For Employer Branding organizations must embrace inclusivity within their workforce and prioritize hiring individuals from diverse backgrounds. Many organizations have LGBTQ+friendly policies and provide perks, drawing inspiration from international companies that promote acceptance and openness to such a culture and individuals
From Diversity to Inclusion is a qualitative exploration of attitudes and experiences towards diversity issues impacting public relations.
Conducted by the CIPR's Diversity Working Group, the report delves deep into views of over 30 PR professionals who shared their views in an innovative digital research project and took part in roundtable discussions held in London and Leeds.
The findings point towards the need for Public Relations to adopt a mature approach to diversity and inclusion. The report reveals that PR must take ownership of the diversity agenda by delivering inclusive leadership and ensuring inclusive communications are factored into campaign planning.
6 degrees company profile recruitment.pdfPraful Baweja
6 degrees of human connections help transform lives - Diverse Lives of all Genders, Ages, Sexualities, Origins and Abilities
Our organisation 6 Degrees assists all to go further, to reach higher and to do better through Inclusive Recruitment & Marketing
We are an Atal Innovation Mission & UNDP incubated boutique consultancy passionate about helping brands to humanize and humans to find their personal brand voice
And we’re just getting started…
From Diversity to Inclusion is a qualitative exploration of attitudes and experiences towards diversity issues impacting public relations.
Conducted by the CIPR's Diversity Working Group, the report delves deep into views of over 30 PR professionals who shared their views in an innovative digital research project and took part in roundtable discussions held in London and Leeds.
The findings point towards the need for Public Relations to adopt a mature approach to diversity and inclusion. The report reveals that PR must take ownership of the diversity agenda by delivering inclusive leadership and ensuring inclusive communications are factored into campaign planning.
6 degrees company profile recruitment.pdfPraful Baweja
6 degrees of human connections help transform lives - Diverse Lives of all Genders, Ages, Sexualities, Origins and Abilities
Our organisation 6 Degrees assists all to go further, to reach higher and to do better through Inclusive Recruitment & Marketing
We are an Atal Innovation Mission & UNDP incubated boutique consultancy passionate about helping brands to humanize and humans to find their personal brand voice
And we’re just getting started…
Collectively Review 2014-2016: making sustainable ways of living the new normalWill Gardner
In October 2014, Collectively (www.collectively.org) was born. Our aim was to engage young people around the world in sustainable ways of living and consuming, through the power of compelling content and collaborative action.
Sponsored by more than thirty of the world's leading multinational companies, and with a powerful and passionate network of NGO collaborators and changemakers, over the last two years we've learnt a lot about great sustainability storytelling; collaboration; and giving the next generation the opportunity and inspiration to drive change.
This is a review of what we've done, what we've achieved and what we've learnt - so far. If you've got feedback, let us know: team@collectively.org.
You may have been asked the following question or have asked it yo.docxdavezstarr61655
You may have been asked the following question or have asked it yourself: “What can you tell me about the company culture?” Have you often wondered what that really means? What is a culture? There are so many opinions and definitions of culture, which makes answering that question daunting. It is important to define what culture means in any communication. UNIT IV STUDY GUIDE Cultural Influences on Training and Development MHR 6551, Training and Development 2 UNIT x STUDY GUIDE Title Do we define culture by the friendliness of coworkers? Or, is it coming to work on time or a sense of urgency to get things done? Many may think that organizational culture is defined by thoughts and actions of employees and managers, both inside and outside of the organization. This definition is pretty accurate, but culture is something difficult to define because organizations do not always expressly define it. Culture is something that is implied and can be felt. It is also important to note that culture can change over time as new employees enter the organization and others leave. A company's culture can be reflected in the dress code, business hours, office layout (such as cubicles), employee benefit programs, the amount and kind of turnover, who is hired and how hiring decisions are made, and the treatment of clients. Culture may not be discussed often, but it affects many decisions and can even affect the reputation of a company. We all know those companies who treat their customers well and those who do not. Does customer service influence your decisions about where you shop, what restaurants you attend, or what companies you want to work for in the future? One company that stands out for its employee-friendly culture is Google. Google likes to be unconventional and offers many unique benefits. Employees are offered telecommuting, flex time, tuition reimbursement, free employee lunches, and on-site doctors. At its corporate headquarters in California, Google offers on-site services, including oil changes, massages, fitness classes, car washes, and a hair stylist (Jackson, 2015). Many of these benefits are quite unique. You may even be thinking of how nice it would be to work for such a company. How could these benefits affect the company culture? Are employee benefits all that is needed for a culture that positively impacts employees and clients? Many organizations today are successful because of cultural continuity. General Electric (GE) is a good example of creating a culture that has been working for decades for a very successful organization. At GE, they encourage integrity, responsibility, and creativity. Through their training and development efforts, they have created team and individual learning activities that reward performance, volunteerism, and career-long learning. They have a “corporate university” that invests in the future of leadership in the General Electric way (culture). Succession planning is a large part of cultural continuity. GE, .
