensively considering user needs and goals at every stage of the design process. It also outlines how communication styles have changed over time, increasing the importance of brands understanding their users to effectively engage with them.
This document presents a channel model for effective and efficient online communication. It defines a channel as a means of exchanging information online, such as websites, social media platforms, emails etc. It categorizes channels as broadcasting static information, broadcasting dynamic information, sharing, collaboration, group communication and semantic-based dissemination. For each category it provides examples of common channels and best practices for using them to disseminate information. The paper also discusses related work in semantic content management systems and semantic matchmaking of content senders and receivers.
Nos encontramos en medio de un movimiento sísmico donde la fragmentación de audiencias ha cambiado las reglas del juego. El inconformismo de los consumidores de ve reflejado en el estudio de Arena (Grupo Havas) donde el 75% de los consumidores consideran que las marcas no les aporta nada.
Hay un claro deseo de cambiar de marca constantemente. Las marcas deben alcanzar más valor en su comunicación y inversión en Marketing para ser competitivo y relevantes.
Vivimos en un mundo orgánico donde la conexión entre personas ha hecho que nuestro mundo sea más plano, pequeño. Por eso la comunicación se ha reestructurado para conseguir conexiones relevantes nutridas por el Data y el Contenido.
Bienvenido a este nuevo mundo y la visión de como enfocar el marketing desde una perspectiva orgánica.
Doteveryone conducted research that found a lack of public understanding around how digital technologies work and collect personal information, leading to unease and distrust. Their research also showed that people experience technology within their communities and jobs, not just between themselves and screens. As a result, Doteveryone advocates for context-centric design that considers how digital technologies impact societies and communities, not just individual users, in order to avoid unintended consequences and better meet user needs.
Running engaging Market Research Online Communities. Social media has gained considerable human relevance. User-created content, citizen journalism and online social interactions (e.g. conversation, collaboration, participation, sharing, connecting) are embedded into the daily lives of consumers. With the different semantic waves of the web, the entire market research process and industry has undergone clear changes. Market research has changed from asking questions to having conversations with consumers. Online Research Communities have proven to be a viable environment to engage with consumers as well as marketing executives in a connected and participatory way. What makes research communities unique is that they assemble consumers to interact in an asynchronous longitudinal setting by applying social media techniques. Companies outsource tasks to a crowd (e.g. product and service creation and testing) in an open call in order to bring consumers inside organizations all the way up to the boardroom. Research communities bring true consumer connect between marketers and their target groups as they use interactive tools to tap into social interactions between people, and allow a more equal relationship between researchers, brands and participants.
Social Media Marketing Trends Shaping the Next Digital DecadeTapeReal
Social Media Marketing Trends: Shaping the Next Digital Decade
Discover the seismic shifts transforming the world of digital marketing in our latest SlideShare presentation, "Social Media Marketing Trends". This curated guide dives deep into the most influential movements within the social media landscape, ensuring businesses and marketers are primed to capitalize on every opportunity.
Included in this enlightening PDF:
🖼 From Text to Visual Storytelling: Unpack the evolution from traditional text-based content to the compelling world of visual narratives. Learn how this shift can catapult user engagement and retention rates.
⏳ Ephemeral Content's Rise: Delve into the surge in temporary content's popularity and its powerful pull on user attention and brand authenticity.
🌍 Micro-communities & Micro-influencers: Understand the immense potential of niche communities and influencers, and how they're reshaping the influencer marketing terrain.
🕶 VR & AR Integration: Explore the transformative impact of Virtual and Augmented Reality on user experiences and brand interactions, and how platforms are integrating this immersive tech.
📰 Social Media's Societal Impact: Investigate the profound influence of social media on tracking current affairs and shaping cultural narratives, offering brands an unprecedented avenue to resonate with consumers.
📣 Voice Amplification & Marginalized Communities: Witness the powerful role of social media in giving a platform to previously unheard voices, emphasizing the importance of authentic and inclusive brand messaging.
🎯 Micro-Targeted Marketing: Decode the strategies behind ultra-specific advertising and its unmatched efficacy in reaching desired target demographics.
📱 Immersive Experiences with Apple Vision Pro: Get acquainted with the revolutionary capabilities of devices like the Apple Vision Pro, and how they're setting new benchmarks in user experience.
