Coca-Cola was invented in the late 19th century and originally contained kola nuts and coca leaves. It became very popular in the early 20th century due to Asa Griggs Candler's marketing tactics. The Coca-Cola Company produces concentrate that is sold to licensed bottlers who produce the finished product and distribute it worldwide. The Coca-Cola logo and script were created in 1885 and remain a iconic symbol of the brand. While Pepsi is its main competitor globally, Coca-Cola faces competition from various local brands in different markets around the world.

1. Famous brands and their brand identity
Coca Cola
Student: Mihai Gabriel Cristian
Group:8212
Coordonation Teacher: Mihai Daniel
Frumuselu

2. Coca-Cola is an American carbonated soft drink produced by The Coca-Cola
Company in Atlanta, Georgia, United States. Originally intended as a patent medicine, it was invented
in the late 19th century by John Pemberton. Coca-Cola was bought out by businessman Asa Griggs
Candler, whose marketing tactics led Coke to its dominance of the world soft-drink market throughout
the 20th century. The drink's name refers to two of its original ingredients, which were kola nuts (a
source of caffeine) and coca leaves. The current formula of Coca-Cola remains a trade secret,
although a variety of reported recipes and experimental recreations have been published.

3. The Coca-Cola Company produces concentrate, which is then sold to licensed Coca-Cola bottlers
throughout the world. The bottlers, who hold exclusive territory contracts with the company, produce
the finished product in cans and bottles from the concentrate, in combination with filtered water and
sweeteners. A typical 12-US-fluid-ounce (350 ml) can contains 38 grams (1.3 oz) of sugar (usually in
the form of high fructose corn syrup). The bottlers then sell, distribute and merchandise Coca-Cola to
retail stores, restaurants and vending machines throughout the world. The Coca-Cola Company also
sells concentrate for soda fountains of major restaurants and foodservice distributors.

4. Logo Design
 The Coca-Cola logo was created by John Pemberton's bookkeeper, Frank Mason Robinson, in
1885. Robinson came up with the name and chose the logo's distinctive cursive script. The writing
style used, known as Spencerian script, was developed in the mid-19th century and was the
dominant form of formal handwriting in the United States during that period.
Robinson also played a significant role in early Coca-Cola advertising. His promotional
suggestions to Pemberton included giving away thousands of free drink coupons and plastering the
city of Atlanta with publicity banners and streetcar signs.

5. Ingredients
 Carbonated water
 Sugar (sucrose or high-fructose corn syrup (HFCS) depending on country of origin)
 Caffeine
 Phosphoric acid
 Caramel color (E150d)
 Natural flavorings
A typical can of Coca-Cola (12 fl ounces/355 ml) contains 38 grams of sugar (usually in the form of
HFCS), 50 mg of sodium, 0 grams fat, 0 grams potassium, and 140 calories. On May 5, 2014, Coca-
Cola said it is working to remove a controversial ingredient, brominated vegetable oil, from all of its
drinks.

6. Competitors
Pepsi, the flagship product of PepsiCo, The Coca-Cola Company's main rival in
the soft drink industry, is usually second to Coke in sales, and outsells Coca-
Cola in some markets. RC Cola, now owned by the Dr Pepper Snapple Group,
the third largest soft drink manufacturer, is also widely available
Around the world, many local brands compete with Coke. In South and Central
America Kola Real, known as Big Cola in Mexico, is a growing competitor to
Coca-Cola. On the French island of Corsica, Corsica Cola, made by brewers of
the local Pietra beer, is a growing competitor to Coca-Cola. In the French region
of Brittany, Breizh Cola is available. In Peru, Inca Kola outsells Coca-Cola,
which led The Coca-Cola Company to purchase the brand in 1999. In
Sweden, Julmust outsells Coca-Cola during the Christmas season.In Scotland,
the locally produced Irn-Bru was more popular than Coca-Cola until 2005, when
Coca-Cola and Diet Coke began to outpace its sales. In the former East
Germany, Vita Cola, invented during Communist rule, is gaining popularity.

7. Bibliography
https://en.wikipedia.org/wiki/Coca-Cola
Https://en.wikipedia.org/wiki/Coca-Cola#/media/File:19th_century_Coca-Cola_coupon.jpg
https://en.wikipedia.org/wiki/Coca-Cola#/media/File:Coca-Cola_logo.svg