The New Media Group is a social enterprise leading the way in Mongolia and across Asia as the Founding Certified B Corporation in the region. The New Media Group is made up of several subsidiary companies focusing on commerce, design, investment, marketing and technology. As a social enterprise, which empowers human-centered business, its utmost goal is to create a positive and friendly corporate culture.
Additionally, The New Media Group has cultivated strong social engagement through its human-centered social responsibility programs and is dedicated to supporting nonprofits and international organizations who are working to help people in Mongolia and around the world.
Social links:
http://thenewmediagroup.co/
http://twitter.com/NMGteam/
https://facebook.com/NMGteam
http://youtube.com/user/NMMAteam/
http://www.linkedin.com/company/the-new-media-group/
http://flickr.com/photos/NMMAteam/
Essay on Gender Diversity in the Workplace
We Need Diversity in the Workplace Essay
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Diversity In The Workplace
Why Is Diversity In The Workplace Important?
Diversity In The Workplace
Diversity In The Workplace
Diversity In The Workplace
Diversity In The Workplace
The Importance Of Diversity In The Workplace
Diversity in the Workplace Essay
Essay on Diversity in the Workplace
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Diversity In The Workplace
Diversity In The Workplace
Diversity In The Workplace
Think Beyond The Label & Wirestone Keynote at USBLNPaul Marobella
Keynote given at the 2010 USBLN conference sharing the Think Beyond The Label advertising and marketing campaign. Focus is on helping businesses understand the value of hiring workers with disabilities.
Social Media introduction document i wrote 3 years ago, still very relevant for most clients, specifically for the brands who are just focusing on marketing opportunity and missing the real opportunity of strengthening workforce and culture, customer support services.
10 Coolest Companies Based in New York City O.C. Tanner
The Big Apple. The Capital of the World. The City that Never Sleeps. As one of the major cities in the world, New York City is home to big businesses, dozens of industries and an influx of people and cultures from around the world. With a unique workforce, companies, both big and small, take advantage with distinct company culture and employee recognition. These tactics in turn help employees feel empowered and valuable, which results in great work.
Here are the 10 coolest companies to work for in New York City, which we selected with our research partners at Great Rated!™, the workplace review site from Great Place to Work®.
Start up that provides service between Non profit organizations and interested participants or corporations seeking to donate time, resources or finances. Presentation provides overview of company growth strategy and donation market share statistics.
Chatgpt introduced by OpenAI, has now unlocked free chatgpt voice on mobile app. In this blog we will unlock the features of utilizing the free chatgpt voice on mobile app and we can see how it has contributed to making AI more simplified leading to the progressive feature being even more convenient for a wide variety of users supported in diverse languages.For more info visit:https://www.theimpulsedigital.com/blog/unlock-free-chatgpt-voice-on-mobile-app
Enterprise SEO services involve tailored strategies for large organizations, aiming to optimize their online presence, increase visibility in search engine results, and drive targeted traffic through comprehensive techniques and practices.
The five benefits of enterprise seo services are as below
1) Enhanced Online Visibility
2) Traffic Generation
3) Competitive Edge
4) Improved User Experience
5) Data Driven Decision Making
If you are looking for enterprise seo service, contact Impulse Digital.For more info visit: https://www.theimpulsedigital.com/enterprise-seo-service
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Collectively Review 2014-2016: making sustainable ways of living the new normalWill Gardner
In October 2014, Collectively (www.collectively.org) was born. Our aim was to engage young people around the world in sustainable ways of living and consuming, through the power of compelling content and collaborative action.