#VisualStorytelling #EphemeralContent
#MicroInfluencerMarketing #VRIntegration
#SocialImpact #AppleVisionPro
Why This Deck is Essential:
In an ever-evolving digital realm, staying updated with the latest trends isn't just an advantage, it's a necessity. Whether you're a brand aiming to recalibrate your online strategy, a marketer refining your outreach, or a curious individual exploring the digital zeitgeist, this SlideShare is your beacon.
#SocialMediaTrends #DigitalMarketingEvolution #MicroCommunities #InclusiveMarketing #ImmersiveTech
Stay ahead of the curve. Embrace the future of digital marketing by delving into our insightful "Social Media Marketing Trends" presentation now
Visit: https://tapereal.com
Learn more: https://web.tapereal.com
The document discusses effective and efficient multi-channel communication strategies. It describes the challenges small organizations face in utilizing numerous online communication channels to reach customers. The author proposes a new methodology that distinguishes content from communication channels. Content is modeled independently and then mapped to various channels using "weavers". This allows content to be reused across channels and scales to many organizations. The approach is illustrated through strategies developed for the PlanetData project and Semantic Technology Institute.
The document discusses how to unlock the skills of local innovators through collaborative online tools. It proposes developing a platform with three sections: 1) allowing residents to submit and share ideas/innovations to improve services; 2) connecting users with skills to share and those seeking skills; and 3) enabling citizens to build support coalitions on issues. The goal is to develop skills in enterprise, innovation and intermediaries by democratizing tools and connecting supply and demand through community empowerment and participation.
The importance of social media marketing as a promotional tool, A case study ...Virginia Sande
This document provides an introduction to a case study on the importance of social media marketing for Eventbrite.com. It begins with background on the growth of the event management industry and how social networks have become powerful platforms for promotion. The main problem addressed is how social media can be used as a promotional tool and how online word-of-mouth affects customers. The document outlines the theoretical framework, including how social media fits into integrated marketing communications and the concept of online word-of-mouth. It then describes the methodology, which is a case study of how Eventbrite uses social networks like Facebook and Twitter.
Grey Template Differentiated Instruction For Digital Nativesandrea feeney
The document discusses differentiated instruction for digital natives. It defines key terms like the information age and Web 2.0. Web 2.0 involves user-generated content and collaboration through social media and websites. Digital natives are today's students who are fluent in digital technologies. The document advocates differentiating instruction to match students' varied learning needs and styles, and incorporating digital tools they already use into teaching. Teachers should assess students continuously and adapt instruction accordingly.
Product customization in the ayurveda change newBetsy Booboo
1. The document discusses the rise of product customization and prosumption, where consumers take on more active roles in product design, development and production. Prosumption blurs the lines between producers and consumers.
2. Mass customization allows for large-scale production of customized goods, with consumers specifying design requirements. This leads to economic, psychological and social benefits for both consumers and companies.
3. The document argues that involving consumers more directly in product development through customization and prosumption can help companies better serve customer needs and create reciprocal value.
This document provides an overview of context mapping and user research methods for designing services. It discusses why exploring context is important, as the cultural and social context influences how users interpret and interact with designed artifacts. Various methods for indirectly and directly researching users and cultural context are presented, including code mapping, cultural landscape analysis, and user personas. Tools for mapping contextual codes, categories, trends, and defining product positioning are demonstrated. The importance of understanding users as social beings and incorporating contextual insights into design is emphasized.
The document summarizes the IADIS International Conference WWW/Internet 2002 that was held in Lisbon, Portugal from November 13-15, 2002. The conference addressed key issues related to the development of the World Wide Web and Internet. It received 240 submissions from over 30 countries, with 58 papers accepted for presentation. The program included keynote speeches, paper presentations, and tutorials on topics such as adaptive web systems, metadata, and identity in online communities. The conference provided a forum for researchers, practitioners, and students to discuss developments related to the World Wide Web and Internet.
Children as Global Fabricators - FabLab thinking and tinkering in experimenti...Rikke Toft Noergaard
Slides from the workshop at the FabLearn.eu conference on Children as Global Fabricators - FabLab thinking and tinkering in experimenting networks around the world
The document discusses how Enterprise 2.0 tools and approaches can transform organizations. It describes a project where a team of internal employees and customers used collaboration tools to quickly design and implement new workflows, reducing development time by 40% and process time/costs by 20%. The key lessons were that user participation is essential to success, and social networks help connect innovators and early adopters to drive change.
