Memory
Stages and Processes
Memory Processes
Encoding
Storage
Retrieval
Encoding
• Recording of info
• Use our senses to establish memory
Storage
• Process where info is maintained for
a period of time
• How much is stored depends on time
spent encoding
Retrieval
• Occurs when info is brought to mind from
storage
• How easily we do this depends on how
well it was encoded &and stored and can
be genetic
Stages of
Memory
Sensory
Memory
Short Term
Memory
Long Term
Memory
Sensory Short Term Long Term
Capacity
Everything
we see and
hear at 1
instant
About 7 items
in healthy
adults
Vast; and
uncountable
Duration Fraction of a
second
Less than 20
sec.onds if not
rehearsed
Can be a
lifetime
Example
Briefly seeing
something then
asked to recall
one detail
Look up phone
number and
remember it long
enough to dial it
Remember the
house or phone
number from your
childhood
Sensory
3 Functions
prevents us from being overwhelmed
gives us decision time
allows for stability
Short Term Memory STM
• Where maintenance rehearsal occurs
System of remembering by repeating to yourself
but not looking for meaning
Which Is the Real Penny??
Answer
Demo of STM
http://www.garyfisk.com/anim/lecture_stm.swf
Follow the directions I give you
Chunking
Grouping items to make them easier to
remember
http://daphne.palomar.edu/stat/mark/stm%20chunking.htm
Follow my directions
Look at the words for 2 minutes When I tell you write as
many down as you can remember You’ll be given 2
minutes to write as well
Nine SwapCell Ring Lust
Plugs Lamp AppleTableSway
Army Bank Fire Hold Worm
ClockHorse Color Baby Sword
Desk Hold Find Bird Rock
Look at the words for 2 minutes When I tell you write as
many down as you can remember You’ll be given 2
minutes to write as well
Horse Cat Dog Fish Bird
Orange Yellow Blue Green
Black
TableChair Desk Bookcase Bed
Teacher School Student Class
Bell
Mnemonic Devices
Ways to associate things to help memory and retrieval
Name the Mnemonic!!!
ROY G BIV
Every Good Boy Does Fine
My Very Earnest Mom Just Served Us Nine
Pickles
H O M E S
Memory Organizational Chart
page 280 in text
Can’t retrieve info that you absolutely know is
stored in your LTM.
Shown also among American Sign Language
(ASL) users
What do you think the problem is?
Tip-of-the-Tongue (TOT)
Experience
•French for “already seen.”
•Unconscious Mind
Déjà Vu
The recall of very specific details about a rare,
or significant personal event.
Ex: Sept. 11th
JFK shot
Man on Moon
Flashbulb Memory

Memory