Sponsored by more than thirty of the world's leading multinational companies, and with a powerful and passionate network of NGO collaborators and changemakers, over the last two years we've learnt a lot about great sustainability storytelling; collaboration; and giving the next generation the opportunity and inspiration to drive change.
This is a review of what we've done, what we've achieved and what we've learnt - so far. If you've got feedback, let us know: team@collectively.org.
You may have been asked the following question or have asked it yo.docxdavezstarr61655
You may have been asked the following question or have asked it yourself: “What can you tell me about the company culture?” Have you often wondered what that really means? What is a culture? There are so many opinions and definitions of culture, which makes answering that question daunting. It is important to define what culture means in any communication. UNIT IV STUDY GUIDE Cultural Influences on Training and Development MHR 6551, Training and Development 2 UNIT x STUDY GUIDE Title Do we define culture by the friendliness of coworkers? Or, is it coming to work on time or a sense of urgency to get things done? Many may think that organizational culture is defined by thoughts and actions of employees and managers, both inside and outside of the organization. This definition is pretty accurate, but culture is something difficult to define because organizations do not always expressly define it. Culture is something that is implied and can be felt. It is also important to note that culture can change over time as new employees enter the organization and others leave. A company's culture can be reflected in the dress code, business hours, office layout (such as cubicles), employee benefit programs, the amount and kind of turnover, who is hired and how hiring decisions are made, and the treatment of clients. Culture may not be discussed often, but it affects many decisions and can even affect the reputation of a company. We all know those companies who treat their customers well and those who do not. Does customer service influence your decisions about where you shop, what restaurants you attend, or what companies you want to work for in the future? One company that stands out for its employee-friendly culture is Google. Google likes to be unconventional and offers many unique benefits. Employees are offered telecommuting, flex time, tuition reimbursement, free employee lunches, and on-site doctors. At its corporate headquarters in California, Google offers on-site services, including oil changes, massages, fitness classes, car washes, and a hair stylist (Jackson, 2015). Many of these benefits are quite unique. You may even be thinking of how nice it would be to work for such a company. How could these benefits affect the company culture? Are employee benefits all that is needed for a culture that positively impacts employees and clients? Many organizations today are successful because of cultural continuity. General Electric (GE) is a good example of creating a culture that has been working for decades for a very successful organization. At GE, they encourage integrity, responsibility, and creativity. Through their training and development efforts, they have created team and individual learning activities that reward performance, volunteerism, and career-long learning. They have a “corporate university” that invests in the future of leadership in the General Electric way (culture). Succession planning is a large part of cultural continuity. GE, .
The New Media Group is a social enterprise leading the way in Mongolia and across Asia as the Founding Certified B Corporation in the region. The New Media Group is made up of several subsidiary companies focusing on commerce, design, investment, marketing and technology. As a social enterprise, which empowers human-centered business, its utmost goal is to create a positive and friendly corporate culture.
Additionally, The New Media Group has cultivated strong social engagement through its human-centered social responsibility programs and is dedicated to supporting nonprofits and international organizations who are working to help people in Mongolia and around the world.
Social links:
http://thenewmediagroup.co/
http://twitter.com/NMGteam/
https://facebook.com/NMGteam
http://youtube.com/user/NMMAteam/
http://www.linkedin.com/company/the-new-media-group/
http://flickr.com/photos/NMMAteam/
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Think Beyond The Label & Wirestone Keynote at USBLNPaul Marobella
Keynote given at the 2010 USBLN conference sharing the Think Beyond The Label advertising and marketing campaign. Focus is on helping businesses understand the value of hiring workers with disabilities.
Social Media introduction document i wrote 3 years ago, still very relevant for most clients, specifically for the brands who are just focusing on marketing opportunity and missing the real opportunity of strengthening workforce and culture, customer support services.
10 Coolest Companies Based in New York City O.C. Tanner
The Big Apple. The Capital of the World. The City that Never Sleeps. As one of the major cities in the world, New York City is home to big businesses, dozens of industries and an influx of people and cultures from around the world. With a unique workforce, companies, both big and small, take advantage with distinct company culture and employee recognition. These tactics in turn help employees feel empowered and valuable, which results in great work.