How to-domesticate-the-multichannel-monster 27.11.2012STIinnsbruck
This document discusses the challenges organizations face with communicating through the growing number of online communication channels, which the authors call "the multi-channel monster". It proposes a semantic communication architecture called SCEI that separates content from channels and uses semantic technologies to disseminate content across multiple channels. The architecture provides workflow assistance, implements communication patterns, and integrates crowdsourcing to enable one-click publishing to many marketing channels. It discusses applying this approach to collaboration applications like advertising, customer relationship management, and opportunities/challenges in eTourism.
This document discusses enabling customer engagement and collaboration for small and medium-sized enterprises through ubiquitous multi-channel ecosystems. It identifies several challenges that SMEs face in managing engagement across many online channels, including issues with scalability, costs, and domain personalization. The document proposes a semantic communication architecture called SCAI to help SMEs effectively manage communication and collaboration across multiple online channels in a scalable and cost-effective way.
I interviewed the experts in MROCs -- here's what I learned from them, and presented to a professional conference in Prague in 2010.
This is the detailed paper that accompanied the presentation.
The document discusses using social media to drive innovation in organizations and local governments. It outlines benefits like understanding customers, involving communities, and uncovering innovators. Challenges mentioned include defining needs, choosing tools, creating solutions, developing networks, and sharing learning. The document advocates facilitating citizen involvement in designing services and understanding how tools work to encourage collaboration and innovation.
Les plataformes de streaming: Une terminologie interdisciplinaire. Marta GranéTERMCAT
Comunicació presentada per Marta Grané a la 29a jornada científica de la xarxa de terminologia Realiter (celebrada a París), dedicada a la interdisciplinarietat i a les perspectives de treball futures en terminologia.
The terminology of current affairs. Marta Grané, Marta Sabater, Sandra CuadradoTERMCAT
Comunicació presentada conjuntament per Marta Grané, Marta Sabater i Sandra Cuadrado a la Cimera de l'Associació Europea de Terminologia celebrada els dies 16 i 17 de novembre de 2023 a Barcelona.
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Nos encontramos en medio de un movimiento sísmico donde la fragmentación de audiencias ha cambiado las reglas del juego. El inconformismo de los consumidores de ve reflejado en el estudio de Arena (Grupo Havas) donde el 75% de los consumidores consideran que las marcas no les aporta nada.
Hay un claro deseo de cambiar de marca constantemente. Las marcas deben alcanzar más valor en su comunicación y inversión en Marketing para ser competitivo y relevantes.
Vivimos en un mundo orgánico donde la conexión entre personas ha hecho que nuestro mundo sea más plano, pequeño. Por eso la comunicación se ha reestructurado para conseguir conexiones relevantes nutridas por el Data y el Contenido.
Bienvenido a este nuevo mundo y la visión de como enfocar el marketing desde una perspectiva orgánica.
Doteveryone conducted research that found a lack of public understanding around how digital technologies work and collect personal information, leading to unease and distrust. Their research also showed that people experience technology within their communities and jobs, not just between themselves and screens. As a result, Doteveryone advocates for context-centric design that considers how digital technologies impact societies and communities, not just individual users, in order to avoid unintended consequences and better meet user needs.
Running engaging Market Research Online Communities. Social media has gained considerable human relevance. User-created content, citizen journalism and online social interactions (e.g. conversation, collaboration, participation, sharing, connecting) are embedded into the daily lives of consumers. With the different semantic waves of the web, the entire market research process and industry has undergone clear changes. Market research has changed from asking questions to having conversations with consumers. Online Research Communities have proven to be a viable environment to engage with consumers as well as marketing executives in a connected and participatory way. What makes research communities unique is that they assemble consumers to interact in an asynchronous longitudinal setting by applying social media techniques. Companies outsource tasks to a crowd (e.g. product and service creation and testing) in an open call in order to bring consumers inside organizations all the way up to the boardroom. Research communities bring true consumer connect between marketers and their target groups as they use interactive tools to tap into social interactions between people, and allow a more equal relationship between researchers, brands and participants.
Social Media Marketing Trends Shaping the Next Digital DecadeTapeReal
Social Media Marketing Trends: Shaping the Next Digital Decade
Discover the seismic shifts transforming the world of digital marketing in our latest SlideShare presentation, "Social Media Marketing Trends". This curated guide dives deep into the most influential movements within the social media landscape, ensuring businesses and marketers are primed to capitalize on every opportunity.