Here are the 10 coolest companies to work for in New York City, which we selected with our research partners at Great Rated!™, the workplace review site from Great Place to Work®.
Start up that provides service between Non profit organizations and interested participants or corporations seeking to donate time, resources or finances. Presentation provides overview of company growth strategy and donation market share statistics.
Chatgpt introduced by OpenAI, has now unlocked free chatgpt voice on mobile app. In this blog we will unlock the features of utilizing the free chatgpt voice on mobile app and we can see how it has contributed to making AI more simplified leading to the progressive feature being even more convenient for a wide variety of users supported in diverse languages.For more info visit:https://www.theimpulsedigital.com/blog/unlock-free-chatgpt-voice-on-mobile-app
Enterprise SEO services involve tailored strategies for large organizations, aiming to optimize their online presence, increase visibility in search engine results, and drive targeted traffic through comprehensive techniques and practices.
The five benefits of enterprise seo services are as below
1) Enhanced Online Visibility
2) Traffic Generation
3) Competitive Edge
4) Improved User Experience
5) Data Driven Decision Making
If you are looking for enterprise seo service, contact Impulse Digital.For more info visit: https://www.theimpulsedigital.com/enterprise-seo-service
Neuroscience – Visuals And Sounds In Advertisements.pdfImpulse Digital
Neuroscience along with visuals and sounds play a very important role in the world of advertising. If you want your advertisement to stand out and resonate with your audience, using relevant and impactful visuals and sounds will make a perfect combination to allure your targeted customers towards your advertisements. By getting an understanding of neuroscience, advertisers can target and reach out to customers in a more effective way. For more info visit:https://www.theimpulsedigital.com/blog/neuroscience-visuals-and-sounds-in-advertisements/
5 Reasons For Hiring Social Media Marketing Services.pdfImpulse Digital
Hiring social media services is extremely crucial for any businesses to flourish
The reasons are as below
1)Time & Resource Efficiency
2)Quality Content
3)Strategy Development
4)Analytics & Data Insights
5)Cost Effectiveness
If you are looking to hire social media marketing services in Mumbai, contact Impulse Digital
For more info visit: https://www.theimpulsedigital.com/social-media-marketing
Value of Lead Scoring in B2B Digital Marketing.pdfImpulse Digital
In this fast-based B2B digital marketing world, there is a cutthroat competition. Lead scoring, is a business strategy that has changed the way companies meet with possible customers. In b2b digital marketing lead scoring is the art of assigning numerical values to your leads based on various factors. It lets you determine how interested the customers might be and how likely they are to buy from you. In this blog we will explore the value of lead scoring layer by layer for you!
India or Bharat- Impact On Digital Marketing.pdfImpulse Digital
‘INDIA’ or ‘BHARAT’? Constitutionally, India and Bharat are both the name of our country according to Article 1. The hints about the change in name began from the G20 invitation letters while inviting our foreign guests. By changing the name, businesses not only traditionally but also digitally will be facing the consequences. In this blog, we will see how would changing the name to Bharat would affect the Digital Marketing Industry, which includes SEO and content Marketing
Evolution Of Workplace Perks What Employers Are Doing To Redefine Them.pdfImpulse Digital
Over the years, a lot has changed in the ever-evolving work life of an individual. There has been an evolution of workplace perks. In this blog we will understand interesting ways to redefine perks that employers need to know like optimal work life balance, flexible working hours, work from home models, pet friendly workplace etc. For more info visit:https://www.theimpulsedigital.com/blog/evolution-of-workplace-perks-what-employers-are-doing-to-redefine-them/
3 Reasons Why Your B2B Marketing Strategy Framework Is Not Generating Quality...Impulse Digital
Generating leads is hard. But generating quality leads is harder. A good B2B marketing strategy framework is your roadmap to quality leads and, ultimately, increased sales. In this blog we will look into 3 reasons why your b2b marketing strategy framework is not generating quality leads. For more info visit:https://www.theimpulsedigital.com/blog/3-reasons-why-your-b2b-marketing-strategy-framework-is-not-generating-quality-leads/
B2B SEO (Business-to-Business Search Engine Optimization) service is a specialized form of search engine optimization tailored to the needs and goals of businesses that sell products or services to other businesses.
The benefits of B2B Seo Services are listed below
1) Increased Visibility
2) Lead Generation
3) Credibility & Trust
4) Cost Effective
Search Engine Optimization, or SEO for short, is the practice of enhancing your website's visibility and position in search engine results.
The benefits of SEO are listed below
1) Boosts Credibility
2) Free Of Cost
3) Improves Ranking
4) Local Presence
5) Reach Wide Audience
If you are looking for b2b seo service for your business, contact Impulse Digital, a leading digital marketing agency in Mumbai. For more info visit: https://www.theimpulsedigital.com/
Transforming Your Traditional B2B Business into a Thriving Online Enterprise ...Impulse Digital
An expertly written guide for business owners looking to start or grow an online enterprise, this blog will teach you everything you need to know about transforming your traditional B2B business into an online enterprise. Traditional B2B businesses must learn how to transform their companies to succeed in the digital age. This blog is a guide to successful B2B businesses that have made the switch. It explains how to find success and how to create a thriving online enterprise. For more info visit:https://www.theimpulsedigital.com/blog/transforming-your-traditional-b2b-business-into-a-thriving-online-enterprise-a-comprehensive-guide/
AI-Powered B2B Marketing Trends and Dangers.pdfImpulse Digital
AI-powered B2B marketing is a software platform that uses artificial intelligence and machine learning to help business reach out to their audience in a more engaging and relevant way. AI-Powered B2B Marketing is a system that uses artificial intelligence to provide marketers with relevant data about their target audience. The data can then be used to create content that will resonate with the target audience and ultimately increase conversions. For more info visit:https://www.theimpulsedigital.com/blog/ai-powered-b2b-marketing-trends-and-dangers/
AI vs Human Intelligence Exploring the Advantages and Limitations.pdfImpulse Digital
In the ever-changing world, we are constantly exposed to updated technology. Artificial intelligence (AI) is one such incredible innovation that has successfully transformed human life. Human intelligence is comparatively quite different to AI. Let's explore the advantages and limitations of AI vs Human Intelligence
Threads Vs Tweets Reshaping Effective Online Interactions In 2023!.pdfImpulse Digital
Thread is a new application launched by the Instagram team. Thread offers a more convenient and designated space for empowering interactions between public conversations. Through our blog, let us compare whether Instagram's threads Vs Twitter's tweets are better and how they are reshaping effective online interactions in 2023
How Evoking Emotions And Different Appeals Is The Key To A Successful Adverti...Impulse Digital
The advertising industry is mainly growing, with its popularity felt almost everywhere around us. All advertisements are based on different emotions that make them appeal to us. To know more visit:https://www.theimpulsedigital.com/blog/how-evoking-emotions-and-different-appeals-is-the-key-to-a-successful-advertising-strategy/
How Apple’s VR Headset Is Going To Change The Game For Marketers.pdfImpulse Digital
Apple has introduced a new VR Headset which is going to be a game changer for marketers. Apple's VR Headset seamlessly blends digital content with physical space, unveiling a new spatial computing era. For more info visit:https://www.theimpulsedigital.com/blog/how-apples-vr-headset-is-going-to-change-the-game-for-marketers/
Dissecting The Key Takeaways From The Ondc Report.pdfImpulse Digital
We recently went through a report from ONDC which comprehensively analyzed all the essential components of ONDC by stating valuable insights and in-depth information covering all the vital factors. For more info visit:https://www.theimpulsedigital.com/blog/dissecting-the-key-takeaways-from-the-ondc-report/
Planning To Order From Ondc But Is It Worth It.pdfImpulse Digital
ONDC is a platform that has been gaining much attention and becoming popular. It is a platform that will completely transform the e-commerce industry's functioning. ONDC offers various services in multiple categories, including food, grocery, and home decor; this makes it very useful for customers to have a one-stop location to get their different needs sorted in the same platform. For more info visit:https://www.theimpulsedigital.com/blog/planning-to-order-from-ondc-but-is-it-worth-it/
Indian audience have also adopted artificial intelligence and machine learning as a part of their daily learning. These AI tools are used by many Indian working professionals. It involves getting familiar with these tools to simplify everyday tasks. For more info visit:https://www.theimpulsedigital.com/blog/best-ai-tools-for-indian-audience-to-use/
Facebook Scam Alert Copyright Infringement Here’s How To Not Fall For OneImpulse Digital
A peaceful day at work can suddenly result in a warning through a fake E-mail scam. Yes, social media phishing cases are now a thing. To know more visit:https://www.theimpulsedigital.com/blog/facebook-scam-alert-copyright-infringement-heres-how-to-not-fall-for-one/
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Embracing LGBTQ+ Pride In 2023 Employer Branding Encouraging Workplace Diversity And Inclusion
1. EMBRACING LGBTQ+ PRIDE IN 2023:
EMPLOYER BRANDING
ENCOURAGING WORKPLACE
DIVERSITY AND INCLUSION
2. In today’s time, it is necessary for organizations to embrace inclusivity within
their workforce and prioritize hiring people from diverse backgrounds which
also helps in employer branding. Various films and articles have highlighted
LGBTQ + community’s day-to-day struggle in society as well as in workplaces.