Included in this enlightening PDF:
🖼 From Text to Visual Storytelling: Unpack the evolution from traditional text-based content to the compelling world of visual narratives. Learn how this shift can catapult user engagement and retention rates.
⏳ Ephemeral Content's Rise: Delve into the surge in temporary content's popularity and its powerful pull on user attention and brand authenticity.
🌍 Micro-communities & Micro-influencers: Understand the immense potential of niche communities and influencers, and how they're reshaping the influencer marketing terrain.
🕶 VR & AR Integration: Explore the transformative impact of Virtual and Augmented Reality on user experiences and brand interactions, and how platforms are integrating this immersive tech.
📰 Social Media's Societal Impact: Investigate the profound influence of social media on tracking current affairs and shaping cultural narratives, offering brands an unprecedented avenue to resonate with consumers.
📣 Voice Amplification & Marginalized Communities: Witness the powerful role of social media in giving a platform to previously unheard voices, emphasizing the importance of authentic and inclusive brand messaging.
🎯 Micro-Targeted Marketing: Decode the strategies behind ultra-specific advertising and its unmatched efficacy in reaching desired target demographics.
📱 Immersive Experiences with Apple Vision Pro: Get acquainted with the revolutionary capabilities of devices like the Apple Vision Pro, and how they're setting new benchmarks in user experience.
#VisualStorytelling #EphemeralContent
#MicroInfluencerMarketing #VRIntegration
#SocialImpact #AppleVisionPro
Why This Deck is Essential:
In an ever-evolving digital realm, staying updated with the latest trends isn't just an advantage, it's a necessity. Whether you're a brand aiming to recalibrate your online strategy, a marketer refining your outreach, or a curious individual exploring the digital zeitgeist, this SlideShare is your beacon.
#SocialMediaTrends #DigitalMarketingEvolution #MicroCommunities #InclusiveMarketing #ImmersiveTech
Stay ahead of the curve. Embrace the future of digital marketing by delving into our insightful "Social Media Marketing Trends" presentation now
Visit: https://tapereal.com
Learn more: https://web.tapereal.com
The document discusses effective and efficient multi-channel communication strategies. It describes the challenges small organizations face in utilizing numerous online communication channels to reach customers. The author proposes a new methodology that distinguishes content from communication channels. Content is modeled independently and then mapped to various channels using "weavers". This allows content to be reused across channels and scales to many organizations. The approach is illustrated through strategies developed for the PlanetData project and Semantic Technology Institute.
The document discusses how to unlock the skills of local innovators through collaborative online tools. It proposes developing a platform with three sections: 1) allowing residents to submit and share ideas/innovations to improve services; 2) connecting users with skills to share and those seeking skills; and 3) enabling citizens to build support coalitions on issues. The goal is to develop skills in enterprise, innovation and intermediaries by democratizing tools and connecting supply and demand through community empowerment and participation.
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This document provides an introduction to a case study on the importance of social media marketing for Eventbrite.com. It begins with background on the growth of the event management industry and how social networks have become powerful platforms for promotion. The main problem addressed is how social media can be used as a promotional tool and how online word-of-mouth affects customers. The document outlines the theoretical framework, including how social media fits into integrated marketing communications and the concept of online word-of-mouth. It then describes the methodology, which is a case study of how Eventbrite uses social networks like Facebook and Twitter.
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Product customization in the ayurveda change newBetsy Booboo
1. The document discusses the rise of product customization and prosumption, where consumers take on more active roles in product design, development and production. Prosumption blurs the lines between producers and consumers.
2. Mass customization allows for large-scale production of customized goods, with consumers specifying design requirements. This leads to economic, psychological and social benefits for both consumers and companies.
3. The document argues that involving consumers more directly in product development through customization and prosumption can help companies better serve customer needs and create reciprocal value.
This document provides an overview of context mapping and user research methods for designing services. It discusses why exploring context is important, as the cultural and social context influences how users interpret and interact with designed artifacts. Various methods for indirectly and directly researching users and cultural context are presented, including code mapping, cultural landscape analysis, and user personas. Tools for mapping contextual codes, categories, trends, and defining product positioning are demonstrated. The importance of understanding users as social beings and incorporating contextual insights into design is emphasized.