Benefits Of Being Inclusive As An Organization includes promoting a better
company culture, better reputation and acquiring diverse and talented
individuals.
3. TOP COMPANIES THAT HAVE TAKEN STEPS TOWARDS
PROVIDING PERKS FOR LGBTQ+ BETTERMENT
Netflix has been a constant supporter of LGBTQ + community, it
provided various perks to their employees belonging to this
community and even their content displays stories of LGBTQ+
community. Netflix USA also covers health plans of their employees
that include transgender and non-binary care.
4. TOP COMPANIES THAT HAVE TAKEN STEPS TOWARDS
PROVIDING PERKS FOR LGBTQ+ BETTERMENT
Google celebrates the LGBTQ community through programs like “Trans
awareness week” and other events dedicated to different section ,
thereby raising awareness and providing equal opportunity. Google
also actively promotes pride events in various ways, such as Google
doodles.
5. TOP COMPANIES THAT HAVE TAKEN STEPS TOWARDS
PROVIDING PERKS FOR LGBTQ+ BETTERMENT
Accenture also supports and includes policies and resources for
LGBTQ+ employees. They make their employees feel comfortable and
valued without fear of discrimination in the workplace. They provide
perks like health plans to LGBTQ+ employees as well as their partners
and insurance coverage for gender affirming surgeries for the
employees as well as their partners
6. TOP COMPANIES THAT HAVE TAKEN STEPS TOWARDS
PROVIDING PERKS FOR LGBTQ+ BETTERMENT
Apple also embraces diversity and inclusion and brings a positive
culture and sense of belonging. Apple is supportive of LGBTQ+
community and celebrates them through their special edition
products like pride edition products keeping the theme of pride, it also
offers numerous donations to organization supporting the community.
They also offer healthcare benefits to transgenders, have neutral
restrooms and also provides networking opportunities to its LGBTQ
employees.
7. TOP COMPANIES THAT HAVE TAKEN STEPS TOWARDS
PROVIDING PERKS FOR LGBTQ+ BETTERMENT
Coca-Cola is another company that is committed to diversity and
inclusion and promotes equality within the organization for its
employees. It has achieved a perfect 100 Human Rights campaign’s
corporate quality index
Their foundation trains and funds volunteers for Trevor Project (a free
LGBTQ youth counselling program) .They also offer health insurance
for transgender people.
8. EMBRACING EQUALITY AND INCLUSIVITY AT IMPULSE DIGITAL
Impulse Digital had arranged “Embracing Diversity & Inclusion in the
Workplace” session “which was well organized and well executed. The
session also highlighted significant contributions made by individuals
from the LGBTQ+ community in various fields.
When asked what led CEO, Mr. Adwait Joshi of Impulse Digital to make
the organization inclusive and employ individuals from the LGBTQ+
community, he responded by saying that he firmly believes in
eliminating discrimination within the organization, as it does not align
with the employee’s creativity and hard work.
9. Impulse digital - a digital marketing agency in Navi Mumbai, facilitate
a better work culture that is inclusive towards the choices of their
employees, fostering growth and development, keeping all the
differences and discrimination away.
If you’re looking for a creative workspace that knows no discrimination
and a team that comes together to deliver the best digital marketing
solutions for the clients, join Impulse Digital