The document summarizes the IADIS International Conference WWW/Internet 2002 that was held in Lisbon, Portugal from November 13-15, 2002. The conference addressed key issues related to the development of the World Wide Web and Internet. It received 240 submissions from over 30 countries, with 58 papers accepted for presentation. The program included keynote speeches, paper presentations, and tutorials on topics such as adaptive web systems, metadata, and identity in online communities. The conference provided a forum for researchers, practitioners, and students to discuss developments related to the World Wide Web and Internet.
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This document discusses enabling customer engagement and collaboration for small and medium-sized enterprises through ubiquitous multi-channel ecosystems. It identifies several challenges that SMEs face in managing engagement across many online channels, including issues with scalability, costs, and domain personalization. The document proposes a semantic communication architecture called SCAI to help SMEs effectively manage communication and collaboration across multiple online channels in a scalable and cost-effective way.
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This presentation was uploaded with the author’s consent.
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This presentation by OECD, OECD Secretariat, was made during the discussion “The Intersection between Competition and Data Privacy” held at the 143rd meeting of the OECD Competition Committee on 13 June 2024. More papers and presentations on the topic can be found at oe.cd/ibcdp.
This presentation was uploaded with the author’s consent.
Gamify it until you make it Improving Agile Development and Operations with ...Ben Linders
So many challenges, so little time. While we’re busy developing software and keeping it operational, we also need to sharpen the saw, but how? Gamification can be a way to look at how you’re doing and find out where to improve. It’s a great way to have everyone involved and get the best out of people.
In this presentation, Ben Linders will show how playing games with the DevOps coaching cards can help to explore your current development and deployment (DevOps) practices and decide as a team what to improve or experiment with.
The games that we play are based on an engagement model. Instead of imposing change, the games enable people to pull in ideas for change and apply those in a way that best suits their collective needs.
By playing games, you can learn from each other. Teams can use games, exercises, and coaching cards to discuss values, principles, and practices, and share their experiences and learnings.
Different game formats can be used to share experiences on DevOps principles and practices and explore how they can be applied effectively. This presentation provides an overview of playing formats and will inspire you to come up with your own formats.
This presentation by Katharine Kemp, Associate Professor at the Faculty of Law & Justice at UNSW Sydney, was made during the discussion “The Intersection between Competition and Data Privacy” held at the 143rd meeting of the OECD Competition Committee on 13 June 2024. More papers and presentations on the topic can be found at oe.cd/ibcdp.
This presentation was uploaded with the author’s consent.
This presentation by OECD, OECD Secretariat, was made during the discussion “Pro-competitive Industrial Policy” held at the 143rd meeting of the OECD Competition Committee on 12 June 2024. More papers and presentations on the topic can be found at oe.cd/pcip.
This presentation was uploaded with the author’s consent.
This presentation by Yong Lim, Professor of Economic Law at Seoul National University School of Law, was made during the discussion “Artificial Intelligence, Data and Competition” held at the 143rd meeting of the OECD Competition Committee on 12 June 2024. More papers and presentations on the topic can be found at oe.cd/aicomp.
This presentation was uploaded with the author’s consent.
This presentation by Professor Giuseppe Colangelo, Jean Monnet Professor of European Innovation Policy, was made during the discussion “The Intersection between Competition and Data Privacy” held at the 143rd meeting of the OECD Competition Committee on 13 June 2024. More papers and presentations on the topic can be found at oe.cd/ibcdp.
This presentation was uploaded with the author’s consent.
This presentation by Thibault Schrepel, Associate Professor of Law at Vrije Universiteit Amsterdam University, was made during the discussion “Artificial Intelligence, Data and Competition” held at the 143rd meeting of the OECD Competition Committee on 12 June 2024. More papers and presentations on the topic can be found at oe.cd/aicomp.
This presentation was uploaded with the author’s consent.
The importance of sustainable and efficient computational practices in artificial intelligence (AI) and deep learning has become increasingly critical. This webinar focuses on the intersection of sustainability and AI, highlighting the significance of energy-efficient deep learning, innovative randomization techniques in neural networks, the potential of reservoir computing, and the cutting-edge realm of neuromorphic computing. This webinar aims to connect theoretical knowledge with practical applications and provide insights into how these innovative approaches can lead to more robust, efficient, and environmentally conscious AI systems.
Webinar Speaker: Prof. Claudio Gallicchio, Assistant Professor, University of Pisa
Claudio Gallicchio is an Assistant Professor at the Department of Computer Science of the University of Pisa, Italy. His research involves merging concepts from Deep Learning, Dynamical Systems, and Randomized Neural Systems, and he has co-authored over 100 scientific publications on the subject. He is the founder of the IEEE CIS Task Force on Reservoir Computing, and the co-founder and chair of the IEEE Task Force on Randomization-based Neural Networks and Learning Systems. He is an associate editor of IEEE Transactions on Neural Networks and Learning Systems (TNNLS).
5. How We
Can Help
CONSULTING SERVICES
Twitter works as an advisory service. Thus
interaction with the community often
originates from the users
STANDARDIZATION
The output from these three core
activities (terminological production,
neologisms and user queries) provides
terminological resources and feeds
Cercaterm, our national data bank.
DICTIONARIES
Creation of terminological products
9. Digital communications have not only changed the ways in
which TERMCAT publicises its output, but they have also
affected the methods employed in the terminology work
itself.
The traditional stages in dictionary-making are still
the same, but the communication channels, the
relationships with experts and users, and the potential for
detecting neologisms in real time on social platforms have
all led to significant changes in the methodology of
creating terminology.
The Digital
Age
11. Why go
digital?
INTANGIBLE ASSETS
In a context where tangible assets increasingly
resemble each other and products and services are
very similar, intangible assets such as reputation
and trust become the real source of
differentiation for organizations.
HUMANIZING BRANDS
Only those organizations that make an
effort to humanize their brands will be able to
adapt their workflows to this
new scenario and successfully engage in a real
dialogue with their user communities.
TECHNOLOGY AS A TOOL
Technology as a means rather than an end in itself
12. IN A GLOBAL CONTEXT WHERE PRODUCTS
AND SERVICES ARE BECOMING
INCREASINGLY SIMILAR, INTANGIBLE ASSETS
SUCH AS TRUST AND QUALITY MARK THE
DIFFERENCE BETWEEN COMPANIES.
- C. ACED
13. IT’S TIME FOR HUMAN AND
RESPONSIBLE BRANDS.
ENRIQUE ARRIBAS
14. USER ENGAGEMENT
STAGE 2
Real dialogue with users and
experts
Micro-moments
STAGE 1
Technology as a means and
not as an end in itself
Digital transformation is about
people, not technology
STAGE 3
Interface culture
Influencers
Contents co-creation
15. THE USER JUMPS FROM ONE
IMAGE TO THE NEXT LIKE AN EDITOR IN A CUTTING
ROOM, WITHOUT A SPECIFIC ROUTE
MAP; THIS ATTITUDE TENDS TO BE ENHANCED BY
THE HYPERLINK NATURE OF THE WEB AND
THE OPPORTUNITIES FOR MULTISCREEN
NAVIGATION.
THE NARRATIVE AND, THEREFORE, THE
MEANING IS LEFT IN THE HANDS OF THE USER, A
KIND OF DATA FLÂNEUR, A CYBERNETIC SURFER IN
AN ENVIRONMENT OF ‘LIQUID ARCHITECTURE’.
ÍNGRID GUARDIOLA
17. Basic Concepts
What comprises 'cocreating
terminology'?
"L’art de narrar històries o de
convertir un missatge en relat
s’ha convertit en l’imperatiu de
la comunicació actual”
@thinkcopy
18. Terminological products.
How do we start
cocreating dictionaries
with experts?
Cocreating
terminology around
thematic committees
A terminology
consultation service. An
example of cocreation by
interaction with users
Cocreation
by users empowerment:
Dictionary self-assessment
test.
CO-CREATION
PROCESS IN TERMINOLOGY
26. Terminology portals have
been promoted as a step
towards more effective
communication
between specialists on
the terminology in
the committees’ working
fields
28. Dictionary self-assessment test
STEP 2
This test contains 3 blocks of
questions: the first is about the
dictionary as a whole, the
second about the
designations and equivalent
designations, and the third is
about the definitions.
STEP 3
At the end of the test you will get a
numerical score telling whether
your dictionary or glossary
conforms to terminological
methodology or if there are areas
that should be revised
STEP 1
Do you have created a
dictionary or glossary and are
you wondering about your
methods or about how you
could make it better?